All About keywords.pptx
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All About keywords.pptx
VISION
Creating a new cadre of skilled Pakistanis with internationally recognized technical qualifications, opening up a new world of opportunities.
i.e. A SKILLED PAKISTAN
MISSION
To initiate a movement to skill the motivated illiterate, semi-literate and literate: To provide technical training ‘with a difference’ in quality of skills as well as ethical, social and moral values.
presentation of keywords.pptx
VISION
Creating a new cadre of skilled Pakistanis with internationally recognized technical qualifications, opening up a new world of opportunities.
i.e. A SKILLED PAKISTAN
MISSION
To initiate a movement to skill the motivated illiterate, semi-literate and literate: To provide technical training ‘with a difference’ in quality of skills as well as ethical, social and moral values.
presentation of keywords.pptx
This presentation provides an overview of keywords and how they are used in search engine optimization (SEO). It defines keywords as words or phrases people use in search engines to find information. Keywords are important for SEO because search engines use them to understand what content is about and rank pages accordingly. There are two main types of keywords - long-tail keywords which are multi-word phrases that target niche audiences, and short-tail keywords which are single words. Keyword research is important for determining which keywords a business should target based on search volume, competition, and matching intent. The presentation outlines the common types of search intent and the process for conducting keyword research.
presentation of keywords.pptx
This presentation provides an overview of keywords and how they are used in search engine optimization (SEO). It defines keywords as words or phrases people use in search engines to find information. Keywords are important for SEO because search engines use them to understand what content is about and rank pages accordingly. There are two main types of keywords - long-tail keywords which are multi-word phrases that target niche audiences, and short-tail keywords which are single words. Keyword research is important for determining which keywords a target audience searches for and including them in content to improve search rankings.
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This document discusses keyword research. It defines keywords as words or phrases users enter into search engines to find information on a topic. It provides examples of short-tail, long-tail, and question keywords. It also discusses keyword intent targeting, including informational, navigational, commercial, and transactional keywords. Finally, it outlines methods for finding keywords, criteria for selecting keywords, and where to use keywords, such as in titles, on-page content, and social media.
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keyword presentation pptx
OUR VISION
Creating a new cadre of skilled Pakistanis with internationally recognized technical qualifications, opening up a new world of opportunities.
TO PROMOTE OUR YOUTH
OUR MISSION
To initiate a movement to skill the motivated illiterate semi-literate and literate.
To be a self-sustainable model through:
Providing marketable skills that are internationally accredited will help improve the image of the trades in society.
Providing customer-oriented and industry-specific skills.
Recommended
All About keywords.pptx
VISION
Creating a new cadre of skilled Pakistanis with internationally recognized technical qualifications, opening up a new world of opportunities.
i.e. A SKILLED PAKISTAN
MISSION
To initiate a movement to skill the motivated illiterate, semi-literate and literate: To provide technical training ‘with a difference’ in quality of skills as well as ethical, social and moral values.
presentation of keywords.pptx
VISION
Creating a new cadre of skilled Pakistanis with internationally recognized technical qualifications, opening up a new world of opportunities.
i.e. A SKILLED PAKISTAN
MISSION
To initiate a movement to skill the motivated illiterate, semi-literate and literate: To provide technical training ‘with a difference’ in quality of skills as well as ethical, social and moral values.
presentation of keywords.pptx
This presentation provides an overview of keywords and how they are used in search engine optimization (SEO). It defines keywords as words or phrases people use in search engines to find information. Keywords are important for SEO because search engines use them to understand what content is about and rank pages accordingly. There are two main types of keywords - long-tail keywords which are multi-word phrases that target niche audiences, and short-tail keywords which are single words. Keyword research is important for determining which keywords a business should target based on search volume, competition, and matching intent. The presentation outlines the common types of search intent and the process for conducting keyword research.
presentation of keywords.pptx
This presentation provides an overview of keywords and how they are used in search engine optimization (SEO). It defines keywords as words or phrases people use in search engines to find information. Keywords are important for SEO because search engines use them to understand what content is about and rank pages accordingly. There are two main types of keywords - long-tail keywords which are multi-word phrases that target niche audiences, and short-tail keywords which are single words. Keyword research is important for determining which keywords a target audience searches for and including them in content to improve search rankings.
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This document discusses keyword research. It defines keywords as words or phrases users enter into search engines to find information on a topic. It provides examples of short-tail, long-tail, and question keywords. It also discusses keyword intent targeting, including informational, navigational, commercial, and transactional keywords. Finally, it outlines methods for finding keywords, criteria for selecting keywords, and where to use keywords, such as in titles, on-page content, and social media.
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OUR VISION
Creating a new cadre of skilled Pakistanis with internationally recognized technical qualifications, opening up a new world of opportunities.
TO PROMOTE OUR YOUTH
OUR MISSION
To initiate a movement to skill the motivated illiterate semi-literate and literate.
To be a self-sustainable model through:
Providing marketable skills that are internationally accredited will help improve the image of the trades in society.
Providing customer-oriented and industry-specific skills.
