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Search Engine Optimization (SEO) Tutorial

The document discusses the fundamentals of SEO, focusing on Google's ranking algorithms and factors that influence search results, including trust, authority, and relevance. It emphasizes the importance of keyword research and strategic content optimization to achieve higher rankings on search engines. Additionally, it outlines the differences between on-page and off-page SEO, and provides insights into keyword types and competition analysis to drive web traffic.

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Global School of Digital Marketing
Understanding Google Search Engine Results Page (SERP) Search Bar Ad Filter & tools Natural or Organic Results
Knowledge Graph
Local SERP
Title Web Address Snippet Sitelinks
Answer Box
Featured Snippet
Vertical Search
A rich snippet shows extra information between the URL and the description. Rich Snippet
Three pillars of SEO Google has more than 200 factors to rank to site ranking. Three principles which Google algorithm is focusing now are summarized below:
1. Trust - is at the very core of Google’s major changes and updates the past several years. Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legit sites at the top. If your site has high-quality content and backlinks from reputable sources, your site is more likely to be considered a trustworthy source, and more likely to rank higher in the search results. 2. Authority Previously the most popular SEO strategy, authority is still powerful, but now best used in tandem with the other two principles. Authority is your site’s overall strength in your market. Authority is almost a numbers game, for example: if your site has one thousand social media followers and backlinks, and your competitors only have fifty social media followers and backlinks, you’re probably going to rank higher. 3. Relevance. Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings. This levels the playing field a bit, and might explain why a niche site or local business can often rank higher than a Wikipedia article. You can use this to your advantage by bulking out the content of your site with relevant content, and use the on-page SEO techniques described in later chapters to give Google a nudge to see that your site is relevant to your market. You can rank higher with less links by focusing on building links from relevant sites. Increasing relevance like this is a powerful strategy and can lead to high rankings in competitive areas.
How Search algorithms work? Analyzing your words : Understanding the meaning of your search is crucial to returning good answers. So to find pages with relevant information, first step is to analyze what the words in your search query mean. Matching your search - Next, Google look for webpages with information that matches your query. When you search, at the most basic level, Google algorithms look up your search terms in the index to find the appropriate pages. Google analyze how often and where those keywords appear on a page, whether in titles or headings or in the body of the text. Ranking useful pages - For a typical query, there are thousands, even millions, of webpages with potentially relevant information. So to help rank the best pages first, Google also write algorithms to evaluate how useful these webpages are. These algorithms analyze hundreds of different factors to try to surface the best information the web can offer, from the freshness of the content, to the number of times your search terms appear and whether the page has a good user experience. In order to assess trustworthiness and authority on its subject matter, Google look for sites that many users seem to value for similar queries. If other prominent websites on the subject link to the page, that’s a good sign the information is high quality. There are many spammy sites on the web that try to game their way to the top of search results through techniques like repeating keywords over and over or buying links that pass PageRank. These sites provide a very poor user experience and may even harm or mislead Google’s users. So Google algorithms identify spam and remove sites that violate Google’s webmaster guidelines from our results.
Considering context - Information such as your location, past search history and Search settings all help Google to tailor your results to what is most useful and relevant for you in that moment. Google use your country and location to deliver content relevant for your area. For instance, if you’re in Chicago and you search “football”, Google will most likely show you results about American football and the Chicago Bears first. Whereas if you search “football” in London, Google will rank results about soccer and the Premier League higher. Search settings are also an important indicator of which results you’re likely to find useful, such as if you set a preferred language or opted in to SafeSearch (a tool that helps filter out explicit results). Returning the best results - Before Google serve your results, Google evaluate how all the relevant information fits together: is there only one topic among the search results, or many? Are there too many pages focusing on one narrow interpretation? Google strive to provide a diverse set of information in formats that are most helpful for your type of search. And as the web evolves, Google evolve their ranking systems to deliver better results for more queries.
How Google rank sites? A short list of some of the strongest factors associated with high search rankings: - - Relevant keywords on the page. - Keyword in internal links. - User signals (click-through-rate, time-on-site, bounce-rate). - Domain SEO visibility (how strong the domain is in terms of links and authority). - Search volume of domain name - Total number of backlinks - Total number of referring domains (unique sites linking to your site). - Google+ social media activity. - Facebook social media activity. If your competitors’ have more of the above features than yours, then it’s likely they will rank higher than you. If you have more of the above features than competitors, then it is likely you will rank higher than your competitors.
Search Engine Ranking Factors – Survey conducted by MOZ in 2015
Domain-Level, Link Authority Features: Based on link/citation metrics such as quantity of links, trust, domain-level PageRank, etc. Page-Level Link Metrics: PageRank, Trust metrics, quantity of linking root domains, links, anchor text distribution, quality/spamminess of linking sources, etc. Page-Level Keyword & Content-Based Metrics: Content relevance scoring, on-page optimization of keyword usage, topic-modeling algorithm scores on content, content quantity/quality/relevance, etc. Page-Level, Keyword-Agnostic Features: Content length, readability, Open Graph markup, uniqueness, load speed, structured data markup, HTTPS, etc. Domain-Level, Keyword-Agnostic Features: Domain name length, TLD extension, SSL certificate, etc. User Usage & Traffic/Query: Data SERP engagement metrics, clickstream data, Visitor traffic/usage signals, quantity/diversity/CTR of queries, both on the domain and page level Domain-Level Brand Metrics: Offline usage of brand/domain name, mentions of brand/domain in news/media/press, toolbar/browser data of usage about the site, entity association, etc. Domain-Level Keyword Usage: Exact-match keyword domains, partial-keyword matches, etc. Page-Level Social Metrics: Quantity/quality of tweeted links, Facebook shares, Google +1s, etc. to the page
Negative Ranking Factors Total number of unnatural links to a page/sub-domain Page is duplicate content Page content is thin Amount of over optimized anchor text to page Non mobile friendly Keyword stuffing Page links to spam Page has relatively poor searcher satisfaction Slow page speed Page has relative poorer engagement/usage metrics Total amount of advertisement on page Page links to higher number of 404 pages Page assets are blocked by robots.text Total number of times links from page/sub-domain have been disavowed Page contains a duplicate meta description
Google Search Console (Submitting, Crawling & Indexing) Refer PPT/ Tutorial of Google Search Console
SEO – On Page & Off Page On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. "Off-site SEO" (also called "off-page SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Off Page SEO - Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content.
Keywords A keyword is any phrase you would like your site to rank for in Google's search results. A keyword can be a single word, or a keyword can also be a combination of words. Single word keywords are extremely competitive, and difficult to rank highly for in the search results. Here’s some different kinds of keywords: Head-term keywords: keywords with one to two words, i.e. classic movies. Long-tail keywords: keywords with three or more phrases, i.e. classic Akira Kurosawa movies. Navigational keywords: keywords used to locate a particular brand or website. Examples would be Facebook, YouTube or Gmail. Informational keywords: keywords used to discover on a particular topic. This includes keywords beginning with “how to…” or “what are the best...” Transactional keywords: keywords entered into Google by customers wanting to complete a commercial action, i.e. buy jackets online. In most cases, targeting head-term or navigational keywords for other brands is competitive and not worth the time or effort. Despite their high traffic numbers, they will generally not lead to any sales. On the other hand, long-tail, informational and transactional keywords are good keywords for most SEO projects.
Keyword Research Keyword research is the most important step of every SEO project for two reasons: 1. If you rank your site highly for the wrong keywords, you can end up spending lots of time and effort, only to discover the keywords you have targeted doesn't receive any traffic. 2. 2. If you haven't investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive to rank, even on the first page. 3. Before you can find keywords with loads of traffic in Google, you must first develop a list of potential keywords relevant to your business. Relevance is vital. If you spend your time trying to cast too wide a net, you can end up targeting keywords irrelevant to your audience. For example, if you are an online football jacket retailer in the United States, examples of relevant keywords might be: Buy football jackets, Buy football jackets online, Online football jackets store USA Irrelevant keywords might be: Football jacket photos, How to make your own football jacket, Football jacket manufacturers, How to design a football jacket You can see how the first pool of keywords are more relevant to the target audience of football jacket retailers, and the second pool of keywords are related but unlikely to lead to customers. Keeping relevance in mind, you must develop a list of potential keyword combinations to use as a resource, so you can then go and uncover the best keywords with a decent amount of traffic each month in Google.
Find your competitor keywords http://tools.seobook.com/general/keyword-density/ https://www.semrush.com/lp/competitors-research/ https://moz.com/explorer
Brainstorm your own master list By brainstorming combinations of keywords, you can generate a giant list of potential keywords. To do this, sketch out a grid of words your target customer might use. Split the words into different prefixes and suffixes. Next up, combine them into one giant list using the free Mergewords tool. With this strategy you can quickly and easily build up a massive list of relevant keywords. Mergewords http://www.mergewords.com Prefix - Buy - where do I buy Middle word - NFL jerseys - NFL uniforms - NFL jackets Suffixes - Online
Combine your Keywords - NFL jerseys - NFL jerseys online - NFL uniforms - NFL uniforms online - NFL jackets - NFL jackets online - buy NFL jerseys - buy NFL jerseys online - buy NFL uniforms - buy NFL uniforms online - buy NFL jackets - buy NFL jackets online - where do I buy NFL jerseys - where do I buy NFL jerseys online - where do I buy NFL uniforms - where do I buy NFL uniforms online - where do I buy NFL jackets - where do I buy NFL jackets online - NFL jerseys - NFL jerseys online - NFL uniforms - NFL uniforms online - NFL jackets - NFL jackets online
Generate Keyword Ideas with Google AdWords Keyword Planner Type a keyword here
This competition reflects the number of advertisers bidding on that keyword
Estimate Keyword Traffic data with Google AdWords Keyword Planner Tap here and go “Historical Metrics” in the next menu Type a keyword here
Historical Keyword Search Volume Data Past period This competition reflects the number of advertisers bidding on that keyword
Google Auto Suggest Google Suggest or Autocomplete is a Google search engine function which provides suggestions to users to complete the search query while they are entering words in the search box. Through another function called Google Instant, the SERP adapts to the keywords or phrase as it is being entered.
There are dozens of different factors to consider, but there are 3 main criteria: Search Volume: The higher the average search volume, the better the keyword probably is. Commercial Intent: Determining the monetization potential of a keyword is more of an art than a science. In general, the higher the competition and suggested bid, the easier it will be to convert that traffic into paying customers. Organic SEO Competition: Like commercial intent, evaluating a keyword’s competition in Google’s organic search results takes some more digging. You need to check out the websites that are ranking and see how hard it will be to outrank them. Factors for choosing Keywords
Forecasted Keyword Search Volume Data – Google Keyword Planner Forecasted period
Alternative To Google Keyword Planner & Other Keyword Research Tools Type a keyword here and press enter
Analyze Google Search Engine Results Counts for the Keywords
How to find long tail Keyword? Have you ever noticed that when you scroll to the bottom of Google’s search results there’s a section called, “Searches related to…”? These are sometimes great keywords to target because they’re very long tail and have less competition than Body or Head Keywords)
Find out trending keyword searches using Google Trends The tool will show you “interest over time” based on search volume and news headlines. Visit https://trends.google.com/trends/ Type your keyword here
You can also compare with some other keywords
Google Correlate - https://www.google.com/trends/correlate Google Correlate finds search patterns which correspond with real-world trends. Google Correlate is a little- known tool that shows you keywords that tend to correlate with one another. For example, people that use the word “SEO” as part of their keyword tend to also search for: Link building Keyword research Internet marketing On-page SEO SEO company Google Correlate shows you these “correlated” keywords.
Enter a keyword into the search field and click “Search Correlations”. Take a look at keywords listed under “Correlated with SEO” The number next to the keyword indicates the level of correlation. The closer the number is to 1, the more often it’s searched alongside the keyword you entered.
Keyword Value Assessment Ask yourself Is the keyword relevant to your website's content? Will searchers find what they are looking for on your site when they search using these keywords? Will they be happy with what they find? Will this traffic result in financial rewards or other organizational goals? Search for the term/phrase in the major engines Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword. Buy a sample campaign for the keyword at Google AdWords and/or Bing Adcenter If your website doesn't rank for the keyword, you can nonetheless buy test traffic to see how well it converts. In Google Adwords, choose "exact match" and point the traffic to the relevant page on your website. Track impressions and conversion rate over the course of at least 200-300 clicks. Using the data you’ve collected, determine the exact value of each keyword.
Assume your search ad generated 5,000 impressions in one day. 100 visitors (out of 5000 impressions) have come to your site. 3 visitors have converted for a total profit (not revenue!) of $300. In this case, a single visitor for that keyword is worth $3 to your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking. Which implies or mean 900-1800 visits per day, at $3 each, or between 1 and 2 million dollars per year.
Keyword Value Assessment using Google Keyword Planner Example – Add this keyword to plan
You can easily calculate the value of the keyword from the above data, profit earned, generated sales revenue and the cost of the ad.
Keyword Competition Analysis So if you’ve found a popular keyword with strong commercial intent, please check out the competition on Google’s first page. If you see a page littered with authoritative, big brand results, you might be better off moving onto the next keyword on your list. But if you take the time to evaluate keyword competition, you can usually find keywords that get great search volume and have little to no competition. (Our job is to find out High Search Volume Low Competition Keywords) That means that you need less content, links and promotion to claim your spot on page one.
Competition on Google’s first page for “On Page SEO” These are big brand competitors in SEO
Keyword Competition Keyword competition is the level of difficulty involved in ranking for a certain keyword. In essence, it gives you a sense of how many web pages you need to beat to claim a top spot in search engine rankings. What influences the competitiveness of a keyword? Its overall popularity The level of competitiveness within the industry You now have to take into account your entire competitive landscape to know just how difficult it would be to rank for a particular keyword. Why You Need To Do Competitive Analysis Growing your traffic exponentially using solely the resources at your disposal Finding keywords with high search volume that haven’t been targeted by other SEOs in your space Finding the keywords that give your competitors the highest ROI Going after high competition keywords and winning
Evaluating Keyword Competition using MozBar (Free browser tool bar) Install and activate by creating a user id & password
Evaluating Keyword Competition using MozBar (Free browser tool bar) Install and activate by creating a user id & password When you do a search in Google you should see information from MozBar in the SERPs as above Page Authority, PA = 57 Domain Authority, DA = 67 4914 referring domains
Keyword Difficulty Analysis using Keyword Explorer Enter your keyword here, eg “On Page SEO” Visit https://moz.com/explorer/
Understand how difficult a keyword may be to rank for based on key indicating factors. Moz’s Difficulty score takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google’s search engine for the given query. It also intelligently modifies for projected click-through-rate (CTR) of a given page (putting more weight on high-ranking, more visible pages and less on low-ranking, less visible pages). The algorithm also accounts for newer pages on powerful domains that may have DA scores but not yet assigned PA values. Difficulty shows you how tough it would be to rank in the top 10 spots for that keyword. Moz arrive at this score by analyzing the strength of the top 10 organic blue links on the search engine results page (SERP). A Difficulty score of 1 is not difficult at all, and 100 is very difficult. This gives you an idea of how much of an uphill climb it will be to rank for that keyword: for anything scoring over 40, pack an overnight bag, and for keywords with a Difficulty score over 60, you'd better pack your climbing gear. Keyword Difficulty Score of Moz
Domain & Page Authority Score of Moz Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Domain Authority is calculated by evaluating multiple factors, including linking root domains and number of total links, into a single DA score. This score can then be used when comparing websites or tracking the "ranking strength" of a website over time. You can view a website's DA by using MozBar (a free Chrome-extension), Link Explorer (a backlink analysis tool), the SERP Analysis section of Keyword Explorer, and dozens of other SEO tools across the web. Moz score Domain Authority on a 100-point logarithmic scale. Thus, it's significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Page Authority is based on data from our web index and takes into account dozens of factors. Like Domain Authority, it uses a machine learning model to identify the algorithm that best correlates with rankings across the thousands of SERPs that Moz predict against, then produces Page Authority scores using that specific calculation. Moz score Page Authority on a 100-point logarithmic scale. Thus, it's significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. Moz constantly update the algorithm used to calculate Page Authority, so you may see your score fluctuate from time to time.
SERP Analysis using Moz SERP Analysis Tool It will show vital stats for pages appearing in the top 10. Of these stats, the most important are # root domains linking to the page, and # root domains linking to the root domain. These two stats tell you how many unique sites are pointing to the specific page ranking, and how many unique sites are linking to anywhere in the site in general.
Open Site Explorer Tool or Link Explorer Tool of Moz Visit https://moz.com/researchtools/ose/ Next, if you enter your own website into Moz’s Open Site Explorer tool, you can see these same stats for your site, and then know how many links you need to beat the competition.
Armed with this knowledge, you can hunt around to find easy keywords with weak competition, and set targets for how many links you need for a top listing.
Great SEO Tools
Yoast SEO Plug-in for WordPress Let us install and activate Yoast plug-in before we move on to On-page SEO. The Yoast SEO plugin on WordPress helps you understand how strong each page is. It analyzes on-page factors to help ensure your page is fully optimized. An added benefit, it alerts you of any issues with the page title, meta description, headings, images, content, and more.
What a free Yoast Plug-in can offer? Taking care of your WordPress SEO The most advanced XML Sitemaps functionality at the push of a button. Full control over site breadcrumbs: add a piece of code and you’re good to go. Set canonical URLs to avoid duplicate content. Never have to worry about Google penalties again. Title and meta description templating for better branding and consistent snippets in the search results. Write killer content with Yoast SEO Content & SEO analysis: Invaluable tools to write SEO-friendly texts. The snippet preview shows you how your post or page will look in the search results – even on mobile. Keep your site in perfect shape Yoast SEO tunes the engine of your site so you can work on creating great content. Our cornerstone content and internal linking features help you optimize your site structure in a breeze. Integrates with Google Search Console: See how your site performs in the search engines and fix crawl errors. Manage SEO roles: Give your colleagues access to specific sections of the Yoast SEO plugin. Bulk editor: Make large-scale edits to your site.
An ideal web page should do all of the following: •Be hyper-relevant to a specific topic (usually a product or single object) • Include subject in title tag • Include subject in URL • Include subject in image alt text • Specify subject several times throughout text content •Provide unique content about a given subject •Link back to its category page •Link back to its subcategory page (If applicable) •Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page) On Page SEO On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
Keyword Placement Keywords Placement: Inserting the valuable keywords into our text on our webpages is known as Keyword placement. - Title Tags - Meta Description - Headings(H1,H2,H3) - Text - Anchor text link - Alt Tag - Domain Name - URL
Title Tag What could be the keywords used in the titles of each SERP results for the search keyword “On Page SEO” ? Keyword used – On Page Ranking Factors Keyword used – On Page SEO Keyword used – On Page SEO
There are multiple tags on your page. The most important is your title tag. The title is what users see in the search engines for both organic results and paid ads, and the words that appear at the top of each tab in your browser. The title tag outlines what the page is about. When ranking web pages for particular queries, Google looks at the title tag and compares that to the rest of the content on the page. If you’re working in HTML, the code for the title tag looks like this: <title>On-Page SEO: Learn How to Optimize Your Page</title> Keep your title tags descriptive and short. Use your title tag to stand out from your competitors, appealing to your visitors. Make sure all the pertinent information is included, including your keywords and location for local businesses. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines. Each & every page present on the website should have a title. Representing our homepage. Each page should have title as per the page requirement. Title length- 65 characters An SEO title or page title is important for SEO for two reasons: - to help you rank for a keyword; - to make users want to click through to your page.
How to insert title tag in WordPress?
How to insert title tag using Yoast Plug-in? Insert your title here (type or insert variables)
How to insert snippet variables in titles using Yoast Plug-in?
Add modifiers to title Using modifiers can help you rank for long tail versions of your target keyword. Some of the modifiers “2018”, “best”, “guide”, “checklist” and “review”. Examples On-Page SEO Guide - 2019 List of SEO Tips and Tricks Google Analytics - The Absolute Beginner's Guide Google Analytics for Social Media: A Beginner's Guide The Complete SEO Checklist For 2018 Title Tag Modifiers are words and phrases to add to your title tag. When you do, your page will rank for lots of long tail keywords.
Use SEO-Friendly Permalinks/URLs
The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.examplesite.com) plus what’s called a slug, the piece of the URL that comes after the domain name. This might include a date or a category or anything you please. A simple permalink makes a URL easy to understand and share. Lets us see this URL http://www.examplesite.com/~articlepage21/post-entry321.asp?q=3 These kinds of URLs are a quick way to confuse search engines and site visitors. Clean URLs are more logical, user friendly and search engine friendly. Here is an example of a clean URL: http://www.examplesite.com/On-Page-SEO Keep your URLs short and sweet. Always include your target keyword in your URL.
Permalink settings & structure You can choose any type of permalink structure This is a good one for blogging and you can edit the slug part
How to edit slugs in WordPress? A slug is the part of a URL which identifies a particular page on a website in an easy to read form. In other words, it’s the nice part of the URL, which explains the page’s content. This is the slug portion
Make your slug short, sweet and include your target keyword.
Meta Description
Meta tags are HTML elements that provide information about a web page for search engines and website visitors. To achieve high rankings, the meta description should have relevance and user satisfaction. Including custom meta tags will influence users and increase your click-through-rate. Meta tags offer more details about your site/page to search engines and website visitors who encounter your site in the SERP. They can be optimized to highlight the most important elements of your content and make your website stand out in search results. Search engines increasingly value a good user experience, and that includes making sure that your site satisfies a user’s query as best as it possibly can. Meta tags help with this by making sure that the information searchers need to know about your site is displayed upfront in a concise and useful fashion.
Meta Description using Yoast Plug-in Type your description here
The H1 tag is your “headline tag”. Most CMS’s (like WordPress) automatically add the H1 tag to your blog post title. If that’s the case, you’re all set. But some themes override this setting. Check your site’s code to make sure your title gets the H1 love it deserves. You should use heading tags to highlight various headings, sub-headings, and important points. Landing page or blog should include multiple heading tags, from the h1 down to a potential h6. The most important is the h1. You should never have more than one h1 tag on any page. One is enough. For section breaks, stick to H2 and H3 tags. Also, don’t use too many H2 or H3 tags as Google’s algorithms won’t like that. Include multiple h2’s or h3’s as users scroll down the page. These are used as subheadings. The primary keyword of the page should be included somewhere in your h1 tag. Avoid skipping the h1 on a page, as it lets both your visitors and Google understand its subject. When it comes to headings, there are factors you want to avoid to maintain your presence in the search engines, notably stuffing unnecessary keywords in the tags. Don’t use the same h1 tag on multiple pages of your site. This can have harmful effects on your SEO as Google won’t know which page to rank for a query containing that heading. Wrap your Headings/Headlines with H1 tags
Wrap Sub-heading in H2 Tags Include your target keyword in at least once subheading and wrap it in an H2 tag.
Text & its structure - Importance The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. How do people scan a text? Before deciding whether or not to read something, people tend to scan a text. They want to know what your text is about, before starting to read it all the way through. There are some parts that people look at or read specifically when scanning a text. Headings and subheadings are really important, as is the first paragraph of a text. But also the first sentences of every new paragraph catch the eye of scanners. Headings Headings should be attractive and should clearly state the content of the paragraph below it. It allows your readers to quickly scan through your text and to decide whether or not they would like to read your article (or which parts). First paragraph You should clearly formulate what your post is about in the first paragraph. In printed texts, a writer usually starts off with some kind of teaser, but there is no time for that if you are writing for the web. You only have seconds to draw you reader’s attention. Make sure the first paragraph tells the main message of your post. That way, you make it easy for your reader to figure out what your post is about and: you tell Google what your post is about. Don’t forget to put your focus keyword in that first paragraph.
