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OFF -PAGE
SEO
PRESENTED BY
Ketki Deshpande
SEO (Search Engine Optimization) The process of bringing the
website in to the top of the search result is called SEO.
It is a great way to increase the quality of a web site by making it
user-friendly, faster and easier to navigate.
How Search Engines Work
CRAWLING -Googlebot looks at all the content/code on the page and
analyzes it
INDEXING-Means that the page is eligible to show up in Google's search
results.
RANKING-Determining what each page is about, and how it should rank
for relevant queries
TYPES OF SEO
ON-PAGE SEO
• Keyword research
• URL
• Page title
• Headings
• Meta description
• Content
• Images
What is OFF PAGE-SEO
Refers to actions/ techniques taken outside of your
own website to improve your rankings within search
engine results pages i.e SERP
WHY OFF-PAGE SEO IS IMPORTANT?
Tells search engine how important your website to others
Help to Rank higher in SERP that means higher traffic to website
Every link that you receive acts as an approval from another source that your
website is quality
Website will have links from other website, social media & bookmarked and shared
in other similar communities
Gives indication on how world looks at your website
BENEFITS OF OFF-PAGE SEO
I
INCREASE IN
RANKING
INCREASE IN
PAGE RANK
MORE
EXPLOSURE
 More Backlinks means
Website get more traffic
and your website will rank
higher position in SERP.
 Increase in SERP will
increase your CTR
 Page Rank indicates the
importance of a website in
the opinion of Google.
 It means you get high Page
Rank (PR), Domain
Authority (DA), and Page
Authority (PA)
 More exposure by high
page ranking means
more traffic to website.
 Website gets more links,
more visits, more social
media mentions,
impressions.
 It improves the chances
of getting more visitors
and more customers
Directory Submission
Social Bookmarking
Blog Commenting
Forum Commenting
Article Submission
Press Release Submissions
Classified Ads Submission
Video Submission
Photo Submission
Local Business Listing (Google, Local
Listing Sites)
Social Networking
OFF-PAGE SEO TECHNIQUES
Link Building
 Link building is simply a process of getting other websites to link back to your website
 It is important to drive referral traffic and increase their site's authority.
 It is important as back links are a signal to Google that your site is a quality resource worthy of
citation and more back links tend to earn higher rankings.
 More Good quality link are good for high ranking
 Artificial link building through the buying and selling of links or the use of automatic
programs to create links to your site are considered ‘Black Hat’ by Google and will result in
penalization
Three Types of Link-Building
BACKLINKS or INBOUND LINK
OUTBOUND LINK
INTERNAL LINK
Backlink/Inbound Link
Backlinks—incoming hyperlinks from other websites to yours website
BACKLINKS
CREATE
VALUABLE
CONTENT &
PROMOTION
REVIEWS
AND
MENTIONS
LOOK FOR
HIGH
AUTHORITY
DOMAIN
AIM FOR
LINK
DIVERSITY
REMOVE OR
DISALLOW
BADLINK
Outbound Links
 Links from your website to other sites
 Link to a research source or a related or more in-depth piece of content related to
your content
 It provides value to your visitors, it will boost the authority of your own site as well
Internal Links
Internal links—links that go to other pages within the same website
An internal link is a type of hyperlink on a webpage to another page or resource, such as an
image or document, on the same website or domain.
Internal links help Google find, index and understand all of the pages on your site.
Internal links can send page authority (also known as PageRank) to important pages
ANCHOR TEXT
Anchor Text is the visible, clickable text in a hyperlink and in modern browsers, it is often blue and
underlined.
Types of Anchor Text
Exact
Match
Partial
Match
Branded Naked Link Generic Image
Anchor
• Anchor texts should contain the most important
keywords for the linked page
• Anchor texts should provide a short but meaningful
description of the content of the linked page.
• Choose the ALT attribute and image title carefully
• Anchor texts should not be too long or repeated
too many times
• Avoid meaningless anchor texts that do not give
any information
• Avoid use of the same anchor texts for different
target pages
DON’TsDO’s
Majestic SEO ,Backlink tool and MOZ are the tools to check website anchor text
Anchor texts should provide a short but meaningful description of the content of the linked page
Off-site optimization includes the following major
components
• Directory Submission
• Social Bookmarking
• Article Submission
• Forum and Blog Posting
• Blog Creation
• Comment Posting
• Press Releases
• Social Networking
• Video Submission
• Social Networking
• Classified ads
Directory Submission
Directory submission is the process of submitting A
submission of a web site, its address, and description to
a directory that allows submission by site owners.
