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5 Pitch Deck 
Mistakes 
That Can Keep You From 
Getting Funded
Pitch decks are important to securing funding for your startup.
But how do you avoid the common mistakes that can keep you from getting funded?
Here are 5 pitch deck mistakes to avoid when raising funds.
Not telling a good story 
1
Telling a good story is a vital skill for every entrepreneur.
Good stories are persuasive and convey your vision with passion and enthusiasm. 
Some examples
Compelling stories connect emotionally, capturing attention, 
and open investors up to wanting to learn more.
Use cases, are stories which help investors visualize 
how your customer benefits from your solution.
Adding too much info 
2
Investors are busy people.
“The classic partner in a VC firm is exposed to 5,000 pitches, in a single year.” 
! 
- Reid Hoffman, Greylock Partners
A ton of information is time consuming to read.
MESSAGE 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO MESSAGE INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
1 minute read 1 second read
It also hides your message.
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
INFO INFO INFO INFO INFO INFO MESSAGE INFO INFO 
INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 
MESSAGE 
I’m confused? Got it!
“Less is more in fundraising slides. 
You can explain your business in mind numbing detail, 
or you can inspire an investor.” 
! 
- Fred Wilson, Union Square Ventures
Listing features, not benefits 
3
Investors want to know what value you create for your customer.
Most customers only care 
about what’s in it for them.
So, show what’s in it for them.
Benefits: 
Features: 
Example: Macbook Air 
54-watt-hour lithium-polymer battery 
PCIe-based flash storage 
802.11ac Wi-Fi 
All day battery 
Starts up instantly 
Blazing fast downloads 
So what? Shutup and take my money!
If you can't tie features to benefits for your customer, 
perhaps you have a solution in search of a problem. 
! 
Which leads to my next point…
Solving too many problems 
4
Clearly articulate the problem you are solving, 
it’s key to setting up the rest of the pitch.
Make the problem obvious.
“A problem well stated, is a problem half solved.” 
! 
- Charles Kettering, American Inventor
A painful problem which investors can relate to, 
leaves them wanting to know your solution.
“Pitch the problem first, connect with your audience emotionally around the problem, 
and then, and ONLY then, offer your solution as the remedy to that problem.” 
! 
- Dave McClure, 500 Startups
It’s tempting to list multiple problems, to prove you’ll be big.
Instead, start with a specific problem, and present your vision for tackling others later.
A “cool” solution in search of a problem is a red flag for investors.
Claiming there’s no competitors 
5
“There is nothing new under the sun.” 
! 
- Ecclesiastes 1:9
Generally, there will already be a competing solution to the problem, 
either directly or indirectly.
Claiming there’s zero competition shows a lack of research 
and depth of knowledge regarding your specific market.
If there’s no competitors pursuing a similar opportunity, 
perhaps they’re not impressed, and don’t feel it’s a valuable one.
There you have it!
Summary 
1 Tell a good story 
2 Don’t add too much info 
3 Convey benefits, not features 
4 Focus on one problem 
5 Research your competitors 
Found this useful? 
Please share! 
!Share on Twitter 
" Share on Facebook
Do you know any other mistakes entrepreneurs make, 
that keep them from getting funded? 
! 
! 
Leave a comment below.
Need a hand with your pitch? 
www.deckworks.co
Designed by: 
! 
! 
! 
! 
! 
! 
! 
Mike Viney 
deck works.co 
mike@deckworks.co 
! @deckworksco 
Read the extended blog post on Orrick Total Access 
‘5 Pitch Deck Mistakes 
That Can Keep You From 
Getting Funded’ 
Image Credits: Yuri Beletsky, Thephotographymuse, Jill Greenberg, TechCrunch, Joi Ito, Sam Hawley
Related SlideShares 
by deck works.co 
Investor Pitch Deck Template 8 Tips To Create Epic Presentations 
• •

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5 Pitch Deck Mistakes That Can Keep You From Getting Funded

  • 1. 5 Pitch Deck Mistakes That Can Keep You From Getting Funded
  • 2. Pitch decks are important to securing funding for your startup.
