http://rampupweekend.com/ramp-up-weekend-pitch-deck Learn how to make a killer pitch deck for the ramp up weekend event. A strong pitch deck example by the Stu Clark Centre for Entrepreneurship at the University of Manitoba

1. RUW9 Pitch Deck Template
April 29 – May 1, 2016

2. Title
• Include your logo and tagline

3. Problem
• What is the problem you are trying to solve?
• Be quick, emotional, and relatable
• Show that this problem truly does exist and they’ve been
affected by it

4. Solution
• First, describe how one alleviates this pain
• Next, state your offering (make sure to have a clear
understanding of what you sell)
• SHOW them your solution, DON’T tell them! (Provide a
demo, pictures, etc.)

5. Business Model
• How do you make money?
• Who is using your product? (drop names of companies)

6. Underlying Magic
• This is the key step!
• Describe what it is that makes your product or service so
special
• Go into detail about the technology behind your product
or service

7. Marketing and Sales
• How will you reach your customer?
• Do you have an effective go-to-market strategy that will
not break the bank? Explain it
• What is your market size?
• Have you launched yet? If not, how do you plan on
launching?
• If you have sales, show them!
• Include all information about the Customer Lifetime
Value and Customer Acquisition Cost to provide
validation

8. Competition
• Provide a complete view of the competitive landscape
• The more information on your competition, the better!
• Never dismiss your competition or say you don’t have
any because you always do
• Focus on why you are good instead of why your
competition is bad
• Most effective strategy: Provide a competition matrix! It
outlines everything the judges would ever need to know

9. Management Team
• Don’t be afraid to BRAG about your team
• Include all of your accomplishments
• Describe your board of directors and board of advisors

10. Financial Projections & Data Numbers
• 3-5 year forecast containing not only dollars but also key
metrics
• Investors want to know how you will burn their money in
the next 12-16 months

11. Current Status, Accomplishments, Timeline
• What stage is your company at right now?
• What does the future look like?
• Give a detailed timeline of the progress you have made
so far along with the progress you plan on making

12. Ask / Use of Funds
• How much money are you trying to raise and how will
you use it?

13. Conclusion
• Be inspirational
• Remind them why this product or service works and why
you’re the only one who can make this happen

14. Extra Tips
With such a detailed pitch deck, you can’t go wrong! Now
for a few extra tips:
• Put more images than text in your slides
• NEVER use a script
• Practice, practice, practice!
• Stay still, do not sway or move around too much
• DON’T BE DEFENSIVE, be assertive
• If they ask you a question you don’t know the answer to,
NEVER LIE