An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
Provides a "101" tutorial on social media technologies and the way they are used to advance corporate social responsibility or cause marketing. Particular emphasis on frameworks to enhance a company's effectiveness at identifying the right tools and using them effectively.
La sociedad esta inmersa en un cumulo de informaciones, decidir como evoluciona la tecnología y como nuestro ser se ve involucrado a pasos gigantescos y sin limite de tiempo.. es una decisión al cambio.
This is a presentation I delivered at the Social Media Boot Camp on Oct 29-30 at Lane Community College's Center for Meeting & Learning. It's emphasizes the importance of creating goals BEFORE you jump into the social media sea - it's your goals that should drive social media, not the other way around!
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
Provides a "101" tutorial on social media technologies and the way they are used to advance corporate social responsibility or cause marketing. Particular emphasis on frameworks to enhance a company's effectiveness at identifying the right tools and using them effectively.
La sociedad esta inmersa en un cumulo de informaciones, decidir como evoluciona la tecnología y como nuestro ser se ve involucrado a pasos gigantescos y sin limite de tiempo.. es una decisión al cambio.
This is a presentation I delivered at the Social Media Boot Camp on Oct 29-30 at Lane Community College's Center for Meeting & Learning. It's emphasizes the importance of creating goals BEFORE you jump into the social media sea - it's your goals that should drive social media, not the other way around!
Tips for selling and marketing in the startup space. Including minimum viable partnerships and the importance of stepping outside of your comfort zone.
Knowing why you need a mentor is the first step. Next you need to know how to find mentors, ask them to mentor you, and then set up the relationship for success.
Comfort Zones: What happens when you step outside of them?Caroline Cummings
Most growth comes from stepping outside of your comfort zone - also known as pushing yourself to say more and be more. We find out what we're made of when we step outside of our comfort zones and into our bravery zones. What are you made of?
This presentation was given at the 2010 IASA Annual Conference. It details the basics of personal branding, how the world of work is changing, the basics of social media and social networking and using these new tools for career development.
Power Marketing's Communication Specialist Larissa Newman delivered this seminar on the value of social media in business to a group at Hagerstown Community College (HCC) for the 2012 Technology Fair.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
Social media networks are rapidly changing the communications landscape for many businesses, including financial services. There is an explosion of new ways to connect and new places to do so online. Consumers are leading the way, armed with a dizzying array of new devices and tools - and businesses risk being left behind.
In this webinar, we will introduce Financial Advisors to the human and technological aspects of social media networks and how consumers are using them to find, research and engage with professional service providers. Emphasis will be placed on understanding the key elements of effective social media strategy and not on any specific tactics.
Jay Palter is a social media consultant with a career spanning two decades in financial services, software development and marketing. He writes a regular column for Advisor.ca on social media strategies.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Similar to Social Media Overview (Women Business Leaders) (20)
There are over 100 resources in Oregon to help you start, scale and sell your business. This presentation will help you think thru how to identify the right resource.
Authentic Self Promotion for Women (on- and off-line)Caroline Cummings
This presentation addresses why women don’t self promote as much as we should – including strategies for incorporating self promotion into our daily lives, as well as practical tools for engaging in authentic self promotion both on- and off-line.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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• Three (3) key tips to maintain a disciplined workplace.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Personal Brand Statement:
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4. The Evolution of the Web…
Web 1.0 Web 2.0 Web 3.0
get noise make noise filter noise
• read content • user generated • contextual info
• paid content • interactivity/sharing • less clutter
• move to digital • connectivity • ads as content
• static sites • pull content/free • …TBD…
• push content • social networking
• eCommerce • streaming audio
• streaming video
5. What is Social Media?
The use of electronic tools
for the purpose of sharing
and discussing information
and experiences with
others…
social interaction pictures
audio
technology
-- build shared meaning --
words video
6. Examples of Social Media Tools
user generated up-to-date friends/
and monitored family activity
encyclopedia
social networking/
video sharing/ business networking
presentation
sharing
photo sharing
blogging tools
social news /
social bookmarking
microblogging sites
9. New Buzz…
“The customer is now a collaborator.”
