The document provides a guide on conducting keyword research essential for improving online business visibility through SEO strategies. It explains the difference between head terms and long-tail keywords, offers techniques for brainstorming relevant keywords, and emphasizes the importance of understanding search intent. Additionally, it encourages regular updates and analysis of keywords to maintain relevance and enhance website traffic.

1. Learn How to do Keyword Research
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2. Key aim: Learning Keyword Research
Keyword Research Overview
How to find Keywords for
How to find The Right
Keywords
This guide will show you
through:

3. Keyword Research Overview

4. At its core, keyword research involves the identification and
analysis of search terms entered by users into search engines.
These terms are examined to serve a specific purpose,
whether it's enhancing SEO strategies or facilitating effective
marketing campaigns.
We're looking for the key terms that will bring people to your
content.
What is Keyword Research?

5. Head Terms:
Keywords that are 1-3 words long.
Long-Tail Keywords:
Longer than 3 word phrases.
You want a mixture of both types of keywords in your website
to give short-term (head terms) and long term (long-tail)
strategies.
Keywords and Longtail Keywords

6. Why do Keyword Research?
By conducting thorough keyword
research, we can uncover valuable
insights such as targeted queries, their
popularity, ranking difficulty, and much
more.
This can be used to build in these key
words to your SEO or directly into your
website, social media posts or blogs.

7. Learn what is trending and popular in your
target audience
Provide more bespoke calls to action through
knowing what people are searching for
Increase the traffic to your website
What Insights do Keywords Produce?

8. Are regularly searched - you can use a niche keyword but if no one
searches for it there's no additional benefit for you!
Provide insight and knowledge - to make your sight more attractive to
rankings your information should be useful and relevant
Are relevant - your website will only rank highly if it meets the needs of
your customers. Being number one in the search for Hot Dogs is great
but if you're offering Nail Painting services it's not going to increase
your sales.
When you're researching keywords you should make sure they:
What is a Great Keyword?

9. Finding Keywords

10. Topic Brainstorming
You will need to have keyword
groupings. Think of 5-10 categories in
which your business can be split into.
Remember your audience, what are
they coming to you for? Identify these
services or products and these can
form some of your initial groupings.

11. Now for each of your groupings you should write a
list of questions, statements and words that you
think your target audience would search to find
that grouping.
What would you Google to find that grouping?
What questions do people often ask you?
Write down everything you can think of at this
stage!
Delving Deeper

12. Stuck?
If you're really struggling to identify
these key phrases, start with what is
already drawing people to your
website.
Check out your Google Analytics profile
to look at where your traffic is coming
from online.

13. Still Stuck?
If you're stuck for ideas at this
point you can use Answer The
Public to see what people are
regularly searching for each of
your groupings.

15. Still Really Stuck?
Check out the related search
terms on Google to find
adjacent search terms people
are using. Scroll to the bottom
of the first Google page to find
them.

16. Selecting Down
Now for each of your groupings you should have a long list of phrases,
questions and search terms people use to find your business.
We will now begin to shorten this list. Use a highlighter to highlight the phrases
that have intent. By this, I mean those words intended to find your grouping.
For example, if you are a baker your phrase might be 'Where can I find the best
local bread?' In this the word bread isn't going to pull up your ideal search but
'best local bread' would be better.

17. Final Keywords
Once you have sifted through your
phrases to find the key words/
phrases with the correct intent you
have a bespoke list of keywords you
can use in your SEO to improve your
Google ranking and increase the
organic traffic of your ideal
audience!

18. Identifying the Right Keywords

19. What are 'The Right Keywords'
You've developed your list of
bespoke keywords now we need to
identify which of those will be the
most important to focus on for each
of your groupings.
At this stage you can use the
Keyword Planner offered by Google
to find those keywords that have
either too little or too much search
volume.

20. Prioritise
You can identify which of these
keywords you have a chance at
ranking highly based on your
websites' authority on the subject.
You don't want to go for words with
no searches but you probably won't
want to compete with larger
established brands!

21. Images Snippets
Videos Snippets
Knowledge Panels
Paragraph Snippets
List Snippets
SERPS are the other elements that occur when you
search a phrase into Google other than links. They
are:
Search your keywords and see which of these
already exist. You might be able to replicate these
on your website.
Using SERPS

22. SERPS
Paragraph Snippet Video Snippet

23. Check Ins
You've got your bespoke keywords, checked their relevance
and updated your page to utilise SERPs.
It's not over!
You should have regular check ins every few months with your
keywords to identify new trends and keep up to date with
patterns of searches.

24. THANK YOU
Please get in touch if you have any questions
theo@theoruby.com
07709 852 364
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