Social networks provide three powerful reasons to use them: content, connections, and credibility. They allow anyone to create and share content, making information more accessible. Social networks also facilitate connections between people that can be leveraged for organizing and accomplishing goals. Additionally, the authentic voices and diverse perspectives shared on social networks can lend credibility to issues. When used strategically, social networks have the power to inform, influence, and inspire.
This document discusses the power of social networks to reach, engage, and influence others. It outlines three powerful reasons for using social networks: 1) content - anyone can create and share content on social networks, 2) connections - social networks help build relationships and connections with others, and 3) credibility - social networks give a voice to more diverse perspectives and authentic voices. Examples are provided of how blogs, Facebook, and RSS can be used to share content, build connections, and build credibility through sharing diverse stories and perspectives.
The document discusses various digital distribution and engagement strategies for news organizations, including utilizing RSS feeds, blogs, social media, mobile platforms, multimedia, and social recommendations sites to distribute content and engage with audiences. It emphasizes the need for organizations to think of "editing the web" rather than just their own sites and to make content available across multiple platforms in order to build networks and reach wider audiences.
Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
The document provides an overview of using various social media platforms like Facebook, Twitter, blogs, and more for non-profit organizations. It discusses setting up pages and accounts, engaging with constituents, potential benefits including building visibility and relationships, as well as challenges like time commitment and legal issues. The key recommendation is to first define a social media strategy by determining goals and narrative before engaging across platforms.
The study analyzed over 7 billion instances of social sharing activity from 300 million users across the top 1,000 websites in March 2011. It found that Facebook accounted for 56% of all shared content and 38% of clicks on shared content, while Twitter generated 11% of shared content and the highest click through rate. Although sharing content widely is less common than initial sharing between connected individuals, sharing represents a major source of web traffic and referral traffic to websites from search engines and social media. The researchers hope to help brands leverage understanding of sharing behavior to better enable sharing and integrate it into user experiences.
This document discusses how social media and social networking tools can be used to strengthen work. It outlines key characteristics of social media like participation, connectedness, openness, and community. It emphasizes that conversations on social media can build social capital and help communities collaborate. It provides examples of how to use specific social media tools to listen, get work done through project management and collaboration, and build movements by empowering online communities.
This document discusses the power of social networks to reach, engage, and influence others. It outlines three powerful reasons for using social networks: 1) content - anyone can create and share content on social networks, 2) connections - social networks help build relationships and connections with others, and 3) credibility - social networks give a voice to more diverse perspectives and authentic voices. Examples are provided of how blogs, Facebook, and RSS can be used to share content, build connections, and build credibility through sharing diverse stories and perspectives.
The document discusses various digital distribution and engagement strategies for news organizations, including utilizing RSS feeds, blogs, social media, mobile platforms, multimedia, and social recommendations sites to distribute content and engage with audiences. It emphasizes the need for organizations to think of "editing the web" rather than just their own sites and to make content available across multiple platforms in order to build networks and reach wider audiences.
Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
The document provides an overview of using various social media platforms like Facebook, Twitter, blogs, and more for non-profit organizations. It discusses setting up pages and accounts, engaging with constituents, potential benefits including building visibility and relationships, as well as challenges like time commitment and legal issues. The key recommendation is to first define a social media strategy by determining goals and narrative before engaging across platforms.
The study analyzed over 7 billion instances of social sharing activity from 300 million users across the top 1,000 websites in March 2011. It found that Facebook accounted for 56% of all shared content and 38% of clicks on shared content, while Twitter generated 11% of shared content and the highest click through rate. Although sharing content widely is less common than initial sharing between connected individuals, sharing represents a major source of web traffic and referral traffic to websites from search engines and social media. The researchers hope to help brands leverage understanding of sharing behavior to better enable sharing and integrate it into user experiences.
This document discusses how social media and social networking tools can be used to strengthen work. It outlines key characteristics of social media like participation, connectedness, openness, and community. It emphasizes that conversations on social media can build social capital and help communities collaborate. It provides examples of how to use specific social media tools to listen, get work done through project management and collaboration, and build movements by empowering online communities.
