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Basic Search Engine Optimization


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So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization

Published in: Self Improvement

Basic Search Engine Optimization

  1. 1. Basic Search Engine Optimization<br />
  2. 2. What is SEO?<br /><ul><li>SEO is an abbreviation for search engine optimization.
  3. 3. SEO is the process of improving the volume or quality of traffic to a web site from search engines via Natural (organic) search results.
  4. 4. SEO aims to improve rankings for relevant keywords in search results.
  5. 5. Organic SEO results account for over 80% of clicks.</li></li></ul><li>Why are search engines so important?<br /><ul><li>Search engines are the biggest resources of your websites traffic.
  6. 6. Higher traffic means more visitors.
  7. 7. More visitors means more customers and higher profit.</li></li></ul><li>When will I see results?<br />It depends:<br /><ul><li>On your industry
  8. 8. The competitive level of your keywords
  9. 9. The previous success of your website
  10. 10. Subject to the search engines updating their data
  11. 11. You may see minor results change in 30 days.
  12. 12. A significant frequency of top 10 and top 20 rankings can be seen within approximately 3-4 months if optimized correctly. </li></li></ul><li>SEO Process<br />
  13. 13. Types of SEO<br /><ul><li>On-Page Optimization
  14. 14. Off-page Optimization</li></li></ul><li>On-Page SEO<br /><ul><li>On-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content.
  15. 15. On-page optimization stands for all of the techniques and methods used on your website.
  16. 16. On-page optimization has an effect on your website listing in natural results .</li></li></ul><li>On-Page SEO Elements<br />Title Tags<br /><ul><li>Defines a title in the browser toolbar
  17. 17. Provides a title for the page when it is added to favorites
  18. 18. Displays a title for the page in search-engine results</li></li></ul><li>On-Page SEO Elements<br />Meta Tags<br /><ul><li>Gives Google and other search engines a summary of what the page is about</li></li></ul><li>On-Page SEO Elements<br />Alt Tags<br /><ul><li>Allows you to provide a text equivalent to the image.</li></li></ul><li>On-Page SEO Elements<br />Header (H1,H2) Tags<br /><ul><li>There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important (1).</li></li></ul><li>On-Page SEO Elements<br />URL Structure<br /><ul><li>An optimal URL structure will not use numbers or strange characters on the permalinks, it will be short and describe the content of the page. </li></li></ul><li>On-Page SEO Elements<br />Internal Linking<br /><ul><li>Internal linking is linking to resources that are inside the website</li></li></ul><li>On-Page SEO Elements<br />Content<br /><ul><li>Content is king to visitors and search engine spiders. That's why content should never be an afterthought</li></li></ul><li>On-Page SEO Elements<br />Keyword Density<br /><ul><li>Keyword density is a combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page.</li></li></ul><li>On-Page SEO Elements<br />Sitemaps<br /><ul><li>Prepare two sitemaps: one for users, one for search engines</li></li></ul><li>On-Page SEO Elements<br />HTML Sitemap<br /><ul><li>Contains an organized listing of links to all pages within the website.
  19. 19. Visitors may visit this page if they are having problems finding pages on your site</li></li></ul><li>On-Page SEO Elements<br />XML Sitemap<br /><ul><li>An XML Sitemap, which you can submit through Google's Webmaster Tools, makes it easier for Google to discover the pages on your site.</li></li></ul><li>On-Page SEO Elements<br />Usability<br /><ul><li>Design a clear and simple navigation system.
  20. 20. Keep the content clear and simple.
  21. 21. Make it user friendly.</li></ul> Remember you could spend thousands on marketing your website. If you do not have a website the will keep a visitor engaged, that visitor will leave your website within 10 seconds or less.<br />
  22. 22. Keywords Research & Meta Tag Generation<br /><ul><li>Research On keywords
  23. 23. Find the best keywords that describes your business and products offered. The most searchable keywords terms used by searchers.
  24. 24. Improve keyword Prominence, Density & Proximity
  25. 25. Keywords throughout the content of the page.
  26. 26. Meta Title
  27. 27. Make attractive, unique and easy to understand title tags for each page.
  28. 28. Meta Descriptions
  29. 29. The meta description tag is intended to be a brief and concise summary of your page's content.
  30. 30. Meta keywords
