The document outlines a student's proposed final major project (FMP) idea for their fashion marketing course. The student's idea is to create a marketing promotion for an upcoming fashion brand. They chose this idea because it allows them to combine various skills learned throughout the course, such as different media forms. The project is also important to the student because it relates to their passion for fashion. Some initial influences mentioned are sustainable and inclusive fashion brands. The student wants their work to make the audience feel they can be outside of societal boxes. Bright colors and graphic design techniques like rotoscoping will be employed to achieve a vibrant, positive yet critical mood. The colorful, graphic style was chosen to challenge the student's skills.

1. Tellme in no more than 20
words,whatis your FMP idea?
A marketing promotion for an
upcomingfashion brand.
Why have you decided to make
it?
I have decided to make this as I believe it can
bring together a variety of skills that I have
learned and improved on in the two years of
this course. I have been able to learn new
techniques from different forms of the media
such as film, print and audio throughout
different projects so I feel that this project is a
way to bring them all together. There is also a
large amount of content I can include, as well
as exploring genres, so as a vague stem
idea, there is plenty of room to expand and
create and array of content.
What aboutyour projectmakesit
importantto you?
What makes this project important to me is
that it is going into a passion I also have
which is fashion and putting pieces together. I
love co-ordinating looks with jewellery and
with lockdown having so many independent
brands coming out, this project I would feel
be appropriate to showcase and utilise them.
Also, through lockdown I have learnt and also
see new trends come into fashion through
social media platforms like TikTok and
Instagram which means I can include a more
wider variety of techniques to show how my
skills have developed.
Outline some of the initial
influences on youridea/work and
some potentialresearch targets
(remember,research isn’t just a
paper-basedactivity)
Brands (clothing based)
 Urban Outfitters
 Collusion (ASOS)
 Berksha
 Nike
When personally buying clothes, I have my
favourite brands that I love due to their,
quality, representation, their social media but
also the ideas they push, such as: being
environmentally friendly, associating
themselves with charities and regularly
connecting with them, the people they use to
promote their brand and whether they are
being inclusive. I feel like this is becoming
more important with current event, so the
timing for this project would be a wise idea for
promotion purposes.
Influencers (on social media)

2.  @mimioocher on Instagram – love the
editing on photos, creativity and use
of bright and loud colours
 @barbarakristoffersen on Instagram –
aesthetically pleasing feed, promotes
ideas that I and many other people
believe in also (social issues).
 @amaliestar on Instagram (as well as
other platforms) – transparent
personality, unique fashion sense and
the way in which she shoots her ‘fit
pics’ are aesthetically pleasing and
match with her feed very well.
What effect do you want to have
on your audience when they see
your project?
I want the audience to feel that they can
become what they aspire in terms of the
clothes. People feel as if they have to fit into
a certain box, especially with their
appearance and so I would like my work to
reflect being outside the box. As this work will
also be focusing on fashion my aim will be to
promote and sell the product to my target
audience
Describethe tone/mood/style of
your project[which production
techniques/characteristics are
you employing?]
I want the style for this to be very vibrant and
‘loud’ using bright colours. This is something I
have tended to ‘steer away from’ in previous
units however for my final project I want to
change things up and introduce some colour
whether that is more warm tone focused or if
it goes to the cooler side of the colour wheel.
Recently I have been liking a technique
where there is a photo in the background, but
has a similar pose in the foreground,
influencers have been using this recently in
brand promotions so I think this would be a
good incorporation to my project.
Another technique I would like to incorporate
into my work is rotoscoping, this could be on
fashion items, logos and more. The way in
which I can carry out this technique is
through the app Procreate by drawing on top
of the original image in a separate layer.
Also, along with rotoscoping I can also use
more graphic design and digital art in my
work with an example being merchandise
such as stickers that would arrive in an order
and so on.

3. The mood presented within my work should
be very bright and positive by also being
informing, and at sometimes critical.
Why have you decided to make
your projectin this style?
I have decided to make this project in this
style as it is something I don’t normally do
myself. This is allowing me to challenge
myself as well as my skills, expanding their
difficulty also in the process.