The document discusses the elements and principles of design. It defines the eight basic elements of design as point, line, shape, form, space, color, texture, and light/shadow. It also defines the basic principles of design as balance, contrast, emphasis, pattern, rhythm/movement, unity, proportion, repetition, subordination, and transition. The document provides examples and explanations of each element and principle to illustrate their meanings and how they are used in design. It emphasizes that understanding the elements and principles allows designers and viewers to better analyze and evaluate art and design works.
The presentation will give you a good understanding about the significance, meaning and the types of designing elements and principles. For more visit our website https://www.admecindia.co.in/.
Elements of Art Form Line Shape Color Texture Space ValueForm.docxjack60216
Elements of Art: Form Line Shape Color Texture Space Value
Form is an element of art that is three-dimensional and encloses volume. Cubes, spheres, and cylinders are examples of various forms.
Line is an element of art which refers to the continuous mark made on some surface by a moving point. It may be two dimensional, like a pencil mark on a paper or it may be three dimensional (wire) or implied (the edge of a shape or form) often it is a outline, contour or silhouette.
Shape is an enclosed space defined by other elements of art. Shapes may take on the appearance of two-d or three- objects.
Color Is an element of art with three properties:
1) Hue, the name of the color, e.g. red, yellow, etc
2) Intensity or the purity and strength of the color such as brightness or dullness
3) Value, or the lightness or darkness of the color
Texture refers to the surface quality or "feel" of an object, such as roughness, smoothness, or softness. Actual texture can be felt while simulated textures are implied by the way the artist renders areas of the picture.
Space refers to the distance or area between, around, above or within things. It can be a description for both 2 and 3 dimensional portrayals.
Value describes the lightness or darkness of a color. Value is needed to express Volume.
Principles of Art: Emphasis Balance Harmony Variety Movement Rhythm Proportion Unity
Emphasis in a composition refers to developing points of interest to pull the viewer's eye to important parts of the body of the work.
Balance is a sense of stability in the body of work. Balance can be created by repeating same shapes and by creating a feeling of equal weight.
Harmony is achieved in a body of work by using similar elements throughout the work, harmony gives an uncomplicated look to your work.
Variety refers to the differences in the work; you can achieve variety by using difference shapes, textures, colors and values in your work.
Movement adds excitement to the work by showing action and directing the viewers eye throughout the picture plane.
Rhythm is a type of movement in drawing and painting. It is seen in repeating of shapes and colors. Alternating lights and darks also give a sense of rhythm.
Proportion or scale refers to the relationships of the size of objects in a body of work. Proportion gives a sense of size seen as a relationship of objects, such as smallness or largeness.
Unity is seen in a painting or other work when all the parts equal a whole. Your work should not appear disjointed or confusing.
Design Elements & Art Principles Check Sheet
Name
________________________________
Please Check & Describe 2 or More Design Elements Used in the work of art:
_____ Form ____________________________________________________________
_________________________________________________________________
_________________________________________________________________
_____ Line _________________________________________ ...
The presentation will give you a good understanding about the significance, meaning and the types of designing elements and principles. For more visit our website https://www.admecindia.co.in/.
Elements of Art Form Line Shape Color Texture Space ValueForm.docxjack60216
Elements of Art: Form Line Shape Color Texture Space Value
Form is an element of art that is three-dimensional and encloses volume. Cubes, spheres, and cylinders are examples of various forms.
Line is an element of art which refers to the continuous mark made on some surface by a moving point. It may be two dimensional, like a pencil mark on a paper or it may be three dimensional (wire) or implied (the edge of a shape or form) often it is a outline, contour or silhouette.
Shape is an enclosed space defined by other elements of art. Shapes may take on the appearance of two-d or three- objects.
Color Is an element of art with three properties:
1) Hue, the name of the color, e.g. red, yellow, etc
2) Intensity or the purity and strength of the color such as brightness or dullness
3) Value, or the lightness or darkness of the color
Texture refers to the surface quality or "feel" of an object, such as roughness, smoothness, or softness. Actual texture can be felt while simulated textures are implied by the way the artist renders areas of the picture.
Space refers to the distance or area between, around, above or within things. It can be a description for both 2 and 3 dimensional portrayals.
Value describes the lightness or darkness of a color. Value is needed to express Volume.
Principles of Art: Emphasis Balance Harmony Variety Movement Rhythm Proportion Unity
Emphasis in a composition refers to developing points of interest to pull the viewer's eye to important parts of the body of the work.
Balance is a sense of stability in the body of work. Balance can be created by repeating same shapes and by creating a feeling of equal weight.
Harmony is achieved in a body of work by using similar elements throughout the work, harmony gives an uncomplicated look to your work.
Variety refers to the differences in the work; you can achieve variety by using difference shapes, textures, colors and values in your work.
Movement adds excitement to the work by showing action and directing the viewers eye throughout the picture plane.
