On-page SEO refers to both content and HTML source codes of a page that can be optimized which is opposed to off-page SEO which refers to links and other external signals

1. SEARCH ENGINE OPTIMIZATION
(ON PAGE SEO)

2. On-page SEO refers to
both content and HTML
source codes of a page
that can be optimized
which is opposed to off-
page SEO which refers to
links and other external
signals.
It figures out all the aspects
of the webpage that, when
added together, will
improve and increase your
rankings in the search
results.
The more interactivity and
engagement, plus the longer
your users stay on your site,
the better their experience
becomes.
If you put the efforts into
these categories and
strategies, you’ll see a
elevation in traffic and a
rise in your search
presence.

3. 3SMALL BUSINESS TECHNOLOGY IMPLEMENTATION
Internal links attach your content and gives
Google an idea of the structure of your website.
keywords acts as a channel for your target
audience to find the most appropriate content on
your website.
Meta description tag serves the purpose of
advertising copy and it is important part of
search marketing
Printer took a galley of type and scrambled it to make a type
specimen book.
ON PAGE SEO FACTORS
.
INTERNAL LINK
KEYWORD SELECTION
META DESCRIPTION
HEADER TAGS
Title tags are projected on search engine
results pages (SERPs) as the clickable headline
for a given result and are important for SEO.
TITLE TAGS
Content is the king. Make sure your
content is right and you’ve created a firm
foundation to support all of your other
SEO efforts.
CONTENT
Heading tags are crucial for both usability,
and SEO of your web page.
Applying images to alt tags like product photos
can greatly impact an eCommerce store’s
search engine rankings.
HEADER TAGS
ALT TAGS

4. 4SMALL BUSINESS TECHNOLOGY IMPLEMENTATION
CONTENT
Content is the king. It can go beyond text, it can
include images, video, audio, slides, tools, and
much more..
Content and on page SEO go hand-in-hand. Without one,
your efforts on other are totally diminished. For example,
your keyword research won’t do much benefit unless you
use those keywords in your content.
High quality content earns you backlinks, and it’s also what
search engines drag when they arrive at your site.
From an on page SEO perspective, genuine and engaging
content will set you apart from competitors, as it provides the
search engines something to index that can’t be found
elsewhere. Good content seriously attracts links.

5. 5SMALL BUSINESS TECHNOLOGY IMPLEMENTATION
TITLE TAGS
• A title tag is an HTML component that specifies the title of a web page.
• Title tags are projected on search engine result pages (SERPs) as the clickable
headlines for a given result, and are important for SEO.
• The title tag of a web page is meant to be an accurate and precise description of
a page's content.

6. ALT TAGS
Search engines cannot
interpret images, but
images can play a
important part in how
people interpret a
particular web page. Alt
tags serves the purpose
for this by providing text
which is read by the
search engines.

7. 7SMALL BUSINESS TECHNOLOGY IMPLEMENTATION
KEYWORD SELECTION
SEO keywords ranges from single words to
complicated phrases and are used in website copy
to appeal relevant, organic search traffic.
When properly authorized, targeted SEO keywords
can be used to inspire all page content in order to
amuse searcher intent.
From a searcher’s perspective, keywords are the
phrase either typed or spoken into a search engine.
When effectively researched and enhanced,
keywords acts as a channel for your target audience
to find the most appropriate content on your
website.

8. 8SMALL BUSINESS TECHNOLOGY IMPLEMENTATION
INTERNAL LINKS
 Before your content can rank, it first needs links. Google finds your web pages best when they are linked to
from somewhere on the web.
 Internal links attach your content and gives Google an idea of the structure of your website.
 They can establish a good rank on your site, allowing you to provide the most important pages and posts more
link value than other less valuable pages.
 So using the correct internal linking strategies can boost your SEO!

9. META DESCRIPTION
Meta description tags are not important
to search engine rankings but are
extremely important in achieving user
click-through from search engine result
pages (SERPs). These are webmasters
chance to advertise content to searchers
and let them know exactly what the
given page contains with regard to what
they’re looking for.

10. 10SMALL BUSINESS TECHNOLOGY IMPLEMENTATION
HEADER TAGS
Heading tags are HTML tags which are used
to identify headings and subheadings in your
content from other types of text
Applying the heading tags cab certainly adds up to
the architecture of your content.
For search engines, it becomes easier to read and
understand well-organized content than to crawl
through structural issues.
For users, headings are like anchors in a form of
text, guiding them through the page and making it
easier to digest.
Both of these factors increase the importance of
careful optimization, where small details add up to
the big SEO and user-friendly pictures and can lead
to ranking elevation.

11. On-page SEO contains all the
elements of SEO that you can control
best. If you have a website, you can
control the technical issues and the
quality of your content. On-page
issues can all be tackled as they’re in
your own hands. If you make an
awesome website, it will definitely
start ranking. Focusing on on-page
SEO will also elevates the probability
that your off-page SEO strategy will
be also successful.
IMPORTANCE OF ON-PAGE SEO

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