his Slide of seo will guide you about off page seo techniques with the purpose to get higher ranking in Google Search Engine.Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
· Link Building
· Social Media Marketing
· Social bookmarking
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
his Slide of seo will guide you about off page seo techniques with the purpose to get higher ranking in Google Search Engine.Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
· Link Building
· Social Media Marketing
· Social bookmarking
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
This is the sample proposal for the SEO, it actually gives the basic idea to all the SEO Executive those who want to give the PPT Proposal can create the PPT Like this.
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
Technical SEO presentation : optimisation on-page, basic set-up onsite and what you can learn from an SEO Audit.
November 28, 2015 – Women in Digital Switzerland Meet ups – Lausanne
Seo is the best process of promote your business . SEO stands for Search Engine Optimization . it is following these steps Web Analysis, client requirements, Keyword Research ,content Writing, Web Optimization, seo summations, Links Building , Reporting or Ranking .
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
This is the sample proposal for the SEO, it actually gives the basic idea to all the SEO Executive those who want to give the PPT Proposal can create the PPT Like this.
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
Technical SEO presentation : optimisation on-page, basic set-up onsite and what you can learn from an SEO Audit.
November 28, 2015 – Women in Digital Switzerland Meet ups – Lausanne
Seo is the best process of promote your business . SEO stands for Search Engine Optimization . it is following these steps Web Analysis, client requirements, Keyword Research ,content Writing, Web Optimization, seo summations, Links Building , Reporting or Ranking .
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
The importance of SEO in Internet MarketingConversacja
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
Delhi Institute of Digital Marketing has emerged as most promising brand of digital marketing in across India.With our existence in the market, we well understand the importance of digital marketing in the digital era and promised to introduce various courses.
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
SEO or Search Engine Optimization isn’t merely something that enables your website to organically rank better in Google, but it includes a great depth of strategy and methods to implement to eventually make it successful.
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
Are you looking to take your website's visibility to new heights and drive targeted traffic? Look no further than "The Complete SEO Course." Designed to equip you with a comprehensive understanding of Search Engine Optimization (SEO) techniques and strategies, this course is your ultimate resource to dominate search engine rankings and increase organic traffic.
With search engines constantly evolving and updating their algorithms, staying ahead of the curve is crucial to maintaining a competitive edge. This course covers all the essential aspects of SEO, providing you with actionable insights and practical knowledge to optimize your website for improved visibility and higher search engine rankings.
Whether you're a business owner, marketer, entrepreneur, or aspiring SEO professional, this course caters to all skill levels. From beginners seeking a solid foundation to experienced practitioners looking to fine-tune their skills, "The Complete SEO Course" is tailored to meet your specific needs.
What sets this course apart is its comprehensive curriculum that covers all critical areas of SEO. You'll dive into keyword research and analysis, on-page optimization, technical SEO, link building, content creation, mobile optimization, local SEO, and much more. Each module is delivered through engaging video lectures, supplemented with downloadable resources, practical exercises, and real-life case studies.
Led by industry experts with extensive experience in SEO, this course ensures you receive up-to-date knowledge and best practices. You'll learn how to leverage powerful SEO tools, implement effective strategies, and track your progress with data-driven analytics. Additionally, you'll explore the importance of user experience, site speed, and mobile responsiveness in SEO success.
By the end of the course, you'll have the skills and confidence to execute a holistic SEO strategy that drives sustainable organic growth for your website or business. You'll understand how to optimize your website's structure, create compelling and search engine-friendly content, build authoritative backlinks, and monitor your website's performance using advanced SEO analytics.
Enroll in "The Complete SEO Course" today and unlock the potential of your website. Stand out from the competition, increase your online visibility, and attract a targeted audience to achieve your business goals. Don't miss this opportunity to master the art of SEO and revolutionize your digital presence. Get started now and make your mark in the world of search engine optimization.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2. SEO(Search Engine Optimization)
What is Search Engine Optimization?