 This is a way which helps you to improve your link building.
 Submit your site under proper category in a searchable
online directory which will help you to get backlinks from
them
Why we
Submit In
Directories
To get your website indexed
One way links
The targeting of keywords and phrases
Increases Traffic
Most directories are free to submit
Benefits of Directory Submission
Some of the Directory Submission Sites:
Faster
Indexing
increase
back links
of website
permanent
listing in
another
websites.
uses Anchor texts
for hyperlinks to o
website link
reputation
Higher Page
Rank
Quality&
highly
targeted
traffic
Brand
Building
More
Customer
https://worldweb-directory.com/https://www.thewebdirectory.org/
BLOG SUBMISSION
Blog submission is an off-page activity where users and owners of the website actively post articles related
to the website. It is also a core off page activity where the website can convert one time visitors into repeat
visitors.
Choose some
topics and write a
high quality
content blog on
that.
Insert the related
keywords in your
blog.
After completion
of the blog, post
them in the top
most blog
submission sites.
Your blog will
reach to the
customers and it
leads to traffic
generation.
Blogging involves
writing an article
that is unique to
the platform
Some of the Blog Submission Sites:
•WordPress
•Tubmlr
•Blogger
•Weebly
•Wix
Improves
SEO
Helps
Build
authority
Free
marketing
Inbound
links
Improves
relationship
BENEFITS OF BLOG SUBMISSION
Free Article Submission Sites are:
ARTICLE SUBMISSION
Article submission generally refers to the writing of articles that are relevant to your online business
and then getting them added to the popular article submission directories
 Make sure your content is unique and of high quality and relevant to your business.
 Submit your articles in a high PR article submission directory.
https://www.thefreelibrary.com/
http://www.tumblr.com/
SOCIAL BOOKMARKING
Social bookmarking sites are one of the best platforms to promote your website. When you
bookmark your webpage or blog post on popular social bookmarking websites, you gain high
traffic to your webpage or blog.
Free Social bookmarking sites are
 Digg.com
 Stumbleupon.com
 Reddit.com
 Facebook
 Pinterest
 Twitter
Popular Press Release Submission websites
PRESS RELEASE
 Press release submission refers to writing about new events, products or services of the company
and submitting it to PR sites.
 It helps popularize your events, products or services on the web to improve SEO of your site.
http://www.betanews.com
http://www.24-7pressrelease.com24
VIDEO PROMOTION
 If you want to make your videos popular, head to popular video submission sites, give a proper
title, description, tags and reference links.
 It is one of the more popular ways to get quality back links because all video submission
websites have high PR.
https://www.youtube.com/
https://www.dailymotion.co/in
Popular Video Submission websites
Popular Q&A websites
FORUM POSTING
 Participate in search forums which are related to your website and business and make a
connection with that community. Reply to threads, answer people’s questions and give your
suggestions and advice.
 Forum posting creates discussions with other websites and shines the light on the efficiency
of your website.
Popular Forum posting websites
Yahoo Answer
http://forum.notebookreview.com
https://www.careerbuilder.com
 One of the best ways you can get high traffic is from question and answer websites.
 Join high PR question and answer sites and search for questions related to your business,
blog or website and give clear answers to these questions.
 Give a link to your website which will help in bringing you more visibility.
QUESTION & ANSWER WEBSITE
https://www.quora.com/
https://www.ehow.com/
https://answers.yahoo.com/
INFOGRAPHIC SUBMISSION
PHOTO SHARING
https://instagram.com/
https://pinterest.com/
Popular Photo Sharing websites
Popular Info graphic Sharing websites
Reddit
Slideshare
An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand
overview of a topic.
Photo Sharing is a off page SEO technique to increase brand visibility and increase traffic. They are
few websites which allow you to share a link with the image. By creating more links you can create
more backlinks and improve your site ranking.
LOCAL LISTING
Local business listing is an online profile that contains
your business Name, Address and phone number (NAP)
and some other details.
