Effective communication is important for organizations to function properly and avoid issues. Communication involves the exchange of information between individuals, groups, or organizations through various means. It is important for organizations to have open communication flowing downwards from managers to workers, upwards from workers to managers, and horizontally between colleagues. Barriers to effective communication can occur due to various factors including differences in language, culture, skills, attitudes, and organizational complexity. Organizations must work to improve communication through minimizing distractions, understanding audiences, gaining feedback, and applying proper etiquette.