Content writing is one of the most effective and easiest method to keep your website informative and updated.

1. CONTENT WRITINGTIPS FOR SEO
A PRESENTATION BY: RAJESH KUMAR
ADMEC MULTIMEDIA INSTITUTE
www.admecindia.co.in
@admecindia

2. WHAT IS CONTENTWRITING
 Creating original and
effective content for
various mediums like
Websites, Brochures,Web
ads, Banners, Graphics,
Video etc. can be termed
as ContentWriting

3. IMPORTANCE OF CONTENT
 Good contents in a website are the paths to gain more traffic
 Content writing is one of the most effective and easiest method to keep your
website informative and updated
 Attract search engines
 Very effective to improve your website ranking

4. CONTENT WRITING TIPS

5. 1. FOCUSYOUR TARGET AUDIENCE
Before drafting content, ask yourself
these questions:
 Who is my primary audience?
 Who is my secondary audience?

6. 2. KEEPYOUR CONTENT SIMPLE
 Make your content simple to
understand
 Don’t use complicated words
 Using complicated words will make
your visitors leave the website
quickly

7. 3. USE PICTURES
 An image helps us to grab
the attention of people
and makes them to think
why you used this image
for the content

8. 4. KEEP SENTENCES SHORT
 Maximum 35 words or less
 Focus on using nouns and verbs;
use adverbs and adjectives sparingly.
 Don’t use words like “equanimity”
when words like “calm” will do.

9. 5. STICK TO ACTIVE VOICE
 Use active rather than passive
verbs, and specify the subject of
the sentence.
 Instead of saying “Products can be
ordered on our website,” say “You
can order products on our
website.”

10. 6. GIVE CLEAR MESSAGETO AUDIENCE
 Buy diamond jewellery this
Mother’s Day with 40% Discount
 Diamonds that look beautiful on
you. Get additional 30% Discounts
on Mother’s Day.

11. 7. SUGGEST FOR FEEDBACKS
 It’s very important to take
feedbacks from seniors or
other content writers.
 Try to improve and learn new
words everyday

12. 8. USE OF PUNCTUATION
 Do not use semicolons (;)
 Never put two exclamation marks
in the same paragraph(!)
 “Always put quotation inside
quotation marks”
 Use hyphen at proper places like e-
mail
 Don’t capitalize each word

13. IMPORTANCE OF CONTENT IN WEB AD
 What are you selling
 What makes your company/
product different
 How can you say it differently
 Combine above 3

14. EXAMPLE OF EFFECTIVE AD
 1.What are you selling?
shoes and clothing for women, men &
kids
 3. How can you say that differently:
fast: quick, speedy
free shipping: free delivery, in no time
 2.What makes your
product/service/company different?
fast free shipping
excellent customer support
365 day free returns
wide selection of items
 4. Banner ad :
Women’s shoes, delivered to you fast for
free! 365 day free returns
Your next favourite pair of shoes delivered
in no time! 365 day free returns

15. PUNCHLINE
 A punchline is a one liner,
which has a bigger impact than
the rest of your CONTENT

16.  Think about your point of view
 Write down several punchlines
 Try to make them short
 It should grab the attention of your audience
 Make sure it represents your graphics
 Who will be your target audience
 Research about your competitors
TIPS TO WRITE EFFECTIVE PUNCHLINE

17. TOOLS TO CHECK PLAGARISM
 http://smallseotools.com/plagiarism-checker/
 https://www.duplichecker.com/
 https://www.copyscape.com/

18. GUIDELINES OF CONTENT WRITING
 Write plagiarised free content with
keywords
 Give necessary tags and links so that the
user may land up to target pages
 Do not use unnecessary keywords of
phrases

19. KEYWORD PLACEMENT

20. KEYWORD DENSITY

21. USE OF CONTENT IN BLOGS
• WordPress, Blogger,Tumblr

22. USE OF CONTENT IN PRESS RELEASES

23. USE OF CONTENT IN ARTICLES
• Sooper Articles, Ezine Articles

24. BENEFITS OF CONTENT
 More Content = More Keyword Opportunities
 Google Prefers Substantial Content
 Content Keeps Users on the Page Longer
 Unique Content Can HelpYou Achieve New Rankings

25. TASK
DESCRIBEYOUR COURSE. IMPORTANCE OFYOUR
COURSE AND FUTURE ASPECTS OFYOUR COURSE.
MAIL US ON:INFO@ADMECINDIA.CO.IN

26. THANKS