Local listing is one of the most important jobs to do the SEO
Google My Business is the best Platform for local SEO
White Hat SEO Technique Black Hat SEO TechniqueGrey Hat SEO Technique
. Keyword research
• Natural keyword
inclusion in page titles,
headings, anchor text,
content and alt tags
• Monitoring and adapting
to analytics
• Creating regular content
• Search engine optimized
coding structures
• Site maps
Unnatural high
keyword density
• Irrelevant link
building
• Three-way linking
Duplicated content
across several
websites (Google sees
this as spam and
punishes accordingly)
Keyword
Stuffing
• Invisible text
• “Doorways”
• Changing a
website entirely
after it’s been
ranked by search
engines
• Google detects website of link
spamming, link farming, keyword
stuffing, or any other illegal
activities,.
• Temporary high ranking switches
to low ranking.
• Quality of the website goes bad.
• Permanently banned from search
engines.
DISADVANTAGES
OF BLACK HAT
SEO
OFF PAGE SEO

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OFF PAGE SEO

  • 2. SEO (Search Engine Optimization) The process of bringing the website in to the top of the search result is called SEO. It is a great way to increase the quality of a web site by making it user-friendly, faster and easier to navigate. How Search Engines Work CRAWLING -Googlebot looks at all the content/code on the page and analyzes it INDEXING-Means that the page is eligible to show up in Google's search results. RANKING-Determining what each page is about, and how it should rank for relevant queries
  • 4. ON-PAGE SEO • Keyword research • URL • Page title • Headings • Meta description • Content • Images
  • 5. What is OFF PAGE-SEO Refers to actions/ techniques taken outside of your own website to improve your rankings within search engine results pages i.e SERP
  • 6. WHY OFF-PAGE SEO IS IMPORTANT? Tells search engine how important your website to others Help to Rank higher in SERP that means higher traffic to website Every link that you receive acts as an approval from another source that your website is quality Website will have links from other website, social media & bookmarked and shared in other similar communities Gives indication on how world looks at your website
  • 7. BENEFITS OF OFF-PAGE SEO I INCREASE IN RANKING INCREASE IN PAGE RANK MORE EXPLOSURE  More Backlinks means Website get more traffic and your website will rank higher position in SERP.  Increase in SERP will increase your CTR  Page Rank indicates the importance of a website in the opinion of Google.  It means you get high Page Rank (PR), Domain Authority (DA), and Page Authority (PA)  More exposure by high page ranking means more traffic to website.  Website gets more links, more visits, more social media mentions, impressions.  It improves the chances of getting more visitors and more customers
  • 8. Directory Submission Social Bookmarking Blog Commenting Forum Commenting Article Submission Press Release Submissions Classified Ads Submission Video Submission Photo Submission Local Business Listing (Google, Local Listing Sites) Social Networking OFF-PAGE SEO TECHNIQUES
  • 9. Link Building  Link building is simply a process of getting other websites to link back to your website  It is important to drive referral traffic and increase their site's authority.  It is important as back links are a signal to Google that your site is a quality resource worthy of citation and more back links tend to earn higher rankings.  More Good quality link are good for high ranking  Artificial link building through the buying and selling of links or the use of automatic programs to create links to your site are considered ‘Black Hat’ by Google and will result in penalization
  • 10. Three Types of Link-Building BACKLINKS or INBOUND LINK OUTBOUND LINK INTERNAL LINK
  • 11. Backlink/Inbound Link Backlinks—incoming hyperlinks from other websites to yours website BACKLINKS CREATE VALUABLE CONTENT & PROMOTION REVIEWS AND MENTIONS LOOK FOR HIGH AUTHORITY DOMAIN AIM FOR LINK DIVERSITY REMOVE OR DISALLOW BADLINK
  • 12. Outbound Links  Links from your website to other sites  Link to a research source or a related or more in-depth piece of content related to your content  It provides value to your visitors, it will boost the authority of your own site as well
  • 13. Internal Links Internal links—links that go to other pages within the same website An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Internal links help Google find, index and understand all of the pages on your site. Internal links can send page authority (also known as PageRank) to important pages
  • 14. ANCHOR TEXT Anchor Text is the visible, clickable text in a hyperlink and in modern browsers, it is often blue and underlined. Types of Anchor Text Exact Match Partial Match Branded Naked Link Generic Image Anchor • Anchor texts should contain the most important keywords for the linked page • Anchor texts should provide a short but meaningful description of the content of the linked page. • Choose the ALT attribute and image title carefully • Anchor texts should not be too long or repeated too many times • Avoid meaningless anchor texts that do not give any information • Avoid use of the same anchor texts for different target pages DON’TsDO’s Majestic SEO ,Backlink tool and MOZ are the tools to check website anchor text Anchor texts should provide a short but meaningful description of the content of the linked page