Focus keyword in first paragraph Another reason to have the focus keyword in your first paragraph is simple psychology. People recognize the word they sought for and think they’re in the right spot! Core sentences Make sure the first sentence of a paragraph is the most important, the core sentence, of that paragraph. After all, people tend to read the first sentence of every new paragraph as they’re scanning through content. The other sentences in a paragraph elaborate upon that first core sentence. Chances are Google will pay extra attention to these sentences, in order to determine the topic of a text. They are great places to use your keyword, if possible. If you’re writing a well-structured article and staying on-topic, your keyword will come up naturally in many core sentences.
Use External or Outbound Links and Internal or Inbound Links External or Outbound Links Make sure to link out to 5-8 authority sites in your article. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. For example, for a keyword like “On Page SEO”, link to trusted and related websites like Moz, Backinko, Yoast SEJ etc. Internal or Inbound Links Focusing on the page, internal linking to other pages of your site will strengthen the keywords and enable Google to determine where to rank a particular keyword. Linking internally—between service pages and blogs—helps improve the crawlability of your site, showing Google the site’s most important pages. If you include a new link on your homepage, it becomes easier for Google to see that you’ve updated your site with fresh content than crawling the entire site for the new material. The benefit of internal links is giving your audience further options to stay on your site. The more engagement to relevant pages, the more Google takes notice. Don’t put an internal link in every sentence, but include multiple links per page to bolster your SEO.
Externally linked to https://ads.google.com/intl/en_in/home/tools/keyword-planner/ Externally linked to https://www.semrush.com/
Internally linked to https://www.searchenginejournal.com/optimize-content-google-rankbrain/163401/
How to create links in WordPress?
How to create links in WordPress? Click on the Link button in the visual editor. Go to settings for more options “SEO Checklist” is the keyword in that externally linked page which is used as Anchor Text here to link that page.
How to edit/insert links in WordPress? 1. Click on the Link button in the visual editor. 2. Tap settings icon
Anchor Text for Internal Linking or External Linking Anchor text is relevant for both your internal links and your incoming external links. External sites can link to your content in various ways. Anchor text is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good anchor text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone clicking on your link, and helps search engines by giving them context. Anchor text describes the article being linked to and entices visitors to click. Even search engines understand that the linked article is relevant because the URL and the anchor text correlate. So, for example, if you were to link to an article for SEO Checklist , you might use the link/anchor text like this: SEO Checklist. So you link to other articles in a way that looks natural to the reader. Anchor text link - Add link on our “keywords”… and not on words like “click here” Example - <a href=”http://wikipedia.org/wiki/customers”> customers</a> <a href= “destination URL” > keyword </a>
Types of Anchor Text Branded links: A link with your brand name as an anchor, like Yoast. The URL itself: Just your site’s URL without a text, like https://yoast.com. Not that helpful in most instances. Site name: written as Yoast.com. Article title: Exact matching the article, like On Page SEO Techniques to Rank First. Exact keywords: Your focus keyword/keyphrase as anchor text Partially matching keywords: Using variants of your focus keyword to make a readable link. Related keywords: Not a direct match, but a keyword or keyphrase that is closely related to the main one. Generic links: Try to avoid these ‘Click here’ and ‘Read more’ links. Tell people what a link is about. Otherwise, they’re guessing.
Nofollow & Dofollow LInks Nofollow Link “Nofollow" provides a way for webmasters to tell search engines "Don't follow links on this page" or "Don't follow this specific link.“ Nofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place. Nofollow links attributes do not allow search engine bots to follow link. That means if the website owner is linking back to you with nofollow attributes, it does not pass on link juice. Only Humans will be able to follow the links. Though some time back Google made it clear that they don’t consider nofollow link attributes but weightage of such links are really less. Even though, it’s a good practice to use Nofollow link attribute to those link, where you don’t want to pass link-juice. Dofollow Link Dofollow links allow google (all search engines) to follow them and reach your website. Giving us link juice and a backlink. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you. The best way to give someone dofollow love is allowing keyword in the anchor text. This means when you are linking to any website or page, use the targeted keyword as anchor text. Note: By default all the hyperlinks are dofollow. So, you don’t need to do anything to make a link do-follow.
Check HTML version of a link Go to Text Editor
Go to Text Editor How to add nofollow tag o this link ? Nofollow link <a href="https://backlinko.com/seo-checklist" target="_blank" rel=“nofollow noopener"><strong>SEO checklist</strong></a>
An example of Dofollow Link: <a href=”http://www.google.com/”>Google</a> An example of Nofollow Link: <a href=”http://www.google.com/” rel=”nofollow”>Google</a> Dofollow Link: <a href="https://backlinko.com/seo-checklist" target="_blank" rel="noopener"><strong>SEO checklist</strong></a> Nofollow link <a href="https://backlinko.com/seo-checklist" target="_blank" rel=“nofollow noopener"><strong>SEO checklist</strong></a> Recently Google has said that they will still count the nofollow link as an outgoing link in terms of the distribution of page rank from your page. Though again it also depends on where that nofollow link is placed. Placing a nofollow link at the bottom of the page has the least impact, and when placed at the top of the page, it carries some impact.
Image SEO Image optimization creates many advantages for your image assets, including better user experience, faster page load times, and additional ranking opportunities, both within the traditional and image search results. Image Relevance - Adding relevant images to your articles encourages people to read them, and well-chosen images can also back up your message. Images make your webpages more appealing. More likely than not, there’s an image on every page of your website. Without the proper optimization, however, you’re wasting a valuable SEO asset. Alt Tag - Alt stands for alternate. The text in the alt tag is displayed in place of the image if the image can not be shown or is taking too long to load. Most of the major search engines are text-based, i.e they can not read images and videos. The location of your images appears as an empty space to the search engines. These empty spaces are not in any way good for your overall SEO. The alt tag not only tells the search engines that there is an image placed here but also informs it about the topic of your image. A good practice for the ALT tag is to keep your alt tags short but descriptive. Although visual search technology has made great strides of late, search engine bots are unable to identify the content of an image; they rely on the text associated with the images to fully understand what the image is and how it relates to your content or the topic of your page. Image Size and hosting - Larger the file size, the longer it takes your page to load, and the higher your bounce rate will be.
File name Keyword rich file names can help a search engine determine relevancy. Avoid using default image file names like, “DSC0019.jpg” as it does not give much information about the image. Use descriptive filenames with keywords separated by “-” (hyphen). For example, “on-page-seo.jpg”. Specially if you are using SEO friendly images plugin for WordPress, it’s very useful as it converts image file name into ALT tag. Title Tag and image linking Images are eye-catching so are perfect for linking. But proper image linking techniques can offer even better results. One of the basic tips for image linking is to avoid linking your images directly. Always use relevant anchor texts whenever linking your images. This is even more effective for your SEO when embedding images in a guest post or other pages intended to get a link back to your site. Remember to use a title tag whenever linking your images. Title tag provides a tool tip when you hover your cursor over a link. Use relevant keywords and SEO friendly description and your title tags will rock.
The most important thing is to make sure the image and alternative text are relevant to the page. Also make sure at least one image file name includes your target keyword (for example, on_page_SEO.png) and that your target keyword is part of your image Alt Text. Other key takeaways: Reduce file size for faster page load speed. JPEGs are generally the best option for website photos. Never use GIFs for large product images. Improve stock images with tools like Canva. Do not overstuff keywords in alt text, make sure it describes the photo. Make sure the image is relative to the page. For crawlability, create an image sitemap. Create OG and Twitter Cards for social shares. Image optimization takes some effort, but as your consumers are looking for visuals to understand information as opposed to text, making sure that one image is optimized is crucial to your success. Image optimization tips
Alt Tag An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. What purpose do alt tags serve? Search engines and other robots cannot interpret images, but images can play a crucial part in how people interpret a particular web page. Alt tags solve for this by providing text which is read by the search engines. When Googlebot or other search engine crawlers inspect a page, images with properly formatted alt text contribute to how the page is indexed and where it ranks. Alt tags are also useful for users viewing a webpage on screen readers or browsers that can't process images. Alt text is contained within the image tag: <img src="myimage.png" alt=“on-page-seo" />. Product images should be optimized for site speed and use the same keyword as the product page itself. The text should be kept short to maximize its impact. Shorter alt texts are also more likely to be indexed by Google and the other major online search engines in a more efficient manner. Also, do not forget to mention the topic within the alt text. Refrain from keyword stuffing, as Google and other popular search engines disfavor such antics. Don't prioritize alt tags over SEO deliverables such as titles, inter-linking, and meta descriptions. Alt tags should only be prioritized for image-heavy pages that are very light on text.
How to insert Title & Alt Tag to images in WordPress? 1. Name the image file (eg: with Keywords like On Page SEO) 2. Upload the image & go to media gallery 3. Give the title & alt tag 4. Insert the image into the post
How to edit HTML code of images in WordPress? Edit the HTML code here using text edit button <img class="aligncenter wp-image-69 size-full" src="http://gsdmtraining.com/wp- content/uploads/2018/11/On-Page-SEO.jpg" alt="On Page SEO" width="362" height="362" />
Best SEO practices for Domain 1. Make your domain name memorable 2. Use broad keywords when sensible 3. Avoid hyphens if possible 4. Avoid non-.com top-level domains (TLDs) - If your domain name is two words (like www.examplesite.com), you may want to separate the words with a hyphen for readability: www.example-site.com. But, keep in mind that use of hyphens also strongly correlates with spammy behavior and decreases domain name readability and memorability. For that reason, generally, no more than one hyphen should be used (if any must be used at all). 5. Favor subfolders/subdirectories over subdomains - Search engines keep different metrics for domains than they do for subdomains, so even though Google itself has stated that — from a ranking perspective — content in subdomains and subdirectories is treated roughly equally, it's still recommended that webmasters place link- worthy content like blogs in subfolders rather than subdomains (i.e. www.example.com/blog/ rather than blog.example.com). The notable exceptions to this are language-specific websites. (i.e., en.example.com for the English version of the website). 6. Don't sweat over domain age 7. Moving domains - If a webmaster needs to move one domain to another, there are several critical factors to consider, including setting up the redirects on a page-to-page basis such that sub-folders and deep content pages are redirected to corresponding sub-folders and deep content pages on the new domain. SEOs should avoid redirecting all pages from one domain to the homepage of another domain.
Content Optimization for SEO 1. Know your customers or audience - Once you know what queries your audience is using, and what kind of content they are looking for, you can design a content strategy that answers their specific questions and helps move them through the funnel. 2. Develop high quality content based on – Understanding of your audience Keyword and user intent research Audience’s language Information they’re actually looking for Long content (1,000+ words) tends to rank better in organic results Features an enticing call to action or a clear next step. Know your readers and their buyer journeys to point your content what they want Is written to its audience, not your peers. Make sure the language is neither too simple nor full of industry jargon. Content is shareable with nice social sharing buttons Can be scanned quickly. Use short paragraphs, callouts, bold text, bullet points, numbered lists, quotes & so.
Uses strong titles and H1s. Create enticing, actionable titles that use keywords strategically and naturally. CoSchedule has a nice headliner analyzer tool if you need help here. Features ideal results, common objections and/or time frames in sub-headers. Anticipate the audience’s hopes, fears and concerns. Is better than current SERP winners. Spy out the competition. Review the pages that are currently ranking well for target keywords and ask yourself if your content is better. 3. Create correct content Is free of spelling and grammatical errors. Proofread and also get it proofread by someone else. Links to good, reputable sources. Wikipedia counts as a good source to Google. Check the facts before publishing 4. Check your keyword usage Avoid keyword stuffing Organizes thematic subsections by primary related keywords. Makes natural use of keywords and variants in content. Makes natural use of keywords in image text. Image titles, alt text and captions are strategic places for descriptive language. Don’t force keywords, but do use them as applicable.
Makes natural use of keywords in titles. Write for people first, but if you can keep that target keyword toward the front of your title and/or H1, do so. Makes natural use of keywords in the URL. This shouldn’t be too hard if you’ve used it in the title. Makes natural use of keywords and variants in the first 100 words. 5. Some technical SEO content issues Content loads quickly. Three seconds or less is what you’re working with. Make sure the images and other media files aren’t slowing down the content’s performance. Content plays well on mobile. This will not likely be an issue if the site uses responsive design, which most do, but make sure forms and CTAs are tappable in the content, images are center-aligned and so on. Page is included on the site’s XML sitemap. Help Google find and understand the content! Internal links point to the content. Make sure they are relevant and they use keyword-based anchor text as possible/appropriate. URLs are short. Top-ranking pages have shorter URLs.
Consideration for designing good content The following are worthy considerations, and every piece of content should cover at least a few: Simple/Clear/Coherent Unexpected Concrete Credible/Valid/Experienced Emotional Entertaining Inspiring Educational Relevant Deep/Thorough Practical Novel/Unique (in value, not just in content) Trustworthy
How to do content analysis using Yoast Plug-in? The content analysis tool in the Yoast SEO plugin assesses many aspects of the articles you add to your website. It checks how SEO-friendly and easy to read your content is. Two Important Parts – Readability Tab & SEO Analysis Tab Steps to use Yoast Plug-in Step 1: Put your text in the WordPress backend Step 2: Check your readability scores Step 3: Make some content adjustments Step 4: Enter your focus keyphrase Step 5: Write a meta description Step 6: Check your SEO bullets Step 7: Make some SEO adjustments Step 8: Fill out the social data
SEO Analysis Tab Readability Analysis Tab The content analysis consists of two parts. The first is the readability analysis, which includes several readability checks. The second part is the SEO analysis, where you’ll find the snippet editor, the field for your focus keyphrase – and various other SEO checks.
You can highlight results in the text Green – Good results Red – Problems Readability Tab
Readability Tab Readability analysis includes several readability checks: Sentence length - The sentence length check assesses what length your sentences are. It calculates how many words you use in one sentence. It then calculates the percentage of sentences that are longer than 20 words. If more than 25% of your sentences is longer than 20 words you should shorten some of your long sentences. Avoid long and use sentences which hare easy to comprehend. Try to mix longer and shorter sentences, this improves the readability of your text. Paragraph length - The paragraph length assessment checks whether your paragraphs are too long. We advise you to keep the length of your paragraphs below 150 words to ensure maximum comprehension while reading. Long paragraphs tend to be hard to read and can make a text appear less attractive. Subheading distribution - The subheading distribution check assesses whether you’ve used enough subheadings in your text. Most texts of over 300 words need subheadings, to help readers scan the text. So, this check will notify you if your text is longer than 300 words and doesn’t contain any subheadings. It’ll also let you know if a text section following a subheading is too long — i.e more than 300 words –, and suggest you add subheadings to improve the readability of that part of the text. Consecutive sentences - The consecutive sentences check assesses whether your text contains three or more sentences in a row all starting with the same word. This includes headings starting with the same word as the previous or following sentences.
Use of passive voice - The passive voice assessment checks whether the number of sentences containing passive voice exceeds the recommended maximum amount. You’ll get a green bullet if less than 10% of your sentences have passive voice. It’ll turn red if you go over 15%. Passive voice makes your writing more distant and your message less clear. Try to write in an active voice — it will make your writing much stronger! Use of transition words - Transition words are words like ‘most importantly’, ‘because’, ‘therefore’, or ‘besides’. Using transition words well makes your text much more readable, as these words give direction to your readers. Using them is like pouring cement between your sentences: the relation between two sentences becomes apparent by the use of transition words. The transition words check in Yoast SEO assesses whether or not you use enough transition words. If at least 30% of the sentences in your text contain a transition word, the bullet will be green. If more than 20% of your sentences and less than 30% of your sentences contain a transition word, your bullet will be orange. The bullet will be red if less than 20% of the sentences of your text contain a transition word. Flesch reading ease score - The Flesch Reading Ease check assesses if your copy is easy to read or not. It does this by looking at two aspects of a text: how the amount of words relates to the amount of sentences, and how the amount of syllables relates to the amount of words. If you do not use too many difficult words and you keep your sentences rather short, the check will pass. Of course, our understanding of what is difficult and what is easy to read really differs. But it is usually believed that a good web text can be easily understood by a 13-15-year-old. Text presence - The not enough content check assesses whether your post or page contains at least 50 characters. To properly evaluate the readability of your content, the Yoast SEO plugin needs a minimum number of characters. If your post or page contains less than 50 characters, the plugin’s readability checks won’t be able to give you the best results.
SEO Analysis Tab – Snippet Editor
SEO Analysis Tab – Focus Keyphrase Field SEO analysis tab consists of snippet editor, the field for your focus keyphrase – and various other SEO checks
Keyphrase-based assessments Keyphrase in introduction - Checks whether words from the keyphrase can be found in the first paragraph of the text. Keyphrase length - The keyphrase length assessment checks whether the focus keyphrase is present and whether it is not too long. You can try to target a rather short keyphrase in a cornerstone article (e.g., “mountain biking”) or a rather long one in a more specific piece of content (e.g., “mountain biking in the South France”). Remember that If you haven’t set a focus keyphrase, Yoast SEO cannot calculate the SEO score of your page or post. By using longer focus keyphrases, you are automatically optimizing your post for the long tail. The longer your keyphrase is, the fewer competitors you’ll have. That’s not to say you should make your keyphrase a whole sentence. Yoast recommend a maximum of four relevant keywords for your focus keyphrase. Keyphrase density - The keyphrase density check assesses whether you’ve used the word or words from your focus keyphrase often enough in your copy. It also checks if you use the keyphrase not too often in your text. In the free version of Yoast SEO you’ll get a green bullet if your keyphrase density lies between 0.5 and 2,5%. Keyphrase in meta description - Checks whether all (content) words from the keyphrase are used in the meta description. A match is counted if all words from the keyphrase appear in a sentence. Multiple matches per sentence are counted multiple times. The meta description is a short piece of text that gives search engines and visitors a sort of summary of what the post is about. They are important because search engines might use these descriptions to show as your snippet in the search results pages.
Keyphrase in subheadings - The keyphrase in subheadings assessment checks whether your subheadings reflect the topic of your text as defined by your keyphrase. Subheadings should describe your subject adequately. A subheading is considered to reflect the topic if more than half of the words from your focus keyphrase are used in it. A subheading describes what comes next in an article — it is the title of the part that follows. By adding your keyphrase in subheadings, you help readers understand your text. Subheadings improve readability. Link focus keyphrase - A link is considered a competing link when its link text or anchor text contains the focus keyphrase of the page with the link. To help you avoid this, the link focus keyphrase check assesses the links on a page and their link text, and notifies you if you have competing links. Keyphrase in image alt attributes -The keyword in image alt attributes checks if there are images in your post and if there are alt-tags that use the keyphrase. If you have Yoast SEO Premium, the plugin even checks for synonyms you added to the post. By adding an alt text, you provide users of screen readers and search engines with a textual description of what’s on that image. This improves accessibility and your chance of ranking. Keyphrase in title - The keyphrase in title assessment checks if you have used your keyphrase in the SEO title of your post or page. Preferably, you add your focus keyphrase to the beginning of the title because this makes it instantly clear what your post is about. Furthermore, try to use an exact match of your keyphrase. Keyphrase in slug - The keyphrase in slug assessment checks if and how you have used your focus keyphrase in your URL. Your article or page should live on an easy to remember, focused and SEO-friendly URL. To improve the slug part of your URL, Yoast SEO checks how you’ve fitted in your main focus keyphrase and makes suggestions to improve it.
Previously used keyphrase - The previously used focus keyphrase check assesses whether you’ve already used the focus keyphrase for other posts or pages on your site. If you’ve used it for another post or page you’ll get a red bullet as you should optimize only one page for one keyphrase. If you optimize multiple posts or pages for the same keyphrase you might get duplicate content issues. This means that Google (or other search engines) get confused about which page or post to rank for a certain query. For instance, if you optimize two posts for [baking vegetarian pancakes] Google might not know which one to rank highest for that query. Therefore it might even rank both articles lower and rank an article from another website higher. Keyphrase distribution (only in Premium) - Checks how well the words from the keyphrase are distributed throughout the text.
Text length - Every page on your site needs to contain a certain amount of words to be able to rank. How long your text should be, depends on the kind of page: taxonomy pages require (slightly) less content than posts, whereas cornerstone content should be exhaustive and therefore needs to contain a significant amount of words. This check calculates how many words you’ve added on a page and whether it contains enough words to properly rank. Outbound links - Outbound links are links from your website to other websites. Checks if outbound links are present and followed. The outbound links check counts the number of links you’ve added to your post or page. It counts nofollowed and followed links. To get a green bullet you’ll have to add at least one followed link. This means that you should put an effort into giving people credits for writing good content or providing great answers. Google won’t find the articles on your site that don’t get any links. So if you want Google to be able to rank an article in the search results you should add links to it. Internal links - The internal link assessment of Yoast SEO checks whether you’ve created links to other pages on your own website in your text. It also checks if these links are followed or nofollowed. Google follows links to discover content on websites and to rank this content in the search results. If a post or page gets a lot of links this is a signal to Google that it’s an important or high-value article. This counts for internal as well as external links. Internal linking is something you control as a site owner. With the right internal links, you’ll guide your visitors and Google to your most important pages. If you don’t want Google to follow a link, you can add a nofollow tag to the link. Other SEO assessments
SEO title width - Your SEO title will be visible to people who are not on your website yet. It will be shown to people on the search engines’ results pages as the title of your snippet, and it can, therefore, be different from the title of your post or page. This check assesses the length of your SEO title. If you haven’t created any SEO title yet, the assessment will remind you to do so. You will also receive a bad score if your title is too short and you are not making optimum use of the space. It is no good either if your SEO title is too long. In this case, search engines won’t be able to show the entire title. URL length - The ‘slug too long’ check assesses whether or not your slug is too long. ‘Too long’, in this case, means that the slug of your URL shouldn’t be significantly longer than your keyphrase. You’ll be notified when your slug contains 20 more characters than your keyphrase and has more than 40 characters. Having a long slug doesn’t mean you’ll immediately get penalized by the search engines. However, it is recommended to keep your URLs, and therefore, slugs, as short as possible. Slug stopwords - Stop words are the most commonly used words in a language. Their function in a sentence is more important than their meaning. Think of words like ‘a’, ‘more’, ‘the’, ‘under’, and ‘why’, for example. The slug stop words check assesses whether your slug contains stop words. Meta description length - The meta description is a short text you can add to your post or page. It is sometimes shown in the snippet of your page in Google’s search results. A good meta description summarizes what the page is about and triggers people to visit your page. This check measures the length of your meta description. It checks whether it is too short (less than 120 characters) or too long (more than 156 characters).
Off-Page SEO - Link Building Techniques Directory Submission Blog & Article Submission Press Release Submission PDF, Video, Infographics & Photo Submission Guest Blogging or Guest Posting Forum & Discussion Social Networking & Bookmarking
Off-site SEO (also called "off-page SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content. Building backlinks is at the heart of off-page SEO. Search engines use backlinks as indications of the linked-to content's quality, so a site with many high value backlinks will usually rank better than an otherwise equal site with fewer backlinks. There are three main types of links, defined by how they were earned: natural links, manually built links, or self- created links. Natural links are editorially given without any action on the part of a page owner. For example, a food blogger adding a link to a post that points toward their favorite produce farms is a natural link. Manually built links are acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content. Self-created links are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here.
Regardless of how links were obtained, those that offer the greatest contribution to SEO efforts are generally those that pass the most equity. There are many signals that positively contribute to the equity passed, such as: •The linking site's popularity •How related the linking site's topic is to the site being linked to •The "freshness" of the link •The anchor text used on the linking site •The trustworthiness of the linking site •The number of other links on the linking page •Authority of the linking domain and page
PageRank Google Algorithm PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites. Currently, PageRank is not the only algorithm used by Google to order search results, but it is the first algorithm that was used by the company, and it is the best-known.