•SEO stands for “search engine optimization.” In simple terms, it means the process of
improving your site to increase its visibility for relevant searches. The better visibility your
pages have in search results, the more likely you are to garner attention and attract
prospective and existing customers to your business.
•SEO stands for Search Engine Optimization, which is the practice of increasing
the quantity and quality of traffic to your website through organic search engine results.
3. Complete Marketing Solution
White Hat,Black Hat & Grey Hat SEO
White Hat SEO:
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine.
Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research,
rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for
human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results
last a long time.
Black Hat SEO:
•Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules.
Black hat SEO focuses on only search engines and not so much a human audience.
•Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term
investment on their site.
•Some techniques used in black hat SEO include: keyword stuffing, hidden texts and links, and blog content spamming.
4. Complete Marketing Solution
Grey Hat SEO
Gray hat SEO is neither black hat nor white hat, but something
in the middle.
Either transitioning between the two, or a mixture of the two.
•2.0 website
•Domain grabbing- One of the most widely used grey hat
SEO tactics is domain grabbing. The technique involves
purchasing expired domains to increase the SEO of your own
website and backlink profile. Existing domains will likely
already have an authority that you can build upon and link
them back to your blog or home page.
Types of SEO
5. Complete Marketing Solution
Sum Of the Black Hat SEO Techniques
One of the most obvious and unfortunate spamming
techniques, keyword stuffing, involves
littering keyword terms or phrases repetitively on a
page in order to make it appear more
relevant to the search engines.
e.g. "Bob's cheap Seattle plumber is the best cheap
Seattle plumber for all your plumbing needs. Contact
a cheap Seattle plumber before it's too late.
•Key word stuffing
Black Hat SEO
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Reciprocal link exchange programs:
A link exchange occurs when an agreement is made between two brands to trade links to boost SEO and site authority by
essentially saying, “you link to me, and I'll link to you.” In essence, a reciprocal link is a quid pro quo, or a “you scratch my
back, I'll scratch yours”
Types of Manipulative Linking:
•Manipulative
Linking:
•Link schemes
•Paid Links
•Clocking
•Low value pages
•Article Spinning
Types of Black Hat SEO
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Manipulative Linking:
It attempts to exploit the search engines' use of link popularity
in their ranking algorithms to artificially improve visibility sum
and of the hints and example for manipulative linking.
Link schemes
•These include "link farms" and "link networks" where
fake or low-value websites are built or maintained purely
as link sources to artificially inflate popularity. The
engines combat these by detecting connections between
site registrations, link overlap, and other methods
targeted at common link scheme tactics.
Types of Black Hat SEO
8. Complete Marketing Solution
Paid Link
•Paid link building is when a website pays
a third party domain for a followed
backlink that points back to their domain.
While link building is a core tenet of SEO,
paying for links is strictly forbidden by
search engines and can result in harsh
penalties.
Clocking
A basic tenet of search engine guidelines is to show the same content to the
engine's crawlers that you'd show to a human visitor. This means, among other
things, not to hide text in the HTML code of your website that a normal visitor can't
see.
Types of Black Hat SEO
9. Complete Marketing Solution
Low value pages
l
•Although it may not technically be considered web
spam, the engines all have methods to determine if
a page provides unique content and value to its
searchers. The most commonly filtered types of
pages are thin affiliate content, duplicate content,
and dynamically-generated content pages that
provide very little unique text or value. The engines
are against including these pages and use a variety
of content and link analysis algorithms to screen
out low value pages.
Article spinning
Article spinning is a writing technique used in search engine optimization (SEO), and other
applications, which creates what appears to be new content from what already exists. ...
This process can be completely automated or written manually as many times as needed.
Types of Black Hat SEO
10. Complete Marketing Solution
What is keywords?
•Keywords are ideas and topics that define what
your content is about.
•In terms of SEO, they're the words and phrases
that searchers enter into search engines, also
called "search queries."