  • 15. Off-site optimization includes the following major components • Directory Submission • Social Bookmarking • Article Submission • Forum and Blog Posting • Blog Creation • Comment Posting • Press Releases • Social Networking • Video Submission • Social Networking • Classified ads
  • 16. Directory Submission Directory submission is the process of submitting A submission of a web site, its address, and description to a directory that allows submission by site owners.  This is a way which helps you to improve your link building.  Submit your site under proper category in a searchable online directory which will help you to get backlinks from them Why we Submit In Directories To get your website indexed One way links The targeting of keywords and phrases Increases Traffic Most directories are free to submit
  • 17. Benefits of Directory Submission Some of the Directory Submission Sites: Faster Indexing increase back links of website permanent listing in another websites. uses Anchor texts for hyperlinks to o website link reputation Higher Page Rank Quality& highly targeted traffic Brand Building More Customer https://worldweb-directory.com/https://www.thewebdirectory.org/
  • 18. BLOG SUBMISSION Blog submission is an off-page activity where users and owners of the website actively post articles related to the website. It is also a core off page activity where the website can convert one time visitors into repeat visitors. Choose some topics and write a high quality content blog on that. Insert the related keywords in your blog. After completion of the blog, post them in the top most blog submission sites. Your blog will reach to the customers and it leads to traffic generation. Blogging involves writing an article that is unique to the platform Some of the Blog Submission Sites: •WordPress •Tubmlr •Blogger •Weebly •Wix Improves SEO Helps Build authority Free marketing Inbound links Improves relationship BENEFITS OF BLOG SUBMISSION
  • 19. Free Article Submission Sites are: ARTICLE SUBMISSION Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories  Make sure your content is unique and of high quality and relevant to your business.  Submit your articles in a high PR article submission directory. https://www.thefreelibrary.com/ http://www.tumblr.com/ SOCIAL BOOKMARKING Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog. Free Social bookmarking sites are  Digg.com  Stumbleupon.com  Reddit.com  Facebook  Pinterest  Twitter
  • 20. Popular Press Release Submission websites PRESS RELEASE  Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites.  It helps popularize your events, products or services on the web to improve SEO of your site. http://www.betanews.com http://www.24-7pressrelease.com24 VIDEO PROMOTION  If you want to make your videos popular, head to popular video submission sites, give a proper title, description, tags and reference links.  It is one of the more popular ways to get quality back links because all video submission websites have high PR. https://www.youtube.com/ https://www.dailymotion.co/in Popular Video Submission websites
  • 21. Popular Q&A websites FORUM POSTING  Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice.  Forum posting creates discussions with other websites and shines the light on the efficiency of your website. Popular Forum posting websites Yahoo Answer http://forum.notebookreview.com https://www.careerbuilder.com  One of the best ways you can get high traffic is from question and answer websites.  Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions.  Give a link to your website which will help in bringing you more visibility. QUESTION & ANSWER WEBSITE https://www.quora.com/ https://www.ehow.com/ https://answers.yahoo.com/
  • 22. INFOGRAPHIC SUBMISSION PHOTO SHARING https://instagram.com/ https://pinterest.com/ Popular Photo Sharing websites Popular Info graphic Sharing websites Reddit Slideshare An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic. Photo Sharing is a off page SEO technique to increase brand visibility and increase traffic. They are few websites which allow you to share a link with the image. By creating more links you can create more backlinks and improve your site ranking. LOCAL LISTING Local business listing is an online profile that contains your business Name, Address and phone number (NAP) and some other details. Local listing is one of the most important jobs to do the SEO Google My Business is the best Platform for local SEO
  • 23. White Hat SEO Technique Black Hat SEO TechniqueGrey Hat SEO Technique . Keyword research • Natural keyword inclusion in page titles, headings, anchor text, content and alt tags • Monitoring and adapting to analytics • Creating regular content • Search engine optimized coding structures • Site maps Unnatural high keyword density • Irrelevant link building • Three-way linking Duplicated content across several websites (Google sees this as spam and punishes accordingly) Keyword Stuffing • Invisible text • “Doorways” • Changing a website entirely after it’s been ranked by search engines
  • 24. • Google detects website of link spamming, link farming, keyword stuffing, or any other illegal activities,. • Temporary high ranking switches to low ranking. • Quality of the website goes bad. • Permanently banned from search engines. DISADVANTAGES OF BLACK HAT SEO