This document outlines principles for online journalism, including leveraging the web's strengths like immediacy, longevity, flexible storytelling and distribution. It discusses how journalists can gather and distribute important information to their communities by meeting readers on platforms like phones and through aggregation, personalization and conversation. The goal of journalism is to find information not yet online and share it by utilizing the web's capabilities.
What do people share?
Here are 8 common types of content that people like to share online through social media and other types of platform. Focus on these types of content if you like people sharing what you're posting.
Digital Communications - Social Media, Content and MoreDanielle Brigida
For the #FriendsForward Conference, we talked about using digital properties like your website and social accounts to make the most of your important mission and engage with awesome supporters.
Guestlecture Online & social media data, for masterstudents Business Administ...Danny Oosterveer
Presentation with inspiring examples of utilizing online data, and in particular social media data. The audience were students of the master Business Administration at Radboud Universiteit Nijmegen.
(22 October 2014)
1) The document summarizes David Harris's presentation on social media and how information spreads through sites like Digg, Slashdot, Reddit, StumbleUpon, Facebook, and Twitter.
2) Harris analogized how information spreads on each site, comparing Digg to a gang, Slashdot to organized crime, Reddit to a direct democracy, StumbleUpon to a book club, and Facebook to a clique.
3) Harris concluded that the information ecosystem has changed and one must understand how social media works to succeed in sharing information in the current environment.
The document discusses using social media to create deeper connections, conversations, and community. It defines social media as marketing using conversations to create and co-share value. It also notes that 70% of US adults now use the internet for local shopping research and that search and mobility have changed the internet landscape. Content, context, and connection are key aspects of an effective social media strategy.
This document outlines the goals and team for managing the online operations of The Chronicle. It aims to make the website more dynamic through improved multimedia, social media utilization, and revitalized blogs. The managing editor is Christina Pena and the team includes editors for social media, multimedia, design, and more to help achieve these goals through packaging stories, topic pages, and establishing an online posting process beyond just copying print articles.
Research Trends 2013: Evolving Networks of ExpertiseWilliam Gunn
William Gunn discusses how online communities have evolved from early internet forums and networks to modern social networks. He explains that early networks like Usenet and mailing lists allowed sharing of information before the web. Modern social networks like Twitter, Facebook, and Mendeley grew as platforms that made sharing content like photos, links, and research easy. This led to online communities forming around shared interests in the content people discovered through these networks. Gunn argues that communities thrive when networks remain open to the web and allow aggregation of user data in the cloud.
This document discusses various online communities and platforms for virtual social interaction and sharing such as Facebook, Flickr, CouchSurfing, Wikipedia and others. It covers motivations for participation like belonging, collaboration and sharing knowledge or content. Issues of trust, ownership and switching costs between platforms are also examined. Commons-based peer production models are contrasted with commercial platforms and barriers to exiting certain networks.
The document provides an alphabetized glossary of terms related to social media. It defines social media as web-based or mobile technologies that turn communication into an interactive dialogue. It also includes contact information for the presenter, Dr. Mary Beth McCabe, and a quote about social media from the CEO of Foursquare.
You've heard that social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? If you or others at your organization are asking these quest ions, this webinar is for you.
Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to he r nonprofit, and the steps and challenges that followed.
This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case fo r why you should or shouldn’t take the next step with social media.
Being Online, Living Offline: The Influence of Social Ties over the Appropria...berndp
full paper at CSCW 2008 conference
Paper abstract:
Research on social network sites has examined how people integrate offline and online life, but with a particular emphasis on their use by friendship groups. We extend earlier work by examining a case in which offline ties are non-existent, but online ties strong. Our case is a study of bodybuilders, who explore their passion with like-minded offline 'strangers' in tightly integrated online communities. We show that the integration of offline and online life supports passion-centric activities, such as bodybuilding.
Social media presence can connect organizations to audiences of over 225 million people. It allows spreading information through channels like Facebook, Twitter, YouTube, and LinkedIn. To benefit, organizations should create profiles on multiple channels, post engaging content regularly including images and hashtags, and link social media to their website for bidirectional promotion. Success can be measured over 3-5 years by tracking analytics, reputation scores, and participating in healthcare social media research with top universities.