Natural Link and Manually Built Links Editorial Natural Link - This type of link is the holy grail for SEOs. Essentially, these are the links that you didn't even have to ask for because they are editorially given by other website owners. This is much more efficient than having to contact someone and ask them to link to you. However, you need to give someone a good reason to do so, and you need to find ways of making large numbers of bloggers aware of that reason. An example of a good reason may be a great piece of content that you've created which you then seeded with a few key influential bloggers, and through that process more bloggers have naturally become aware of it. This is hard to do and can take time, which is part of why these types of links are so highly valued. They are also the types of links that Google often hold up as great examples, indicating that they will stand the test of time. Manually Outreach Building Links - This is probably one of the most common types of link-building you'll perform as an SEO, particularly if you're just starting out or your business is still quite small and unknown. It involves manually contacting website owners and bloggers, asking them to link to you. Again, you need to give them a reason to link to you and to be successful, you need to be contacting people who are relevant. If you're contacting people who have no connection to your industry, then they are likely to be confused when you ask for a link.
(Eg BrightEdge link on Backlinko blog) Right click menu - View Source page for HTML code This can be natural or manually built link for BrightEdde
Self-created Links Due to these links not being editorially given, they inherently carry less weight than the other types of links. In the past, they have been useful for some SEOs working on certain websites, but you should use great caution in their implementation now. A few examples may be: Blog comments that are not moderated Press releases with optimized anchor text Article directories Guest post signatures Embeddable widgets Infographic embeds User profile pages Guestbooks Forum signatures Directories that are not moderated The types of links you choose to pursue with your strategy should depend on your existing link profile, but in general, you should avoid links that are not editorially given. Instead, you should focus on the tactics that will give you editorial links that add value to your website and business.
Quality of the Link High Quality Link Low Quality Link Google Penalizes A link from a high authority page has significantly more ranking power than a low authority page. You can easily check a proxy indicator of PageRank (“PageRating”) using Ahrefs.
Check the Page Authority & Domain Authority Low Quality Link Google Penalizes Link’s quality is also determined by a domain’s sitewide authority. In general, a link from a site like NYTimes.com will have a much bigger impact than a link from a no-name blogger. While these links are tough to get, they’re well worth the effort.
Other factors for Quality Links Relevancy of the site - In general, you want to get links from authority sites, secifically, authority sites that are closely related to your site. Link’s Position on the Page - Is your link embedded in a piece of content? Or is it buried in a page’s footer? Is the Link Editorially Placed? - Did someone link to you because they thought your site is awesome? If so, that’s an editorial link. Or did you create a profile on a random site and drop a link? That’s not an editorial link. Link Anchor Text - Anchor text is the clickable text section of a link. As it turns out, Google uses anchor text as a ranking signal. Did the link you get is have keyword rich anchor text? Is the Link From a Guest Post? Here are some red flags that can make guest posting spammy if someone is paid to publish the post, or the post contains exact match anchor text, or the site exists solely to publish guest posts, or the site is unrelated to yours. But what if you publish a mind-blowing guest post on an authoritative, relevant site? That link CAN help you rank. Nofollow .vs. Dofollow rel=”nofollow” is a tag added to a link that tells search engines: “Don’t count this link as an endorsement.”. Obviously, when it comes to SEO, you want to get normal, “dofollow” links whenever possible.
Directory Submission Directory submission is defined as the practice of submitting your website URL and its details on the web in a directory under a particular category. This is a way which helps you to improve your link building. Directory Submission is an off page factor which helps to optimize your webpage. In these directories, your own website is submitted to another website. There are different categories under which you can submit your website. For example, if you have a site related to Health, then you will submit your site under Health category which will help you to get backlinks from them. It very interestingly build links in one way. These directories are somewhat similar to the phone directories which has a list of websites in each category. There are three types of Directory Submissions: Paid or Featured Web Listing: In this, the owner of Directories site will charge for Submission and your link will be approved in some moment or within 24 hours. This will help you in getting backlinks from this type of submission. Some sites offer this package for yearly or lifetime. Free or Regular Web Listing: It is free for Directory Submission, no one charges for free or regular submission but there is no guarantee of the websites getting approved by the Administrator. Also, this involves time. Reciprocal Regular Web Listing: In this, a reciprocal link must be submitted to your site when you activate Directory Link, only then the Directory administrator will approve your link.
Benefits of Directory Submission Improve search engine rankings: When you list your website in top directories, your site will get the required exposure online. Directory submission is a great way to build links and to boost your search engine rankings. Most of the SEO experts argue that free directory submission sites are of no use for getting better SEO results, but they are definitely worth giving a try. Improve link popularity: One of the main advantage of directory submission is that you will get high-quality backlinks. Search engines always consider the number of backlinks you. Directory submission will give your website the required backlinks. It is a straightforward method to build links for your website. Free directory submission is beneficial to your sites giving you SEO ranking or link diversity. But you must be sure to pick the right DA sites to submit your sites. You can also hire people to do it for you! Indexing of pages and blog posts: Through directory submission, you get guaranteed search engine indexing. When you submit your website to directories, it will get indexed in the search engines. The search engines locate your site following the backlinks from other websites. Improve traffic to your blog: If you have used the right keywords for your submissions, your directory listings will get listed in the search engine listings. It will send you targeted audience to your website even if your site does not appear in top positions in the search engines.
Directory Submission Process Step:1 Some pre-submission work. Before making directory submission for your site, here are few simple tasks to that will help in easy submission without much hassle. Create a notepad file and save the following there. Your website URL, Address and contact details & a brief describing of your site. Step 2: Next find some awesome and huge lists of directories. Always keep in mind when you select any Directory site, choose that have high DA. Step 3: Here you can find the option to Submit / Submit Website / Submit Your Website / Add Website. Step 4: You can get both the option there Free Listing & Paid Listing Step 5: Then you need to submit your website & business detail in the form provided. Step 6: After that you receive the final submission confirm email Step 7: DONE
Directory Submission Example Hotfrog Directory
Provide your business details You will receive an email confirmation to verify your listing, and then choose a password for your account.
Blog Submission
Submit your blog in Blog Submission Directories If you want to give more exposure to your blog, and there are various ways by which you can increase your blog exposure and also improve traffic. Submitting your blog to blog directories will help you in multiple ways: Your blog will be exposed to a completely new audience. Traffic from blog directories is highly targeted. You will be generating a good number of backlinks to your blog.
Blog Submission Process Step:1 Some pre-submission work. Before submitting your site here is a simple task to perform. This will actually help in easy submission without much hassle. Create a notepad file and save the following there. Your blog URL, Your blog’s RSS feed URL, Your social profile links. And a brief excerpt describing your site (some directories need this.) Step: 2 Find some awesome and huge lists of blog directories. Step: 3 Choose the blog directories based on your choices, like number of blogs associated, PR of the site (if you are solely considering backlinks), alexa rank, domain authority, spam score, no. of indexed pages in Google etc. Step: 4 Choose a directory Step: 5 Choose a relevant category for your submission.
Step: 6 Dig deeper to choose a preferable sub-category. Step: 7 Choose the category/sub-category that fits your blog’s niche accurately. Step: 8 Once you found the appropriate sub category submit your site. Step: 9 Fill on the details from the notepad file you just created. Step: 10 Submit.
Check the Blog Directory – DA & Spam Score Represents the percentage of sites with similar features we've found to be penalized or banned by Google. 97% of linking domains are having spam score of 1-30%
Create your account in Blog Directory
Activate your account
Submit or Add your blog from the Dashboard
Wait for approval or upgrade your account to get approved soon
Article Submission Article submission is the process of submitting an article related to your website or business to high quality websites which accepts free article submission. The purpose of doing article submission is to increase the visibility and the popularity of your website. When it comes to online article directories, you can choose between free and paid websites. The purpose of publishing articles remains the same regardless of whether you are doing it for free or paying for them. The general guidelines for posting articles are also similar across the range of article submission sites. So, it comes down to selecting the top websites for submitting your article to optimize their potential and make the most of this method for online marketing. Publishing to a free article submission website or even a paid one involves a few steps you have to follow: Creating SEO-friendly and keyword-rich content for your articles Finding the top 100 article submission websites Submit article link to as many websites as possible Use the resource box to provide a link to your website or landing page. The ideal strategy to follow is restricting your list to the websites for article submission that have a high PageRank. That way, you are assured of having a large number of people reading the content you have posted. Before you select an article submission website for posting, it is a great idea to go over the best options available to you, both paid and free.
Choose the Article Submission Directory
Create your Account
Check your Dashboard
How to write and edit an article ?
Write your article, preview it & submit it
View your unpublished articles You can also see the performance of your article
Press Release Submission The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing. Press releases today no longer hold the same SEO value they did several years ago, as Google started recognizing that some companies were using them principally to gain backlinks, rather than for sharing news topics. Here are a few examples to get you started: Launched a new product, service or program? Worth sharing Upcoming campaign or events? Worth sharing Attending an exhibition? Worth sharing Speaking at a conference? Worth sharing Won an award? Worth sharing Opened a new distribution channel? Worth sharing Good quarterly results? Worth sharing Won a new customer? Worth sharing Merger or acquisition? No doubt that it’s worth sharing
In today’s SEO world, press releases provide more indirect value than direct value. Direct value comes when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, albeit rare. For example, a press releases that appears in the “News” section of a Google search can drive organic traffic to your website, generating buzz and brand awareness. You can also get direct value from the link of the press release site. Th real gold of a press release lies in the indirect value it generates. If your press release is unique, eloquent, valuable, and attention-grabbing, then a newspaper, media outlet, or other blog is more likely to pick it up and champion it. When they do so, your company gets that golden link, mention, citation, buzz, referral traffic, etc. from all of these outside sources, not just from the submission site. Other SEO benefits that come from a press release submission include: Natural links from outside sources (i.e. the stuff that builds back links and site authority) Brand Visibility Brand / Name recognition Referral traffic Benefits of Press Release Submission
Example – www.prlog.org
Create & verify your account
PRLog Dashboard
A typical PR issued by SEOTech Experts
How to release a PR (Example – www.pr.com) ?
Check the preview and publish the PR
Video Submission in SEO Video submission is one of the best off-page SEO techniques which can improve your rankings and also drive traffic to your blogs and website. Video Submission is a process of submitting your videos in video submission sites to get quality backlinks. Also, Video submission sites are very effective in increasing brand awareness as well as promoting a brand. However, it is important that you submit your videos to sites which have High PA, DA, Moz Rank and Alexa Rank. Some of the important SEO benefits of video submission on High DA Free Video Submission Sites are listed here, Video submission is one of the best methods to build high authority backlinks It is an important part of the off-page SEO strategy Videos can help drive relevant traffic to your posts People are three times more likely to link to videos Videos tend to get viral and acquire quality backlinks Videos convey that you wish to communicate something important When you create your profile on video submission sites, you can add a link to your website.
Video Submission Guidelines First and foremost you need to create a good quality video. Some of the popular types of videos are: Discussion with a co-host on a controversial topic Interviewing an influencer or expert in your niche ‘How to’ videos or tutorials Product review or unboxing videos or explainer videos There are certain guidelines which you should follow while submitting your videos on High DA Free Video Submission Sites. These guidelines would help you rank your videos on Google Video, Youtube, and other video sites: Including your keywords in the title and description of your videos Make sure the keywords appear natural to crawlers and bots Use a catchy title to improve the click rate in feed or search results Write a thorough and relevant description Tag and categorize your videos correctly as per your niche Make your video embeddable Include a good thumbnail image
Top 5 High DA Free Video Submission Sites
PDF Submission PDF submission is a service that provides maximum visibility to your website through promotion and getting links.PDF submission is one of the best back link technique. PDF submission sites list are in greater prominence after document sharing sites emerged as effective SEO tools. They allow uploading documents in many formats; the word (*.doc) venerable PDF (*.pdf) or Open Office Word (*.odt) formats. The PDF files will be handy in sharing documents such as brochures, magazine articles to save the original graphic appearance. Document sharing sites have been attracting great traffic as a source for research documents and in-depth study papers. Benefits : As far as, do follow PDF submission sites list are concerned, they are gold mines for harvesting backlinks and expanding authority and traffic at the shortest possible time. Other benefits are: Faster indexing by Google Flexibility to use flashy formatting in content including images Option to upload articles to multiple sharing sites without caring for duplication Ease of adding affiliate links to articles
Tips for Successful PDF File Submission In hiking the indexing rate, please use the following tips: Converting scanned PDFs into text using OCR or Adobe Acrobat Optical Character Recognition (OCR) is important to allow search engines to read files. A good title for the PDF document is essential. It must defend the content’s context adequately. Also separating words in the PDF text with dashes than spaces or underbars are also very crucial. This is because search Engines prefer dashes as words tend to break up in filenames while the algorithm is at work. PDF files not only improve online presence but also help in attracting potential customers to business sites. A major outcome of PDF submission is link diversity as a majority of the websites are linked to social media, blogs, and article directories.
Example PDF Submission by Search Engine Land using SlideShare
Top PDF Submission Sites
Infographics in SEO Infographics allows you to quickly get your infographic out there, while gaining SEO benefits, such as backlinks and social signals. In addition to that, it helps your infographic get noticed and, if designed with virality in mind, shared and spread throughout the internet.
Infographics Submission There are lot of site which allow infographic submission.
Image Submission in SEO Image submission in SEO involves leaving images related to your website in different image sharing or submission sites. It entails choosing the right image, alt text, file format, and description. You can make image submissions either by posting images on your website or submitting images to various image submission sites. Popular sites include Facebook, Pinterest, Google+, Tumblr, Twitter, Flickr and Instagram. To submit an image on any of them, simply create an account and post your images. Optimize the Images with Good SEO for the following: Image Selection File Format Image Optimization File Name Alternative Text Sitemaps
Guest Blogging or Guest Posting in SEO Guest blogging — also known as guest posting — is the practice of contributing a post to another person's blog in order to build relationships, exposure, authority, and links. Guest blogging establishes a relationship with the blogger hosting your post, taps into their audience for additional exposure, and helps you establish authority among an audience. Guest Author @ Inc.
Branding - Whether it’s your own brand or that of the business you represent, guest blogging offers the opportunity to make yourself known to a wider audience. Build your personal reputation - If you know your stuff and can write well, then writing guest articles provides a platform for your insight. Instead of doing it for links, writing posts that have real value and tell potential customers how much you know is more likely to win clients over. It’s a chance to show how clever you are. Why Guest Blogging or Guest Posting ?
Method #1: Find Guest Post Sites - Visit all the blogs listed one by one on every page in search results. Most likely you will find really great blogs this way, but only few of them might accept guest articles from contributors. There are an almost endless amount of combinations that will help you to find blogs that are interested in accepting guest posts. A few examples are : Using Google search strings: "guest author" "keyword" "guest post" "keyword" "keyword" inurl:contributors "keyword" inurl:authors intitle:"guest post" "keyword" inurl:"keyword" "contributor" Method #2: Follow People or Companies who Actively Guest Blog - One of the best ways to find great guest blogging opportunities is to find others who consistently contribute quality guest posts to industry-related websites. Most people and companies share their posts via social media profiles. Try this search string to find sites where a specific person or company published a guest post: “person name” OR ”company name” “guest post”. How to target Guest Blogging or Guest Posting Sites?
Method #3: Google Reverse Image Search - Find someone in your niche that writes a lot of guest posts. Grab the URL of the headshot they use in their author bio:
You get a list of places they’ve guest posted. This will give you an idea about them.
Method #4: Twitter Search - Look through the results to find guest posting targets and opportunities.
Method #5: Analyse Your Competitor’s Backlinks - Look through the results to find guest posting targets using MOZ or any other SEO tool.
Look into all these backlinks which DSIM got and from where. Try to find out the Guest Post sites from these backlinks. Example let us check this backlink
Right click to view the page source to understand about the link (No Follow or Do Follow Link). This is a good and relevant do follow backlink provided by Marketo to DSIM. Marketo is referring to one of the blog of DSIM in their blog.
Method #6 : Use www.alltop.com - Find your topic, and you’ll get a list of the best blogs in your niche.
Step #1 Get Your Guest Post Ready - If you’re just starting out, focus on blogs that aren’t that popular. These smaller blogs will be much more likely to accept your guest post. Then, as you get more posts under your belt, you can level up to more popular sites. Guest post on sites that: Have an authoritative link profile Are in your niche (or a related niche) Only post high quality content Can bring you targeted traffic Won’t bury your link in a tiny author bio box Have a significant amount of social media followers Step #2: Send Your Pitch (Send e-mail, correspond) Step #3: Write Your Guest Post Step #4: Follow Up & Get Link Step #6: Expand your Guest Posts How to start Guest Blogging or Posting?
Please check these links https://www.websitehostingrating.com/list-of-200-websites-that-accept-guest-posts/ https://www.outreachmama.com/guest-posting-sites/#list-guest-posting-sites https://www.writersincharge.com/definitive-list-blogs-accept-guest-posts/ However you can make a list of your own target sites for guest blogging. List of Guest Blogging or Posting Sites
How Guest Blogging or Posting helps in SEO? Backlinks - The primary impact guest blogging will have on your site's SEO is through your site's link profile. As you contribute to new sites, you should secure new links on new websites (where you contribute your post). Backlinks are one of the most important ranking factors in SEO, and will be for the foreseeable future. There are a few aspects to how Google gauges a link. This includes the domain and page the link is on, the placement of the link on the page, and the anchor text (the clickable part of the text). Let us see how to use the links you earn from guest blogging to improve your SEO strategy. you should aim (in most of the cases) for a normal link from blogs, but don't sweat a few nofollow links in the process. Link Placement - Ideally your link will be placed within the body of the article, relevant to the surrounding context and supporting the article. Guest posts also commonly have a biographical paragraph that speak about your background and/or your company. Typically the author includes a link explaining their background within the bio. That is pretty fine, but you should be willing to ask the blogger for a link in the article’s body, particularly if it serves value to the post, the reader, and makes sense in context. It creates a more natural link - for the reader, for your website, and should support your post. It's not only better for SEO, but it's more likely to actually be clicked by readers. Anchor Text in SEO - The anchor text in a link are the words hyperlinked. Anchor text clues search engines and users alike into what the page is about, and can have a large impact on rankings. For instance, if you want a certain page to rank for ‘social media marketing’ on Google, then you might want to have lots of links with that particular anchor phrase pointing to that certain page.
Forums & Discussion in SEO (Commenting & Posting)
Forum link building/Posting service is a SEO technique which helps in building back links to your website. Forum Posting is an Internet Marketing service which uses forum communities to build inbound links. Forum Posting is an ideal method to quickly build inbound links to your website. Forums can be a great tool for promoting your website’s link to a niche group of interested people. With a focus on promoting links, most webmasters simply spam forums and never contribute anything useful or worthwhile. Not only will this not get anyone to click, you will likely end up getting banned from the forum and your links will be removed. Whenever you are logging into a forum, remind yourself of the magic mantra: Give more; take less. Remember to contribute more in value than you are getting from placing a link there. This builds a great deal of trust with the members of the forum, making them more likely to check out your site. It may seem counterintuitive, but the member who appears the most selfless is the one who will get the most benefit. This is because you are giving a lot of value to other members, and you are giving a signal to the moderators of the forum that you are not there to spam. Because of that, an occasional link to your website inside of a relevant discussion will not only be condoned, but you will also be thanked for providing such “valuable” information.
How to create DoFollow Forum Backlink ? Find relevant forums with high DA & good ranking. Find out if the links in the forum are DoFollow or not. If yes, create your account and start commenting. Provide valuable comments and actively engage in discussion. Establish a connection with the moderator of the forum and build trust. Provide comments with occasional & relevant links (will not be condoned). Follow up for approval. Review the approved comment & ensure the link is DoFollow.
How to check the comments on your blog?
How to edit the comments on your blog? Requested backlink Comment to be edited or approved Details of the author/ Commenter Mark status as “Approved” or “Spam” or move to bin
How to approve the comments on your blog?
Check the approved comments on your blog page Approved comment on the actual blog page Backlink earned by Patriot Alliance Reviews. Author Backlink earned by Patriot Alliance Reviews.
Is the earned Backlink – DoFollow or NoFollow? Backlink earned by Patriot Health is a “NoFollow” link Author backlink earned by Patriot Health is also a “NoFollow” link
How to remove “NoFollow” attributes of commented links? Install & activate a suitable plug-in for removing “NoFollow” attribute of the link in the comment. Generally, the links in comments have “NoFollow” attribute by default.
Check the settings of the “Remove Nofollow” Plug-in
Inspect author link in the comment on the blog page This is a Dofollow author link
Inspect link in the comment on the blog page This is a Dofollow link
How to unapprove approved comments on your blog?
How to reply to comments on your blog?
Social Media in SEO
Social media has become integral to the way we use the Internet. Important content is not only linked, it is shared, liked, tweeted and pinned. How people use the Internet has drastically changed, and this hasn’t gone unnoticed at the Googleplex. Many of the independent studies on Google’s ranking algorithm show a large correlation with high-ranking pages having strong social media activity. While the official stance from Google is that they do not directly use social signals in their algorithm, the SEO community pretty much agrees it is certainly a factor in achieving rankings. Not only can you use social media to build social activity to increase your overall SEO strength, you can use social media to regularly create backlinks that are free and easy to build. It also increases referral traffic back to your site and engages previous customers. As a rule, social media should be a part of every SEO project, or even every marketing project.
Social Bookmarking in SEO Social bookmarking is an online service which allows users to add, annotate, edit, and share bookmarks of web documents. Many online bookmark management services have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Social bookmarking is a way to bookmark our favorite web pages online to read them anytime and anywhere if we are connected with the internet. The web pages bookmarked using social bookmarking sites is considered as a quality backlink in the eyes of search engines. And we all know that the quality backlinks helps us to increase blog traffic and Google Page Rank. That’s why SEO professionals include SB in their search engine optimization practices. First you have to collect a list of top social bookmarking sites so that you can easily start your work on them. You can use this Social Bookmarking List to start the process.
Advantages of Social Bookmarking Online Promotion - Social bookmarking sites help you promote the products with the links which are without pay. Most of the Internet marketers promote their websites profitable articles through the social bookmarking sites. Website Traffic - If you do regularly some quality bookmarking then you get some quality traffic to your website and if your bookmarking pages get huge numbers of votes from the others members then you can expect more traffic. Improve Domain Authority - Yes, if you do bookmark on High DA DoFollow sites then your site get some link juice from that sites and this thing helps your site to improve domain authority. Fast Indexing - Social bookmarking help in fast indexing of your blog posts. When you publishing any post on your blog and submit that link into the multiples of social bookmarking sites and users like and find it helpful, they will also share it. And it will generate signals to the google and maybe rank your post. Quality Backlinks To Your Websites - As we know that backlinks are the major factor of ranking any site, and most of the popular bookmarking sites help webmaster to build the quality backlinks free of cost. Sites owners submit their links to get high-quality backlinks for high ranking on search engine. News Promotion And Press Release - Popular companies and news sites use social bookmarking to promote their products and news. Bookmarking sites help them to publicize their content to the lots of internet users at very at very cheapest rates.
Pinterest Bookmarking (Eg: Lets bookmark StumpleUpon) Need valid Pinterest A/c and installed its chrome extension
The pin in this “Social Bookmark” board is a backlink for mix.com If you have your own blogs, you can pin in the boards which you create. You can also follow people and their collection and share it. Board Pin
Google Bookmark
StumpleUpon (is Now Mix) Bookmarking
Create your Mix account
Follow any three interested topics
Add to your collection Create post & add to collection Create post, collection & add to collection from the dashboard
Check your collection The post in this collection is a backlink for INC.COM. If you have your own blogs, you can put in the collection/ categories which you create. You can also follow people and their collection and share it.