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At its core, keyword research involves the identification and analysis of search terms entered by users into search engines. These terms are examined to serve a specific purpose, whether it’s enhancing SEO strategies or facilitating effective marketing campaigns.
By conducting thorough keyword research, we can uncover valuable insights such as targeted queries, their popularity, ranking difficulty, and much more.
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Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
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People who are at different stages of a conversion funnel use different types of keywords.
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The document provides guidance on conducting keyword research to inform digital strategy and content creation. It discusses the importance of understanding search engine results pages and targeting long-tail keywords that are more likely to convert. The document outlines steps for generating keywords including thinking like customers, using personas, brainstorming around problems and aspirations, analyzing competitors' keywords, and using keyword tools. The goal is to thoroughly research potential keywords to develop content that meets customer needs and drives the right kinds of visitors to a website.
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This document discusses various aspects of keyword research for search engine optimization. It defines keywords as search terms and explains that keyword research is done to identify popular search terms related to a business or topic to help with search engine ranking and understanding consumer demand. The document outlines different types of keywords, how to analyze keyword search volume, competition, and related metrics like density, stuffing, prominence, proximity and frequency which can impact rankings. It also provides examples of free and paid keyword research tools.
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
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Keyword research is a topic that has been growing ever since search engines became popular every day tools for researching. Despite this being an existing tool it has grown and developed and is still essential for business owners today – especially those who are looking to rank highly on Google. Learning how to do keyword research is important for your business to grow organically online.
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Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
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online research
The document provides guidance on conducting keyword research to inform digital strategy and content creation. It discusses the importance of understanding search engine results pages and targeting long-tail keywords that are more likely to convert. The document outlines steps for generating keywords including thinking like customers, using personas, brainstorming around problems and aspirations, analyzing competitors' keywords, and using keyword tools. The goal is to thoroughly research potential keywords to develop content that meets customer needs and drives the right kinds of visitors to a website.
Keyword research for Social Media
This presentation gives you a preliminary idea about how to conduct a keyword research for the first time social media marketer. This is important to ensure that one does not squander their time in blogging and you tubing without making use of the right keywords.
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Talent Corner H.R. Services is a professional human resources consultant providing innovative recruitments solutions to the corporate world. Incorporated in 2002, Talent Corner has now grown into one of India’s top HR Services Companies with Over 150 employees in Offices and located at 10 Locations across the country. We are currently serving over 900+ clients in diverse industries.
We are providing recruitment services in Bangalore, Chennai, Delhi, Hyderabad, Pune, Kolkata, Rajasthan, Gujarat, & Cochin. In a Dynamic Business World, Standardized Business Solutions don’t Often Work. Therefore we offer customized Recruitments and Executive Search Solutions for Companies across industries. Visit our website to know more about us at: http://talentcorner.in
Apart from High Quality Recruitment Services, Our Industry Demands “Ownership” in Business. Thus in Order to Scale, we have Developed a Unique Recruitment Franchise Opportunity to harness your Entrepreneur Aspirations. To know more about our recruitment franchise opportunities, visit : http://talentcorner.in/franchise-at-talent-corner
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SEO is the process of optimizing web pages to rank higher in search engine results. The goal is to achieve higher page rankings by implementing basic, core, and supplementary SEO activities. Basic activities include designing web pages with proper HTML tags and studying how search engines work. Core activities involve competitor analysis, keyword research, optimizing content and links, and measuring success. Supplementary activities include banner and link exchanges. Proper SEO requires hard work, patience, and an ongoing learning process.
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The document discusses guidelines for creating effective evergreen content for SEO purposes. It defines evergreen content as topics that retain consistent interest over time and focuses on timeless advice rather than timely information. It provides examples of evergreen topics and content types, and emphasizes that evergreen topics target common problems people face repeatedly. The document outlines steps for finding suitable evergreen keywords and provides tips for writing evergreen content, including covering topics thoroughly, avoiding time-bound details, and keeping content unified rather than split across pages.
Keyword Research.pdf
This document discusses various aspects of keyword research for search engine optimization. It defines keywords as search terms and explains that keyword research is done to identify popular search terms related to a business or topic to help with search engine ranking and understanding consumer demand. The document outlines different types of keywords, how to analyze keyword search volume, competition, and related metrics like density, stuffing, prominence, proximity and frequency which can impact rankings. It also provides examples of free and paid keyword research tools.
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• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandBasic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
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Get admission in various courses and boost your employment opportunities.
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The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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- 1. The Hunar Foundation Digital Marketing & Search Engine Optimization (SEO) Our 1st Topic is What is a Keyword and what Type of Keyword
- 3. What Are keywords KEYWORDS ARE WORDS OR PHRASES THAT USERS TYPE INTO SEARCH ENGINES TO FIND RELEVANT CONTENT FOR THEIR QUERIES.
- 4. For Example
- 5. Types Of Key Words There Are Two Types Of Keywords One Is Short Tail Key Words Long Tail Key Words
- 6. Short keywords that contain one or two terms For Example
- 7. Long-tail keywords that contain typically three or more terms For Example
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