The document discusses various on-page SEO tips and tricks for optimizing a website. It covers topics like domain names, page names, image optimization, titles, meta tags, heading tags, links, and content. Specifically, it recommends including keywords in domain names and page URLs, optimizing image alt text, using keywords in titles, including 4-6 keywords in meta tags, and ensuring unique high-quality content with proper keyword density. The document provides guidance on best practices for on-page SEO elements to improve search engine rankings.

1. On–Page SEO
Best Tricks and Tips
By: ADMEC Multimedia Institute
www.admecindia.co.in

2. Introduction
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Giving a brief explanation about each and every aspect about On-Page SEO. in
this presentation you’ll learn tips and tricks which are helpful in increasing a
web page rank by ethical ways.
Meaning of SEO
 Types of SEO
 Best on-page Tips and Tricks for SEO
 Popular tools for On-Page SEO
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3. What is SEO?
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Search Engine Optimization (SEO) is a strategy to get better ranking to our
website. SEO is not a software, which covers up some tools or menus etc.
SEO is considered as a necessity for getting top position on search
engines.

4. Types of SEO
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On the basis of industry usage SEO can be broadly classified as:
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White Hat SEO
Black hat SEO
Grey hat SEO
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5. White Hat SEO
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White Hat SEO is the most ethical form of SEO.
This form of SEO is use to increase the page rank of a website in organic search in SERP
(Search Engine Result Page).
Each and every rules and policies of search engines get obeyed in this process. The main
focus is on the uniqueness of the content.
SEO experts use some techniques like writing keyword rich content, link building, keyword
analysis and backlink building.
This SEO technique is the safest way of doing SEO without any risk of getting ban by the
search engines.

6. Black Hat SEO
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Black Hat SEO is the most unethical way of doing Search Engine Optimization.
It breaks all the rules ad policies of search engines.
This usually occurs when webmaster want to take their website into a new level, they use
some techniques to increase their page rank in the search engine result.
It’s an easiest way to increase your page rank by doing stuffs like keyword
stuffing, cloaking, invisible text doorway pages, spam pages, etc.
However it’s effects are temporary. The search engine can catch anytime that the website is
using Black Hat SEO. Every time search engine find such things, it permanently bans that
website for practicing unethical deeds.

7. Grey Hat SEO
Most people take Grey Hat SEO as middle ground.
 In this process, techniques are followed in such a way that few rules of search engine gets
obeyed and some are broken.
 It is mostly done in order to get more traffic.
 It is not viewed as completely black hat SEO, rather it’s a perfect solution taken by the
designers to avoid the situation of getting banned by the search engines.
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8. Image Optimization
Domain Name
Page Name
Meta Tags
Heading Tags
Best On- Page SEO
Tips &Tricks
- Points to be Remembered
Keyword Density
Content
Link Tags
Title
Robot Meta Tag

9. 1. Domain Name
The Domain name is very important. There are two main factors for the domain name.
 Keyword in domain (actionscriptinstitute, graphic-design-institute etc.…)
 Brand name in domain (ADMEC, Google, Yahoo etc…)
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First thing if you are targeting any particular keyword, then that keyword can be use in the
domain. For example-http://www.actionscriptinstitute.com. Before using ActionScript
institute is not a brand just a keyword, after use this keyword in the domain, finally you get a
brand name with keyword. So you can optimize this keyword easily, because this keyword
use in the domain name.
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If you are planning a brand name like (ADMEC), ADMEC is not a keyword just a name. So you
can do it. Using brand name in domain it is not harmful for SEO because search engines like
brand because most users like a brand.

10. 2. Page Name
Page name is really an important factor to take into consideration by the majority of SEO
experts.
 Most web designers create pages like: index.html, about.html, services.html and
contact.html and this is absolutely wrong according to SEO.
 By convention default page must have its name as "index" but other pages we can change to
get maximum SEO benefits.
 We target very important keywords in the page name or URL name for example: aboutmultimedia-institute.html. Here "about" indicates that this page contains information
about a brand while "multimedia institute" is a keyword.
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11. 3. Image Optimization
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In reality search engines do not like images, video or flash. So its is big question that why do
you do image optimization in SEO? Ok when we use image in a HTML page with {img src=""
/ tag (img src="abc-folder/web-image.jpg" alt="web image samples" /)} always remember
don't forget alt attribute. Alt attribute is an important tag. Some web designers have a
question, why we do use alt? If the image will not display in a browser, that time alt
attribute text display given by you.
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First you should give proper and relevant name to an image. For example if you are giving
image name (web header 02.jpg, png or gif) and (web_header_02.jpg, png or gif) this is
terrible for SEO, the right way is (web-header.jpg, png or gif).
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And when any user will search images in search engines (Google, Yahoo, MSN etc…), if the
keyword has matched your alt attribute than search engines will display your image that
time. So as a final point we don't leave blank any alt.