Profile Creation Profile creation is one of the off page technique which is used for link building. It is a way to create a visibility and tell to others about your profile and your services. It also helps to boost your search engine ranking and getting more traffic. For having citations which is a brand mentioned but no backlinks. Not for backlinks which is a backlink to a different website. Citing a source means that you show, within the body of your text, that you took words, ideas, figures, images, etc. from another place. Citations are a short way to uniquely identify a published work (e.g. book, article, chapter, web site) viz author name(s), titles of books, articles, and journals, date of publication, page numbers, volume and issue numbers (for articles). Citations may look different, depending on what is being cited and which style was used to create them. Choose an appropriate style guide for your needs. Here is an example of an article citation using four different citation styles. Notice the common elements as mentioned above: Author - R. Langer Article Title - New Methods of Drug Delivery Source Title - Science
Profile creation websites >> Create a profile www.about.me https://brandyourself.com/ www.mention.com is a tool to track your brand. (3 – 4 is enough) (do not build backlinks……spammy)
Black Hat SEO Techniques 1. Old Domains (How to do/leverage an old domain which already has a credibility in the eyes of Google) 2. Content farming (content spinning) Old domains 1. Buy an old domain > 3 years: https://www.expireddomains.net/ • Go to Expired Domains tab on the top >> • An expired domain is a domain which we don’t renew. There are many people who forget to renew their domains or they don’t have money to renew them again, so domain registrar gives 30 days extension to renew your domain. • If you fail to renew your domain in 30 days extension period then this domain will be declared as expired domain and domain registrar will start bidding for that domain. • Bidding will last for 7 days and after that the domain will be given to higher bidder. • And with this process you can grab many good domains.
1. Do a background check. (http://archive.org/web/) also called waybackmachine >> Checking the history of expired domains. 2. Change your DNS asap and add content >> Use a different hosting than what you are currently using for your business websites. 3. Domain should be hosted on different IP address: http://www.aseohosting.com/ Use c level hosting which gives you multiple IP. 1. Write 1000 words of article on your industry / niche (no links). Wait for 1 month at least before you give backlink and 6 months if it is a new domain. 2. Give multiple links on the page where you give link of your money site. Visit the below sites like these http://sparkledge.com/buy-expired-domains https://in.auctions.godaddy.com https://flippa.com https://sedo.com/
Content Farming- Article rewriting, blog rewriting, video transcript, eBooks rewriting etc. You copy the content from other websites and then put it on a piece of software. It spins the words here and there to generate new fresh content. Content Farming or Content Spinning
Content Plagiarism Checker - www.copyscape.com
Other Link Building Strategies Stealing competitors’ links : Stealing competitors’ links is an old-school tactic receiving a resurgence in recent times, due to Google’s increased focus on links from quality sites, making it more difficult to find easy link opportunities. If your competitor has done all the heavy lifting, why not take advantage of their hard work. Use the below sites to export your competitors’ backlinks. By looking through their links you can often find link opportunities to build links pointing to your site. In most cases, you can be confident you are going after SEO-friendly link sources if the competitor is already ranking well in Google.
Link bait (Creating compelling content) is a new and effective strategy for building high-quality and powerful links on a large scale. Link bait is great because you create content once, but you can have thousands of people over the Internet sharing and linking to your content, while you sit back and put your feet up. Link bait is any kind of compelling content that naturally acquires links from other sites as a result. While there is an art to creating link bait successfully, you would be surprised at how easy it is to earn links and social media activity with this strategy. You need to make your content free and shareable. Your content must be so valuable it would almost be worth paying for. To create this content, you should use your expertise or even hire researchers to put together juicy industry content that lends itself to being shared. Wrap up this content into a whitepaper, top 10 list, an easy to understand infographic, or a downloadable resource and make it compelling for visitors to read and share. Promote this content heavily through your site and social media accounts. Prompt readers to share the post at the bottom of the content. Make sharing the content as easy as possible and you will maximize results. Next up, find popular link bait in your industry or niche. Then use a link analysis tool such as Ahrefs or Open Site Explorer to pull a list of sites linking to popular content in your niche. Send out a quick email blast to site owners and bloggers to let them know about your bigger and better resource. If you really want to take link baiting to the next level, write and publish a compelling press release about your link bait content. With a press release, it can be exposed to thousands of journalists and potentially has a chance of attracting media coverage.
Broken link building - With this new strategy, you can reach out to quality sites with broken links on their pages, and use this as an opportunity to convince the site administrator to provide an updated link to your site. When you find a broken link, let them know the broken link exists and you have an alternative resource on your site that will benefit their readers. With this strategy you should create a linkable resource on your site. This makes it very easy for the webmaster to point the link to your replacement. Use the formulas below to find potential pages with broken links, replacing “keyword” with the keyword you are targeting: keyword useful links keyword useful resources keyword useful sites keyword recommended links keyword recommended resources keyword recommended sites If you want to automate this process, the service below will do the heavy lifting, and give you a list of sites with broken links and contact details so you can quickly reach out to the webmaster. Broken link building Tool (http://www.brokenlinkbuilding.com) - This tool is comprehensive but comes at a price. By typing in keywords you are targeting, the broken link building tool will find a solid amount of broken link opportunities. Saves time and finds quality opportunities. What is a Broken link ? When web developers delete a linked page, place an incorrect URL in a text link, or change a URL address without correctly updating the URL, a broken link is created. In other words, when searchers (and/or web crawlers) browse through your site and click on the link, they may be directed to a page with a 404 error.
Broken brand mentions - Broken brand mentions is a fast, simple and reliable form of link building you can use for almost every SEO project. It goes like this: in some cases, when someone mentions your brand they forget to post a link. Track mentions of your brand, and where suitable, reach out and ask for a link back to your site. Use the below tools to track mentions of your brand. If you see a mention of your brand without a link, send a quick email to the author, and they will often be happy to link to your site. Useful Brand monitoring sites : Social Mention - Free to try, http://www.socialmention.com Social Mention is a very powerful brand monitoring tool. At the writing of this book, you cannot receive email alerts. Social Mention is completely free and powerful, so it’s worth checking out. Mention - Free to try, https://en.mention.com Mention is a powerful brand-monitoring tool that will send an email alert when your brand is mentioned online, so you can respond quickly.
Relationship link building - If you’ve been following the online advice on blogging and link building in the past couple of years you will have noticed a recurring theme: building relationships with other bloggers in your industry is a powerful way to earn strong backlinks to your site. While this strategy is only relevant for users with active blogs on their site, fortunately, creating these relationships and getting the links is easier than it sounds. Other bloggers in your industry are just as dependent on links as you are. By linking out in your blog posts to other bloggers you 1) give a valuable backlink to the blogger, and 2) 2) give recognition to the blogger for being an authority in the industry. Everyone likes recognition, and the law of reciprocity comes into play here, you will find most bloggers are grateful for being mentioned and happy to link back in a social media post or future blog post. Try creating or curating popular blog posts into a top-level summary, then send a quick email to the bloggers mentioned, let them know, and very politely ask for a mention or linkback. The best part of this strategy is curating blog posts; it is often easier than creating content from scratch.
Testimonial link building - An awesome way to get high quality, relevant links back to your site is to give out testimonials. Sometimes you can actually earn a link back to your site from somebody else’s homepage, possibly one of the strongest types of links to get! Try purchasing a product just to get a testimonial link. Give this strategy a try by finding a few sites with testimonials and offering your own. Of course make it easy for the webmaster by including all the information they need, such as a photo, your name, job title, testimonial and link back to your site. The key is to look for businesses or services with a testimonials page already, or a testimonials carousel or widget on their homepage. Speed up your search with a couple of Google search queries: "keyword" +testimonials "keyword" +recommendations "keyword" +"client testimonials" "keyword" +"what customers say" "keyword" +"what our customers say"
Testimonial link building - An awesome way to get high quality, relevant links back to your site is to give out testimonials. Sometimes you can actually earn a link back to your site from somebody else’s homepage, possibly one of the strongest types of links to get! Try purchasing a product just to get a testimonial link. Give this strategy a try by finding a few sites with testimonials and offering your own. Of course make it easy for the webmaster by including all the information they need, such as a photo, your name, job title, testimonial and link back to your site. The key is to look for businesses or services with a testimonials page already, or a testimonials carousel or widget on their homepage. Speed up your search with a couple of Google search queries: "keyword" +testimonials "keyword" +recommendations "keyword" +"client testimonials" "keyword" +"what customers say" "keyword" +"what our customers say"
Web Analytics & Measurement Web analytics changed how we do business in the 21st century. Now we can find valuable insights into customers, including what was previously difficult or impossible to discover, including information on website visitors’ demographics, interests, online behaviors, and more. We can find out what works and what doesn’t, cut under performing marketing campaigns and increase budgets for winning campaigns. Simply put, web analytics have made it easier to grow almost any business.
Trouble Shooting Common SEO Problems
Is your site listed in Google? If you have just launched a brand new site, it is possible Google has not crawled your site yet. You can do a quick spot check by typing “site:yoursiteaddress.com” into the Google search bar and checking to see if your site comes up at all. If it doesn't, it’s possible Google's spider hasn't crawled your site and doesn't know it exists. Typically all that’s required for Google to pick up your site is to generate a handful of links to your site, and some social activity. Tweeting a link to your site is a quick way to ensure your site is indexed by Google's software, typically within 24 hours. Try to share your site from a handful of social networks for faster results. Check Google again in 24 hours with the “site:www.yoursite…” search query and see if any pages from your site come up. If you do see pages, this means Google has indexed your site. If this doesn't work, ask your web designer to setup Google Search Console for you, login and see if there are any errors. If there are errors, Google will outline the steps to fix them, so Google can see your site.
What to do if your business is not ranking on your name? A business not coming up in the top position in Google for searches for the official business name is a surprisingly common issue among brand new sites. Google is smart, but sometimes you need to give Google a nudge to associate your new site with the name of your brand. This solution is easily fixed by building links to your site, with some of the links with your brand name as the anchor text. This can take up to a couple of weeks for Google to see these links, connect the dots and realize your site is the real deal. The fast way to get the ball rolling is to do a quick search for the business directories used in your country— Whitepages, Yellow Pages, Yelp, and so on—fill out a listing for your business on each site and include a link back to your web site. The more links the better, but you should be aiming for a minimum of 50 links. In 95% of cases, this will solve the problem of a site not coming up in the top results of searches for the business name. If this doesn’t work, setup Facebook and Twitter accounts for your business, filling out as much information about your business as possible in the profile. Then do a post a day for about two weeks, mixing in links to your site in the posts. If you still can't get your site ranking high enough, use Open Site Explorer to spy on competing sites ranking higher for the brand name. Do their pages have more backlinks than the total amount of links to your site? If this is the case, you are going to need to build more links.
What to do when ranking has gone down? If you achieve a top ranking, it may not keep its position forever. There are billions of web pages competing for top positions in Google. New sites are being created every day. It requires an ongoing effort to keep pages ranking high. If your rankings have dropped off from the top position, and are slowly moving their way down the search results, it's likely your competitors have simply acquired more links or more social activity. Use Open Site Explorer to spy on competitors, find out how many backlinks they have, how much social media activity they have, and set these amounts as your target to build your rankings back up. Next, it's time to start a link building campaign with the targeted keywords as outlined in the chapter on link building. If you are worried that you may have been penalized by the recent updates to Google, such as the Penguin update or the Panda update, read the next section for common recovery steps.
What to do when site has been penalized by Google update? If your rankings have completely disappeared from Google's top 30, and they were previously ranking in the top 10, then it is possible you may have been penalized from Google's Penguin update. Follow the below steps to confirm if this was the case and follow the recommended steps to make a recovery. Read on with caution. Penalties from the Panda and Penguin updates are difficult to diagnose and even more difficult to heal. If you are out of your depth, you may need to seek professional help to make a speedy recovery. Check Google Search Console. Any site owners that have had a manual penalty imposed on Google will receive a notice like the one below. Log in to your Google Search Console account to see if you have received a notice like one of the examples below: 'Google Search Console notice of detected unnatural links to.... ' We've detected that some of your site's pages may be using techniques that are outside of Google's Webmaster Guidelines....’ If you have witnessed the above message in Google Search Console, Google has placed a manual penalty on your site as a result of the new Google updates. If you do not see the above message, then it is unlikely you have received a manual penalty from Google.
Check your link profile - Use Open Site Explorer, and Majestic SEO and look at the links pointing to the page you suspect may have been penalized. Do the same for the competing pages that are currently ranking in the top position for your keywords. Look for the indicators below to confirm if your site has been penalized by the Google updates. o Your site has a much larger quantity of links than competitors but isn't ranking in the top 50 for the same keyword. If you have a significantly larger amount of links pointing to your page than competing sites, and your site is nowhere to be seen in the top 50 (but it was before), then you may have been penalized by the Penguin update. o Your site has a very large quantity of links from shoddy looking sites, e.g. sites that look like the following, seolinksdirectory.com, addurlsfree.com, freelinkdirectory.com, and so on. o Your page has anchor text pointing to the page for your targeted keyword greater than 20% as a general rule. Example: if 90% of the links pointing pointing to the page have a targeted keyword as the anchor text, it is possible you may have been penalized by the Penguin update. o Use the Panguin tool to see if you have any sudden traffic declines around the times of the Google updates. If your traffic has not recovered, then it is possible your site has been penalized by Penguin. Panguin tool http://barracuda.digital/panguin-tool/
Please note, before you do any of these items, you must be absolutely confident your site has been affected by these updates. If your site has not been penalized by these updates, the below steps could do more harm than good to your site. If you are certain, it is highly recommended you seek professional advice. 1. Export all the backlinks to the page that has been penalized, using your Google Search Console account, Open Site Explorer and Majestic SEO. Compile all of the links together into an Excel spreadsheet. Go through and group together the links on spammy domains (e.g. freelinks.tv, seolinksdirectory.com, freeseolinks.com, bizlinks.biz and so on). 2. Visit each of these spammy sites and look for a link removal page. If there is no link removal page, find a contact page and request the site administrator to remove your link from their site. Provide a link to the page in your message to make it easier for the webmaster. If you cannot locate any contact information for the site, use Domain Whois to find the site owner's contact details and contact the owner directly. Domain Whois http://whois.domaintools.com/ document all of these efforts in a spreadsheet with a date, time and outcome. 3. After you have allowed one to two weeks for the webmasters to remove the links to your site, find the spammy links for the sites you have not been able to remove and put each of these bad links into a plain text file, with each link placed on a new line. Log into Google Search Console and submit these links using the “Remove URLs” page in the “Optimization” section. Again, if you are uncertain about what you are doing, consult a professional SEO otherwise you could risk doing more harm than good. How to recover from Penguin Penalty?
4. File a reconsideration request in Google Search Console. This should only occur after you have made a very thorough effort to remove your links manually and then disavowed the links through the disavow link tool. You must submit a request to Google to let them know you believe you have been blocked by the Penguin update, and have gone to great efforts to clean up the link spam. To do this, visit the following URL after logging into your Google Search Console account: File a reconsideration request https://www.google.com/webmasters/tools/reconsideration?pli=1 5. Await response and monitor rankings changes. As mentioned, recovering from a Google Penguin penalty is not something anybody should do without a base level of professional SEO experience and complete confidence the site has been penalized by the Penguin update. These steps have been included for those with SEO experience, and to illustrate the steps required to recover from a Penguin penalty. It is highly recommended you speak with an expert before doing any of the above to attempt to recover from a penalty.
How to seek professional help for free? Moz Q&A http://moz.com/community/q Pro Webmasters http://webmasters.stackexchange.com Quora http://www.quora.com Stack Overflow http://stackoverflow.com Wordpress Answers http://wordpress.stackexchange.com High Rankings Forum http://www.highrankings.com/forum/index.php/forum/67-indexing-and-serp-display-problems-and-questions/
Local SEO or SEO for local business Local search results differ from traditional organic search results by representing a local business instead of a normal web page, and appearing at the top of the search results and on map listings. Users can get business contact details, opening hours and reviews and find the information they need quickly and easily, instead of having to dig around a clunky business site. The local listings can be a powerful tool to attract traffic. In many cases, local listings can lead to many more inquiries than regular SEO rankings. But does this mean you should scrap traditional SEO in favor of local SEO? Nope. You can do both and potentially double the amount of potential traffic you can receive.
Ranking high with local SEO takes a different approach than traditional SEO. Google's algorithm is looking for a different set of signals to determine the popularity of a business to decide how high to rank it in the search results. If you think about it, if a restaurant is really popular in a city, a whole bunch of links from all over the world probably isn't the best factor to determine how valuable the business is to the local area. A better indicator of the importance would be mentions of the business’s name and phone number across the web, customer reviews, and details on the website that show the business is based in the area being searched. Below is a list of the most important ranking factors Google use for local listings: 1. Proximity of address to the area being searched and physical address in city of search. 2. Proper Google My Business category associations. 3. Quality and authority of inbound links. 4. Consistency of citations on primary sources (Google My Business, your website, etc) 5. Domain authority of website. 6. Quality and authority of structured citations. 7. Product/service keyword in Google My Business title. 8. Consistency of citations on secondary citation sources (external business directories, etc) 9. Click-through rate from search results. How to rank high with local SEO?
If you want to rank high in the local search results, all you have to do is ensure your site and Google My Business page have more of these features than your competitors. For a complete breakdown of local SEO ranking factors, visit the below link, where the world's leading authorities on local SEO publish an industry survey on the local ranking factors every year. You can also use tools like Moz Local to submit your business to all of the major directories in one go. Moz Local. https://moz.com/local
To get started, the first step is to create your business page on Google My Business. Visit the URL below, and complete every area of your profile as possible. This means creating a detailed description of your business, available payment methods, and so on. The more information you complete, the more you increase your chances of ranking your page higher. Google My Business https://www.google.com/business When creating your business listing, make sure you choose the most accurate category for your business, e.g. if you provide plumbing as a service, you want to choose “plumbing” as your category, not “trades” or “home repairs”. Starting local SEO with Google My Business
Citations are the links of local SEO. A citation occurs each time your name, address, phone number (NAP) is mentioned on the web. The more citations you have, the more likely your site will rank high. The easiest places to build citations are the many local business directories available for businesses. While there’s many online directories for creating business listings, the following websites would be a good start for a US-based business. https://www.facebook.com/business https://www.linkedin.com/ https://www.yellowpages.com/ https://biz.yelp.com/ http://www.local.com/ http://www.whitepages.com/business http://www.manta.com/ http://www.citysearch.com https://foursquare.com/business/ http://www.merchantcircle.com/ Building Citations
Building Reviews Citations and reviews are the link building of local SEO. If you are only building citations, you only have half of the equation covered. To rank highly, you need to ensure your business accumulates online reviews. Many businesses struggle with this. This is because it’s tough to get customers to fill out reviews. You have to make it easy for your customers. Include links to your business Google My Business page on your site, email signatures, flyers, and business cards, prompting customers to leave a review. Encourage customers at the end of each sale or transaction to leave a review. By creating every opportunity possible for customers to leave a review, you can significantly increase reviews. But whatever you do, don’t buy reviews. This is a quick way to get into Google's naughty books. Purchased reviews can be picked up by Google's filters and are likely to be excluded from your business profile anyways.
Local SEO ranking checklist Following checklist will put you on your way to ranking high at the top of the local search results. 1. Verify your business profile on Google My Business. 2. Fill out as much information as possible on your Google My Business profile, including description, category associations, images and videos. 3. Include your business name and location somewhere on your website, this could be your contact page or home page. 4. Include your full business name, address and phone somewhere on your site, these should be grouped together so Google will register it as a citation. 5. Include the appropriate schema.org tags in your website markup, following their specification for local businesses at the following URL. Schema.org Local Business Specifications. https://schema.org/LocalBusiness. 6. Encourage customers to review your business. 7. Submit your website to the major business directories like Yelp, Yellow Pages, CitySearch and so on. You can use tools like Moz Local to submit your business to all of the major directories in one go. Moz Local. https://moz.com/local 8. Cross-check your business listings for correct NAP data. These details need to be consistent across your Google My Business listing, website contact page, and external business listings.
Google Maps SEO Google local maps SEO, or optimizing a business to appear in the local search, includes a number of unique variables compared to traditional organic SEO.
How to upload photos in Google Maps from your mobile?
How to write review for a business in GBM or Google Maps?
Google Street View - https://www.google.com/streetview/ Google Street View is a technology featured in Google Maps and Google Earth that provides panoramic views from positions along many streets in the world.
Panoramic view of Shimla Railway Station
Let us search New Delhi in Google Maps This is a 360◦ photo of India Gate in Google Street View
360◦ Image of India Gate in Google Maps This is a 360◦ photo of India Gate in Google Street View
How to publish 360◦ image/video in Google Street View using App? You can also add your own Street View for everyone to see. Create 360 photos using either your phone's camera or a certified Street View Ready camera, then position them and add connections on the map using the Street View app. Local Guides level 6+ and Street View Trusted Photographers can use new "Video Mode" beta, where they can connect a Ricoh Theta V camera and create Street View as you walk, bike, or drive. This new mode can record video from your camera and converts it into connected Street View images when you publish to Google Maps.
Powerful SEO Tools Tool URL Google Adwords Keyword Planner https://ads.google.com/intl/en_in/home/tools/keyword-planner Google Trends http://www.google.com/trends/ Market Samurai http://www.marketsamurai.com/ Moz http://moz.com/tools SEOBook Keyword Analyzer http://tools.seobook.com/general/keyword-density/ SEOQuake http://www.seoquake.com/ Ubersuggest http://ubersuggest.io/ Google Snippet Optimization Tool http://www.seomofo.com/snippet-optimizer.html Google Search Console https://www.google.com/webmasters/tools/home?hl=en HTTP Status Code Checker https://httpstatus.io/ Robots.txt Analyzer http://tools.seobook.com/robots-txt/analyzer/ Robots.txt Generator Free http://www.yellowpipe.com/yis/tools/robots.txt/ Panguin tool http://barracuda.digital/panguin-tool/
Tool URL Schema Creator http://schema-creator.org/ SEO Browser http://seo-browser.com Tools Pingdom http://tools.pingdom.com/fpt/ Traffic Travis http://www.traffictravis.com Xenu’s Link Sleuth http://home.snafu.de/tilman/xenulink.html XML Sitemaps http://www.xml-sitemaps.com Authority Labs http://authoritylabs.com/tour/ Buzzstream http://www.buzzstream.com Google Alerts http://www.google.com/alerts Majestic SEO Site Explorer https://majestic.com/ Ontolo http://www.ontolo.com/ Open Site Explorer https://moz.com/researchtools/ose/ Schema.org http://schema.org Open Graph Protocol http://ogp.me

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Search Engine Optimization (SEO) Tutorial

  • 1.
  • 3.
    Understanding Google SearchEngine Results Page (SERP) Search Bar Ad Filter & tools Natural or Organic Results
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11.
    A rich snippetshows extra information between the URL and the description. Rich Snippet
  • 12.
    Three pillars ofSEO Google has more than 200 factors to rank to site ranking. Three principles which Google algorithm is focusing now are summarized below:
  • 13.
    1. Trust -is at the very core of Google’s major changes and updates the past several years. Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legit sites at the top. If your site has high-quality content and backlinks from reputable sources, your site is more likely to be considered a trustworthy source, and more likely to rank higher in the search results. 2. Authority Previously the most popular SEO strategy, authority is still powerful, but now best used in tandem with the other two principles. Authority is your site’s overall strength in your market. Authority is almost a numbers game, for example: if your site has one thousand social media followers and backlinks, and your competitors only have fifty social media followers and backlinks, you’re probably going to rank higher. 3. Relevance. Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings. This levels the playing field a bit, and might explain why a niche site or local business can often rank higher than a Wikipedia article. You can use this to your advantage by bulking out the content of your site with relevant content, and use the on-page SEO techniques described in later chapters to give Google a nudge to see that your site is relevant to your market. You can rank higher with less links by focusing on building links from relevant sites. Increasing relevance like this is a powerful strategy and can lead to high rankings in competitive areas.
  • 14.