“One person can make change – quickly!”
“TV attracts watchers, online video attracts users.”
“Journalism students know more than professors.”
“Anyone CAN become famous now.”
10. Differs from Traditional Media?
…depends on interactions
between people as the
discussion and integration
of words building shared
meaning.
…it’s not finite…
technology
is
the
conduit
Source: Wikipedia
11. For Brand Survival…
Traditional Media Social Media
Customer Collaborator
Talk to Talk with
Selling Sharing
Voice = Company Voice = Citizen
More expensive
Prof media outlets
VS Less expensive
User generated content
Push marketing Pull marketing
Broader market Targeted markets
Static content Evolving content
Short lived Long life
One-sided Multiple opinions
13. A New Breed of Marketers
Citizen Marketers
Customer evangelists who generate
media (primarily online) on behalf of
products, services, companies, or
people who generate inspiration.
26. Tips for Gaining Citizen Marketers
• Provide “Community Operating Agreement”
• Seed your community with the people who already
know/love you (trust is paramount)
– The first 25 set the tone
• Reward them for promoting you (not with/$)
• Be VERY transparent – must be authentic! Treat
them like Kings & Queens
• Provide them with a tool kit
– share goals, widgets, discount codes, product samples…
• Be attentive to their needs (respond quickly)
• Treat them as part of your Team
• Ask – Listen – Respond – Implement - Thank
29. A Closer Look…
RSS…really simple syndication / rich site summary
A way to subscribe to Web sites,
and elements of Web sites, that
you'd like to receive on an ongoing
basis.
30. Old Way of Getting Info Online…
d it
yo u f in
31. New Way of Getting Info Online…
i be to it
subscr
you
32. The Process to subscribe…
Click once to subscribe to this blog
39. Deepen Brand Relationships Via Social Media
• 93% say a company
should have presence in
social media
• 85% say a company
Will should use it to interact
Work w/them
4
Free! • Almost 60% of Americans
interact with a brand on a
social media site
• 56% feel a stronger
connection to brands when
use social media
Sept 08
strategy and communications agency
40. Why Important?
• Monitor your brand and reputation online
• Monitor others brands/reputations
• Interact with your consumers
– Transparency is paramount!
• Expand your reach
• Track ROI better
• Because the Internet is where exchange
happens!
41. Reach Challenging Markets
• Men
– 2x as likely as women
• Men/Women 18-34 yrs
– 33% want companies to
market to them via social
media
• Wealthiest households
– 33% want companies to
market to them via social
media
43. Free tools for measuring social media
• Technorati (# of links, authority)
• Del.icio.us, Digg (quality and type of coverage)
• Google Analytics (site statistics)
• Flickr (photo views)
• Feedburner (subscribers)
• Google Blog Search (what citizens are saying)
• Yahoo Pipes (manage RSS)
• Compete, Alexa (traffic)
• Quantcast (types of users, ratings, demographics)
45. Staying Connected to Me…
linkedin.com/in/carolinecummings
facebook.com/carolinecummings
twitter.com/iamcarolina
slideshare.net/carolinec
carolinecummings.wordpress.com
Things that make ya go hmmm
47. Media Trends
• People have the power, not business
• Hyper-target marketing (1-1 marketing)
• IPTV (Internet Protocol Television)
• Mobile technologies
• Ads as content
• Newspapers embracing Citizen Journalists
• Gaming and advertising
• Contextualized Internet experience (Web 3.0)
49. Book recommendations…
positioning, message the viral nature of social
delivery and reputation how to unleash the power of media and how it’s
management are in the crowds in your business… changing the way people
hands of the people - form groups and exist
where anyone can be a within them.
publisher or broadcaster.
B. McConnell, J. Huba B. Libert, J. Spector C. Shirky