This presentation provides an overview of keywords and how they are used in search engine optimization (SEO). It defines keywords as words or phrases people use in search engines to find information. Keywords are important for SEO because search engines use them to understand what content is about and rank pages accordingly. There are two main types of keywords - long-tail keywords which are multi-word phrases that target niche audiences, and short-tail keywords which are single words. Keyword research is important for determining which keywords a target audience searches for and including them in content to improve search rankings.

1. Welcome
TO OUR PRESENTATION
presented by
Aiman Kanwal
Nitasha Zamzam
Mary rose
Amna batool
Muskan
Parveen

2. All About
KEYWORDS

3. What is keywords ?
 Keywords are the words and phrases that people type into
search engines to find what they're looking for. For example, if
you were looking to buy a new jacket, you might type
something like “mens leather jacket” into Google. Even though
that phrase consists of more than one word, it's still a
keyword.

4. How does keywords work in SEO?
 SEO keywords (also known as “keywords” are terms added to
online content in order to improve search engine rankings for
those terms. Most keywords are discovered during the
keyword research process and are chosen based on a
combination of search volume, competition and commercial
intent.

5. What are the benefits of keywords in
marketing?
 Why Keyword Research Is So Important in a Digital Marketing
Strategy. Keywords can help explain to your audience what
your business offers, the type of people you're looking to help
and why you are different from your competitors.

6. How many types of keywords ?
 Long-tail keywords
 A long tail keyword is a phrase that is generally made from
three to five words. Since these keywords are more specific
than generic terms, they allow you to target niche
demographics. These keywords are also less competitive than
generic keywords because they are designed to better reflect
how people make queries.
There are two types of keywords .
• Long tail keywords .
• Short tail keywords .

7.  Short tail keyword with example.
 Short tail keywords are search phrases with only one or words. Their length
makes them less specific than searches with more words. “Egg” (1 word) is

8. The common types of search intent
There are THREE types of search intent -
 Informational keywords — searchers looking for an answer to a specific
question or general information.
 Navigational keywords — searchers intending to find a specific site or page.
 Transactional keywords — searchers looking to investigate brands or services.

9. Keyword research
 helps you find which keywords are best to target and provides
valuable insight into the queries that your target audience is
actually searching on Google.
How we search keywords.
Firstly we collect information about customer businesses or niche
Then we make a sheet in excel
Then we do brainstorming and use google keyword planner for more keywords
Then we download the CVS. form and open into an excel sheet we need only the keywords
column, competition, and volume column and we delete all other columns
Then we remove all high-competition keywords and find a keyword with high volume and low
competition and then arrange keywords into primary secondary and LSI

10. THANK YOU TO ALL
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