    How Search algorithmswork? Analyzing your words : Understanding the meaning of your search is crucial to returning good answers. So to find pages with relevant information, first step is to analyze what the words in your search query mean. Matching your search - Next, Google look for webpages with information that matches your query. When you search, at the most basic level, Google algorithms look up your search terms in the index to find the appropriate pages. Google analyze how often and where those keywords appear on a page, whether in titles or headings or in the body of the text. Ranking useful pages - For a typical query, there are thousands, even millions, of webpages with potentially relevant information. So to help rank the best pages first, Google also write algorithms to evaluate how useful these webpages are. These algorithms analyze hundreds of different factors to try to surface the best information the web can offer, from the freshness of the content, to the number of times your search terms appear and whether the page has a good user experience. In order to assess trustworthiness and authority on its subject matter, Google look for sites that many users seem to value for similar queries. If other prominent websites on the subject link to the page, that’s a good sign the information is high quality. There are many spammy sites on the web that try to game their way to the top of search results through techniques like repeating keywords over and over or buying links that pass PageRank. These sites provide a very poor user experience and may even harm or mislead Google’s users. So Google algorithms identify spam and remove sites that violate Google’s webmaster guidelines from our results.
  • 15.
    Considering context -Information such as your location, past search history and Search settings all help Google to tailor your results to what is most useful and relevant for you in that moment. Google use your country and location to deliver content relevant for your area. For instance, if you’re in Chicago and you search “football”, Google will most likely show you results about American football and the Chicago Bears first. Whereas if you search “football” in London, Google will rank results about soccer and the Premier League higher. Search settings are also an important indicator of which results you’re likely to find useful, such as if you set a preferred language or opted in to SafeSearch (a tool that helps filter out explicit results). Returning the best results - Before Google serve your results, Google evaluate how all the relevant information fits together: is there only one topic among the search results, or many? Are there too many pages focusing on one narrow interpretation? Google strive to provide a diverse set of information in formats that are most helpful for your type of search. And as the web evolves, Google evolve their ranking systems to deliver better results for more queries.
  • 16.
    How Google ranksites? A short list of some of the strongest factors associated with high search rankings: - - Relevant keywords on the page. - Keyword in internal links. - User signals (click-through-rate, time-on-site, bounce-rate). - Domain SEO visibility (how strong the domain is in terms of links and authority). - Search volume of domain name - Total number of backlinks - Total number of referring domains (unique sites linking to your site). - Google+ social media activity. - Facebook social media activity. If your competitors’ have more of the above features than yours, then it’s likely they will rank higher than you. If you have more of the above features than competitors, then it is likely you will rank higher than your competitors.
  • 17.
    Search Engine RankingFactors – Survey conducted by MOZ in 2015
  • 18.
    Domain-Level, Link AuthorityFeatures: Based on link/citation metrics such as quantity of links, trust, domain-level PageRank, etc. Page-Level Link Metrics: PageRank, Trust metrics, quantity of linking root domains, links, anchor text distribution, quality/spamminess of linking sources, etc. Page-Level Keyword & Content-Based Metrics: Content relevance scoring, on-page optimization of keyword usage, topic-modeling algorithm scores on content, content quantity/quality/relevance, etc. Page-Level, Keyword-Agnostic Features: Content length, readability, Open Graph markup, uniqueness, load speed, structured data markup, HTTPS, etc. Domain-Level, Keyword-Agnostic Features: Domain name length, TLD extension, SSL certificate, etc. User Usage & Traffic/Query: Data SERP engagement metrics, clickstream data, Visitor traffic/usage signals, quantity/diversity/CTR of queries, both on the domain and page level Domain-Level Brand Metrics: Offline usage of brand/domain name, mentions of brand/domain in news/media/press, toolbar/browser data of usage about the site, entity association, etc. Domain-Level Keyword Usage: Exact-match keyword domains, partial-keyword matches, etc. Page-Level Social Metrics: Quantity/quality of tweeted links, Facebook shares, Google +1s, etc. to the page
  • 19.
    Negative Ranking Factors Totalnumber of unnatural links to a page/sub-domain Page is duplicate content Page content is thin Amount of over optimized anchor text to page Non mobile friendly Keyword stuffing Page links to spam Page has relatively poor searcher satisfaction Slow page speed Page has relative poorer engagement/usage metrics Total amount of advertisement on page Page links to higher number of 404 pages Page assets are blocked by robots.text Total number of times links from page/sub-domain have been disavowed Page contains a duplicate meta description
  • 20.
    Google Search Console (Submitting,Crawling & Indexing) Refer PPT/ Tutorial of Google Search Console
  • 21.
    SEO – OnPage & Off Page On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. "Off-site SEO" (also called "off-page SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Off Page SEO - Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content.
  • 23.
    Keywords A keyword isany phrase you would like your site to rank for in Google's search results. A keyword can be a single word, or a keyword can also be a combination of words. Single word keywords are extremely competitive, and difficult to rank highly for in the search results. Here’s some different kinds of keywords: Head-term keywords: keywords with one to two words, i.e. classic movies. Long-tail keywords: keywords with three or more phrases, i.e. classic Akira Kurosawa movies. Navigational keywords: keywords used to locate a particular brand or website. Examples would be Facebook, YouTube or Gmail. Informational keywords: keywords used to discover on a particular topic. This includes keywords beginning with “how to…” or “what are the best...” Transactional keywords: keywords entered into Google by customers wanting to complete a commercial action, i.e. buy jackets online. In most cases, targeting head-term or navigational keywords for other brands is competitive and not worth the time or effort. Despite their high traffic numbers, they will generally not lead to any sales. On the other hand, long-tail, informational and transactional keywords are good keywords for most SEO projects.
  • 24.
    Keyword Research Keyword researchis the most important step of every SEO project for two reasons: 1. If you rank your site highly for the wrong keywords, you can end up spending lots of time and effort, only to discover the keywords you have targeted doesn't receive any traffic. 2. 2. If you haven't investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive to rank, even on the first page. 3. Before you can find keywords with loads of traffic in Google, you must first develop a list of potential keywords relevant to your business. Relevance is vital. If you spend your time trying to cast too wide a net, you can end up targeting keywords irrelevant to your audience. For example, if you are an online football jacket retailer in the United States, examples of relevant keywords might be: Buy football jackets, Buy football jackets online, Online football jackets store USA Irrelevant keywords might be: Football jacket photos, How to make your own football jacket, Football jacket manufacturers, How to design a football jacket You can see how the first pool of keywords are more relevant to the target audience of football jacket retailers, and the second pool of keywords are related but unlikely to lead to customers. Keeping relevance in mind, you must develop a list of potential keyword combinations to use as a resource, so you can then go and uncover the best keywords with a decent amount of traffic each month in Google.
  • 25.
    Find your competitorkeywords http://tools.seobook.com/general/keyword-density/ https://www.semrush.com/lp/competitors-research/ https://moz.com/explorer
  • 26.
    Brainstorm your ownmaster list By brainstorming combinations of keywords, you can generate a giant list of potential keywords. To do this, sketch out a grid of words your target customer might use. Split the words into different prefixes and suffixes. Next up, combine them into one giant list using the free Mergewords tool. With this strategy you can quickly and easily build up a massive list of relevant keywords. Mergewords http://www.mergewords.com Prefix - Buy - where do I buy Middle word - NFL jerseys - NFL uniforms - NFL jackets Suffixes - Online
  • 28.
    Combine your Keywords -NFL jerseys - NFL jerseys online - NFL uniforms - NFL uniforms online - NFL jackets - NFL jackets online - buy NFL jerseys - buy NFL jerseys online - buy NFL uniforms - buy NFL uniforms online - buy NFL jackets - buy NFL jackets online - where do I buy NFL jerseys - where do I buy NFL jerseys online - where do I buy NFL uniforms - where do I buy NFL uniforms online - where do I buy NFL jackets - where do I buy NFL jackets online - NFL jerseys - NFL jerseys online - NFL uniforms - NFL uniforms online - NFL jackets - NFL jackets online
  • 29.
    Generate Keyword Ideaswith Google AdWords Keyword Planner Type a keyword here
  • 30.
    This competition reflectsthe number of advertisers bidding on that keyword
  • 31.
    Estimate Keyword Trafficdata with Google AdWords Keyword Planner Tap here and go “Historical Metrics” in the next menu Type a keyword here
  • 32.
    Historical Keyword SearchVolume Data Past period This competition reflects the number of advertisers bidding on that keyword
  • 33.
    Google Auto Suggest GoogleSuggest or Autocomplete is a Google search engine function which provides suggestions to users to complete the search query while they are entering words in the search box. Through another function called Google Instant, the SERP adapts to the keywords or phrase as it is being entered.
  • 34.
    There are dozensof different factors to consider, but there are 3 main criteria: Search Volume: The higher the average search volume, the better the keyword probably is. Commercial Intent: Determining the monetization potential of a keyword is more of an art than a science. In general, the higher the competition and suggested bid, the easier it will be to convert that traffic into paying customers. Organic SEO Competition: Like commercial intent, evaluating a keyword’s competition in Google’s organic search results takes some more digging. You need to check out the websites that are ranking and see how hard it will be to outrank them. Factors for choosing Keywords
  • 35.
    Forecasted Keyword SearchVolume Data – Google Keyword Planner Forecasted period
  • 36.
    Alternative To GoogleKeyword Planner & Other Keyword Research Tools Type a keyword here and press enter
  • 39.
    Analyze Google SearchEngine Results Counts for the Keywords
  • 40.
    How to findlong tail Keyword? Have you ever noticed that when you scroll to the bottom of Google’s search results there’s a section called, “Searches related to…”? These are sometimes great keywords to target because they’re very long tail and have less competition than Body or Head Keywords)
  • 41.
    Find out trendingkeyword searches using Google Trends The tool will show you “interest over time” based on search volume and news headlines. Visit https://trends.google.com/trends/ Type your keyword here
  • 42.
    You can alsocompare with some other keywords
  • 44.
    Google Correlate -https://www.google.com/trends/correlate Google Correlate finds search patterns which correspond with real-world trends. Google Correlate is a little- known tool that shows you keywords that tend to correlate with one another. For example, people that use the word “SEO” as part of their keyword tend to also search for: Link building Keyword research Internet marketing On-page SEO SEO company Google Correlate shows you these “correlated” keywords.
  • 45.
    Enter a keywordinto the search field and click “Search Correlations”. Take a look at keywords listed under “Correlated with SEO” The number next to the keyword indicates the level of correlation. The closer the number is to 1, the more often it’s searched alongside the keyword you entered.
  • 46.
    Keyword Value Assessment Askyourself Is the keyword relevant to your website's content? Will searchers find what they are looking for on your site when they search using these keywords? Will they be happy with what they find? Will this traffic result in financial rewards or other organizational goals? Search for the term/phrase in the major engines Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword. Buy a sample campaign for the keyword at Google AdWords and/or Bing Adcenter If your website doesn't rank for the keyword, you can nonetheless buy test traffic to see how well it converts. In Google Adwords, choose "exact match" and point the traffic to the relevant page on your website. Track impressions and conversion rate over the course of at least 200-300 clicks. Using the data you’ve collected, determine the exact value of each keyword.
  • 47.
    Assume your searchad generated 5,000 impressions in one day. 100 visitors (out of 5000 impressions) have come to your site. 3 visitors have converted for a total profit (not revenue!) of $300. In this case, a single visitor for that keyword is worth $3 to your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking. Which implies or mean 900-1800 visits per day, at $3 each, or between 1 and 2 million dollars per year.
  • 48.
    Keyword Value Assessmentusing Google Keyword Planner Example – Add this keyword to plan
  • 49.
    You can easilycalculate the value of the keyword from the above data, profit earned, generated sales revenue and the cost of the ad.
  • 50.
    Keyword Competition Analysis Soif you’ve found a popular keyword with strong commercial intent, please check out the competition on Google’s first page. If you see a page littered with authoritative, big brand results, you might be better off moving onto the next keyword on your list. But if you take the time to evaluate keyword competition, you can usually find keywords that get great search volume and have little to no competition. (Our job is to find out High Search Volume Low Competition Keywords) That means that you need less content, links and promotion to claim your spot on page one.
  • 51.
    Competition on Google’sfirst page for “On Page SEO” These are big brand competitors in SEO
  • 52.
    Keyword Competition Keyword competitionis the level of difficulty involved in ranking for a certain keyword. In essence, it gives you a sense of how many web pages you need to beat to claim a top spot in search engine rankings. What influences the competitiveness of a keyword? Its overall popularity The level of competitiveness within the industry You now have to take into account your entire competitive landscape to know just how difficult it would be to rank for a particular keyword. Why You Need To Do Competitive Analysis Growing your traffic exponentially using solely the resources at your disposal Finding keywords with high search volume that haven’t been targeted by other SEOs in your space Finding the keywords that give your competitors the highest ROI Going after high competition keywords and winning
  • 53.
    Evaluating Keyword Competitionusing MozBar (Free browser tool bar) Install and activate by creating a user id & password
  • 54.
    Evaluating Keyword Competitionusing MozBar (Free browser tool bar) Install and activate by creating a user id & password When you do a search in Google you should see information from MozBar in the SERPs as above Page Authority, PA = 57 Domain Authority, DA = 67 4914 referring domains
  • 55.
    Keyword Difficulty Analysisusing Keyword Explorer Enter your keyword here, eg “On Page SEO” Visit https://moz.com/explorer/
  • 57.
    Understand how difficulta keyword may be to rank for based on key indicating factors. Moz’s Difficulty score takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google’s search engine for the given query. It also intelligently modifies for projected click-through-rate (CTR) of a given page (putting more weight on high-ranking, more visible pages and less on low-ranking, less visible pages). The algorithm also accounts for newer pages on powerful domains that may have DA scores but not yet assigned PA values. Difficulty shows you how tough it would be to rank in the top 10 spots for that keyword. Moz arrive at this score by analyzing the strength of the top 10 organic blue links on the search engine results page (SERP). A Difficulty score of 1 is not difficult at all, and 100 is very difficult. This gives you an idea of how much of an uphill climb it will be to rank for that keyword: for anything scoring over 40, pack an overnight bag, and for keywords with a Difficulty score over 60, you'd better pack your climbing gear. Keyword Difficulty Score of Moz
  • 58.
    Domain & PageAuthority Score of Moz Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Domain Authority is calculated by evaluating multiple factors, including linking root domains and number of total links, into a single DA score. This score can then be used when comparing websites or tracking the "ranking strength" of a website over time. You can view a website's DA by using MozBar (a free Chrome-extension), Link Explorer (a backlink analysis tool), the SERP Analysis section of Keyword Explorer, and dozens of other SEO tools across the web. Moz score Domain Authority on a 100-point logarithmic scale. Thus, it's significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Page Authority is based on data from our web index and takes into account dozens of factors. Like Domain Authority, it uses a machine learning model to identify the algorithm that best correlates with rankings across the thousands of SERPs that Moz predict against, then produces Page Authority scores using that specific calculation. Moz score Page Authority on a 100-point logarithmic scale. Thus, it's significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. Moz constantly update the algorithm used to calculate Page Authority, so you may see your score fluctuate from time to time.
  • 59.
    SERP Analysis usingMoz SERP Analysis Tool It will show vital stats for pages appearing in the top 10. Of these stats, the most important are # root domains linking to the page, and # root domains linking to the root domain. These two stats tell you how many unique sites are pointing to the specific page ranking, and how many unique sites are linking to anywhere in the site in general.
  • 60.
    Open Site ExplorerTool or Link Explorer Tool of Moz Visit https://moz.com/researchtools/ose/ Next, if you enter your own website into Moz’s Open Site Explorer tool, you can see these same stats for your site, and then know how many links you need to beat the competition.
  • 61.
    Armed with thisknowledge, you can hunt around to find easy keywords with weak competition, and set targets for how many links you need for a top listing.
  • 62.
  • 63.
    Yoast SEO Plug-infor WordPress Let us install and activate Yoast plug-in before we move on to On-page SEO. The Yoast SEO plugin on WordPress helps you understand how strong each page is. It analyzes on-page factors to help ensure your page is fully optimized. An added benefit, it alerts you of any issues with the page title, meta description, headings, images, content, and more.
  • 64.
    What a freeYoast Plug-in can offer? Taking care of your WordPress SEO The most advanced XML Sitemaps functionality at the push of a button. Full control over site breadcrumbs: add a piece of code and you’re good to go. Set canonical URLs to avoid duplicate content. Never have to worry about Google penalties again. Title and meta description templating for better branding and consistent snippets in the search results. Write killer content with Yoast SEO Content & SEO analysis: Invaluable tools to write SEO-friendly texts. The snippet preview shows you how your post or page will look in the search results – even on mobile. Keep your site in perfect shape Yoast SEO tunes the engine of your site so you can work on creating great content. Our cornerstone content and internal linking features help you optimize your site structure in a breeze. Integrates with Google Search Console: See how your site performs in the search engines and fix crawl errors. Manage SEO roles: Give your colleagues access to specific sections of the Yoast SEO plugin. Bulk editor: Make large-scale edits to your site.
  • 66.
    An ideal webpage should do all of the following: •Be hyper-relevant to a specific topic (usually a product or single object) • Include subject in title tag • Include subject in URL • Include subject in image alt text • Specify subject several times throughout text content •Provide unique content about a given subject •Link back to its category page •Link back to its subcategory page (If applicable) •Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page) On Page SEO On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
  • 67.
    Keyword Placement Keywords Placement:Inserting the valuable keywords into our text on our webpages is known as Keyword placement. - Title Tags - Meta Description - Headings(H1,H2,H3) - Text - Anchor text link - Alt Tag - Domain Name - URL
  • 68.
    Title Tag What couldbe the keywords used in the titles of each SERP results for the search keyword “On Page SEO” ? Keyword used – On Page Ranking Factors Keyword used – On Page SEO Keyword used – On Page SEO
  • 69.
    There are multipletags on your page. The most important is your title tag. The title is what users see in the search engines for both organic results and paid ads, and the words that appear at the top of each tab in your browser. The title tag outlines what the page is about. When ranking web pages for particular queries, Google looks at the title tag and compares that to the rest of the content on the page. If you’re working in HTML, the code for the title tag looks like this: <title>On-Page SEO: Learn How to Optimize Your Page</title> Keep your title tags descriptive and short. Use your title tag to stand out from your competitors, appealing to your visitors. Make sure all the pertinent information is included, including your keywords and location for local businesses. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines. Each & every page present on the website should have a title. Representing our homepage. Each page should have title as per the page requirement. Title length- 65 characters An SEO title or page title is important for SEO for two reasons: - to help you rank for a keyword; - to make users want to click through to your page.
  • 70.
    How to inserttitle tag in WordPress?
  • 71.
    How to inserttitle tag using Yoast Plug-in? Insert your title here (type or insert variables)
  • 72.
    How to insertsnippet variables in titles using Yoast Plug-in?
  • 73.
    Add modifiers totitle Using modifiers can help you rank for long tail versions of your target keyword. Some of the modifiers “2018”, “best”, “guide”, “checklist” and “review”. Examples On-Page SEO Guide - 2019 List of SEO Tips and Tricks Google Analytics - The Absolute Beginner's Guide Google Analytics for Social Media: A Beginner's Guide The Complete SEO Checklist For 2018 Title Tag Modifiers are words and phrases to add to your title tag. When you do, your page will rank for lots of long tail keywords.
  • 74.
  • 75.
    The permalink isthe full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.examplesite.com) plus what’s called a slug, the piece of the URL that comes after the domain name. This might include a date or a category or anything you please. A simple permalink makes a URL easy to understand and share. Lets us see this URL http://www.examplesite.com/~articlepage21/post-entry321.asp?q=3 These kinds of URLs are a quick way to confuse search engines and site visitors. Clean URLs are more logical, user friendly and search engine friendly. Here is an example of a clean URL: http://www.examplesite.com/On-Page-SEO Keep your URLs short and sweet. Always include your target keyword in your URL.
  • 76.
    Permalink settings &structure You can choose any type of permalink structure This is a good one for blogging and you can edit the slug part
  • 77.
    How to editslugs in WordPress? A slug is the part of a URL which identifies a particular page on a website in an easy to read form. In other words, it’s the nice part of the URL, which explains the page’s content. This is the slug portion
  • 78.
    Make your slugshort, sweet and include your target keyword.
  • 79.
  • 80.
    Meta tags areHTML elements that provide information about a web page for search engines and website visitors. To achieve high rankings, the meta description should have relevance and user satisfaction. Including custom meta tags will influence users and increase your click-through-rate. Meta tags offer more details about your site/page to search engines and website visitors who encounter your site in the SERP. They can be optimized to highlight the most important elements of your content and make your website stand out in search results. Search engines increasingly value a good user experience, and that includes making sure that your site satisfies a user’s query as best as it possibly can. Meta tags help with this by making sure that the information searchers need to know about your site is displayed upfront in a concise and useful fashion.
  • 81.
    Meta Description usingYoast Plug-in Type your description here
  • 82.
    The H1 tagis your “headline tag”. Most CMS’s (like WordPress) automatically add the H1 tag to your blog post title. If that’s the case, you’re all set. But some themes override this setting. Check your site’s code to make sure your title gets the H1 love it deserves. You should use heading tags to highlight various headings, sub-headings, and important points. Landing page or blog should include multiple heading tags, from the h1 down to a potential h6. The most important is the h1. You should never have more than one h1 tag on any page. One is enough. For section breaks, stick to H2 and H3 tags. Also, don’t use too many H2 or H3 tags as Google’s algorithms won’t like that. Include multiple h2’s or h3’s as users scroll down the page. These are used as subheadings. The primary keyword of the page should be included somewhere in your h1 tag. Avoid skipping the h1 on a page, as it lets both your visitors and Google understand its subject. When it comes to headings, there are factors you want to avoid to maintain your presence in the search engines, notably stuffing unnecessary keywords in the tags. Don’t use the same h1 tag on multiple pages of your site. This can have harmful effects on your SEO as Google won’t know which page to rank for a query containing that heading. Wrap your Headings/Headlines with H1 tags
  • 84.
    Wrap Sub-heading inH2 Tags Include your target keyword in at least once subheading and wrap it in an H2 tag.
  • 85.
    Text & itsstructure - Importance The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. How do people scan a text? Before deciding whether or not to read something, people tend to scan a text. They want to know what your text is about, before starting to read it all the way through. There are some parts that people look at or read specifically when scanning a text. Headings and subheadings are really important, as is the first paragraph of a text. But also the first sentences of every new paragraph catch the eye of scanners. Headings Headings should be attractive and should clearly state the content of the paragraph below it. It allows your readers to quickly scan through your text and to decide whether or not they would like to read your article (or which parts). First paragraph You should clearly formulate what your post is about in the first paragraph. In printed texts, a writer usually starts off with some kind of teaser, but there is no time for that if you are writing for the web. You only have seconds to draw you reader’s attention. Make sure the first paragraph tells the main message of your post. That way, you make it easy for your reader to figure out what your post is about and: you tell Google what your post is about. Don’t forget to put your focus keyword in that first paragraph.
  • 86.
    Focus keyword infirst paragraph Another reason to have the focus keyword in your first paragraph is simple psychology. People recognize the word they sought for and think they’re in the right spot! Core sentences Make sure the first sentence of a paragraph is the most important, the core sentence, of that paragraph. After all, people tend to read the first sentence of every new paragraph as they’re scanning through content. The other sentences in a paragraph elaborate upon that first core sentence. Chances are Google will pay extra attention to these sentences, in order to determine the topic of a text. They are great places to use your keyword, if possible. If you’re writing a well-structured article and staying on-topic, your keyword will come up naturally in many core sentences.
  • 87.