  • 3. But how do you avoid the common mistakes that can keep you from getting funded?
  • 4. Here are 5 pitch deck mistakes to avoid when raising funds.
  • 5. Not telling a good story 1
  • 6. Telling a good story is a vital skill for every entrepreneur.
  • 7. Good stories are persuasive and convey your vision with passion and enthusiasm. Some examples
  • 8. Compelling stories connect emotionally, capturing attention, and open investors up to wanting to learn more.
  • 9. Use cases, are stories which help investors visualize how your customer benefits from your solution.
  • 10. Adding too much info 2
  • 12. “The classic partner in a VC firm is exposed to 5,000 pitches, in a single year.” ! - Reid Hoffman, Greylock Partners
  • 13. A ton of information is time consuming to read.
  • 14. MESSAGE INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO MESSAGE INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO 1 minute read 1 second read
  • 15. It also hides your message.
  • 16. INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO MESSAGE INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO MESSAGE I’m confused? Got it!
  • 17. “Less is more in fundraising slides. You can explain your business in mind numbing detail, or you can inspire an investor.” ! - Fred Wilson, Union Square Ventures
  • 18. Listing features, not benefits 3
  • 19. Investors want to know what value you create for your customer.
  • 20. Most customers only care about what’s in it for them.
  • 21. So, show what’s in it for them.
  • 22. Benefits: Features: Example: Macbook Air 54-watt-hour lithium-polymer battery PCIe-based flash storage 802.11ac Wi-Fi All day battery Starts up instantly Blazing fast downloads So what? Shutup and take my money!
  • 23. If you can't tie features to benefits for your customer, perhaps you have a solution in search of a problem. ! Which leads to my next point…
  • 24. Solving too many problems 4
  • 25. Clearly articulate the problem you are solving, it’s key to setting up the rest of the pitch.
  • 26. Make the problem obvious.
  • 27. “A problem well stated, is a problem half solved.” ! - Charles Kettering, American Inventor
  • 28. A painful problem which investors can relate to, leaves them wanting to know your solution.
  • 29. “Pitch the problem first, connect with your audience emotionally around the problem, and then, and ONLY then, offer your solution as the remedy to that problem.” ! - Dave McClure, 500 Startups
  • 30. It’s tempting to list multiple problems, to prove you’ll be big.
  • 31. Instead, start with a specific problem, and present your vision for tackling others later.
  • 32. A “cool” solution in search of a problem is a red flag for investors.
  • 33. Claiming there’s no competitors 5
  • 34. “There is nothing new under the sun.” ! - Ecclesiastes 1:9
  • 35. Generally, there will already be a competing solution to the problem, either directly or indirectly.
  • 36. Claiming there’s zero competition shows a lack of research and depth of knowledge regarding your specific market.
  • 37. If there’s no competitors pursuing a similar opportunity, perhaps they’re not impressed, and don’t feel it’s a valuable one.
  • 39. Summary 1 Tell a good story 2 Don’t add too much info 3 Convey benefits, not features 4 Focus on one problem 5 Research your competitors Found this useful? Please share! !Share on Twitter " Share on Facebook
  • 40. Do you know any other mistakes entrepreneurs make, that keep them from getting funded? ! ! Leave a comment below.
  • 41. Need a hand with your pitch? www.deckworks.co
  • 42. Designed by: ! ! ! ! ! ! ! Mike Viney deck works.co mike@deckworks.co ! @deckworksco Read the extended blog post on Orrick Total Access ‘5 Pitch Deck Mistakes That Can Keep You From Getting Funded’ Image Credits: Yuri Beletsky, Thephotographymuse, Jill Greenberg, TechCrunch, Joi Ito, Sam Hawley
  • 43. Related SlideShares by deck works.co Investor Pitch Deck Template 8 Tips To Create Epic Presentations • •