This document provides guidance on delivering powerful pitches to investors in 10 minutes or less. It recommends rehearsing extensively and building credibility by highlighting relevant experience and talents. The presentation should address the problem the company solves in 1 minute, describe the unique solution in 1.5 minutes, and discuss successes in .5 minutes. It then suggests spending 1 minute each on target markets with research, how customers will be acquired, competition and their value proposition, revenue models with assumptions, and $ projections with research. Team, funding needs, and exit strategy should each get .5 minutes. The presentation should end by reminding investors why the founder is exceptional. Resources for additional guidance on investor presentations are provided.

1. Deliver Powerful
Pitches to Investors
in 10 Minutes

2. Deliver A
Performance
Rehearse!
Rehearse!
Rehearse!

3. Assumptions
Written a Business Plan ✓
Conducted Due Diligence ✓
Team, Financials, Investors, Market, Comp
etition, IP, Trends, …
Have Mentors/Advisers ✓

4. Build Credibility
Hit the stage strong!
Share your “rock star” talents
Share “been there done that”
Utilize the “cool factor”
Spark their interest…

5. ∧
A
Address the Problem
1 Min

6. Your Solution
to the Problem
Describe the uniqueness of your product
1.5 Mins

7. Your Successes
Money raised
Barriers overcome
Key investors
Key hires
Sales made
Partnerships/
Contracts
Patents
Media
Etc…
.5 min

8. Target Markets
5th 4th
3rd
2nd 1st
Beta Market, Addressable Market, Market Segments,
% of Revenue/Market, Potential Market...
1 min
Highlight any Key Research

9. Target Markets
1st Harvard/Stanford
2nd Ivy League
3rd Colleges/Univs
4th 14 – 34 yrs old
Fastest growing demographic
Women 55+ years old
5th Businesses…

10. Acquiring Your Customers?
Including the cost to acquire a customer
1 min

11. Your Competition
Clearly communicate your Value Proposition
1 min

12. Due Diligence on Competition
City/ Higher Can Social
Local Caliber Free to No Character Include Media
Focus End-User Post Limitations
Images Friendly
✪ ✪ ✪ ✪ ✪ ✪
Local
Newspaper ✪

13. Your Revenue Model
How you will make $$$
Who it will come from
Market validation… 1 min

14. Your $ Projections
Include Key Assumptions
Research to back it up
Explain inflection points
1 min

15. Your Team
1 min

16. Your Funding Needs
.5 min

17. Your Exit Strategy
Include Comparables
Estimated Timeline to Exit
.5 min

18. End on High Note
Remind them why
you’re a Rock Star!!

19. Investor Presentation Resources
Guy Kawasaki
10/20/30 Rule
blog.guykawasaki.com
www.venturefizz.com
Presentation developed by two-time entrepreneur, Caroline Cummings
VP of Marketing at Palo Alto Software | caroline@paloalto.com