A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
On-Page Optimization SEO Report Sample by SEO TrafficSEO Traffic
This is a REAL sample report I ran for 1 of our on-site service pages. This on-page SEO report allows you you to optimize content of every page of your site for important targeted keywords you're looking to rank for.
Some features on our onpage optimization report:
We provide optimization advice for specific Search Engines
We Determine ideal keyword density for your target keywords
Analyzes keyword optimization of each HTML element
We give you a general analysis of keyword use
We outline problem areas on your pages
We compare your page with your 10 top-ranking competitors
We evaluate competitors' on-page optimization strategy
We outline HTML-code element that you optimize right now
In a nutshell, this report is the what we use to Optimize the content of every page of your website to ensure a well optimized page for SEO.
This is one of the SEO reports you get when we perform a website SEO order for your business website.
You can also read more about our SEO Audit Packages at http://www.seotraffic.co.za/seo-services/website-seo-audit-services/.
To your SEO Sucess
SEO Traffic
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...Simplilearn
This presentation about SEO will explain some of the important ways of finding the right primary and secondary keywords for your website. First, you'll understand why keyword research is important. Second, you'll learn types of keyword research in SEO and a few important ways to do keyword research. Then, you'll come across the Keyword clustering process and finally, you'll learn some of the easiest ways of keyword research using different keyword research tools. Now, let us get started and understand how to do keyword research for SEO.
Below topics are explained in this presentation:
1. Why keyword research?
2. Types of keyword research
3. How to do keyword research
4. Alternative suggestions to keyword research
5. Keyword clustering
6. Tools for keyword research
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
SEO, Search Engine Ranking Position (SERP) ReportKevin James
Here is an example of an actual search engine ranking position report (SERP) completed by Kevin James for Service Master Clean Corporation. --- The results of this analysis impressed the client successfully landed a contract to redesign their website and manage both SEO and paid search engine advertising work.
Seo is the best process of promote your business . SEO stands for Search Engine Optimization . it is following these steps Web Analysis, client requirements, Keyword Research ,content Writing, Web Optimization, seo summations, Links Building , Reporting or Ranking .
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
On-Page Optimization SEO Report Sample by SEO TrafficSEO Traffic
This is a REAL sample report I ran for 1 of our on-site service pages. This on-page SEO report allows you you to optimize content of every page of your site for important targeted keywords you're looking to rank for.
Some features on our onpage optimization report:
We provide optimization advice for specific Search Engines
We Determine ideal keyword density for your target keywords
Analyzes keyword optimization of each HTML element
We give you a general analysis of keyword use
We outline problem areas on your pages
We compare your page with your 10 top-ranking competitors
We evaluate competitors' on-page optimization strategy
We outline HTML-code element that you optimize right now
In a nutshell, this report is the what we use to Optimize the content of every page of your website to ensure a well optimized page for SEO.
This is one of the SEO reports you get when we perform a website SEO order for your business website.
You can also read more about our SEO Audit Packages at http://www.seotraffic.co.za/seo-services/website-seo-audit-services/.
To your SEO Sucess
SEO Traffic
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...Simplilearn
This presentation about SEO will explain some of the important ways of finding the right primary and secondary keywords for your website. First, you'll understand why keyword research is important. Second, you'll learn types of keyword research in SEO and a few important ways to do keyword research. Then, you'll come across the Keyword clustering process and finally, you'll learn some of the easiest ways of keyword research using different keyword research tools. Now, let us get started and understand how to do keyword research for SEO.
Below topics are explained in this presentation:
1. Why keyword research?
2. Types of keyword research
3. How to do keyword research
4. Alternative suggestions to keyword research
5. Keyword clustering
6. Tools for keyword research
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
SEO, Search Engine Ranking Position (SERP) ReportKevin James
Here is an example of an actual search engine ranking position report (SERP) completed by Kevin James for Service Master Clean Corporation. --- The results of this analysis impressed the client successfully landed a contract to redesign their website and manage both SEO and paid search engine advertising work.