12. 4. Title
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Officially title tag is not a part of the Meta tag but its use is really very important. All HTML
pages have requirement for this tag. This tag is very important and use in the majority as
essential keywords inside the tag. You can define 60 to 70 characters with space. The title
tag markup looks like:
The Title tag provides two benefits, 1st it displays on user's browser and 2nd in search
engines results pages.

13. 5. Meta Tags
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Meta Tags are not a supernatural solution but its help make sure your website. This tag is
hidden and presented inside the section.
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Meta tags can be classified into:
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Meta Description
Meta description tag is main tag according to SEO. It provides a short description of the
page in search engines. It is possible if your description matches from that page.
Description is a summary of page content, so don't use unnecessary text inside the
description. Description length is 120 to 140 characters with space.
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Keyword Meta Tag
This is very useful but usually the major search engines do not use meta keyword for
evaluator the text of the page. So you can target best keywords from the page content and
use inside the meta keyword. We can use 4 to 6 keywords in this tag.

14. 
Robot Meta Tag
Robot meta tag an important part of SEO. It consists of two main parts.
1. Robot Meta Tag
2. Robot.txt
1. Robot Meta Tag
The Robot meta tag is available inside the session. Robot meta tags of are 4 types.
 Index, follow()- This is a common robot meta tag widely used by web designers. The basic
purpose of this tag is that the spider will index the whole website. The spider will not only
index your first web page excluding also other web pages.
 No index, follow()- We use this meta tag for the spider will not look at this page but crawl
through the take a break of pages on your website.
 Index, no follow()- This means you are telling the spider, that he will not give the
impression of being at this page and stop there.
 No index, no follow()- This robot meta tag will help you if you want to your web page or
website, the spider is not look at this page or nighters crawl throughout the rest of pages
on your website.

15. 2. Robot.txt
We can say about robot.txt is a part of On-Page SEO. This is very helpful, because we want to
stop particular some html pages, images and image folder also. That time Robot.txt will help
you. This is a very easy way to stop images or html pages. The major search engines (google,
yahoo, msn etc…) read robot.txt file.
A robot would like to visit the website url for example:
http://www.admecindia.co.in/index.html. It will confirm first
http://www.admecindia.co.in/robot.txt, and get:
User-agent: *
Disallow: /
"User-agent: *" this section applies all robots and the Disallow: / inform the robot that should
visit any pages of the website.

16. 6. Heading Tag
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Heading tags are very helpful measurements in SEO. There are six heading tags in HTML
(H1, H2, H3, H4, H5, and H6). The use of heading tags are heading or subheading
according to order of headings. Mostly we use only tree tags (H1, H2 or H3).
H1 tag is big tag an HTML. According to HTML and search engines the H1 tag is a very
valuable tag. We use H1 tag only one time in an HTML page. Always try to use a keyword
inside the H1 tag. If you are using keyword inside the H1 tag, this means you are telling the
visitors or search engine spider that text is very important.
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H2 tag comes on second number position, so we use H2 tag for subheading. H2 tag we
can use three to four times in a page.
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H3 heading tag is use for sub-section of secondary heading. If you are using H3 heading
tag, this means represent different subdivisions of content.

17. 7. Link Tags
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Link title is the most important part of On-Page SEO. It gives following benefits.
User Friendly – User friendly means 100% web sites have links. When users come at links,
the link title display and link title also help the user what kind of information in this link?
 Search Engines Friendly – According to SEO link title is compulsory. We use best keyword in
the link title. This way is get better keyword density, helpful for optimization time.
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For Example:{a href="online-training-institute.html" title="best online institutes"} Online
Training
In this example we have a link like Online Training and create a link or giving link title also.
So the benefit is best online institutes this is a keyword who put on the link title tag, search
engines like this and defiantly improve your ranking. Finally we will not left any link without the
title tag. Every links are important.

18. 8. Content
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Content is soul of SEO.
The role of content is most important because the major search engines love those
websites who have best unique content.
Content is so essential, as it improves the keyword density.
If you add a content using keyword density, the search engines give better response.
While writing the content, don't forget using the main keywords or keyword phrase.

19. 9. Keyword Density
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Keywords plays an important role in SEO.
Keyword are the elements which are match against the search strings in search engine
result.
Keyword selection is an important point to remember, because it helps in the
optimization of your webpage.
There are many ways which you can use to select an appropriate keyword for your
webpage.
First do an analysis of keyword which are searched by the users the most in search
engine, then go through the keywords your competitors have taken and finally select
a keyword which you think describes your website the best.

20. Popular Tools For
On-Page SEO

21. Popular Tools & Website for SEO
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Woo Rank
SEO Quake
Yslow
W3C Validator
Site Trail
Traffic Travis
SEO Workers
Lipperhey
Free SEO Analysis
Spyder Mate

22. Thank You!!!
ADMEC Multimedia Institute
For more info you can visit
www.admecindia.co.in
For course related enquiry, ring us at:
9811-81-81-22, 011-3130-5055, 011-3203-5055
www.admecindia.co.in
Can send feedback at: @admecinstitute