This is a presentation I delivered at the Social Media Boot Camp on Oct 29-30 at Lane Community College's Center for Meeting & Learning. It's emphasizes the importance of creating goals BEFORE you jump into the social media sea - it's your goals that should drive social media, not the other way around!

1. Social Driving Social Media With Goals at the Helm socialmedia-bootcamp.com

2. Goals Drive Social Media

3. What do you want to achieve? Launch product X by X date Break into market X by X date Increase sales by X% by X date Partner with X to increase X Better position X product in X market Improve the perception of our brand in market X ………

5. Where are they?

6. Do they know me?

7. What do they want?

8. How do I know?

9. Can I reach them?

11. Ask Listen Implement Respond Thank A-L-I-R-T

12. Constant Feedback

13. Engage Online

14. Content Social Media

15. Goodwill of Greater Washington

17. Social Media Tools

18. Traditional Tools Direct Mail Flyer distribution In-store signage

19. Early Results (90 days) Blog: 600 readers/week 25% retention rate 3% conversion (online shoppers) Reasons: Reaching a hard to reach demographic (W = 18-24 yrs) Not “advertising”- creating a conversation. Being transparent Building trust among young professional women Sharing vintage and contemporary fashion tips

20. Empowering their market

21. What are your “top 3” goals?

22. Now you can choose which social media tools are best for you and your business…Don’t skip this important step!socialmedia-bootcamp.com

23. Social Driving Social Media With Goals at the Helm socialmedia-bootcamp.com