Seo is the best process of promote your business . SEO stands for Search Engine Optimization . it is following these steps Web Analysis, client requirements, Keyword Research ,content Writing, Web Optimization, seo summations, Links Building , Reporting or Ranking .
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Students enrolled in the best digital marketing course in Coimbatore will learn about a variety of topics on a daily basis. Spectrum Digital Infocom is the only company that offers this type of training. Every student must learn both the practical and theoretical aspects of on-page SEO. Here are some on-page topics that are essential for every website. Alt Image If the image or posts cannot be displayed, it displays alternate text. Users can understand what your image is about by using related file names and descriptions. It improves the ranking of your product on Google and other image search engines. Image optimization is the process of optimize or reducing the file size of any image. Visit www.spectrumdigitalinfocom.com for more information.
Why is #digital #MARKETING so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. It is said and proven that SEO is the highest ROI generating digital marketing tool today and it will keep evolving. For businesses, it is no longer a question of whether to do SEO/PPC/SMO or not, but more so how much to spend on these services.
Off page SEO often refers to a procedure that can be used to improve the position of a website in the search engine results page (SERPs).
Many people associate off-page SEO with link building and social media marketing.
Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular set of keyword phrases.
In Brief - SEO is the process of designing and developing a web site to attend a high rank in search engine results.
Conceptually, there are two ways of doing SEO
by Mahesh Gangurde
Visit : http://www.webdigital4u.in
share me : www.facebook.com/maheshgangurdedigitalmarketing
Bobby singh - Digital Marketing ServiceBobby singh
Bobby singh - Digital Marketing Service in chandigarh Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
SEO (Search Engine Optimization) is the methodology of strategies, techniques and tactics used to improving the visibility of a website on organic search results page of a search engine (SERP) by incorporating search engine friendly elements into a website.
Digital Marketer Bobby - SEO some detailsBobby singh
Digital Marketer Bobby - SEO some details
Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
What is SEO - Bobby Singh digital marketerBobby singh
What is SEO - Bobby Singh digital marketer ,Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience .
Here we are describing about SEO, classifications of SEO, types of SEO, latest tips for SEO, and it's importance etc....Apart from this you will get information about link building, social bookmarking and the role of social media in SEO.
Off Page SEO Tips and Strategies in 2015
Off page SEO is another key factor of search engine ranking. Find here top 10 off page SEO tips and latest off page strategies in 2015. Off-page SEO is the process of optimizing your website pages and posts outside your website.
Connect me
FB: https://www.facebook.com/eng.shimanto
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mail: shimantoeee@gmailcom
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SEO (Search Engine Optimization) Basic to Advance.pdfshirishsatav
Search Engine Optimization (SEO) is the process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions , and grow revenue.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. SEO (Search Engine Optimization) The process of bringing the
website in to the top of the search result is called SEO.
It is a great way to increase the quality of a web site by making it
user-friendly, faster and easier to navigate.
How Search Engines Work
CRAWLING -Googlebot looks at all the content/code on the page and
analyzes it
INDEXING-Means that the page is eligible to show up in Google's search
results.
RANKING-Determining what each page is about, and how it should rank
for relevant queries
4. ON-PAGE SEO
• Keyword research
• URL
• Page title
• Headings
• Meta description
• Content
• Images
5. What is OFF PAGE-SEO
Refers to actions/ techniques taken outside of your
own website to improve your rankings within search
engine results pages i.e SERP
6. WHY OFF-PAGE SEO IS IMPORTANT?
Tells search engine how important your website to others
Help to Rank higher in SERP that means higher traffic to website
Every link that you receive acts as an approval from another source that your
website is quality
Website will have links from other website, social media & bookmarked and shared
in other similar communities
Gives indication on how world looks at your website
7. BENEFITS OF OFF-PAGE SEO
I
INCREASE IN
RANKING
INCREASE IN
PAGE RANK
MORE
EXPLOSURE
More Backlinks means
Website get more traffic
and your website will rank
higher position in SERP.
Increase in SERP will
increase your CTR
Page Rank indicates the
importance of a website in
the opinion of Google.