Rhythm is a type of movement in drawing and painting. It is seen in repeating of shapes and colors. Alternating lights and darks also give a sense of rhythm.
Proportion or scale refers to the relationships of the size of objects in a body of work. Proportion gives a sense of size seen as a relationship of objects, such as smallness or largeness.
Unity is seen in a painting or other work when all the parts equal a whole. Your work should not appear disjointed or confusing.
Design Elements & Art Principles Check Sheet
Name
________________________________
Please Check & Describe 2 or More Design Elements Used in the work of art:
_____ Form ____________________________________________________________
_________________________________________________________________
_________________________________________________________________
_____ Line _________________________________________ ...
Elements and Principles of Design (Updated)Ravi Bhadauria
Here's a complete presentation on elements and principles of design that every designer must know. So, have a look at this presentation till the end. To learn more go for our official website - https://www.admecindia.com.
Elements and Principles of Design (Updated)Ravi Bhadauria
Here's a complete presentation on elements and principles of design that every designer must know. So, have a look at this presentation till the end. To learn more go for our official website - https://www.admecindia.com.
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5. Introduction
Basic overview about the Elements
and Principles of Designing.
The presentation will give you a
good understanding about the
significance, meaning and the
types of designing elements and
principles .
What are
they??
Why they
were used??
6. Significance of the Topic
Sometimes we have to give our
opinion about likes or dislikes on a
piece of art or a design, and it’s easy to
say just “ I like this, or I don’t like
that…”. But if we are asked to give the
reasons for it , then it proves to be a
very difficult to find out the reason.
This generally happens because we
judge the designs on its appeal rather
than on its articulate sub-factors.
Therefore it’s imperative to know the
meaning and the types of the designing
elements and principles. Can you evaluate this piece of art???
7. Designing Elements
and Principles proves
to be an analyzing
frame for
the designers.
A designer can express his
thought & intentions with the
elements of design and does it
effectively along with the
design principles, i.e. they
serves as an expressing tool for
designers.
Designer who knows
the design Elements &
Principles can evaluate
the design/page in
terms of line, color,
balance, texture, etc.
Now, let us discus these
Elements & Principles!!!
9. Meaning
“Elements of Design are the components or part which
can be isolated & defined in any visual design or work of
art. They structure and carry the work.”
10. Basic Elements of Design
Following are the eight basic elements of design which are common
throughout the field of designing.
1. Point / Mark
2. Line
3. Shape
4. Forms
5. Space
6. Color
7. Texture /material
8. Light and shadow
Can someone tell
us about the
Elements of
Design???
11. Point (Mark)
A point or mark is the smallest and most basic element . It can vary in
size, value, regularity or irregularity, and can be used alone as a unit in a
group.
Marks can be used to form a value or pattern ( placed close together
forms a darker value, further apart forms a lighter value), or to delineate
space ( larger means closer, etc.)
12. Line
A line is a form with width and length, but no depth.
Artist use lines to create edges, the outlines of objects. The direction of
a line can convey mood.
Produces a sense or movement.
Broadly lines can be categorized into three types
1. Horizontal
2. Vertical
3. Diagonal
# Curved
13.
14. Example of Horizontal Lines
Horizontal lines are calm and quiet.
Increases length.
15. Example of Vertical Lines
Vertical lines suggest more of a potential for movement.
Increases height.
16. Example of Diagonal Lines
Diagonal lines strongly suggest movements and give more of a
feeling of vitality to a picture.
Shows a transition
17. can be described by basic
geometry objects such as a
set of two or more points, a
line, a curve, a plane, a
plane figure (e.g. square or
circle), or a solid figure (e.g.
cube or sphere).
Implies a flat image
Representations which
have shape but not form
are two dimensional
shadows and reflections
are flat – have shape but
no form
The outline of an image or
object gives it it’s shape
Shape
18. Shape
Shape is defined as an area that stands out from the space next to or
around it due to a defined or implied boundary, or because of
differences of value, color, or texture.
A shape is formed when a line encloses an area.
Shapes have two dimensions, length and width and can be geometric or
free-form.
19.
20. "Architectural Form Is The Point Of
Contact Between Mass And Space.
It May Refer To An External
Appearance That Can Be
Recognized.
Forms are shaped by the space
they occupy
Forms are shaped and sized
according to their ability to fill
space with their material
dimensions
Forms
21. Forms
Forms describes volumes and mass, or the 3D aspects of objects that
take up space.
Forms can and should be viewed from any angles.
For example: When you hold a baseball, or a small sculpture, you are
aware of their curves, angles, indentations, & edges i.e. their forms.
22. Shape: The characteristic outline or surface configuration
of a particular form. Shape is the principal
aspect by which we identify and
categorize forms.
visual properties of Form
23. Size : The physical dimensions of length. width. And depth
of a form. While these dimensions determine the
proportions of a form, its scale is determined by its size
relative to other forms in its context.
visual properties of Form
24. colour :A Phenomenon Of Light
And Visual Perception That May
Be Described In Terms Of An
Individual's Perception Of Hue,
Saturation, And Tonal Value.
