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How to make an investor pitch deck that really works

The document provides guidance on creating a compelling pitch deck to attract investors who seek a return on investment through significant company valuation growth. It outlines key elements such as demonstrating real opportunities, growth potential, and the capability of the team to execute the business plan. The document emphasizes that credibility and emotional appeal are crucial in persuading investors to engage and invest in a startup.

Small Business & Entrepreneurship◦
Related topics:
Pitch Deck Insights• Venture Capital• Investor Presentation•
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Pitch Deck How to make an Investor that really works Image
raise money is it time to for your startup? Image
feels daun7ng? everything in a pitch deck But explaining Image
is for you This Presenta7on then Icon You may wanna go full screen
Investor is to persuade the investor to invest in your business. The Purpose of Your Pitch Deck Image
So let us start by answering this question: What does an investor really want?
10x Return on his investment in 4-5 yrs * $4M Angel : 20%Founders: 80% Company Valua=on: $5M $1M *The expected growth rate & =me varies from early stage investor to growth stage investor, but you get the point Image
$4M Angel : 20%Founders: 80% Company Valua=on: $5M $1M But, for his share to grow 10x... Angel : 20% $1M
80% AngelFounders’ Share 20% 25% 12% 18% 25% 15% Series A Series B Series C ESOPsFounders’ 5% Angel $200M $5M 40x Series A Series B Series C Company Valua=on ...your business valuation has to grow 40x $1M $10M As the angel dilutes from 20% to 5%, for his share’s value to be 10x, the company’s valuaCon has to grow 40x 10x ’
Through the process of Pitching…
investor wants to figure out the Probability of 40x valuaCon 40x? Image
the probability of 40x valuation in his head... Higher Icon
the probability of him signing the cheque Higher Image
So the Job of your Pitch Deck is to show the likelihood of 40-50x growth in 4-5 years Image
Valua7on 40x Growth in 40x Growth of Business Market Economics Impact of = +/- On a side note... Only thing under your control Icon1, Icon2, Icon3
Valua7on 40x Growth in 40x Growth of Business Market Economics Impact of = +/- Are you convinced that your business can grow 40x in 4-5 years?
3 Things Pitch Deck that your has to bring out to establish high probability of 40x growth in 4-5 years Here are Icon
Opportunity Show that you have discovered a real opportunity 1 Icon
Growth Poten0al 1 And its value can grow 40-50x in 4-5 years 2 Icon
Execu0on And your team can seize the opportunity 1 2 3 Icon1, Icon2, Icon3, Icon4, Icon5
Each One in Detail Let us talk about
1 Opportunity Show that you have discovered a real opportunity
Sir, your interview starts at 2pm. Would you be here on 0me? I am s0ll wai0ng for my cab. Possible to reschedule it? Set the Scene Step 1 e.g. Opportunity Before you talk about the problem you solve, set the scene to one in which the pain of your customer would be at its peak. Image1, Image2 That won’t be possible sir. Sorry.
Step 2 Highlight the Problem and also its Impact Make sure it seems like one of the most important problems for your customers. JOB Opportunity Image1, Icon1, Icon2, Icon3 Unreliable Cab Missed Job Opportunity
Highlight one or more factors that are most important to people in a solution for the problem Show what People Care about Step 3 Reliability Opportunity Image
Show why current solu7ons don’t work Highlight how the existing solutions miss out on fundamental needs of people Step 4 Unreliable Slow No Parking Opportunity Image1, Image2, Image3, Icon1, Icon2, Icon3
Showcase Your Solu7on Highlight how it would change the life of a user. It should be apparent that customers would simply love this solution. Step 5 Opportunity Image1, Image2, Image3, Image4, Image5
Show Customer Valida7on Show that there are real users out there using and loving the solution. Step 6 Opportunity Image
2 Growth Poten6al Show that the value of this opportunity can grow 40-50x in 4-5 years
Current Growth Nothing can make-up for the lack of growth. It is a proof that you are moving fast in the direction of 40-50x growth. As Paul Graham famously said: Startup = growth. Opportunity Growth Poten=al Image
Team’s Reputa7on Do you have a team w ith a reputation that is enough to get you funded? If not, then skip it for now. ’ Opportunity Growth Poten=al Image
Current Revenue Got grow ing revenues? Investors love it - though mostly if you are a B2B startup. But no one hates it. Opportunity Growth Poten=al Image
Draw Comparison Has another late stage company got acquired or funded recently? Use it to establish the valuation benchmark. Even better if you can show you are doing better on key metrics. Opportunity Growth Poten=al Image
Unfair Advantage Do you have an advantage that no one else has and could be instrumental to success. Entry barriers, pre-established network, patented tech etc. Opportunity Growth Poten=al Image
Industry Hotness An industry w ith lot of action means higher probability of downstream investors, better valuation and even an exit. Investors love it. Opportunity Growth Poten=al Image
Huge Market Show the investors how big is/are the market(s) you w ill cater to. Remember, bottoms-up calculation is better than top-down. Opportunity Growth Poten=al Image
Assets you own Do you own some valuable patents, key partnerships or marquee clients? Anything that enhances your value at exit. Opportunity Growth Poten=al Image
Risks & Mi7ga7on Plan Any doubt or obstacle that an investor perceives as limiting the growth, is a risk that you should talk about along w ith a mitigation plan - to maximise the potential exit valuation. Tomasz Tunguz have put together the 11 types of risks that VCs evaluate Opportunity Growth Poten=al Image
Unit Economics While you might grow, would you be able to make money? Can your unit economics be cashflow positive in the near future? Show, do not tell. Opportunity Growth Poten=al Image
3 Execu6on Show that your team can execute to perfection and seize this opportunity
Team. Not Players. Show how your team is the perfect group to seize this opportunity. Establish the key skills/experiences required to succeed in your business and map that to the skills/experiences of your team. Opportunity Growth Poten=al Execu=on Image
4 Offer Bring your pitch to a closure by making the investor an offer Icon
Current Ownership Before you make the offer, give a quick view of who has put in how much money till date and when. Opportunity Growth Poten=al Execu=on Offer Image
Make the Offer How much are you raising? What would you achieve w ith this money (3-4 measurable milestones)? How much amount you already have a commitment for? When do you see the next round happening? Image Opportunity Growth Poten=al Execu=on Offer
Summarize Close it by summarizing the investment proposition by highlighting 3-4 key reasons to invest. Image Opportunity Growth Poten=al Execu=on Offer
Appendix Prepare a slide for every question that an investor might ask and put it in appendix. It is not about less frequently used slides but about building credibility by show ing that you think through everything. Image Opportunity Growth Poten=al Execu=on Offer
Quick Recap Let us do a Validated Opportunity 40-50x Growth Potential Great Execution Capability Exci=ng Investment Offer 1 2 3 4
final things to 2Keep in Mind while making an investor pitch deck
Show Credibility No one hands over their money to someone who is not credible enough. Everything that you say contributes towards your credibility - positively or negatively. Choose your words carefully. 1 Image
any thing else that might brighten up an investor’s eyes would you be able to fascinate the investor - make him feel that there is something fascinating that he has to be involved in. Fascinate Him Investment decisions are hugely influenced by emotions. Make the investor feel that this is something fascinating that he has to be involved in? 1 2 Image
Our InspiraAon Pitch the way VCs think Vinod Khosla How to Design a Pitch Deck Daniel Eckler How Startup Valua=on Works Anna Vital
a presentaEon by: Need some help? DECK ROOSTER (with your next presentaCon) Talk to us www.deckrooster.com Click here
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