    Use External orOutbound Links and Internal or Inbound Links External or Outbound Links Make sure to link out to 5-8 authority sites in your article. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. For example, for a keyword like “On Page SEO”, link to trusted and related websites like Moz, Backinko, Yoast SEJ etc. Internal or Inbound Links Focusing on the page, internal linking to other pages of your site will strengthen the keywords and enable Google to determine where to rank a particular keyword. Linking internally—between service pages and blogs—helps improve the crawlability of your site, showing Google the site’s most important pages. If you include a new link on your homepage, it becomes easier for Google to see that you’ve updated your site with fresh content than crawling the entire site for the new material. The benefit of internal links is giving your audience further options to stay on your site. The more engagement to relevant pages, the more Google takes notice. Don’t put an internal link in every sentence, but include multiple links per page to bolster your SEO.
  • 88.
    Externally linked tohttps://ads.google.com/intl/en_in/home/tools/keyword-planner/ Externally linked to https://www.semrush.com/
  • 89.
    Internally linked tohttps://www.searchenginejournal.com/optimize-content-google-rankbrain/163401/
  • 90.
    How to createlinks in WordPress?
  • 91.
    How to createlinks in WordPress? Click on the Link button in the visual editor. Go to settings for more options “SEO Checklist” is the keyword in that externally linked page which is used as Anchor Text here to link that page.
  • 92.
    How to edit/insertlinks in WordPress? 1. Click on the Link button in the visual editor. 2. Tap settings icon
  • 93.
    Anchor Text forInternal Linking or External Linking Anchor text is relevant for both your internal links and your incoming external links. External sites can link to your content in various ways. Anchor text is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good anchor text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone clicking on your link, and helps search engines by giving them context. Anchor text describes the article being linked to and entices visitors to click. Even search engines understand that the linked article is relevant because the URL and the anchor text correlate. So, for example, if you were to link to an article for SEO Checklist , you might use the link/anchor text like this: SEO Checklist. So you link to other articles in a way that looks natural to the reader. Anchor text link - Add link on our “keywords”… and not on words like “click here” Example - <a href=”http://wikipedia.org/wiki/customers”> customers</a> <a href= “destination URL” > keyword </a>
  • 94.
    Types of AnchorText Branded links: A link with your brand name as an anchor, like Yoast. The URL itself: Just your site’s URL without a text, like https://yoast.com. Not that helpful in most instances. Site name: written as Yoast.com. Article title: Exact matching the article, like On Page SEO Techniques to Rank First. Exact keywords: Your focus keyword/keyphrase as anchor text Partially matching keywords: Using variants of your focus keyword to make a readable link. Related keywords: Not a direct match, but a keyword or keyphrase that is closely related to the main one. Generic links: Try to avoid these ‘Click here’ and ‘Read more’ links. Tell people what a link is about. Otherwise, they’re guessing.
  • 95.
    Nofollow & DofollowLInks Nofollow Link “Nofollow" provides a way for webmasters to tell search engines "Don't follow links on this page" or "Don't follow this specific link.“ Nofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place. Nofollow links attributes do not allow search engine bots to follow link. That means if the website owner is linking back to you with nofollow attributes, it does not pass on link juice. Only Humans will be able to follow the links. Though some time back Google made it clear that they don’t consider nofollow link attributes but weightage of such links are really less. Even though, it’s a good practice to use Nofollow link attribute to those link, where you don’t want to pass link-juice. Dofollow Link Dofollow links allow google (all search engines) to follow them and reach your website. Giving us link juice and a backlink. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you. The best way to give someone dofollow love is allowing keyword in the anchor text. This means when you are linking to any website or page, use the targeted keyword as anchor text. Note: By default all the hyperlinks are dofollow. So, you don’t need to do anything to make a link do-follow.
  • 96.
    Check HTML versionof a link Go to Text Editor
  • 97.
    Go to TextEditor How to add nofollow tag o this link ? Nofollow link <a href="https://backlinko.com/seo-checklist" target="_blank" rel=“nofollow noopener"><strong>SEO checklist</strong></a>
  • 98.
    An example ofDofollow Link: <a href=”http://www.google.com/”>Google</a> An example of Nofollow Link: <a href=”http://www.google.com/” rel=”nofollow”>Google</a> Dofollow Link: <a href="https://backlinko.com/seo-checklist" target="_blank" rel="noopener"><strong>SEO checklist</strong></a> Nofollow link <a href="https://backlinko.com/seo-checklist" target="_blank" rel=“nofollow noopener"><strong>SEO checklist</strong></a> Recently Google has said that they will still count the nofollow link as an outgoing link in terms of the distribution of page rank from your page. Though again it also depends on where that nofollow link is placed. Placing a nofollow link at the bottom of the page has the least impact, and when placed at the top of the page, it carries some impact.
  • 99.
    Image SEO Image optimizationcreates many advantages for your image assets, including better user experience, faster page load times, and additional ranking opportunities, both within the traditional and image search results. Image Relevance - Adding relevant images to your articles encourages people to read them, and well-chosen images can also back up your message. Images make your webpages more appealing. More likely than not, there’s an image on every page of your website. Without the proper optimization, however, you’re wasting a valuable SEO asset. Alt Tag - Alt stands for alternate. The text in the alt tag is displayed in place of the image if the image can not be shown or is taking too long to load. Most of the major search engines are text-based, i.e they can not read images and videos. The location of your images appears as an empty space to the search engines. These empty spaces are not in any way good for your overall SEO. The alt tag not only tells the search engines that there is an image placed here but also informs it about the topic of your image. A good practice for the ALT tag is to keep your alt tags short but descriptive. Although visual search technology has made great strides of late, search engine bots are unable to identify the content of an image; they rely on the text associated with the images to fully understand what the image is and how it relates to your content or the topic of your page. Image Size and hosting - Larger the file size, the longer it takes your page to load, and the higher your bounce rate will be.
  • 100.
    File name Keyword richfile names can help a search engine determine relevancy. Avoid using default image file names like, “DSC0019.jpg” as it does not give much information about the image. Use descriptive filenames with keywords separated by “-” (hyphen). For example, “on-page-seo.jpg”. Specially if you are using SEO friendly images plugin for WordPress, it’s very useful as it converts image file name into ALT tag. Title Tag and image linking Images are eye-catching so are perfect for linking. But proper image linking techniques can offer even better results. One of the basic tips for image linking is to avoid linking your images directly. Always use relevant anchor texts whenever linking your images. This is even more effective for your SEO when embedding images in a guest post or other pages intended to get a link back to your site. Remember to use a title tag whenever linking your images. Title tag provides a tool tip when you hover your cursor over a link. Use relevant keywords and SEO friendly description and your title tags will rock.
  • 101.
    The most importantthing is to make sure the image and alternative text are relevant to the page. Also make sure at least one image file name includes your target keyword (for example, on_page_SEO.png) and that your target keyword is part of your image Alt Text. Other key takeaways: Reduce file size for faster page load speed. JPEGs are generally the best option for website photos. Never use GIFs for large product images. Improve stock images with tools like Canva. Do not overstuff keywords in alt text, make sure it describes the photo. Make sure the image is relative to the page. For crawlability, create an image sitemap. Create OG and Twitter Cards for social shares. Image optimization takes some effort, but as your consumers are looking for visuals to understand information as opposed to text, making sure that one image is optimized is crucial to your success. Image optimization tips
  • 102.
    Alt Tag An alttag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. What purpose do alt tags serve? Search engines and other robots cannot interpret images, but images can play a crucial part in how people interpret a particular web page. Alt tags solve for this by providing text which is read by the search engines. When Googlebot or other search engine crawlers inspect a page, images with properly formatted alt text contribute to how the page is indexed and where it ranks. Alt tags are also useful for users viewing a webpage on screen readers or browsers that can't process images. Alt text is contained within the image tag: <img src="myimage.png" alt=“on-page-seo" />. Product images should be optimized for site speed and use the same keyword as the product page itself. The text should be kept short to maximize its impact. Shorter alt texts are also more likely to be indexed by Google and the other major online search engines in a more efficient manner. Also, do not forget to mention the topic within the alt text. Refrain from keyword stuffing, as Google and other popular search engines disfavor such antics. Don't prioritize alt tags over SEO deliverables such as titles, inter-linking, and meta descriptions. Alt tags should only be prioritized for image-heavy pages that are very light on text.
  • 103.
    How to insertTitle & Alt Tag to images in WordPress? 1. Name the image file (eg: with Keywords like On Page SEO) 2. Upload the image & go to media gallery 3. Give the title & alt tag 4. Insert the image into the post
  • 104.
    How to editHTML code of images in WordPress? Edit the HTML code here using text edit button <img class="aligncenter wp-image-69 size-full" src="http://gsdmtraining.com/wp- content/uploads/2018/11/On-Page-SEO.jpg" alt="On Page SEO" width="362" height="362" />
  • 105.
    Best SEO practicesfor Domain 1. Make your domain name memorable 2. Use broad keywords when sensible 3. Avoid hyphens if possible 4. Avoid non-.com top-level domains (TLDs) - If your domain name is two words (like www.examplesite.com), you may want to separate the words with a hyphen for readability: www.example-site.com. But, keep in mind that use of hyphens also strongly correlates with spammy behavior and decreases domain name readability and memorability. For that reason, generally, no more than one hyphen should be used (if any must be used at all). 5. Favor subfolders/subdirectories over subdomains - Search engines keep different metrics for domains than they do for subdomains, so even though Google itself has stated that — from a ranking perspective — content in subdomains and subdirectories is treated roughly equally, it's still recommended that webmasters place link- worthy content like blogs in subfolders rather than subdomains (i.e. www.example.com/blog/ rather than blog.example.com). The notable exceptions to this are language-specific websites. (i.e., en.example.com for the English version of the website). 6. Don't sweat over domain age 7. Moving domains - If a webmaster needs to move one domain to another, there are several critical factors to consider, including setting up the redirects on a page-to-page basis such that sub-folders and deep content pages are redirected to corresponding sub-folders and deep content pages on the new domain. SEOs should avoid redirecting all pages from one domain to the homepage of another domain.
  • 106.
    Content Optimization forSEO 1. Know your customers or audience - Once you know what queries your audience is using, and what kind of content they are looking for, you can design a content strategy that answers their specific questions and helps move them through the funnel. 2. Develop high quality content based on – Understanding of your audience Keyword and user intent research Audience’s language Information they’re actually looking for Long content (1,000+ words) tends to rank better in organic results Features an enticing call to action or a clear next step. Know your readers and their buyer journeys to point your content what they want Is written to its audience, not your peers. Make sure the language is neither too simple nor full of industry jargon. Content is shareable with nice social sharing buttons Can be scanned quickly. Use short paragraphs, callouts, bold text, bullet points, numbered lists, quotes & so.
  • 107.
    Uses strong titlesand H1s. Create enticing, actionable titles that use keywords strategically and naturally. CoSchedule has a nice headliner analyzer tool if you need help here. Features ideal results, common objections and/or time frames in sub-headers. Anticipate the audience’s hopes, fears and concerns. Is better than current SERP winners. Spy out the competition. Review the pages that are currently ranking well for target keywords and ask yourself if your content is better. 3. Create correct content Is free of spelling and grammatical errors. Proofread and also get it proofread by someone else. Links to good, reputable sources. Wikipedia counts as a good source to Google. Check the facts before publishing 4. Check your keyword usage Avoid keyword stuffing Organizes thematic subsections by primary related keywords. Makes natural use of keywords and variants in content. Makes natural use of keywords in image text. Image titles, alt text and captions are strategic places for descriptive language. Don’t force keywords, but do use them as applicable.
  • 108.
    Makes natural useof keywords in titles. Write for people first, but if you can keep that target keyword toward the front of your title and/or H1, do so. Makes natural use of keywords in the URL. This shouldn’t be too hard if you’ve used it in the title. Makes natural use of keywords and variants in the first 100 words. 5. Some technical SEO content issues Content loads quickly. Three seconds or less is what you’re working with. Make sure the images and other media files aren’t slowing down the content’s performance. Content plays well on mobile. This will not likely be an issue if the site uses responsive design, which most do, but make sure forms and CTAs are tappable in the content, images are center-aligned and so on. Page is included on the site’s XML sitemap. Help Google find and understand the content! Internal links point to the content. Make sure they are relevant and they use keyword-based anchor text as possible/appropriate. URLs are short. Top-ranking pages have shorter URLs.
  • 109.
    Consideration for designinggood content The following are worthy considerations, and every piece of content should cover at least a few: Simple/Clear/Coherent Unexpected Concrete Credible/Valid/Experienced Emotional Entertaining Inspiring Educational Relevant Deep/Thorough Practical Novel/Unique (in value, not just in content) Trustworthy
  • 110.
    How to docontent analysis using Yoast Plug-in? The content analysis tool in the Yoast SEO plugin assesses many aspects of the articles you add to your website. It checks how SEO-friendly and easy to read your content is. Two Important Parts – Readability Tab & SEO Analysis Tab Steps to use Yoast Plug-in Step 1: Put your text in the WordPress backend Step 2: Check your readability scores Step 3: Make some content adjustments Step 4: Enter your focus keyphrase Step 5: Write a meta description Step 6: Check your SEO bullets Step 7: Make some SEO adjustments Step 8: Fill out the social data
  • 111.
    SEO Analysis Tab ReadabilityAnalysis Tab The content analysis consists of two parts. The first is the readability analysis, which includes several readability checks. The second part is the SEO analysis, where you’ll find the snippet editor, the field for your focus keyphrase – and various other SEO checks.
  • 112.
    You can highlight results inthe text Green – Good results Red – Problems Readability Tab
  • 113.
    Readability Tab Readability analysisincludes several readability checks: Sentence length - The sentence length check assesses what length your sentences are. It calculates how many words you use in one sentence. It then calculates the percentage of sentences that are longer than 20 words. If more than 25% of your sentences is longer than 20 words you should shorten some of your long sentences. Avoid long and use sentences which hare easy to comprehend. Try to mix longer and shorter sentences, this improves the readability of your text. Paragraph length - The paragraph length assessment checks whether your paragraphs are too long. We advise you to keep the length of your paragraphs below 150 words to ensure maximum comprehension while reading. Long paragraphs tend to be hard to read and can make a text appear less attractive. Subheading distribution - The subheading distribution check assesses whether you’ve used enough subheadings in your text. Most texts of over 300 words need subheadings, to help readers scan the text. So, this check will notify you if your text is longer than 300 words and doesn’t contain any subheadings. It’ll also let you know if a text section following a subheading is too long — i.e more than 300 words –, and suggest you add subheadings to improve the readability of that part of the text. Consecutive sentences - The consecutive sentences check assesses whether your text contains three or more sentences in a row all starting with the same word. This includes headings starting with the same word as the previous or following sentences.
  • 114.
    Use of passivevoice - The passive voice assessment checks whether the number of sentences containing passive voice exceeds the recommended maximum amount. You’ll get a green bullet if less than 10% of your sentences have passive voice. It’ll turn red if you go over 15%. Passive voice makes your writing more distant and your message less clear. Try to write in an active voice — it will make your writing much stronger! Use of transition words - Transition words are words like ‘most importantly’, ‘because’, ‘therefore’, or ‘besides’. Using transition words well makes your text much more readable, as these words give direction to your readers. Using them is like pouring cement between your sentences: the relation between two sentences becomes apparent by the use of transition words. The transition words check in Yoast SEO assesses whether or not you use enough transition words. If at least 30% of the sentences in your text contain a transition word, the bullet will be green. If more than 20% of your sentences and less than 30% of your sentences contain a transition word, your bullet will be orange. The bullet will be red if less than 20% of the sentences of your text contain a transition word. Flesch reading ease score - The Flesch Reading Ease check assesses if your copy is easy to read or not. It does this by looking at two aspects of a text: how the amount of words relates to the amount of sentences, and how the amount of syllables relates to the amount of words. If you do not use too many difficult words and you keep your sentences rather short, the check will pass. Of course, our understanding of what is difficult and what is easy to read really differs. But it is usually believed that a good web text can be easily understood by a 13-15-year-old. Text presence - The not enough content check assesses whether your post or page contains at least 50 characters. To properly evaluate the readability of your content, the Yoast SEO plugin needs a minimum number of characters. If your post or page contains less than 50 characters, the plugin’s readability checks won’t be able to give you the best results.
  • 115.
    SEO Analysis Tab– Snippet Editor
  • 116.
    SEO Analysis Tab– Focus Keyphrase Field SEO analysis tab consists of snippet editor, the field for your focus keyphrase – and various other SEO checks
  • 117.
    Keyphrase-based assessments Keyphrase inintroduction - Checks whether words from the keyphrase can be found in the first paragraph of the text. Keyphrase length - The keyphrase length assessment checks whether the focus keyphrase is present and whether it is not too long. You can try to target a rather short keyphrase in a cornerstone article (e.g., “mountain biking”) or a rather long one in a more specific piece of content (e.g., “mountain biking in the South France”). Remember that If you haven’t set a focus keyphrase, Yoast SEO cannot calculate the SEO score of your page or post. By using longer focus keyphrases, you are automatically optimizing your post for the long tail. The longer your keyphrase is, the fewer competitors you’ll have. That’s not to say you should make your keyphrase a whole sentence. Yoast recommend a maximum of four relevant keywords for your focus keyphrase. Keyphrase density - The keyphrase density check assesses whether you’ve used the word or words from your focus keyphrase often enough in your copy. It also checks if you use the keyphrase not too often in your text. In the free version of Yoast SEO you’ll get a green bullet if your keyphrase density lies between 0.5 and 2,5%. Keyphrase in meta description - Checks whether all (content) words from the keyphrase are used in the meta description. A match is counted if all words from the keyphrase appear in a sentence. Multiple matches per sentence are counted multiple times. The meta description is a short piece of text that gives search engines and visitors a sort of summary of what the post is about. They are important because search engines might use these descriptions to show as your snippet in the search results pages.
  • 118.
    Keyphrase in subheadings- The keyphrase in subheadings assessment checks whether your subheadings reflect the topic of your text as defined by your keyphrase. Subheadings should describe your subject adequately. A subheading is considered to reflect the topic if more than half of the words from your focus keyphrase are used in it. A subheading describes what comes next in an article — it is the title of the part that follows. By adding your keyphrase in subheadings, you help readers understand your text. Subheadings improve readability. Link focus keyphrase - A link is considered a competing link when its link text or anchor text contains the focus keyphrase of the page with the link. To help you avoid this, the link focus keyphrase check assesses the links on a page and their link text, and notifies you if you have competing links. Keyphrase in image alt attributes -The keyword in image alt attributes checks if there are images in your post and if there are alt-tags that use the keyphrase. If you have Yoast SEO Premium, the plugin even checks for synonyms you added to the post. By adding an alt text, you provide users of screen readers and search engines with a textual description of what’s on that image. This improves accessibility and your chance of ranking. Keyphrase in title - The keyphrase in title assessment checks if you have used your keyphrase in the SEO title of your post or page. Preferably, you add your focus keyphrase to the beginning of the title because this makes it instantly clear what your post is about. Furthermore, try to use an exact match of your keyphrase. Keyphrase in slug - The keyphrase in slug assessment checks if and how you have used your focus keyphrase in your URL. Your article or page should live on an easy to remember, focused and SEO-friendly URL. To improve the slug part of your URL, Yoast SEO checks how you’ve fitted in your main focus keyphrase and makes suggestions to improve it.
  • 119.
    Previously used keyphrase- The previously used focus keyphrase check assesses whether you’ve already used the focus keyphrase for other posts or pages on your site. If you’ve used it for another post or page you’ll get a red bullet as you should optimize only one page for one keyphrase. If you optimize multiple posts or pages for the same keyphrase you might get duplicate content issues. This means that Google (or other search engines) get confused about which page or post to rank for a certain query. For instance, if you optimize two posts for [baking vegetarian pancakes] Google might not know which one to rank highest for that query. Therefore it might even rank both articles lower and rank an article from another website higher. Keyphrase distribution (only in Premium) - Checks how well the words from the keyphrase are distributed throughout the text.
  • 120.
    Text length -Every page on your site needs to contain a certain amount of words to be able to rank. How long your text should be, depends on the kind of page: taxonomy pages require (slightly) less content than posts, whereas cornerstone content should be exhaustive and therefore needs to contain a significant amount of words. This check calculates how many words you’ve added on a page and whether it contains enough words to properly rank. Outbound links - Outbound links are links from your website to other websites. Checks if outbound links are present and followed. The outbound links check counts the number of links you’ve added to your post or page. It counts nofollowed and followed links. To get a green bullet you’ll have to add at least one followed link. This means that you should put an effort into giving people credits for writing good content or providing great answers. Google won’t find the articles on your site that don’t get any links. So if you want Google to be able to rank an article in the search results you should add links to it. Internal links - The internal link assessment of Yoast SEO checks whether you’ve created links to other pages on your own website in your text. It also checks if these links are followed or nofollowed. Google follows links to discover content on websites and to rank this content in the search results. If a post or page gets a lot of links this is a signal to Google that it’s an important or high-value article. This counts for internal as well as external links. Internal linking is something you control as a site owner. With the right internal links, you’ll guide your visitors and Google to your most important pages. If you don’t want Google to follow a link, you can add a nofollow tag to the link. Other SEO assessments
  • 121.
    SEO title width- Your SEO title will be visible to people who are not on your website yet. It will be shown to people on the search engines’ results pages as the title of your snippet, and it can, therefore, be different from the title of your post or page. This check assesses the length of your SEO title. If you haven’t created any SEO title yet, the assessment will remind you to do so. You will also receive a bad score if your title is too short and you are not making optimum use of the space. It is no good either if your SEO title is too long. In this case, search engines won’t be able to show the entire title. URL length - The ‘slug too long’ check assesses whether or not your slug is too long. ‘Too long’, in this case, means that the slug of your URL shouldn’t be significantly longer than your keyphrase. You’ll be notified when your slug contains 20 more characters than your keyphrase and has more than 40 characters. Having a long slug doesn’t mean you’ll immediately get penalized by the search engines. However, it is recommended to keep your URLs, and therefore, slugs, as short as possible. Slug stopwords - Stop words are the most commonly used words in a language. Their function in a sentence is more important than their meaning. Think of words like ‘a’, ‘more’, ‘the’, ‘under’, and ‘why’, for example. The slug stop words check assesses whether your slug contains stop words. Meta description length - The meta description is a short text you can add to your post or page. It is sometimes shown in the snippet of your page in Google’s search results. A good meta description summarizes what the page is about and triggers people to visit your page. This check measures the length of your meta description. It checks whether it is too short (less than 120 characters) or too long (more than 156 characters).
  • 122.
    Off-Page SEO -Link Building Techniques Directory Submission Blog & Article Submission Press Release Submission PDF, Video, Infographics & Photo Submission Guest Blogging or Guest Posting Forum & Discussion Social Networking & Bookmarking
  • 123.
    Off-site SEO (alsocalled "off-page SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content. Building backlinks is at the heart of off-page SEO. Search engines use backlinks as indications of the linked-to content's quality, so a site with many high value backlinks will usually rank better than an otherwise equal site with fewer backlinks. There are three main types of links, defined by how they were earned: natural links, manually built links, or self- created links. Natural links are editorially given without any action on the part of a page owner. For example, a food blogger adding a link to a post that points toward their favorite produce farms is a natural link. Manually built links are acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content. Self-created links are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here.
  • 124.
    Regardless of howlinks were obtained, those that offer the greatest contribution to SEO efforts are generally those that pass the most equity. There are many signals that positively contribute to the equity passed, such as: •The linking site's popularity •How related the linking site's topic is to the site being linked to •The "freshness" of the link •The anchor text used on the linking site •The trustworthiness of the linking site •The number of other links on the linking page •Authority of the linking domain and page
  • 125.
    PageRank Google Algorithm PageRank(PR) is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites. Currently, PageRank is not the only algorithm used by Google to order search results, but it is the first algorithm that was used by the company, and it is the best-known.
