Discover digital opportunities through keyword research expertise.

1. Keyword Research
Presented by: Muhammad usman sabir

2. What is keyword?
The (“phrases,” or “search queries”) and
words that users type into search engines
to find information on a particular topic is
called Keyword.

3. Example

4. What is keyword Research?
To identifying Perfect popular words and
phrases, that people enter into search
engines, such as Google.

5. Types Of Keywords

6. Short-Tail Keywords
Short-tail keywords are broad, generic, and popular terms that have
a high search volume and competition. For example, "shoes",
"pizza", or "travel".

7. Long-Tail Keywords
A long tail keyword is a phrase that is generally made
from three to five words.

8. Question Keywords
Question keywords are search queries that contain interrogative words like who, what,
when, where, why, or how. You can find question keywords from Answer the Public &
People Also ask.

9. What is Intent Targeting Keywords?
Keyword intent represents the user's purpose for
the search.
● Informational
● Navigational
● Commercial
● Transactional

10. 1)What is Informational Keywords?
The keywords are use search some information.Mostly start with “what,” “why,” “how,”
and so on.

11. 2)What is Navigational keywords?
Search query that has the intent to navigate to a certain page, or locations.
E.g: Amazon , Nearby Pizza best Restaurant .

12. 3)What is Commercial Keyword?
Commercial keywords are the words or phrases searchers use when they're looking to
educate themselves about available products or services

13. 4)What is Transactional Keyword?
Transactional keywords, also called buyer keywords, are words that searchers use in
their queries that show they're ready to convert into sales.

14. Methods of finding Keywords
1. Free
Abc Method
Word Stream
1. Paid
Ahref
Semrush
Ubersugest

15. Criteria to Find Keywords?
1. Relevant to Niche
2. Volume should >500
3. Keyword Difficulty Max 25

16. Tools are used to find Volume of
your Keywords
1. keyword surfer extension
2. whatsmyserp extension

17. Selection Of keywords
1. Related long tail
2. High Volume
3. Low K.D

18. Where we use our keywords ?
Platforms
● Social Media content (facebook, youtube ,instagram etc.)
● Websites content (amazon, alibaba, BBC etc.)
Content
Use your keywords in title tags, on-page content, H1 tags, and when you can in
the page URL, meta description, and alt attributes .

19. Thank You!
For your Attention
https://male1.softskill.cloud/