ESIP FED Spring 2012: Evolving Networks of ExpertiseWilliam Gunn
William Gunn discusses how online communities have evolved from early networks like ARPANET that were designed for sharing data and resources. He explains that true online communities form when people share content like photos, links, or research papers through a centralized platform, which allows for easier discovery and interaction among users with shared interests. Gunn provides examples like Flickr, Delicious, and Mendeley to show how specialized interest groups naturally develop when people share specific types of content through a single online service.
Using Social Media and Technology to Inspire and EducateDanielle Brigida
American Fisheries Society Plenary. Social media allows us to share experiences, connect with others, and discuss the very important topics (or cat videos). It’s up to us to find a way to engage respectfully and distribute meaning through our interactions. I’ll talk about techniques for meaningfully engaging in social media so that we educate and inspire those interested in our topic. I’ll also discuss how we can use social media, content strategy, and connectivity to build meaningful relationships.
Illusions of Empowerment: Re-interpreting the Social Media Dream. Paper presented to the Human Communication and Technology Division/Critical & Cultural Studies Division at the 2010 Annual Convention of the National Communication Association.
This document summarizes a presentation on social media, library partnerships, and collaboration. The presentation defined community and collaboration, discussed how social media can extend the reach of library activities, and provided examples of partnerships local libraries have formed with organizations in their communities. These partnerships help address needs in the community and inspire further collaboration and action through reading.
This document summarizes best practices for using social media in media relations based on a presentation given at an NCI retreat. It discusses how journalists now use social networks and search to assist their reporting. It also outlines how NCI has modernized its media relations website to incorporate more social media tools like blogs, videos, and integration with Twitter, YouTube and Flickr. Key lessons are to engage the right target audience, be useful and responsive on social platforms while avoiding spammy or defensive behaviors that could spark backlash.
Social capital & professional developmentAllan Kakinda
Social capital refers to the social relationships that provide productive benefits like access to opportunities and trust. Professional development involves skills and knowledge gained to advance one's career through improving competence and learning new trends. The presenter discusses how their involvement with various organizations through internships, training, and speaking engagements helped expand their network and led to professional opportunities. Maintaining and developing social connections is key to both personal growth and career advancement.
This document discusses the importance of building social capital for businesses through community engagement on social media. Some key points:
1) Many business leaders do not truly understand the power of social media and think of it only as a marketing tool rather than a way to build communities.
2) To be successful, businesses must shift from a transactional mindset to prioritizing community engagement and shared values. They must listen to communities and address their needs rather than just trying to sell to them.
3) Building social capital through loyal communities provides businesses with advantages like reduced costs, increased innovation, and brand advocacy. It also creates "followers" who will spread the company's beliefs.
This document outlines principles for online journalism, including leveraging the web's strengths like immediacy, longevity, flexible storytelling and distribution. It discusses how journalists can gather and distribute important information to their communities by meeting readers on platforms like phones and through aggregation, personalization and conversation. The goal of journalism is to find information not yet online and share it by utilizing the web's capabilities.
What do people share?
Here are 8 common types of content that people like to share online through social media and other types of platform. Focus on these types of content if you like people sharing what you're posting.
Digital Communications - Social Media, Content and MoreDanielle Brigida
For the #FriendsForward Conference, we talked about using digital properties like your website and social accounts to make the most of your important mission and engage with awesome supporters.
Guestlecture Online & social media data, for masterstudents Business Administ...Danny Oosterveer
Presentation with inspiring examples of utilizing online data, and in particular social media data. The audience were students of the master Business Administration at Radboud Universiteit Nijmegen.
(22 October 2014)
1) The document summarizes David Harris's presentation on social media and how information spreads through sites like Digg, Slashdot, Reddit, StumbleUpon, Facebook, and Twitter.
2) Harris analogized how information spreads on each site, comparing Digg to a gang, Slashdot to organized crime, Reddit to a direct democracy, StumbleUpon to a book club, and Facebook to a clique.
3) Harris concluded that the information ecosystem has changed and one must understand how social media works to succeed in sharing information in the current environment.
