Springboard presentationtemplate jan07_001


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Springboard presentationtemplate jan07_001

  1. 1. PRESENTATION TEMPLATE December 2006 CONNECT Springboard - Proprietary & Confidential
  2. 2. The goal is…• To communicate the company’s story as clearly as possible• To create excitement for the company to attract further resources• To get a second meeting! Every presentation is unique and will have its own flow, but a template is a good start CONNECT Springboard - Proprietary & Confidential
  3. 3. Presentation musts:• Less Is More – 13-15 Minutes only – Graphics; Keep It Simple, Standard Logo• 12-14 slides with key sound-bites (3-4 per slide…the rest is your story!)• Utilize back-up slides to pull out during the Q&A session (anticipate questions and prepare) CONNECT Springboard - Proprietary & Confidential
  4. 4. Slide 1 – Introduction• Presenter and company introduction must cover: 30 sec. – Who you are? What is your title? – What business you are in? Elevator – What markets do you compete in? Pitch – Significant company milestones to date• 2-3 Questions for the panel to focus on – Business Model, Go-to-Market Plan, Funding, etc. CONNECT Springboard - Proprietary & Confidential
  5. 5. Slide 2 – Pain• What is the pain? Who has it? Will they pay for the solution? – Who is your ideal customer – Is your solution “the pain killer/must have” or “the vitamin/nice to have”?• Quantify the problem concisely! ($) How much does the problem cost to its owner? CONNECT Springboard - Proprietary & Confidential
  6. 6. Slide 3 – Your Solution• Compelling presentation of your solution – Graphics, illustrations or pictures are highly recommended (Remember: Keep It Simple) – Relate to the problem slide• List the key points that will help the audience understand – Don’t explain the technology in detail – What is it? What it does? NOT how it does. – What will happen if it is implemented? How much will it save? What will it allow your customer to do that couldn’t be done before?• Why are they going to pay for a solution? – Cost savings? – Increased market share? – Elimination of a bottleneck? CONNECT Springboard - Proprietary & Confidential
  7. 7. Slide 3a – Value Proposition• If appropriate!• Articulate the exceptional value to your customers• If there are more members in the value chain, articulate value propositions for each; i.e when selling through a partner, strategic alliance to reach the end-user CONNECT Springboard - Proprietary & Confidential
  8. 8. Slide 4 – Business Model• Who are your ideal target customers• How do they buy? Online? Trade?• Pricing model; how are you going to make money?• Revenue Model, how will your customers scale (sales strategy)• Sell direct? Sell through (channels to market)• Graphs work CONNECT Springboard - Proprietary & Confidential
  9. 9. Slide 4a – Technology (Solution Description)• If appropriate!• If the value is in cost savings focus on that aspect, always relate to benefits• Layman’s terms• Graphs, pictures work• Assume that the audience does not know the technological field you are in• Yet, give a compelling description without using abbreviations or techy terms CONNECT Springboard - Proprietary & Confidential
  10. 10. Slide 5 – Market (How big is the problem?)• Demonstrate a significant market opportunity• Size, growth, maturity (graphs)• Show how your solution is positioned in the market• Demonstrate how uniquely your product fits into the market• Focus on the smallest segment for credible penetration – Ex, If you are selling wheat bread to the restaurant industry, the segmentation order should be: • Restaurant industry size: $5555 (Total Available Market-TAM) • Restaurants that buy the bread instead of cooking: $444 • Restaurants that buys wheat bread: $33 • Restaurants that you can reach (your target):$2 (Served Available Market – SAM) CONNECT Springboard - Proprietary & Confidential
  11. 11. Slide 6 - Competition• Competitive Landscape: list direct (same/similar solution providers) and indirect (current other methods, but can move into your space) competition – Southwest Airline’s direct competitors are other airlines but they declared that they are indirectly competing with all other available travel choices• Large and small companies• How you are different?• Comparison of solutions based on customers’ decision making criteria• Customer feedback, why you versus others? Providing a detailed competitive analysis and listing the potential competitors increase your credibility CONNECT Springboard - Proprietary & Confidential
  12. 12. Slide 7 – Competitive Advantage• What is your unfair advantage?• What are the differentiated features that will hook the decision makers?• How long does your solution last?• How often it will be replaced?• Why the customer should pay?• What is the value proposition? CONNECT Springboard - Proprietary & Confidential
  13. 13. Slide 8 – Go to market strategy• Marketing plan and Distribution plan (address market risk)• The sustained initiatives and processes to acquire your target customers – PR, Media, Search Engine Optimization, Advertisement, etc.• How you are going to tackle the market? – Direct versus Indirect distribution channels, alliance partners• Identify customer acquisition cost and other business metrics; benchmark against competitors• Highlight third party validation• Graphs work CONNECT Springboard - Proprietary & Confidential
  14. 14. Slide 9 – Company Traction• Team (could be your greatest strength) – Short summary of the members key strength and achievements, particularly as it relates to the business (address management risk) – Possibly board of advisors (if recognized)• Barriers to entry: Your existing IP/ IP strategy (address technology risk)• Depending on the company stage, important milestones achieved• Short personal experience to hook the audience and to have a smooth transition to the “Problem” slide! CONNECT Springboard - Proprietary & Confidential
  15. 15. Slide 10 – Financials• Financial Plan – Pro-Forma• Everyone knows that this is an estimate, but still they want to know how realistic are the financials and if you are capable of predicting the market• 5 Year realistic estimates – graph is a must• Highlight critical assumptions/milestones, and mention if there is an important issue for the realization of revenue projections• Don’t provide details, but be prepared to present and discuss them CONNECT Springboard - Proprietary & Confidential
  16. 16. Slide 12 – Funding (if seeking investment) • How much $ are you seeking? • Where will the money be put to use? – (i.e. 45% R&D, 20% Marketing, %10...etc) – Pie Graphs work nicely • How long will the money last? • How long until you need another cash infusion or will this be all the financing you need? CONNECT Springboard - Proprietary & Confidential
  17. 17. Slide 13-Corporate Development Mass Production (II) Phase II DevelopmentProject Pilot Test MassMilestone Production (I) Phase I Strategic Development Planning 2006 2007 2008 2009 2010Financial FundMilestone Raising (I) Fund US$ 1 M Raising (II) US$ 1.5M IPO Time CONNECT Springboard - Proprietary & Confidential
  18. 18. Slide 14 - Summary• List your strengths unique to your company• 3-5 points that you want from your audience to remember when they leave the room• Repeat the 2-3 Questions you want the panel to focus on CONNECT Springboard - Proprietary & Confidential