The presentation by Rajesh Kumar from ADMEC Multimedia Institute outlines effective content writing tips for SEO purposes, emphasizing the importance of original and simple content that engages the target audience. Key strategies include focusing on active voice, clarity, visual support, and concise messaging, along with the significance of feedback and plagiarism checks. Additionally, it highlights the benefits of good content in improving website traffic and search engine rankings.

1. CONTENT WRITINGTIPS FOR SEO
A PRESENTATION BY: RAJESH KUMAR
ADMEC MULTIMEDIA INSTITUTE
www.admecindia.co.in
@admecindia

2. WHAT IS CONTENTWRITING
 Creating original and
effective content for
various mediums like
Websites, Brochures,Web
ads, Banners, Graphics,
Video etc. can be termed
as ContentWriting

3. IMPORTANCE OF CONTENT
 Good contents in a website are the paths to gain more traffic
 Content writing is one of the most effective and easiest method to keep your
website informative and updated
 Attract search engines
 Very effective to improve your website ranking

4. CONTENT WRITING TIPS

5. 1. FOCUSYOUR TARGET AUDIENCE
Before drafting content, ask yourself
these questions:
 Who is my primary audience?
 Who is my secondary audience?

6. 2. KEEPYOUR CONTENT SIMPLE
 Make your content simple to
understand
 Don’t use complicated words
 Using complicated words will make
your visitors leave the website
quickly

7. 3. USE PICTURES
 An image helps us to grab
the attention of people
and makes them to think
why you used this image
for the content

8. 4. KEEP SENTENCES SHORT
 Maximum 35 words or less
 Focus on using nouns and verbs;
use adverbs and adjectives sparingly.
 Don’t use words like “equanimity”
when words like “calm” will do.

9. 5. STICK TO ACTIVE VOICE
 Use active rather than passive
verbs, and specify the subject of
the sentence.
 Instead of saying “Products can be
ordered on our website,” say “You
can order products on our
website.”

10. 6. GIVE CLEAR MESSAGETO AUDIENCE
 Buy diamond jewellery this
Mother’s Day with 40% Discount
 Diamonds that look beautiful on
you. Get additional 30% Discounts
on Mother’s Day.

11. 7. SUGGEST FOR FEEDBACKS
 It’s very important to take
feedbacks from seniors or
other content writers.
 Try to improve and learn new
words everyday

12. 8. USE OF PUNCTUATION
 Do not use semicolons (;)
 Never put two exclamation marks
in the same paragraph(!)
 “Always put quotation inside
quotation marks”
 Use hyphen at proper places like e-
mail
 Don’t capitalize each word

13. IMPORTANCE OF CONTENT IN WEB AD
 What are you selling
 What makes your company/
product different
 How can you say it differently
 Combine above 3

14. EXAMPLE OF EFFECTIVE AD
 1.What are you selling?
shoes and clothing for women, men &
kids
 3. How can you say that differently:
fast: quick, speedy
free shipping: free delivery, in no time
 2.What makes your
product/service/company different?
fast free shipping
excellent customer support
365 day free returns
wide selection of items
 4. Banner ad :
Women’s shoes, delivered to you fast for
free! 365 day free returns
Your next favourite pair of shoes delivered
in no time! 365 day free returns

15. PUNCHLINE
 A punchline is a one liner,
which has a bigger impact than
the rest of your CONTENT

16.  Think about your point of view
 Write down several punchlines
 Try to make them short
 It should grab the attention of your audience
 Make sure it represents your graphics
 Who will be your target audience
 Research about your competitors
TIPS TO WRITE EFFECTIVE PUNCHLINE

17. TOOLS TO CHECK PLAGARISM
 http://smallseotools.com/plagiarism-checker/
 https://www.duplichecker.com/
 https://www.copyscape.com/

18. GUIDELINES OF CONTENT WRITING
 Write plagiarised free content with
keywords
 Give necessary tags and links so that the
user may land up to target pages
 Do not use unnecessary keywords of
phrases

19. KEYWORD PLACEMENT

20. KEYWORD DENSITY

21. USE OF CONTENT IN BLOGS
• WordPress, Blogger,Tumblr

22. USE OF CONTENT IN PRESS RELEASES

23. USE OF CONTENT IN ARTICLES
• Sooper Articles, Ezine Articles

24. BENEFITS OF CONTENT
 More Content = More Keyword Opportunities
 Google Prefers Substantial Content
 Content Keeps Users on the Page Longer
 Unique Content Can HelpYou Achieve New Rankings

25. TASK
DESCRIBEYOUR COURSE. IMPORTANCE OFYOUR
COURSE AND FUTURE ASPECTS OFYOUR COURSE.
MAIL US ON:INFO@ADMECINDIA.CO.IN

26. THANKS