The document discusses how to step outside one's comfort zone in order to sell faster, better, and smarter. It defines a comfort zone as mental boundaries that condition a person and limit their actions. Common comfort zones include public speaking, heights, bugs, and financial problems. Stepping outside the comfort zone can improve performance up to a point, but too much anxiety leads to a "danger zone" where performance declines. The document provides tips for winning sales such as thorough research before cold calls, viewing rejections as opportunities, finding minimum viable partnerships, and committing to stepping outside one's comfort zone in a specific way.