  31. 31. Contrary to popular belief, Meta keywords have no value when it comes to SEO rankings.</li></li></ul><li>H1 & H2 Heading, Alt tags & Anchor text<br /><ul><li>H1 & H2 Heading Format
  32. 32. H tags specify html font sizes. H1 is the largest and it goes to H6 which is the smallest. Another Myth: These tags do not carry much weight when it comes to SEO. If an SEO consultant tell you it does….Run!!
  33. 33. Alt Tags
  34. 34. Alternative tag. Text placed within web graphics to explain the displays of the images. This is a must have for SEO purposes.
  35. 35. Keyword Rich Anchor Text
  36. 36. The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. </li></li></ul><li>Common Canonical Home Page Issues<br />Bad <br /><br /><br /><br /><br />Good<br /><br />
  37. 37. Off-Page SEO<br /><ul><li>Off-page optimization (off-page SEO) is all about getting links from other websites to your website.
  38. 38. It requires a lot of work on a daily basis, to receive quality backlinks.
  39. 39. It helps to maximize website performance in search engines for target keywords.</li></li></ul><li>Off-Page SEO<br />Search Engine Submission<br /><ul><li>The only search engines you need to focus on are Google and Bing
  40. 40. If you submit a sitemap, your website will be indexed and when you add a new page, it will be indexed.
  41. 41. Google and Bing will find your website. This does not mean that anyone else will!!</li></li></ul><li>Off-Page SEO<br />Social bookmarking<br /><ul><li>Social bookmarking sites allow you to store, tag and share links. You can share these links with friends and colleagues
  42. 42. They are a great way to get backlinks to your website.</li></li></ul><li>Off-Page SEO<br />Article Submission<br /><ul><li>You can submit and publish articles related to your niche or topic to article submission websites. Great for authority, traffic and links.
  43. 43. The most popular are:</li></ul> A.<br /> B.<br />
  44. 44. Off-Page SEO<br />Directory Submissions<br /><ul><li>Avoid at all cost, directory submission services and purchasing links from a link broker. Those are snake oil salespeople. </li></li></ul><li>Off-Page SEO<br />Open Directory Project <br /><ul><li>The Open Directory Project (ODP), also known as Dmoz, is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. FREE</li></li></ul><li>Off-Page SEO<br />Press Release Submission<br /><ul><li>Press releases can announce a range of news items such as: scheduled events, personal promotions, awards, news products and services, sales and other financial data, accomplishments, etc via a newswire service.
  45. 45. Social media press releases are cutting edge. They submit your press release via RSS feeds, news aggregators, social networking, social bookmarking, search engines, forums, blogs and more.
  46. 46. is an excellent cutting edge social media press release distributor. Their press releases are search engine optimized and will appear on Google news within 5 minutes.</li></li></ul><li>Off-Page SEO <br />Blogs Forums & Comment Posting<br /><ul><li>They naturally attract search engine traffic.
  47. 47. Blogs already have optimized site architecture.
  48. 48. Most are set up with a clear navigation, where every page is set up to link back to the other main pages.
  49. 49. Great for inbound links
  50. 50. Comments are also great for links
  51. 51. Your comments post name can link directly to your website with new blogging tools such as: “Comment Love”</li></li></ul><li>Link building<br />What is Link Popularity?<br /><ul><li>Link Popularity refers to the number of links pointing TO your site FROM other good quality sites on the Web. </li></ul>#1 Myth about Link popularity<br /><ul><li>Contrary to belief, you do NOT need a high PageRank in order to rank high on search engines.</li></ul> Take a look at this website:<br /> It has zero PageRank but ranks high on all the keywords.<br />
  52. 52. Inbound & Outbound Links<br />Inbound links<br /><ul><li>A Link from a site outside of your site.
  53. 53. Inbound links sends visitors to your site, </li></ul>Outbound Links<br /><ul><li>A link to a site outside of your site
  54. 54. Outbound links sends visitors away from your site.
  55. 55. Unless it is a good quality link that is related to your website, do not do a link exchange.</li></li></ul><li>Review In Points<br />So, what is important for your online success?<br /><ul><li>Identify your target audience
  56. 56. Discover your competitors
  57. 57. Find out keywords, that your target audience uses
  58. 58. Build content, site structure and internal navigation with respect to SEO and important keywords
  59. 59. Social media, networking, forums, blogs….
  60. 60. Monitor your traffic
  61. 61. Evaluate results and make improvement</li></li></ul><li>Presented ByAlex<br /> Twitter:@marknetgroup<br />