•If you boil everything on your page — all the
images, video, copy, etc. — down to a simple
words and phrases, those are your primary
keywords.
11. Complete Marketing Solution
Google Algorithms
What is Google Algorithms?
Google's algorithms are a complex system
used to retrieve data from its search index and
instantly deliver the best possible results for a
query. The search engine uses a combination
of algorithms and numerous ranking factors to
deliver webpages ranked by relevance on its
search engine results pages (SERPs)
Different Types of Google Algorithms
•Panda update
•Penguin update
•Hummingbird update
•Google Pigeon
•Google Possum
•Rank brain
•Core update
12. Complete Marketing Solution
Google Algorithms
•Panda update
It takes the quality of a site’s content into account when ranking sites in the search results
•Penguin update
It deals solely with link quality and nothing else. Sites that have purchased links or have acquired
low-quality links through places such as low-quality directories, blog spam, or link badges and
info graphics could find their sites no longer ranking for search terms
•Hummingbird update
this one is not specifically a spam targeting algorithm, but instead an algorithm to
ensure they are serving the best results for specific queries. Hummingbird is more
about being able to understand search queries better, particularly with the rise of
conversational search.
13. Complete Marketing Solution
Google Algorithms
•Google Pigeon
provide more useful, relevant and accurate local search results that are tied more closely to
traditional web search ranking signals. Google stated that this new algorithm improves their
distance and location ranking parameters.
•Google Possum
New algorithm update to filter out of top Google search results to prevent duplicates or irrelevant
search data.
14. Complete Marketing Solution
Google Algorithms
•Rank Brain
• The more attractive Title and description would be the more clicks you will get that is called CTR
that will help your website to rank and your url value will increase.
•The more time the user will stay in your website that will increase your website session and
duration is called dual time .these practices will increase your value in Google rank brain algorithm
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Meta tags provide information about the webpage in the HTML of the document. This information is
called "metadata" and while it is not displayed on the page itself, it can be read by search engines and
web crawlers. ... Example of meta tags include the <title> and <description> elements.
What is meta tag
Meta Tag
16. Complete Marketing Solution
itle
A page title, also known as a title tag, is a short description of a webpage and appears at the top of a
browser window and in SERPs. It is an important element of an optimized SEO page. A page
title should include a page's keyword in the title tag.
What is meta Title?
Meta Title should be 50-60 characters
Meta Title
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A meta description (sometimes called a meta description attribute or tag) is an HTML element that
describes and summarizes the contents of your page for the benefit of users and search engines. ...
Why meta descriptions are important to you and to your SEO rankings.
What is meta description
Meta description should be 160
characters
Meta Description
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URL Mapping is a process of making layout of keyword that on which page which particular keyword will be
targeted. Sometimes only home page is targeted by number of keywords. But it is not a SEO friendly strategy
because it is very difficult to target many keywords only on homepage. So each page should be targeted with
specific keyword and it is called URL Mapping.
What is URL Mapping?
URL Mapping
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Header tags are an important on-page SEO factor because they’re used to communicate to the search engines what
your website is about. Search engines recognize the copy in your header tags as more important than the rest. This
starts with your h1 and works its way down in importance to the h2, h3, and so on. These tags will help support
the overall theme or purpose of your page.
You can’t, however, just throw in whatever content you want into these headers. It’s important to utilize your
header tags with short-tail and long-tail keywords. As search engines crawl your site, they will pick up on the
headers and recognize the keywords you are using as important.
What is Body Tag (H1,H2,H3)
This post or blog is actually an example of how to use your header tags. See below:
My h1 = <h1>H1, H2 and H3 Header Tags for SEO</h1>
My h2 = <h2>Why are h1, h2 and h3 header tags important for SEO?</h2>
My h3 = <h3>How to use the h1, h2 and h3 tags</h3>
Sum of Body Tags
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A canonical tag (aka "rel=canonical") is a
way of telling search engines that a
specific URL represents the master copy
of a page. Using the canonical tag
prevents problems caused by identical
or "duplicate" content appearing on
multiple URLs. Practically speaking, the
canonical tag tells search engines which
version of a URL you want to appear in
search results.