It means you get high Page
Rank (PR), Domain
Authority (DA), and Page
Authority (PA)
More exposure by high
page ranking means
more traffic to website.
Website gets more links,
more visits, more social
media mentions,
impressions.
It improves the chances
of getting more visitors
and more customers
8. Directory Submission
Social Bookmarking
Blog Commenting
Forum Commenting
Article Submission
Press Release Submissions
Classified Ads Submission
Video Submission
Photo Submission
Local Business Listing (Google, Local
Listing Sites)
Social Networking
OFF-PAGE SEO TECHNIQUES
9. Link Building
Link building is simply a process of getting other websites to link back to your website
It is important to drive referral traffic and increase their site's authority.
It is important as back links are a signal to Google that your site is a quality resource worthy of
citation and more back links tend to earn higher rankings.
More Good quality link are good for high ranking
Artificial link building through the buying and selling of links or the use of automatic
programs to create links to your site are considered ‘Black Hat’ by Google and will result in
penalization
10. Three Types of Link-Building
BACKLINKS or INBOUND LINK
OUTBOUND LINK
INTERNAL LINK
11. Backlink/Inbound Link
Backlinks—incoming hyperlinks from other websites to yours website
BACKLINKS
CREATE
VALUABLE
CONTENT &
PROMOTION
REVIEWS
AND
MENTIONS
LOOK FOR
HIGH
AUTHORITY
DOMAIN
AIM FOR
LINK
DIVERSITY
REMOVE OR
DISALLOW
BADLINK
12. Outbound Links
Links from your website to other sites
Link to a research source or a related or more in-depth piece of content related to
your content
It provides value to your visitors, it will boost the authority of your own site as well
13. Internal Links
Internal links—links that go to other pages within the same website
An internal link is a type of hyperlink on a webpage to another page or resource, such as an
image or document, on the same website or domain.
Internal links help Google find, index and understand all of the pages on your site.
Internal links can send page authority (also known as PageRank) to important pages
14. ANCHOR TEXT
Anchor Text is the visible, clickable text in a hyperlink and in modern browsers, it is often blue and
underlined.
Types of Anchor Text
Exact
Match
Partial
Match
Branded Naked Link Generic Image
Anchor
• Anchor texts should contain the most important
keywords for the linked page
• Anchor texts should provide a short but meaningful
description of the content of the linked page.
• Choose the ALT attribute and image title carefully
• Anchor texts should not be too long or repeated
too many times
• Avoid meaningless anchor texts that do not give
any information
• Avoid use of the same anchor texts for different
target pages
DON’TsDO’s
Majestic SEO ,Backlink tool and MOZ are the tools to check website anchor text
Anchor texts should provide a short but meaningful description of the content of the linked page
15. Off-site optimization includes the following major
components
• Directory Submission
• Social Bookmarking
• Article Submission
• Forum and Blog Posting
• Blog Creation
• Comment Posting
• Press Releases
• Social Networking
• Video Submission
• Social Networking
• Classified ads
16. Directory Submission
Directory submission is the process of submitting A
submission of a web site, its address, and description to
a directory that allows submission by site owners.
This is a way which helps you to improve your link building.
Submit your site under proper category in a searchable
online directory which will help you to get backlinks from
them
Why we
Submit In
Directories
To get your website indexed
One way links
The targeting of keywords and phrases
Increases Traffic
Most directories are free to submit
17. Benefits of Directory Submission
Some of the Directory Submission Sites:
Faster
Indexing
increase
back links
of website
permanent
listing in
another
websites.
uses Anchor texts
for hyperlinks to o
website link
reputation
Higher Page
Rank
Quality&
highly
targeted
traffic
Brand
Building
More
Customer
https://worldweb-directory.com/https://www.thewebdirectory.org/
18. BLOG SUBMISSION
Blog submission is an off-page activity where users and owners of the website actively post articles related
to the website. It is also a core off page activity where the website can convert one time visitors into repeat
visitors.
Choose some
topics and write a
high quality
content blog on
that.