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    Natural Link andManually Built Links Editorial Natural Link - This type of link is the holy grail for SEOs. Essentially, these are the links that you didn't even have to ask for because they are editorially given by other website owners. This is much more efficient than having to contact someone and ask them to link to you. However, you need to give someone a good reason to do so, and you need to find ways of making large numbers of bloggers aware of that reason. An example of a good reason may be a great piece of content that you've created which you then seeded with a few key influential bloggers, and through that process more bloggers have naturally become aware of it. This is hard to do and can take time, which is part of why these types of links are so highly valued. They are also the types of links that Google often hold up as great examples, indicating that they will stand the test of time. Manually Outreach Building Links - This is probably one of the most common types of link-building you'll perform as an SEO, particularly if you're just starting out or your business is still quite small and unknown. It involves manually contacting website owners and bloggers, asking them to link to you. Again, you need to give them a reason to link to you and to be successful, you need to be contacting people who are relevant. If you're contacting people who have no connection to your industry, then they are likely to be confused when you ask for a link.
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    (Eg BrightEdge linkon Backlinko blog) Right click menu - View Source page for HTML code This can be natural or manually built link for BrightEdde
  • 128.
    Self-created Links Due tothese links not being editorially given, they inherently carry less weight than the other types of links. In the past, they have been useful for some SEOs working on certain websites, but you should use great caution in their implementation now. A few examples may be: Blog comments that are not moderated Press releases with optimized anchor text Article directories Guest post signatures Embeddable widgets Infographic embeds User profile pages Guestbooks Forum signatures Directories that are not moderated The types of links you choose to pursue with your strategy should depend on your existing link profile, but in general, you should avoid links that are not editorially given. Instead, you should focus on the tactics that will give you editorial links that add value to your website and business.
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    Quality of theLink High Quality Link Low Quality Link Google Penalizes A link from a high authority page has significantly more ranking power than a low authority page. You can easily check a proxy indicator of PageRank (“PageRating”) using Ahrefs.
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    Check the PageAuthority & Domain Authority Low Quality Link Google Penalizes Link’s quality is also determined by a domain’s sitewide authority. In general, a link from a site like NYTimes.com will have a much bigger impact than a link from a no-name blogger. While these links are tough to get, they’re well worth the effort.
  • 131.
    Other factors forQuality Links Relevancy of the site - In general, you want to get links from authority sites, secifically, authority sites that are closely related to your site. Link’s Position on the Page - Is your link embedded in a piece of content? Or is it buried in a page’s footer? Is the Link Editorially Placed? - Did someone link to you because they thought your site is awesome? If so, that’s an editorial link. Or did you create a profile on a random site and drop a link? That’s not an editorial link. Link Anchor Text - Anchor text is the clickable text section of a link. As it turns out, Google uses anchor text as a ranking signal. Did the link you get is have keyword rich anchor text? Is the Link From a Guest Post? Here are some red flags that can make guest posting spammy if someone is paid to publish the post, or the post contains exact match anchor text, or the site exists solely to publish guest posts, or the site is unrelated to yours. But what if you publish a mind-blowing guest post on an authoritative, relevant site? That link CAN help you rank. Nofollow .vs. Dofollow rel=”nofollow” is a tag added to a link that tells search engines: “Don’t count this link as an endorsement.”. Obviously, when it comes to SEO, you want to get normal, “dofollow” links whenever possible.
  • 132.
    Directory Submission Directory submissionis defined as the practice of submitting your website URL and its details on the web in a directory under a particular category. This is a way which helps you to improve your link building. Directory Submission is an off page factor which helps to optimize your webpage. In these directories, your own website is submitted to another website. There are different categories under which you can submit your website. For example, if you have a site related to Health, then you will submit your site under Health category which will help you to get backlinks from them. It very interestingly build links in one way. These directories are somewhat similar to the phone directories which has a list of websites in each category. There are three types of Directory Submissions: Paid or Featured Web Listing: In this, the owner of Directories site will charge for Submission and your link will be approved in some moment or within 24 hours. This will help you in getting backlinks from this type of submission. Some sites offer this package for yearly or lifetime. Free or Regular Web Listing: It is free for Directory Submission, no one charges for free or regular submission but there is no guarantee of the websites getting approved by the Administrator. Also, this involves time. Reciprocal Regular Web Listing: In this, a reciprocal link must be submitted to your site when you activate Directory Link, only then the Directory administrator will approve your link.
  • 133.
    Benefits of DirectorySubmission Improve search engine rankings: When you list your website in top directories, your site will get the required exposure online. Directory submission is a great way to build links and to boost your search engine rankings. Most of the SEO experts argue that free directory submission sites are of no use for getting better SEO results, but they are definitely worth giving a try. Improve link popularity: One of the main advantage of directory submission is that you will get high-quality backlinks. Search engines always consider the number of backlinks you. Directory submission will give your website the required backlinks. It is a straightforward method to build links for your website. Free directory submission is beneficial to your sites giving you SEO ranking or link diversity. But you must be sure to pick the right DA sites to submit your sites. You can also hire people to do it for you! Indexing of pages and blog posts: Through directory submission, you get guaranteed search engine indexing. When you submit your website to directories, it will get indexed in the search engines. The search engines locate your site following the backlinks from other websites. Improve traffic to your blog: If you have used the right keywords for your submissions, your directory listings will get listed in the search engine listings. It will send you targeted audience to your website even if your site does not appear in top positions in the search engines.
  • 134.
    Directory Submission Process Step:1Some pre-submission work. Before making directory submission for your site, here are few simple tasks to that will help in easy submission without much hassle. Create a notepad file and save the following there. Your website URL, Address and contact details & a brief describing of your site. Step 2: Next find some awesome and huge lists of directories. Always keep in mind when you select any Directory site, choose that have high DA. Step 3: Here you can find the option to Submit / Submit Website / Submit Your Website / Add Website. Step 4: You can get both the option there Free Listing & Paid Listing Step 5: Then you need to submit your website & business detail in the form provided. Step 6: After that you receive the final submission confirm email Step 7: DONE
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    Provide your business details Youwill receive an email confirmation to verify your listing, and then choose a password for your account.
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    Submit your blogin Blog Submission Directories If you want to give more exposure to your blog, and there are various ways by which you can increase your blog exposure and also improve traffic. Submitting your blog to blog directories will help you in multiple ways: Your blog will be exposed to a completely new audience. Traffic from blog directories is highly targeted. You will be generating a good number of backlinks to your blog.
  • 139.
    Blog Submission Process Step:1Some pre-submission work. Before submitting your site here is a simple task to perform. This will actually help in easy submission without much hassle. Create a notepad file and save the following there. Your blog URL, Your blog’s RSS feed URL, Your social profile links. And a brief excerpt describing your site (some directories need this.) Step: 2 Find some awesome and huge lists of blog directories. Step: 3 Choose the blog directories based on your choices, like number of blogs associated, PR of the site (if you are solely considering backlinks), alexa rank, domain authority, spam score, no. of indexed pages in Google etc. Step: 4 Choose a directory Step: 5 Choose a relevant category for your submission.
  • 140.
    Step: 6 Digdeeper to choose a preferable sub-category. Step: 7 Choose the category/sub-category that fits your blog’s niche accurately. Step: 8 Once you found the appropriate sub category submit your site. Step: 9 Fill on the details from the notepad file you just created. Step: 10 Submit.
  • 141.
    Check the BlogDirectory – DA & Spam Score Represents the percentage of sites with similar features we've found to be penalized or banned by Google. 97% of linking domains are having spam score of 1-30%
  • 142.
    Create your accountin Blog Directory
  • 143.
  • 144.
    Submit or Addyour blog from the Dashboard
  • 145.
    Wait for approvalor upgrade your account to get approved soon
  • 146.
    Article Submission Article submissionis the process of submitting an article related to your website or business to high quality websites which accepts free article submission. The purpose of doing article submission is to increase the visibility and the popularity of your website. When it comes to online article directories, you can choose between free and paid websites. The purpose of publishing articles remains the same regardless of whether you are doing it for free or paying for them. The general guidelines for posting articles are also similar across the range of article submission sites. So, it comes down to selecting the top websites for submitting your article to optimize their potential and make the most of this method for online marketing. Publishing to a free article submission website or even a paid one involves a few steps you have to follow: Creating SEO-friendly and keyword-rich content for your articles Finding the top 100 article submission websites Submit article link to as many websites as possible Use the resource box to provide a link to your website or landing page. The ideal strategy to follow is restricting your list to the websites for article submission that have a high PageRank. That way, you are assured of having a large number of people reading the content you have posted. Before you select an article submission website for posting, it is a great idea to go over the best options available to you, both paid and free.
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    Choose the ArticleSubmission Directory
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    How to writeand edit an article ?
  • 151.
    Write your article,preview it & submit it
  • 152.
    View your unpublishedarticles You can also see the performance of your article
  • 153.
    Press Release Submission Theconcept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing. Press releases today no longer hold the same SEO value they did several years ago, as Google started recognizing that some companies were using them principally to gain backlinks, rather than for sharing news topics. Here are a few examples to get you started: Launched a new product, service or program? Worth sharing Upcoming campaign or events? Worth sharing Attending an exhibition? Worth sharing Speaking at a conference? Worth sharing Won an award? Worth sharing Opened a new distribution channel? Worth sharing Good quarterly results? Worth sharing Won a new customer? Worth sharing Merger or acquisition? No doubt that it’s worth sharing
  • 154.
    In today’s SEOworld, press releases provide more indirect value than direct value. Direct value comes when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, albeit rare. For example, a press releases that appears in the “News” section of a Google search can drive organic traffic to your website, generating buzz and brand awareness. You can also get direct value from the link of the press release site. Th real gold of a press release lies in the indirect value it generates. If your press release is unique, eloquent, valuable, and attention-grabbing, then a newspaper, media outlet, or other blog is more likely to pick it up and champion it. When they do so, your company gets that golden link, mention, citation, buzz, referral traffic, etc. from all of these outside sources, not just from the submission site. Other SEO benefits that come from a press release submission include: Natural links from outside sources (i.e. the stuff that builds back links and site authority) Brand Visibility Brand / Name recognition Referral traffic Benefits of Press Release Submission
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  • 156.
    Create & verifyyour account
  • 157.
  • 158.
    A typical PRissued by SEOTech Experts
  • 160.
    How to releasea PR (Example – www.pr.com) ?
  • 162.
    Check the previewand publish the PR
  • 163.
    Video Submission inSEO Video submission is one of the best off-page SEO techniques which can improve your rankings and also drive traffic to your blogs and website. Video Submission is a process of submitting your videos in video submission sites to get quality backlinks. Also, Video submission sites are very effective in increasing brand awareness as well as promoting a brand. However, it is important that you submit your videos to sites which have High PA, DA, Moz Rank and Alexa Rank. Some of the important SEO benefits of video submission on High DA Free Video Submission Sites are listed here, Video submission is one of the best methods to build high authority backlinks It is an important part of the off-page SEO strategy Videos can help drive relevant traffic to your posts People are three times more likely to link to videos Videos tend to get viral and acquire quality backlinks Videos convey that you wish to communicate something important When you create your profile on video submission sites, you can add a link to your website.
  • 164.
    Video Submission Guidelines Firstand foremost you need to create a good quality video. Some of the popular types of videos are: Discussion with a co-host on a controversial topic Interviewing an influencer or expert in your niche ‘How to’ videos or tutorials Product review or unboxing videos or explainer videos There are certain guidelines which you should follow while submitting your videos on High DA Free Video Submission Sites. These guidelines would help you rank your videos on Google Video, Youtube, and other video sites: Including your keywords in the title and description of your videos Make sure the keywords appear natural to crawlers and bots Use a catchy title to improve the click rate in feed or search results Write a thorough and relevant description Tag and categorize your videos correctly as per your niche Make your video embeddable Include a good thumbnail image
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    Top 5 HighDA Free Video Submission Sites
  • 166.
    PDF Submission PDF submissionis a service that provides maximum visibility to your website through promotion and getting links.PDF submission is one of the best back link technique. PDF submission sites list are in greater prominence after document sharing sites emerged as effective SEO tools. They allow uploading documents in many formats; the word (*.doc) venerable PDF (*.pdf) or Open Office Word (*.odt) formats. The PDF files will be handy in sharing documents such as brochures, magazine articles to save the original graphic appearance. Document sharing sites have been attracting great traffic as a source for research documents and in-depth study papers. Benefits : As far as, do follow PDF submission sites list are concerned, they are gold mines for harvesting backlinks and expanding authority and traffic at the shortest possible time. Other benefits are: Faster indexing by Google Flexibility to use flashy formatting in content including images Option to upload articles to multiple sharing sites without caring for duplication Ease of adding affiliate links to articles
  • 167.
    Tips for SuccessfulPDF File Submission In hiking the indexing rate, please use the following tips: Converting scanned PDFs into text using OCR or Adobe Acrobat Optical Character Recognition (OCR) is important to allow search engines to read files. A good title for the PDF document is essential. It must defend the content’s context adequately. Also separating words in the PDF text with dashes than spaces or underbars are also very crucial. This is because search Engines prefer dashes as words tend to break up in filenames while the algorithm is at work. PDF files not only improve online presence but also help in attracting potential customers to business sites. A major outcome of PDF submission is link diversity as a majority of the websites are linked to social media, blogs, and article directories.
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    Example PDF Submissionby Search Engine Land using SlideShare
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  • 170.
    Infographics in SEO Infographicsallows you to quickly get your infographic out there, while gaining SEO benefits, such as backlinks and social signals. In addition to that, it helps your infographic get noticed and, if designed with virality in mind, shared and spread throughout the internet.
  • 171.
    Infographics Submission There arelot of site which allow infographic submission.
  • 172.
    Image Submission inSEO Image submission in SEO involves leaving images related to your website in different image sharing or submission sites. It entails choosing the right image, alt text, file format, and description. You can make image submissions either by posting images on your website or submitting images to various image submission sites. Popular sites include Facebook, Pinterest, Google+, Tumblr, Twitter, Flickr and Instagram. To submit an image on any of them, simply create an account and post your images. Optimize the Images with Good SEO for the following: Image Selection File Format Image Optimization File Name Alternative Text Sitemaps
  • 173.
    Guest Blogging orGuest Posting in SEO Guest blogging — also known as guest posting — is the practice of contributing a post to another person's blog in order to build relationships, exposure, authority, and links. Guest blogging establishes a relationship with the blogger hosting your post, taps into their audience for additional exposure, and helps you establish authority among an audience. Guest Author @ Inc.
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    Branding - Whetherit’s your own brand or that of the business you represent, guest blogging offers the opportunity to make yourself known to a wider audience. Build your personal reputation - If you know your stuff and can write well, then writing guest articles provides a platform for your insight. Instead of doing it for links, writing posts that have real value and tell potential customers how much you know is more likely to win clients over. It’s a chance to show how clever you are. Why Guest Blogging or Guest Posting ?
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    Method #1: FindGuest Post Sites - Visit all the blogs listed one by one on every page in search results. Most likely you will find really great blogs this way, but only few of them might accept guest articles from contributors. There are an almost endless amount of combinations that will help you to find blogs that are interested in accepting guest posts. A few examples are : Using Google search strings: "guest author" "keyword" "guest post" "keyword" "keyword" inurl:contributors "keyword" inurl:authors intitle:"guest post" "keyword" inurl:"keyword" "contributor" Method #2: Follow People or Companies who Actively Guest Blog - One of the best ways to find great guest blogging opportunities is to find others who consistently contribute quality guest posts to industry-related websites. Most people and companies share their posts via social media profiles. Try this search string to find sites where a specific person or company published a guest post: “person name” OR ”company name” “guest post”. How to target Guest Blogging or Guest Posting Sites?
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    Method #3: GoogleReverse Image Search - Find someone in your niche that writes a lot of guest posts. Grab the URL of the headshot they use in their author bio:
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    You get alist of places they’ve guest posted. This will give you an idea about them.
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    Method #4: TwitterSearch - Look through the results to find guest posting targets and opportunities.
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    Method #5: AnalyseYour Competitor’s Backlinks - Look through the results to find guest posting targets using MOZ or any other SEO tool.
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    Look into allthese backlinks which DSIM got and from where. Try to find out the Guest Post sites from these backlinks. Example let us check this backlink
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    Right click toview the page source to understand about the link (No Follow or Do Follow Link). This is a good and relevant do follow backlink provided by Marketo to DSIM. Marketo is referring to one of the blog of DSIM in their blog.
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    Method #6 :Use www.alltop.com - Find your topic, and you’ll get a list of the best blogs in your niche.
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    Step #1 GetYour Guest Post Ready - If you’re just starting out, focus on blogs that aren’t that popular. These smaller blogs will be much more likely to accept your guest post. Then, as you get more posts under your belt, you can level up to more popular sites. Guest post on sites that: Have an authoritative link profile Are in your niche (or a related niche) Only post high quality content Can bring you targeted traffic Won’t bury your link in a tiny author bio box Have a significant amount of social media followers Step #2: Send Your Pitch (Send e-mail, correspond) Step #3: Write Your Guest Post Step #4: Follow Up & Get Link Step #6: Expand your Guest Posts How to start Guest Blogging or Posting?
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    Please check theselinks https://www.websitehostingrating.com/list-of-200-websites-that-accept-guest-posts/ https://www.outreachmama.com/guest-posting-sites/#list-guest-posting-sites https://www.writersincharge.com/definitive-list-blogs-accept-guest-posts/ However you can make a list of your own target sites for guest blogging. List of Guest Blogging or Posting Sites
  • 185.
    How Guest Bloggingor Posting helps in SEO? Backlinks - The primary impact guest blogging will have on your site's SEO is through your site's link profile. As you contribute to new sites, you should secure new links on new websites (where you contribute your post). Backlinks are one of the most important ranking factors in SEO, and will be for the foreseeable future. There are a few aspects to how Google gauges a link. This includes the domain and page the link is on, the placement of the link on the page, and the anchor text (the clickable part of the text). Let us see how to use the links you earn from guest blogging to improve your SEO strategy. you should aim (in most of the cases) for a normal link from blogs, but don't sweat a few nofollow links in the process. Link Placement - Ideally your link will be placed within the body of the article, relevant to the surrounding context and supporting the article. Guest posts also commonly have a biographical paragraph that speak about your background and/or your company. Typically the author includes a link explaining their background within the bio. That is pretty fine, but you should be willing to ask the blogger for a link in the article’s body, particularly if it serves value to the post, the reader, and makes sense in context. It creates a more natural link - for the reader, for your website, and should support your post. It's not only better for SEO, but it's more likely to actually be clicked by readers. Anchor Text in SEO - The anchor text in a link are the words hyperlinked. Anchor text clues search engines and users alike into what the page is about, and can have a large impact on rankings. For instance, if you want a certain page to rank for ‘social media marketing’ on Google, then you might want to have lots of links with that particular anchor phrase pointing to that certain page.
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    Forums & Discussionin SEO (Commenting & Posting)
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    Forum link building/Postingservice is a SEO technique which helps in building back links to your website. Forum Posting is an Internet Marketing service which uses forum communities to build inbound links. Forum Posting is an ideal method to quickly build inbound links to your website. Forums can be a great tool for promoting your website’s link to a niche group of interested people. With a focus on promoting links, most webmasters simply spam forums and never contribute anything useful or worthwhile. Not only will this not get anyone to click, you will likely end up getting banned from the forum and your links will be removed. Whenever you are logging into a forum, remind yourself of the magic mantra: Give more; take less. Remember to contribute more in value than you are getting from placing a link there. This builds a great deal of trust with the members of the forum, making them more likely to check out your site. It may seem counterintuitive, but the member who appears the most selfless is the one who will get the most benefit. This is because you are giving a lot of value to other members, and you are giving a signal to the moderators of the forum that you are not there to spam. Because of that, an occasional link to your website inside of a relevant discussion will not only be condoned, but you will also be thanked for providing such “valuable” information.
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    How to createDoFollow Forum Backlink ? Find relevant forums with high DA & good ranking. Find out if the links in the forum are DoFollow or not. If yes, create your account and start commenting. Provide valuable comments and actively engage in discussion. Establish a connection with the moderator of the forum and build trust. Provide comments with occasional & relevant links (will not be condoned). Follow up for approval. Review the approved comment & ensure the link is DoFollow.
  • 189.
    How to checkthe comments on your blog?
  • 190.
    How to editthe comments on your blog? Requested backlink Comment to be edited or approved Details of the author/ Commenter Mark status as “Approved” or “Spam” or move to bin
  • 191.
    How to approvethe comments on your blog?
  • 192.
    Check the approvedcomments on your blog page Approved comment on the actual blog page Backlink earned by Patriot Alliance Reviews. Author Backlink earned by Patriot Alliance Reviews.
  • 193.
    Is the earnedBacklink – DoFollow or NoFollow? Backlink earned by Patriot Health is a “NoFollow” link Author backlink earned by Patriot Health is also a “NoFollow” link
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    How to remove“NoFollow” attributes of commented links? Install & activate a suitable plug-in for removing “NoFollow” attribute of the link in the comment. Generally, the links in comments have “NoFollow” attribute by default.
  • 195.
    Check the settingsof the “Remove Nofollow” Plug-in
  • 196.
    Inspect author linkin the comment on the blog page This is a Dofollow author link
  • 197.
    Inspect link inthe comment on the blog page This is a Dofollow link
  • 198.
    How to unapproveapproved comments on your blog?
  • 199.
    How to replyto comments on your blog?
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    Social media hasbecome integral to the way we use the Internet. Important content is not only linked, it is shared, liked, tweeted and pinned. How people use the Internet has drastically changed, and this hasn’t gone unnoticed at the Googleplex. Many of the independent studies on Google’s ranking algorithm show a large correlation with high-ranking pages having strong social media activity. While the official stance from Google is that they do not directly use social signals in their algorithm, the SEO community pretty much agrees it is certainly a factor in achieving rankings. Not only can you use social media to build social activity to increase your overall SEO strength, you can use social media to regularly create backlinks that are free and easy to build. It also increases referral traffic back to your site and engages previous customers. As a rule, social media should be a part of every SEO project, or even every marketing project.
  • 202.
    Social Bookmarking inSEO Social bookmarking is an online service which allows users to add, annotate, edit, and share bookmarks of web documents. Many online bookmark management services have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Social bookmarking is a way to bookmark our favorite web pages online to read them anytime and anywhere if we are connected with the internet. The web pages bookmarked using social bookmarking sites is considered as a quality backlink in the eyes of search engines. And we all know that the quality backlinks helps us to increase blog traffic and Google Page Rank. That’s why SEO professionals include SB in their search engine optimization practices. First you have to collect a list of top social bookmarking sites so that you can easily start your work on them. You can use this Social Bookmarking List to start the process.
  • 203.
    Advantages of SocialBookmarking Online Promotion - Social bookmarking sites help you promote the products with the links which are without pay. Most of the Internet marketers promote their websites profitable articles through the social bookmarking sites. Website Traffic - If you do regularly some quality bookmarking then you get some quality traffic to your website and if your bookmarking pages get huge numbers of votes from the others members then you can expect more traffic. Improve Domain Authority - Yes, if you do bookmark on High DA DoFollow sites then your site get some link juice from that sites and this thing helps your site to improve domain authority. Fast Indexing - Social bookmarking help in fast indexing of your blog posts. When you publishing any post on your blog and submit that link into the multiples of social bookmarking sites and users like and find it helpful, they will also share it. And it will generate signals to the google and maybe rank your post. Quality Backlinks To Your Websites - As we know that backlinks are the major factor of ranking any site, and most of the popular bookmarking sites help webmaster to build the quality backlinks free of cost. Sites owners submit their links to get high-quality backlinks for high ranking on search engine. News Promotion And Press Release - Popular companies and news sites use social bookmarking to promote their products and news. Bookmarking sites help them to publicize their content to the lots of internet users at very at very cheapest rates.
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    Pinterest Bookmarking (Eg:Lets bookmark StumpleUpon) Need valid Pinterest A/c and installed its chrome extension
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    The pin inthis “Social Bookmark” board is a backlink for mix.com If you have your own blogs, you can pin in the boards which you create. You can also follow people and their collection and share it. Board Pin
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    StumpleUpon (is NowMix) Bookmarking
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  • 211.