What is Canonical tags?
Canonical Tag or Issue
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Alt text provide better image context/descriptions to search engine
crawlers, helping them to index an image properly.
Why we use Alt tag or alt attribute in
image?
Image Alt Tag or Image Attribute
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An internal link is a link from one page to another page on the same domain.
They're simply text hyperlinks from one page to another page on your website. Of
course, your website navigation is an example of internal linking, but here we're
talking about links on the page, in the content.
What is internal linking?
Internal link
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An outbound link, also called an external link, is a link from your website
to a different website. An outbound link for you is an inbound link for
someone else
What is Outbound linking?
Outbound Link
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A broken link is quite simply a link on a web site that no longer works because
the website is experiencing one or more of the following issues:
•The destination web page has been moved or no longer exists.
•An invalid URL has been entered for the link by the web page owner.
•The linked web page has been removed from the web site.
What is broken links
Broken Links
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A sitemap is a file where you provide information about the pages, videos,
and other files on your site, and the relationships between them. Search
engines like Google read this file to more intelligently crawl your site.
What is sitemap and why we use it?
Site map
Types of Site map
HTML sitemap (written in Hypertext Markup Language)
XML sitemap (written in Extensible Markup Language)
•HTML sitemap (written in Hypertext Markup Language)-An HTML sitemap allows site visitors to easily
navigate a website
•XML sitemap (written in Extensible Markup Language)-
XML sitemaps help search engines and spiders discover the pages on your website. These sitemaps give
search engines a website's URLs and offer data a complete map of all pages on a site. This helps search
engines prioritize pages that they will crawl.
How to check site map of any website Example: www.website.com/sitemap.xml or html
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Page Speed Insights analyzes the content of a web page, then generates
suggestions to make that page faster. See PageSpeed Insights documentation
and release notes.
Page Load Insight
Page Load insights
Google Developer
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Page Speed Insights analyzes the content of a web page, then generates
suggestions to make that page faster. See PageSpeed Insights documentation
and release notes.
Page Load Insight
Page Load insights
GT Matrice
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Page Load Insight
LCP is a measurement of how long it takes for the main content of a page to
download and be ready to be interacted with. ... Typical elements that are
measured are images, video poster images, background images, and block-
level text elements like paragraph tags.
LCP(Largest Contentful Paint)
CLS (Cumulative Layout Shift): CLS measures the sum total of all individual
layout shift scores for every unexpected layout shift that occurs during the
entire lifespan of the page
CLS(Cumulative Layout Shift)
FID(First Input Delay)
First Input Delay (FID) is an important, user-centric metric for measuring load
responsiveness because it quantifies the experience users feel when trying to interact
with unresponsive pages—a low FID helps ensure that the page is usable
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GEO Tagging
Geo-tagging is the process of adding geographic information about digital
content, within “metadata” tags - including latitude and longitude coordinates,
place names and/or other positional data.
What is GEO Tagging
Why we use GEO Tagging
Geotagging helps the search engines make the connection between your photo
and the location of what it depicts or where and when it was taken, or both
How to put GEO Tagging
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Robot.txt Files
A robots.txt file tells search engine crawlers which pages or files the crawler can
or can't request from your site. This is used mainly to avoid overloading your site
with requests; it is not a mechanism for keeping a web page out of Google
What is Robot.txt files
https://thesportstattoo.com/robots.txt
To check robots.txt of any website
Some you get your txt file in wordpress go to the seo option -> tools->file editor you
will get robot txt file
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Robot.txt Files
How test Robot.txt files Go to robot.txt tester in
How upload Robot.txt files c panel
Go t c panel ->filemaneger->Public_html->website name and then upload