Elements & Principles of Design

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The document defines various artistic elements and concepts used in visual art including: - Line: Different types of lines including outlines, contours, expressive, sketch, and calligraphic lines. Characteristics of lines like width, length, direction, focus, and feeling. - Shape: Geometric, organic, positive, negative, static, and dynamic shapes. - Color: Primary, secondary, tertiary colors. Analogous, complementary, monochromatic, warm, and cool colors. - Space: Positive and negative space, picture plane, composition, and focal point. - Perspective: Linear and nonlinear perspective using techniques like size variation, overlapping, and convergence of lines. - Texture: Real

By: Zaiba Mustafa Copyright © 2009 www.digiartport.net

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You may find thousands of different interpretations of "Design Principles" online... but this is purely my understanding of it. Browse through it and leave a comment if you like it or have something to say about it. * This presentation has been compiled from references available from the Internet. This is meant purely for educational purposes and the presenter does not claim to hold any ownership whatsoever; of the content (textual or graphical) included in this presentation. The ownership and copyrights of the following content belong to the respective brands /agencies / artists showcased in this presentation.

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Traditional geometry is something we all learned in school. Some of us like it, and the rest of us didn't. In traditional geometry, parallel lines stay parallel, and triangles are always 180 degrees. Theses are the rules, and they cannot be broken. Enter Hyperbolic Geometry. It's not new, but it is an AWESOME field of mathematics. Basically, it breaks all the rules. In this presentation, I demonstrate some of the history and implications of this field, a field that has inspired Escher and sent Euclid rolling in his grave. I also explain the mysterious 5th Postulate and how all of this applies to the web. Sound complicated? Don't panic! I'll use a lot of pictures and analogies. And with all of the beer you'll all be consuming, the ideas should enter your brain smoothly and enjoyable. This won't hurt a bit. ---- Amber Case is a Cyborg Anthropologist studying the interaction between humans and computers and how technology affects culture. She consults with a number of large and small companies on extending online presence. In her free time, she does independent research and has exceedingly long conversations. Case gave her first lecture on Hyperbolic Geometry to her mathematics class at age 14. She hasn't given one since, but uses the mathematics all the time.

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This is a simple introduction to the cognitive science of perception leading into an exploration of user experience design principles as well as fundamentals of visual design. Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, Theory of Constraints, and Service Design with global enterprises from NYC to Berlin to Singapore. As Chief Design Officer, he works with a select group of clients undergoing Lean and Agile transformations across the entire organization. Will earned his Jonah® from AGI, and serves on the Board of Advisors for Rutgers CX (Customer Experience) Program. Formerly, he was Design Thinker-In-Residence at NYU Stern. Will was previously the Chief Design Officer at PraxisFlow. Before that, he served as Managing Director of TLCLabs, the world’s leading Lean Design Innovation consultancy where he brought LeanUX, Lean and Kanban to large media, finance, and healthcare companies. Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl – a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science. Recent talks: Introducing The Theory of Constraints Exploration & Exploitation Mindsets in Design-Driven Enterprises Redesigned to Disrupt: A Systems Thinking Approach Design Thinking: Beyond the Bounds of Your Own Head Introduction to Kanban for Creative Agencies Framing LeanUX: Epistemology and Complexity in Product Design Introduction to Lean UX Branding

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Elements of Art: Form Line Shape Color Texture Space Value Form is an element of art that is three-dimensional and encloses volume. Cubes, spheres, and cylinders are examples of various forms. Line is an element of art which refers to the continuous mark made on some surface by a moving point. It may be two dimensional, like a pencil mark on a paper or it may be three dimensional (wire) or implied (the edge of a shape or form) often it is a outline, contour or silhouette. Shape is an enclosed space defined by other elements of art. Shapes may take on the appearance of two-d or three- objects. Color Is an element of art with three properties: 1) Hue, the name of the color, e.g. red, yellow, etc 2) Intensity or the purity and strength of the color such as brightness or dullness 3) Value, or the lightness or darkness of the color Texture refers to the surface quality or "feel" of an object, such as roughness, smoothness, or softness. Actual texture can be felt while simulated textures are implied by the way the artist renders areas of the picture. Space refers to the distance or area between, around, above or within things. It can be a description for both 2 and 3 dimensional portrayals. Value describes the lightness or darkness of a color. Value is needed to express Volume. Principles of Art: Emphasis Balance Harmony Variety Movement Rhythm Proportion Unity Emphasis in a composition refers to developing points of interest to pull the viewer's eye to important parts of the body of the work. Balance is a sense of stability in the body of work. Balance can be created by repeating same shapes and by creating a feeling of equal weight. Harmony is achieved in a body of work by using similar elements throughout the work, harmony gives an uncomplicated look to your work. Variety refers to the differences in the work; you can achieve variety by using difference shapes, textures, colors and values in your work. Movement adds excitement to the work by showing action and directing the viewers eye throughout the picture plane. Rhythm is a type of movement in drawing and painting. It is seen in repeating of shapes and colors. Alternating lights and darks also give a sense of rhythm. Proportion or scale refers to the relationships of the size of objects in a body of work. Proportion gives a sense of size seen as a relationship of objects, such as smallness or largeness. Unity is seen in a painting or other work when all the parts equal a whole. Your work should not appear disjointed or confusing. Design Elements & Art Principles Check Sheet Name ________________________________ Please Check & Describe 2 or More Design Elements Used in the work of art: _____ Form ____________________________________________________________ _________________________________________________________________ _________________________________________________________________ _____ Line _________________________________________ ...

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