    Follow any threeinterested topics
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    Add to yourcollection Create post & add to collection Create post, collection & add to collection from the dashboard
  • 213.
    Check your collection Thepost in this collection is a backlink for INC.COM. If you have your own blogs, you can put in the collection/ categories which you create. You can also follow people and their collection and share it.
  • 214.
    Profile Creation Profile creationis one of the off page technique which is used for link building. It is a way to create a visibility and tell to others about your profile and your services. It also helps to boost your search engine ranking and getting more traffic. For having citations which is a brand mentioned but no backlinks. Not for backlinks which is a backlink to a different website. Citing a source means that you show, within the body of your text, that you took words, ideas, figures, images, etc. from another place. Citations are a short way to uniquely identify a published work (e.g. book, article, chapter, web site) viz author name(s), titles of books, articles, and journals, date of publication, page numbers, volume and issue numbers (for articles). Citations may look different, depending on what is being cited and which style was used to create them. Choose an appropriate style guide for your needs. Here is an example of an article citation using four different citation styles. Notice the common elements as mentioned above: Author - R. Langer Article Title - New Methods of Drug Delivery Source Title - Science
  • 215.
    Profile creation websites >>Create a profile www.about.me https://brandyourself.com/ www.mention.com is a tool to track your brand. (3 – 4 is enough) (do not build backlinks……spammy)
  • 216.
    Black Hat SEOTechniques 1. Old Domains (How to do/leverage an old domain which already has a credibility in the eyes of Google) 2. Content farming (content spinning) Old domains 1. Buy an old domain > 3 years: https://www.expireddomains.net/ • Go to Expired Domains tab on the top >> • An expired domain is a domain which we don’t renew. There are many people who forget to renew their domains or they don’t have money to renew them again, so domain registrar gives 30 days extension to renew your domain. • If you fail to renew your domain in 30 days extension period then this domain will be declared as expired domain and domain registrar will start bidding for that domain. • Bidding will last for 7 days and after that the domain will be given to higher bidder. • And with this process you can grab many good domains.
  • 217.
    1. Do abackground check. (http://archive.org/web/) also called waybackmachine >> Checking the history of expired domains. 2. Change your DNS asap and add content >> Use a different hosting than what you are currently using for your business websites. 3. Domain should be hosted on different IP address: http://www.aseohosting.com/ Use c level hosting which gives you multiple IP. 1. Write 1000 words of article on your industry / niche (no links). Wait for 1 month at least before you give backlink and 6 months if it is a new domain. 2. Give multiple links on the page where you give link of your money site. Visit the below sites like these http://sparkledge.com/buy-expired-domains https://in.auctions.godaddy.com https://flippa.com https://sedo.com/
  • 218.
    Content Farming- Articlerewriting, blog rewriting, video transcript, eBooks rewriting etc. You copy the content from other websites and then put it on a piece of software. It spins the words here and there to generate new fresh content. Content Farming or Content Spinning
  • 219.
    Content Plagiarism Checker- www.copyscape.com
  • 221.
    Other Link BuildingStrategies Stealing competitors’ links : Stealing competitors’ links is an old-school tactic receiving a resurgence in recent times, due to Google’s increased focus on links from quality sites, making it more difficult to find easy link opportunities. If your competitor has done all the heavy lifting, why not take advantage of their hard work. Use the below sites to export your competitors’ backlinks. By looking through their links you can often find link opportunities to build links pointing to your site. In most cases, you can be confident you are going after SEO-friendly link sources if the competitor is already ranking well in Google.
  • 222.
    Link bait (Creatingcompelling content) is a new and effective strategy for building high-quality and powerful links on a large scale. Link bait is great because you create content once, but you can have thousands of people over the Internet sharing and linking to your content, while you sit back and put your feet up. Link bait is any kind of compelling content that naturally acquires links from other sites as a result. While there is an art to creating link bait successfully, you would be surprised at how easy it is to earn links and social media activity with this strategy. You need to make your content free and shareable. Your content must be so valuable it would almost be worth paying for. To create this content, you should use your expertise or even hire researchers to put together juicy industry content that lends itself to being shared. Wrap up this content into a whitepaper, top 10 list, an easy to understand infographic, or a downloadable resource and make it compelling for visitors to read and share. Promote this content heavily through your site and social media accounts. Prompt readers to share the post at the bottom of the content. Make sharing the content as easy as possible and you will maximize results. Next up, find popular link bait in your industry or niche. Then use a link analysis tool such as Ahrefs or Open Site Explorer to pull a list of sites linking to popular content in your niche. Send out a quick email blast to site owners and bloggers to let them know about your bigger and better resource. If you really want to take link baiting to the next level, write and publish a compelling press release about your link bait content. With a press release, it can be exposed to thousands of journalists and potentially has a chance of attracting media coverage.
  • 223.
    Broken link building- With this new strategy, you can reach out to quality sites with broken links on their pages, and use this as an opportunity to convince the site administrator to provide an updated link to your site. When you find a broken link, let them know the broken link exists and you have an alternative resource on your site that will benefit their readers. With this strategy you should create a linkable resource on your site. This makes it very easy for the webmaster to point the link to your replacement. Use the formulas below to find potential pages with broken links, replacing “keyword” with the keyword you are targeting: keyword useful links keyword useful resources keyword useful sites keyword recommended links keyword recommended resources keyword recommended sites If you want to automate this process, the service below will do the heavy lifting, and give you a list of sites with broken links and contact details so you can quickly reach out to the webmaster. Broken link building Tool (http://www.brokenlinkbuilding.com) - This tool is comprehensive but comes at a price. By typing in keywords you are targeting, the broken link building tool will find a solid amount of broken link opportunities. Saves time and finds quality opportunities. What is a Broken link ? When web developers delete a linked page, place an incorrect URL in a text link, or change a URL address without correctly updating the URL, a broken link is created. In other words, when searchers (and/or web crawlers) browse through your site and click on the link, they may be directed to a page with a 404 error.
  • 224.
    Broken brand mentions- Broken brand mentions is a fast, simple and reliable form of link building you can use for almost every SEO project. It goes like this: in some cases, when someone mentions your brand they forget to post a link. Track mentions of your brand, and where suitable, reach out and ask for a link back to your site. Use the below tools to track mentions of your brand. If you see a mention of your brand without a link, send a quick email to the author, and they will often be happy to link to your site. Useful Brand monitoring sites : Social Mention - Free to try, http://www.socialmention.com Social Mention is a very powerful brand monitoring tool. At the writing of this book, you cannot receive email alerts. Social Mention is completely free and powerful, so it’s worth checking out. Mention - Free to try, https://en.mention.com Mention is a powerful brand-monitoring tool that will send an email alert when your brand is mentioned online, so you can respond quickly.
  • 225.
    Relationship link building- If you’ve been following the online advice on blogging and link building in the past couple of years you will have noticed a recurring theme: building relationships with other bloggers in your industry is a powerful way to earn strong backlinks to your site. While this strategy is only relevant for users with active blogs on their site, fortunately, creating these relationships and getting the links is easier than it sounds. Other bloggers in your industry are just as dependent on links as you are. By linking out in your blog posts to other bloggers you 1) give a valuable backlink to the blogger, and 2) 2) give recognition to the blogger for being an authority in the industry. Everyone likes recognition, and the law of reciprocity comes into play here, you will find most bloggers are grateful for being mentioned and happy to link back in a social media post or future blog post. Try creating or curating popular blog posts into a top-level summary, then send a quick email to the bloggers mentioned, let them know, and very politely ask for a mention or linkback. The best part of this strategy is curating blog posts; it is often easier than creating content from scratch.
  • 226.
    Testimonial link building- An awesome way to get high quality, relevant links back to your site is to give out testimonials. Sometimes you can actually earn a link back to your site from somebody else’s homepage, possibly one of the strongest types of links to get! Try purchasing a product just to get a testimonial link. Give this strategy a try by finding a few sites with testimonials and offering your own. Of course make it easy for the webmaster by including all the information they need, such as a photo, your name, job title, testimonial and link back to your site. The key is to look for businesses or services with a testimonials page already, or a testimonials carousel or widget on their homepage. Speed up your search with a couple of Google search queries: "keyword" +testimonials "keyword" +recommendations "keyword" +"client testimonials" "keyword" +"what customers say" "keyword" +"what our customers say"
  • 227.
    Testimonial link building- An awesome way to get high quality, relevant links back to your site is to give out testimonials. Sometimes you can actually earn a link back to your site from somebody else’s homepage, possibly one of the strongest types of links to get! Try purchasing a product just to get a testimonial link. Give this strategy a try by finding a few sites with testimonials and offering your own. Of course make it easy for the webmaster by including all the information they need, such as a photo, your name, job title, testimonial and link back to your site. The key is to look for businesses or services with a testimonials page already, or a testimonials carousel or widget on their homepage. Speed up your search with a couple of Google search queries: "keyword" +testimonials "keyword" +recommendations "keyword" +"client testimonials" "keyword" +"what customers say" "keyword" +"what our customers say"
  • 228.
    Web Analytics &Measurement Web analytics changed how we do business in the 21st century. Now we can find valuable insights into customers, including what was previously difficult or impossible to discover, including information on website visitors’ demographics, interests, online behaviors, and more. We can find out what works and what doesn’t, cut under performing marketing campaigns and increase budgets for winning campaigns. Simply put, web analytics have made it easier to grow almost any business.
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  • 230.
    Is your sitelisted in Google? If you have just launched a brand new site, it is possible Google has not crawled your site yet. You can do a quick spot check by typing “site:yoursiteaddress.com” into the Google search bar and checking to see if your site comes up at all. If it doesn't, it’s possible Google's spider hasn't crawled your site and doesn't know it exists. Typically all that’s required for Google to pick up your site is to generate a handful of links to your site, and some social activity. Tweeting a link to your site is a quick way to ensure your site is indexed by Google's software, typically within 24 hours. Try to share your site from a handful of social networks for faster results. Check Google again in 24 hours with the “site:www.yoursite…” search query and see if any pages from your site come up. If you do see pages, this means Google has indexed your site. If this doesn't work, ask your web designer to setup Google Search Console for you, login and see if there are any errors. If there are errors, Google will outline the steps to fix them, so Google can see your site.
  • 231.
    What to doif your business is not ranking on your name? A business not coming up in the top position in Google for searches for the official business name is a surprisingly common issue among brand new sites. Google is smart, but sometimes you need to give Google a nudge to associate your new site with the name of your brand. This solution is easily fixed by building links to your site, with some of the links with your brand name as the anchor text. This can take up to a couple of weeks for Google to see these links, connect the dots and realize your site is the real deal. The fast way to get the ball rolling is to do a quick search for the business directories used in your country— Whitepages, Yellow Pages, Yelp, and so on—fill out a listing for your business on each site and include a link back to your web site. The more links the better, but you should be aiming for a minimum of 50 links. In 95% of cases, this will solve the problem of a site not coming up in the top results of searches for the business name. If this doesn’t work, setup Facebook and Twitter accounts for your business, filling out as much information about your business as possible in the profile. Then do a post a day for about two weeks, mixing in links to your site in the posts. If you still can't get your site ranking high enough, use Open Site Explorer to spy on competing sites ranking higher for the brand name. Do their pages have more backlinks than the total amount of links to your site? If this is the case, you are going to need to build more links.
  • 232.
    What to dowhen ranking has gone down? If you achieve a top ranking, it may not keep its position forever. There are billions of web pages competing for top positions in Google. New sites are being created every day. It requires an ongoing effort to keep pages ranking high. If your rankings have dropped off from the top position, and are slowly moving their way down the search results, it's likely your competitors have simply acquired more links or more social activity. Use Open Site Explorer to spy on competitors, find out how many backlinks they have, how much social media activity they have, and set these amounts as your target to build your rankings back up. Next, it's time to start a link building campaign with the targeted keywords as outlined in the chapter on link building. If you are worried that you may have been penalized by the recent updates to Google, such as the Penguin update or the Panda update, read the next section for common recovery steps.
  • 233.
    What to dowhen site has been penalized by Google update? If your rankings have completely disappeared from Google's top 30, and they were previously ranking in the top 10, then it is possible you may have been penalized from Google's Penguin update. Follow the below steps to confirm if this was the case and follow the recommended steps to make a recovery. Read on with caution. Penalties from the Panda and Penguin updates are difficult to diagnose and even more difficult to heal. If you are out of your depth, you may need to seek professional help to make a speedy recovery. Check Google Search Console. Any site owners that have had a manual penalty imposed on Google will receive a notice like the one below. Log in to your Google Search Console account to see if you have received a notice like one of the examples below: 'Google Search Console notice of detected unnatural links to.... ' We've detected that some of your site's pages may be using techniques that are outside of Google's Webmaster Guidelines....’ If you have witnessed the above message in Google Search Console, Google has placed a manual penalty on your site as a result of the new Google updates. If you do not see the above message, then it is unlikely you have received a manual penalty from Google.
  • 234.
    Check your linkprofile - Use Open Site Explorer, and Majestic SEO and look at the links pointing to the page you suspect may have been penalized. Do the same for the competing pages that are currently ranking in the top position for your keywords. Look for the indicators below to confirm if your site has been penalized by the Google updates. o Your site has a much larger quantity of links than competitors but isn't ranking in the top 50 for the same keyword. If you have a significantly larger amount of links pointing to your page than competing sites, and your site is nowhere to be seen in the top 50 (but it was before), then you may have been penalized by the Penguin update. o Your site has a very large quantity of links from shoddy looking sites, e.g. sites that look like the following, seolinksdirectory.com, addurlsfree.com, freelinkdirectory.com, and so on. o Your page has anchor text pointing to the page for your targeted keyword greater than 20% as a general rule. Example: if 90% of the links pointing pointing to the page have a targeted keyword as the anchor text, it is possible you may have been penalized by the Penguin update. o Use the Panguin tool to see if you have any sudden traffic declines around the times of the Google updates. If your traffic has not recovered, then it is possible your site has been penalized by Penguin. Panguin tool http://barracuda.digital/panguin-tool/
  • 235.
    Please note, beforeyou do any of these items, you must be absolutely confident your site has been affected by these updates. If your site has not been penalized by these updates, the below steps could do more harm than good to your site. If you are certain, it is highly recommended you seek professional advice. 1. Export all the backlinks to the page that has been penalized, using your Google Search Console account, Open Site Explorer and Majestic SEO. Compile all of the links together into an Excel spreadsheet. Go through and group together the links on spammy domains (e.g. freelinks.tv, seolinksdirectory.com, freeseolinks.com, bizlinks.biz and so on). 2. Visit each of these spammy sites and look for a link removal page. If there is no link removal page, find a contact page and request the site administrator to remove your link from their site. Provide a link to the page in your message to make it easier for the webmaster. If you cannot locate any contact information for the site, use Domain Whois to find the site owner's contact details and contact the owner directly. Domain Whois http://whois.domaintools.com/ document all of these efforts in a spreadsheet with a date, time and outcome. 3. After you have allowed one to two weeks for the webmasters to remove the links to your site, find the spammy links for the sites you have not been able to remove and put each of these bad links into a plain text file, with each link placed on a new line. Log into Google Search Console and submit these links using the “Remove URLs” page in the “Optimization” section. Again, if you are uncertain about what you are doing, consult a professional SEO otherwise you could risk doing more harm than good. How to recover from Penguin Penalty?
  • 236.
    4. File areconsideration request in Google Search Console. This should only occur after you have made a very thorough effort to remove your links manually and then disavowed the links through the disavow link tool. You must submit a request to Google to let them know you believe you have been blocked by the Penguin update, and have gone to great efforts to clean up the link spam. To do this, visit the following URL after logging into your Google Search Console account: File a reconsideration request https://www.google.com/webmasters/tools/reconsideration?pli=1 5. Await response and monitor rankings changes. As mentioned, recovering from a Google Penguin penalty is not something anybody should do without a base level of professional SEO experience and complete confidence the site has been penalized by the Penguin update. These steps have been included for those with SEO experience, and to illustrate the steps required to recover from a Penguin penalty. It is highly recommended you speak with an expert before doing any of the above to attempt to recover from a penalty.
  • 237.
    How to seekprofessional help for free? Moz Q&A http://moz.com/community/q Pro Webmasters http://webmasters.stackexchange.com Quora http://www.quora.com Stack Overflow http://stackoverflow.com Wordpress Answers http://wordpress.stackexchange.com High Rankings Forum http://www.highrankings.com/forum/index.php/forum/67-indexing-and-serp-display-problems-and-questions/
  • 238.
    Local SEO orSEO for local business Local search results differ from traditional organic search results by representing a local business instead of a normal web page, and appearing at the top of the search results and on map listings. Users can get business contact details, opening hours and reviews and find the information they need quickly and easily, instead of having to dig around a clunky business site. The local listings can be a powerful tool to attract traffic. In many cases, local listings can lead to many more inquiries than regular SEO rankings. But does this mean you should scrap traditional SEO in favor of local SEO? Nope. You can do both and potentially double the amount of potential traffic you can receive.
  • 239.
    Ranking high withlocal SEO takes a different approach than traditional SEO. Google's algorithm is looking for a different set of signals to determine the popularity of a business to decide how high to rank it in the search results. If you think about it, if a restaurant is really popular in a city, a whole bunch of links from all over the world probably isn't the best factor to determine how valuable the business is to the local area. A better indicator of the importance would be mentions of the business’s name and phone number across the web, customer reviews, and details on the website that show the business is based in the area being searched. Below is a list of the most important ranking factors Google use for local listings: 1. Proximity of address to the area being searched and physical address in city of search. 2. Proper Google My Business category associations. 3. Quality and authority of inbound links. 4. Consistency of citations on primary sources (Google My Business, your website, etc) 5. Domain authority of website. 6. Quality and authority of structured citations. 7. Product/service keyword in Google My Business title. 8. Consistency of citations on secondary citation sources (external business directories, etc) 9. Click-through rate from search results. How to rank high with local SEO?
  • 240.
    If you wantto rank high in the local search results, all you have to do is ensure your site and Google My Business page have more of these features than your competitors. For a complete breakdown of local SEO ranking factors, visit the below link, where the world's leading authorities on local SEO publish an industry survey on the local ranking factors every year. You can also use tools like Moz Local to submit your business to all of the major directories in one go. Moz Local. https://moz.com/local
  • 241.
    To get started,the first step is to create your business page on Google My Business. Visit the URL below, and complete every area of your profile as possible. This means creating a detailed description of your business, available payment methods, and so on. The more information you complete, the more you increase your chances of ranking your page higher. Google My Business https://www.google.com/business When creating your business listing, make sure you choose the most accurate category for your business, e.g. if you provide plumbing as a service, you want to choose “plumbing” as your category, not “trades” or “home repairs”. Starting local SEO with Google My Business
  • 242.
    Citations are thelinks of local SEO. A citation occurs each time your name, address, phone number (NAP) is mentioned on the web. The more citations you have, the more likely your site will rank high. The easiest places to build citations are the many local business directories available for businesses. While there’s many online directories for creating business listings, the following websites would be a good start for a US-based business. https://www.facebook.com/business https://www.linkedin.com/ https://www.yellowpages.com/ https://biz.yelp.com/ http://www.local.com/ http://www.whitepages.com/business http://www.manta.com/ http://www.citysearch.com https://foursquare.com/business/ http://www.merchantcircle.com/ Building Citations
  • 243.
    Building Reviews Citations andreviews are the link building of local SEO. If you are only building citations, you only have half of the equation covered. To rank highly, you need to ensure your business accumulates online reviews. Many businesses struggle with this. This is because it’s tough to get customers to fill out reviews. You have to make it easy for your customers. Include links to your business Google My Business page on your site, email signatures, flyers, and business cards, prompting customers to leave a review. Encourage customers at the end of each sale or transaction to leave a review. By creating every opportunity possible for customers to leave a review, you can significantly increase reviews. But whatever you do, don’t buy reviews. This is a quick way to get into Google's naughty books. Purchased reviews can be picked up by Google's filters and are likely to be excluded from your business profile anyways.
  • 245.
    Local SEO rankingchecklist Following checklist will put you on your way to ranking high at the top of the local search results. 1. Verify your business profile on Google My Business. 2. Fill out as much information as possible on your Google My Business profile, including description, category associations, images and videos. 3. Include your business name and location somewhere on your website, this could be your contact page or home page. 4. Include your full business name, address and phone somewhere on your site, these should be grouped together so Google will register it as a citation. 5. Include the appropriate schema.org tags in your website markup, following their specification for local businesses at the following URL. Schema.org Local Business Specifications. https://schema.org/LocalBusiness. 6. Encourage customers to review your business. 7. Submit your website to the major business directories like Yelp, Yellow Pages, CitySearch and so on. You can use tools like Moz Local to submit your business to all of the major directories in one go. Moz Local. https://moz.com/local 8. Cross-check your business listings for correct NAP data. These details need to be consistent across your Google My Business listing, website contact page, and external business listings.
  • 246.
    Google Maps SEO Googlelocal maps SEO, or optimizing a business to appear in the local search, includes a number of unique variables compared to traditional organic SEO.
  • 247.
    How to uploadphotos in Google Maps from your mobile?
  • 248.
    How to writereview for a business in GBM or Google Maps?
  • 249.
    Google Street View- https://www.google.com/streetview/ Google Street View is a technology featured in Google Maps and Google Earth that provides panoramic views from positions along many streets in the world.
  • 250.
    Panoramic view ofShimla Railway Station
  • 251.
    Let us searchNew Delhi in Google Maps This is a 360◦ photo of India Gate in Google Street View
  • 252.
    360◦ Image ofIndia Gate in Google Maps This is a 360◦ photo of India Gate in Google Street View
  • 253.
    How to publish360◦ image/video in Google Street View using App? You can also add your own Street View for everyone to see. Create 360 photos using either your phone's camera or a certified Street View Ready camera, then position them and add connections on the map using the Street View app. Local Guides level 6+ and Street View Trusted Photographers can use new "Video Mode" beta, where they can connect a Ricoh Theta V camera and create Street View as you walk, bike, or drive. This new mode can record video from your camera and converts it into connected Street View images when you publish to Google Maps.
  • 254.
    Powerful SEO Tools ToolURL Google Adwords Keyword Planner https://ads.google.com/intl/en_in/home/tools/keyword-planner Google Trends http://www.google.com/trends/ Market Samurai http://www.marketsamurai.com/ Moz http://moz.com/tools SEOBook Keyword Analyzer http://tools.seobook.com/general/keyword-density/ SEOQuake http://www.seoquake.com/ Ubersuggest http://ubersuggest.io/ Google Snippet Optimization Tool http://www.seomofo.com/snippet-optimizer.html Google Search Console https://www.google.com/webmasters/tools/home?hl=en HTTP Status Code Checker https://httpstatus.io/ Robots.txt Analyzer http://tools.seobook.com/robots-txt/analyzer/ Robots.txt Generator Free http://www.yellowpipe.com/yis/tools/robots.txt/ Panguin tool http://barracuda.digital/panguin-tool/
  • 255.
    Tool URL Schema Creatorhttp://schema-creator.org/ SEO Browser http://seo-browser.com Tools Pingdom http://tools.pingdom.com/fpt/ Traffic Travis http://www.traffictravis.com Xenu’s Link Sleuth http://home.snafu.de/tilman/xenulink.html XML Sitemaps http://www.xml-sitemaps.com Authority Labs http://authoritylabs.com/tour/ Buzzstream http://www.buzzstream.com Google Alerts http://www.google.com/alerts Majestic SEO Site Explorer https://majestic.com/ Ontolo http://www.ontolo.com/ Open Site Explorer https://moz.com/researchtools/ose/ Schema.org http://schema.org Open Graph Protocol http://ogp.me