The document discusses the principles of design that govern how artists organize elements in their work. It lists seven common principles: balance, variety, rhythm, movement, pattern, proportion, and emphasis. Balance can take formal, informal, or radial forms. Variety combines elements with slight changes. Rhythm uses repetition. Movement guides the eye. Pattern is repetition of colors, lines and textures. Proportion relates parts to each other and the whole. Emphasis makes elements stand out. Harmony combines similar elements. Unity combines it all for completeness.