This document provides an outline for pitching a tech idea to investors in under 10 minutes. It recommends telling an exciting story about the solution, showing the MVP and traction gained, segmenting the target market and how it will be reached, comparing to competitors, explaining how revenue will be generated, providing financial projections with clear assumptions, discussing the funding needs and exit strategy, and introducing the founding team. The overall goal is to concisely communicate the opportunity, solution, traction, and need for funding to potentially secure investment.

1. How to Speed Pitch a Tech Idea…
And Get Funded
(in minutes)
Caroline Cummings
RAIN Venture Catalyst
Image Credit: Markwort
10

2. Tell an exciting story
Image Credit: The Story-Telling Non-Profit
:45

3. Show your solution
Image Credit: Predictables, by Dor Tal
:60

4.  Launched MVP
 3 beta customers
 Media attention
 Secured patent
 Hired enterprise sales
person
 Invested $75K to date
 Raised $250K
Image Credit: keepcalm-o-matic.co.uk
:60

5. Segment your market
TAM – SAM – SOM – Beta (huh?!) :60

6. Bet
a
Total Available Market
(everyone you wish to reach)
Segmented Available Market
(the portion of TAM you will target)
Serviceable Obtainable Market
“Share of Market”
(the portion of SAM you can capture)
Beta Market
(your first dozen(ish) customers)

7. Segment your market
How you will reach them
How will you acquire them?
CAC =
Customer Acquisition Costs
:30

8. How you measure up to competition?
Competitor 1
Competitor 2
Freemium
Model
Volume
Pricing
No contract Education
Focus
K – 12
Partnerships
:90

9. How will you make $$$ ?
Advertising Model
E-Commerce Model Licensing Model
Subscription Model

10. Financial Projections
Image Credit: Bplans.com
:30

11. A$$umptions are King!
Show the #s behind your #s
2 mins

12. Segment your market
How you will reach them
Sing your team’s praises!
:60

13. Segment your market
How you will reach them
Funding Needs
Who, What, Why… :30

14. What is your
Exit Strategy…?
:30

15. Have an idea?
Solving a real-world problem?
Starting a high growth venture?
Need help???
Contact me………...
Caroline Cummings
Venture Catalyst
RAIN
caroline@oregonrain.org
@iamcarolina