Insert the related
keywords in your
blog.
After completion
of the blog, post
them in the top
most blog
submission sites.
Your blog will
reach to the
customers and it
leads to traffic
generation.
Blogging involves
writing an article
that is unique to
the platform
Some of the Blog Submission Sites:
•WordPress
•Tubmlr
•Blogger
•Weebly
•Wix
Improves
SEO
Helps
Build
authority
Free
marketing
Inbound
links
Improves
relationship
BENEFITS OF BLOG SUBMISSION
19. Free Article Submission Sites are:
ARTICLE SUBMISSION
Article submission generally refers to the writing of articles that are relevant to your online business
and then getting them added to the popular article submission directories
Make sure your content is unique and of high quality and relevant to your business.
Submit your articles in a high PR article submission directory.
https://www.thefreelibrary.com/
http://www.tumblr.com/
SOCIAL BOOKMARKING
Social bookmarking sites are one of the best platforms to promote your website. When you
bookmark your webpage or blog post on popular social bookmarking websites, you gain high
traffic to your webpage or blog.
Free Social bookmarking sites are
Digg.com
Stumbleupon.com
Reddit.com
Facebook
Pinterest
Twitter
20. Popular Press Release Submission websites
PRESS RELEASE
Press release submission refers to writing about new events, products or services of the company
and submitting it to PR sites.
It helps popularize your events, products or services on the web to improve SEO of your site.
http://www.betanews.com
http://www.24-7pressrelease.com24
VIDEO PROMOTION
If you want to make your videos popular, head to popular video submission sites, give a proper
title, description, tags and reference links.
It is one of the more popular ways to get quality back links because all video submission
websites have high PR.
https://www.youtube.com/
https://www.dailymotion.co/in
Popular Video Submission websites
21. Popular Q&A websites
FORUM POSTING
Participate in search forums which are related to your website and business and make a
connection with that community. Reply to threads, answer people’s questions and give your
suggestions and advice.
Forum posting creates discussions with other websites and shines the light on the efficiency
of your website.
Popular Forum posting websites
Yahoo Answer
http://forum.notebookreview.com
https://www.careerbuilder.com
One of the best ways you can get high traffic is from question and answer websites.
Join high PR question and answer sites and search for questions related to your business,
blog or website and give clear answers to these questions.
Give a link to your website which will help in bringing you more visibility.
QUESTION & ANSWER WEBSITE
https://www.quora.com/
https://www.ehow.com/
https://answers.yahoo.com/
22. INFOGRAPHIC SUBMISSION
PHOTO SHARING
https://instagram.com/
https://pinterest.com/
Popular Photo Sharing websites
Popular Info graphic Sharing websites
Reddit
Slideshare
An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand
overview of a topic.
Photo Sharing is a off page SEO technique to increase brand visibility and increase traffic. They are
few websites which allow you to share a link with the image. By creating more links you can create
more backlinks and improve your site ranking.
LOCAL LISTING
Local business listing is an online profile that contains
your business Name, Address and phone number (NAP)
and some other details.
Local listing is one of the most important jobs to do the SEO
Google My Business is the best Platform for local SEO
23. White Hat SEO Technique Black Hat SEO TechniqueGrey Hat SEO Technique
. Keyword research
• Natural keyword
inclusion in page titles,
headings, anchor text,
content and alt tags
• Monitoring and adapting
to analytics
• Creating regular content
• Search engine optimized
coding structures
• Site maps
Unnatural high
keyword density
• Irrelevant link
building
• Three-way linking
Duplicated content
across several
websites (Google sees
this as spam and
punishes accordingly)
Keyword
Stuffing
• Invisible text
• “Doorways”
• Changing a
website entirely
after it’s been
ranked by search
engines
24. • Google detects website of link
spamming, link farming, keyword
stuffing, or any other illegal
activities,.
• Temporary high ranking switches
to low ranking.
• Quality of the website goes bad.
• Permanently banned from search
engines.
DISADVANTAGES
OF BLACK HAT
SEO