VISION Creating a new cadre of skilled Pakistanis with internationally recognized technical qualifications, opening up a new world of opportunities. i.e. A SKILLED PAKISTAN MISSION To initiate a movement to skill the motivated illiterate, semi-literate and literate: To provide technical training ‘with a difference’ in quality of skills as well as ethical, social and moral values.

1. All About Keywords
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By Shoaib Qazi

2. What Are keywords
Keywords are words or phrases that users type into search engines to find relevant
content for their queries.

3. For Example

4. Types Of Key Words
 There Are Two Types Of Keywords
 One Is
Short Tail Key Words
Long Tail Key Words

5. Short Tail Key Words
 Short Tail Key Words;
 Short tail keywords are much more general search queries, usually of one or
two words.
 Definition of Short Tail Keywords
 Short tail keywords are best suited to providing general information.
Unsurprisingly, they are also known as head terms. Typing terms such as
“marketing“, “laptops” or “SEO” makes it harder for search engines to
determine the specific search intent. Such terms are simply generic. Without
serving a specific knowledge category, short-tail keywords bring out high
search volumes

6. Long Tail Key Words
 Long Tail Key Words
 Long tail keywords are more search-specific queries and tend to use more
words, usually more than three, to bring out more specific, relevant results.

 What Are Long Tail Keywords?
 Long tail keywords are more specific, longer keyword phrases that target
users at different stages of the search process. A characteristic of long tail
keywords is they are more descriptive phrases, and use longer phrases with
more specificity. The long tail keywords meet the user intent by appealing to
relevance, hence increasing the conversion rate.

7. Short tail keyword Long tail keywords
Laptops
Affordable laptops for students
Laptops for gaming
Best laptops for web design
Marketing
Create a marketing plan
Hire a marketing consultant
Online marketing strategies
SEO
What is SEO?
How does Google determine
rankings?
How to hire an SEO company
Shoes
Best shoes for running
Buy shoes free delivery
Most comfortable sneakers for 2023

8. Short keywords that contain one
or two terms
For Example

9. Long-tail keywords that contain typically
three or more terms
For Example

10. Why are keywords important?
 Keywords are important because they help you
understand what users are searching for and the content
you need to provide to meet their needs. The keywords
you choose help define your content strategy and what
topics to include on your website. This means
incorporating the most relevant terms to increase your
ability to rank and, in turn, increase website traffic.

11. The 3 Common Types of Search Intent
 Behind every keyword is the reason the user makes the
search query in the first place. This is known as search
intent which falls into 3 categories:
 Informational,
 Navigational,
 Transactional.

12. Take a look at your keyword and think about
what the user is really asking by making their
query:
 If they were to search, “what are Laptops” they are feasibly looking for
informational content that will explain this topic in detail.
 If they look up “Laptops marketplace” they are likely searching for
navigational content to take them to NFT platforms.
 If they type “best Laptops to buy now” they are probably trying to find
transactional content that will help them complete a purchase decision.

13. The 3 Common Types of Search Intent

14. Google Trend

15. Google Trend
 Google Trends is a website offered by Google that analyzes the popularity of
top search queries in Google Search across various regions and languages.
 It uses graphs to compare the search volume of different queries over time.
 With this you can see trends by year,
 you can get daily search trends also

16. Features for Entrepreneurs
 Help us to find niches
 Find Relevant Product Categories in Related Topics.
 Promote Your Store Around Seasonal trend.
 Create Content About Current Trends.
 Using Google Trends for Keyword Research.
There are two basic types of search topics in Google Trends.
 Fresh topic
 Evergreen topic