SEO is the process of getting organic search engine traffic by optimizing websites on-page with elements like titles, descriptions and internal links, and off-page through activities like social media, article submissions and forum marketing. Keywords are the terms or phrases people search for that a site aims to rank for through SEO, by creating pages focused on specific keywords. Most searchers don't look beyond the first page of results, so effective on-page and off-page optimization is important for visibility and traffic.

2. What is SEO
● SEO stands for “search engine optimization.” It
is the process of getting traffic from the “free,”
“organic,” “editorial” or “natural” search results
on search engines.
● 94% of the peoplpe who use Google do not go
to 2nd page of result.
● On-Page Optimization
● Off-Page Optimization.

4. What is Keyword
● Keywords are terms or (more often) phrases
you would expect someone to search for to find
your website.
● With SEO you pick your keywords and create
pages focused on them.
● You can only focus each page on a specific
keyword phrase or few specific keywords.

6. On-Page Optimization
● On-Page SEO refers to all the things that you
can do ON your website to help you rank
higher.
● Page titles
● Internal linking
● Meta tags & descriptions
● Broken Links
● Site maps
● Robots file

8. Off-Page Optimization
● Off-Page SEO refers to all the things that
you can do directly OFF your website to
help you rank higher.
● social networking
● Article submission
● Forum & blog marketing
● Social Bookmarking