The presentation introduces keywords and search engine optimization. It defines keywords as words or phrases people use in search engines to find information. There are two main types of keywords: long-tail keywords which are 3-5 words and more specific, and short-tail keywords which are only 1 word. Keyword research is important for finding the best keywords to target based on search volume and competition. The presentation provides tips for conducting keyword research such as collecting industry information, brainstorming, and using Google Keyword Planner to find additional keywords.

1. Welcome
TO OUR PRESENTATION
presented by
Aiman kanwal
Nitasha zamzam
Mary rose
Parveen
Muskan
Amna batool
AIMAN KANWAL

2. All About
KEYWORDS
AIMAN KANWAL
https://hunarfoundation.org/

3. WHAT IS QUERY /?
Query is those words or phrase that people search in (search bar) .
AIMAN KANWAL

4. What is keywords ?
 Keywords are the words and phrases that people type into
search engines to find what they're looking for. For
example, if you were looking to buy a new jacket, you might
type something like “mens leather jacket” into Google. Even
though that phrase consists of more than one word, it's still a
keyword.
AIMAN KANWAL

5. How does SEO keywords work?
 SEO keywords (also known as “keywords” are terms added to
online content in order to improve search engine rankings for
those terms. Most keywords are discovered during the
keyword research process and are chosen based on a
combination of search volume, competition and
commercial intent.
AIMAN KANWAL

6. What are the benefits of keywords in
marketing?
 Why Keyword Research Is So Important in a Digital Marketing
Strategy. Keywords can help explain to your audience what
your business offers, the type of people you're looking to
help and why you are different from your competitors.
AIMAN KANWAL

7. How many types of keywords ?
 Long-tail keywords
 A long tail keyword is a phrase that is generally made from
three to five words. Since these keywords are more specific
than generic terms, they allow you to target niche
demographics. These keywords are also less competitive than
generic keywords because they are designed to better reflect
how people make queries.
There are two types of keywords .
• Long tail keywords .
• Short tail keywords .
AIMAN KANWAL

8.  Short tail keyword with example.
 Short tail keywords are search phrases with only one or words. Their
length makes them less specific than searches with more words. “Egg” (1
word) is an example of a short tail keyword, whereas “Make scrambled
eggs fluffy”
AIMAN KANWAL

9. The common types of search intent
There are THREE types of search intent -
 Informational keywords — searchers looking for an answer to a specific
question or general information.
 Transactional keywords — searchers looking to investigate brands or
services.
 Navigational keywords — searchers intending to find a specific site or page.
AIMAN KANWAL
https://hunarfoundation.org/

10. Keyword research
 helps you find which keywords are best to target and provides
valuable insight into the queries that your target audience is
actually searching on Google.
How we search keywords.
Firstly we collect information about customer businesses or niche
Then we make a sheet in excel
Then we do brainstorming and use google keyword planner for more keywords
Then we download the CVS. form and open into an excel sheet we need only the keywords
column, competition and volume column and we delete all other columns
Then we remove all high competition keywords and find a keyword with high volume and low
competition and then arrange keywords into primary secondary and LSI
AIMAN KANWAL

11. THANK YOU TO
ALL
FOR LISTENING
AIMAN KANWAL
https://hunarfoundation.org/