The document discusses the importance of SEO keywords for improving website visibility in search engines, emphasizing the need to develop relevant keyword lists based on user searches. It outlines methods for discovering effective keywords, including utilizing suggestion tools and analyzing competitors. The document also highlights the customer journey and provides resources for keyword research tools like Google AdWords Keyword Planner.

1. By :Jam Hassan
Website: http://www.jamhasan.com
Email: waytojamhassan@gmail.com
https://www.facebook.com/waytojam

3. Keyword
 Your SEO keywords are the key words and phrases in
your web content that make it possible for people to
find your site via search engines.
 E.g
 “Buy Laptop in Lahore “
 “Women Education in Pakistan “
etc
 developing a list of keywords is one of the first and
most important steps in any search engine
optimization

4. Keyword
 you need to know how people are looking for the
 products
 services
 information
that you offer, in order to make it easy for them to find
you—
 otherwise, they'll land on one of the many other pages
in the Google results. Implementing keyword SEO will
help your site rank above your competitors.

5. Keyword
 keywords are foundational for all your other SEO
efforts.
 it's well worth the time and investment to ensure your
SEO keywords are highly relevant to your audience .

6. Keyword
 keywords are foundational for all your other SEO
efforts.
 it's well worth the time and investment to ensure your
SEO keywords are highly relevant to your audience .

7. How to Find Good keywords ?
 Ask yourself.
 Search for the term/phrase in the major engines
 Try Suggestions tools
 Inquire your Customers that what did they type while
Searching you .( Different websites use web forms to
collect info that how did you find about them .)
 Competitors Websites

8. Types of keywords
 Short Keyword
e.g “ Buy Pizza “ Tea , Green Tea etc .
 Long tail Keywords
Buy Quality Green Tea , Buy organic green tea , where to
buy organic green tea in Sharjah , buy pizza in karachi
clifton bay area .

9. The customer journey
 It’s worth thinking about the different approaches potential
customers take when searching.
 It’s likely that customers will pass through the following
stages on their journey from research to brand loyalty.
 1. Research
 2. Consideration
 3. Purchase
 4. Loyalty

12.  Long tail conversion is 70%
 Short keywords get 30 % of the Conversions

13. Keyword Tools & Resources
 Google AdWords Keyword Planner Tool
 Google Trends
 Google webmasters Search quarries
 Ubbersuggest (https://ubersuggest.io/ )
 SEO book Keyword Tools.
 http://tools.seobook.com/keyword-tools/seobook/
 SEMRUS.com

16. Google Keyword Planner
1. you’ll need to have a Google Adwords account. If you
don’t have one already, you can set one up a Free
account
2. Next, login to your Google Adwords account. Click
on “Tools and Analysis” from the green toolbar and
choose “Keyword Planner”:
3. You’ll be presented with four different tools within
the Google Keyword Planner (under “What would
you like to do?”):