Comparing Mobile Lead Gen Tools
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This chart compares the different types of mobile phone tools that allow businesses to generate leads.
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Comparing Mobile Lead Gen Tools
- 1. Hit Tipping Comparing Mobile First Use of Consumer Consumer Technology Awareness Adoption Point in the Lead Generation Tools Marketplace 203 million 10 trillion text Text # Americans messages will Enter code Texting 1992 have paid SMS be sent in 2012 Yes packages (US only) 47% have 1994 seen them, and 6 - 19% (in US) QR Codes But began have used them No buzz continues commercial use (studies vary) to grow… in US in 2011 Augmented 2004 No specific data found, but No specific Reality on On mobile phones. 1968 first buzz continues data found No Mobile Phones actual use to grow… No specific No specific SnapTags 2006 data found data found No 29B downloads 76.9B Mobile Apps 2008 in 2011 downloads Yes predicted in But expected to (US$7.3B) peak in 2013 2014 (US$36B)
Editor's Notes
- Sources: AR = https://www.icg.tugraz.at/~daniel/HistoryOfMobileAR/, http://www.abiresearch.com/press/1516-ABI+Research+Anticipates+%C3%A2%E2%82%AC%C5%93Dramatic+Growth%C3%A2%E2%82%AC%20+for+Augmented+Reality+via+Smartphones, http://www.slideshare.net/zugarainc/augmented-reality-from-marketing-buzzword-to-a-better-consumer-experience, http://artimes.rouli.net/search/label/AR2010, http://www.grape-digital.com/blog/10-social-media-predictions-for-2012/, http://www.gpsmagazine.com/2010/01/my_top_20_gps_predictions_for.php, QR Code = http://en.wikipedia.org/wiki/QR_code, http://blogs.imediaconnection.com/blog/2011/09/02/study-qr-code-mobile-technology-gauging-consumer-awareness-and-usage/, http://bx.businessweek.com/smartphones/view?url=http%3A%2F%2Fwww.screenmediadaily.com%2Fnews-kinetic-mobile-smartphones-augmented-reality-nfc-near-field-0014001640.shtml, Texting = http://en.wikipedia.org/wiki/Texting, http://blogs.imediaconnection.com/blog/2011/11/25/mobile-marketing-2012-sky%e2%80%99s-the-limit/, SnapTags = http://www.slideshare.net/SpyderPower/spyder-lynk-snaptag-overview-062011-2Mobile Apps = http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats, Location-based use on mobile phone = http://en.wikipedia.org/wiki/Global_Positioning_System, http://www.mobiledevproonline.com/article/mobile-apps/gartner-predicts-mobile-app-trends-for-2012, http://www.bizreport.com/2010/04/mma_location-based_mobile_ads_outperform_other_formats.html, Mobile Apps: Demand for app stores is expected to peak in 2013.• ABI Research (May 2010) predicts that app stores will slowly decline as subscribers migrate from download apps to mobile Web sites and more popular download apps, such as social networking, are preloaded on mobile devices. AR: (1968) Ivan Sutherland creates the first augmented reality system, which is also the first virtual reality system. It uses an optical see-through head-mounted display that is tracked by one of two different 6DOF trackers: a mechanical tracker and an ultrasonic tracker.