Colour Is The Attribute That
Most Clearly Distinguishes A
Form From Its Environment. It
Also Affects The Visual Weight
Of A Form .
Texture :The Visual And
Especially Tactile Quality Given
To A Surface By The Size. Shape,
Arrangement, And Proportions
Of The Parts. Texture Also
Determines The Degree To
Which The Surfaces Of A Form
Reflect Or Absorb Incident
Light.
visual properties of Form
25. is defined as the unlimited expanse in which
everything is located or an empty area usually
bounded in some way between things.
The space between these two
hedges is given shape by
outline of the form which each
hedge takes.
Space
26. Space
Space is a 3D volume that can be empty or filled with objects. It has
width, height, and depth.
Space that appears three- dimensional in a 2D painting is an illusion that
creates a feeling of actual depth.
Several techniques can be used to show such visual depth or space, for
example, overlapping, linear perspective, etc..
Example for Overlapping
28. These hands by August Rodin occupy space but also contain space (held
between them).
Other Examples
29. Objects and figures which have
body or three dimensionality, are
said to have form
Forms are shaped by the space
they occupy
Forms are shaped and sized
according to their ability to fill
space with their material
dimensions
Objects and figures which have
form occupy space in the world
Space is lost when a form takes up
that space
Space is shaped by the bodies
which occupy it .
This two-part Andy Goldsworthy sculpture
is an example of form and space. The egg
form on the left appears to be the perfect
FORM and SPACE
30. Color
Color has three properties. The first is hue, which is the name of the
colors.
- the primary hue are Yellow, Red, and Blue.
- secondary colors are made by mixing two primaries.
- intermediate colors are mixtures of a primary & adjacent secondary
color.
The second property is Value, which refers to the lightness or darkness
of hue.
The third property is Intensity, which refers to the purity of the hue also
known as “Chroma”.
33. Light and shadow
By using various combination of light and shadow we can create a sense
of depth.
34.
35. Meaning
“The Principles of Design are the artistic
guidelines used to organize or arrange the
structural elements of design.”
36. Basic Principles of Designing
Following are the basic principles of effective design which are common
throughout the field of designing (i.e. from print design to lithography,
typography, & industrial design).
1. Balance
2. Contrast
3. Emphasis
4. Pattern
5. Rhythm/Movement
6. Unity
7. Proportion
8. Repetition
9. Subordination
10.Transition
11.Creativity
Principles
???
37. Balance
Balance refers to the appropriate arrangement of objects in a design to
create the impression of equality in weight or importance. Balance
provides stability and structure to a design.
Balance may be symmetrical and asymmetrical, but the goal should be
to achieve equilibrium.
Symmetrical Balance can be described as having equal “weight” on
equal sides of a centrally placed fulcrum. It is also known as formal
balance.
Asymmetrical Balance is more complex and difficult top envisage. It
involves placement of objects in a way that will allow objects of varying
visual weight to balance one another around a fulcrum point. It is also
known as informal balance.
40. Rhythm
Rhythm or movement is regarded as a visual temp or beat. It refers to a
regular repetition of elements to produce the look and feel of a
movement.
Rhythm can be achieved through the careful placement of repeated
components. It can be directed for example, along edges & by means of
shape and colour.
Rhythm can be categorized Random, Regular, Alternating, Progressive,
and Flowing.
41. Emphasis
The term emphasis literally means to give importance.
Emphasis in designing refers to give special attention to one part of a
work of art.
It can be achieved through placement, contrast, colour, size, repetition,
etc.
For example: A dark shape in a light composition
42. Contrast/opposition
Contrast refers to the
juxtaposition of different
elements of design (for
example: rough & smooth
textures, dark & light values)in
order to highlight their
differences or create visual
interest , or a focal point.
Contrast allows us to emphasize
or highlight key elements in
your design.
43. Pattern/repetition
Pattern in a design simply refers to keeping your design in a certain
format.
It is often described as a regular arrangement of alternated or repeated
elements (shapes, lines, colors) or motifs.
For example: One could plan to have curved lines all around a design as
a pattern.
44. Unity
Unity refers to the arrangement of elements to give the viewer the
feeling that all the parts of the design or piece form a coherent whole
i.e. designs must be in harmony in which all sections of the pattern make
other sections feel complete.
It enables the design to be seen as one complete piece of art or design.
46. subordination
Not all design parts have the same rank or value. Some are important
than other. The less important are subordinate, nut they stilll are
necessary for an effective design.
transition
Change from one aspect of the design to another.
creativity
Being imaginative or innovative, stimulating inventive powers.
47. Absolute examples of Designing Elements & Principles!!!
One can create such aesthetic piece of art if he strictly
adhere to all Elements & Principles of Designing.
Paintings by student of ADMEC