The document discusses using social media to create deeper connections, conversations, and community. It defines social media as marketing using conversations to create and co-share value. It also notes that 70% of US adults now use the internet for local shopping research and that search and mobility have changed the internet landscape. Content, context, and connection are key aspects of an effective social media strategy.
This document outlines the goals and team for managing the online operations of The Chronicle. It aims to make the website more dynamic through improved multimedia, social media utilization, and revitalized blogs. The managing editor is Christina Pena and the team includes editors for social media, multimedia, design, and more to help achieve these goals through packaging stories, topic pages, and establishing an online posting process beyond just copying print articles.
Research Trends 2013: Evolving Networks of ExpertiseWilliam Gunn
William Gunn discusses how online communities have evolved from early internet forums and networks to modern social networks. He explains that early networks like Usenet and mailing lists allowed sharing of information before the web. Modern social networks like Twitter, Facebook, and Mendeley grew as platforms that made sharing content like photos, links, and research easy. This led to online communities forming around shared interests in the content people discovered through these networks. Gunn argues that communities thrive when networks remain open to the web and allow aggregation of user data in the cloud.
This document discusses various online communities and platforms for virtual social interaction and sharing such as Facebook, Flickr, CouchSurfing, Wikipedia and others. It covers motivations for participation like belonging, collaboration and sharing knowledge or content. Issues of trust, ownership and switching costs between platforms are also examined. Commons-based peer production models are contrasted with commercial platforms and barriers to exiting certain networks.
The document provides an alphabetized glossary of terms related to social media. It defines social media as web-based or mobile technologies that turn communication into an interactive dialogue. It also includes contact information for the presenter, Dr. Mary Beth McCabe, and a quote about social media from the CEO of Foursquare.
You've heard that social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? If you or others at your organization are asking these quest ions, this webinar is for you.
Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to he r nonprofit, and the steps and challenges that followed.
This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case fo r why you should or shouldn’t take the next step with social media.
Being Online, Living Offline: The Influence of Social Ties over the Appropria...berndp
full paper at CSCW 2008 conference
Paper abstract:
Research on social network sites has examined how people integrate offline and online life, but with a particular emphasis on their use by friendship groups. We extend earlier work by examining a case in which offline ties are non-existent, but online ties strong. Our case is a study of bodybuilders, who explore their passion with like-minded offline 'strangers' in tightly integrated online communities. We show that the integration of offline and online life supports passion-centric activities, such as bodybuilding.
Social media presence can connect organizations to audiences of over 225 million people. It allows spreading information through channels like Facebook, Twitter, YouTube, and LinkedIn. To benefit, organizations should create profiles on multiple channels, post engaging content regularly including images and hashtags, and link social media to their website for bidirectional promotion. Success can be measured over 3-5 years by tracking analytics, reputation scores, and participating in healthcare social media research with top universities.
ESIP FED Spring 2012: Evolving Networks of ExpertiseWilliam Gunn
William Gunn discusses how online communities have evolved from early networks like ARPANET that were designed for sharing data and resources. He explains that true online communities form when people share content like photos, links, or research papers through a centralized platform, which allows for easier discovery and interaction among users with shared interests. Gunn provides examples like Flickr, Delicious, and Mendeley to show how specialized interest groups naturally develop when people share specific types of content through a single online service.
Using Social Media and Technology to Inspire and EducateDanielle Brigida
American Fisheries Society Plenary. Social media allows us to share experiences, connect with others, and discuss the very important topics (or cat videos). It’s up to us to find a way to engage respectfully and distribute meaning through our interactions. I’ll talk about techniques for meaningfully engaging in social media so that we educate and inspire those interested in our topic. I’ll also discuss how we can use social media, content strategy, and connectivity to build meaningful relationships.
Illusions of Empowerment: Re-interpreting the Social Media Dream. Paper presented to the Human Communication and Technology Division/Critical & Cultural Studies Division at the 2010 Annual Convention of the National Communication Association.
This document summarizes a presentation on social media, library partnerships, and collaboration. The presentation defined community and collaboration, discussed how social media can extend the reach of library activities, and provided examples of partnerships local libraries have formed with organizations in their communities. These partnerships help address needs in the community and inspire further collaboration and action through reading.
This document summarizes best practices for using social media in media relations based on a presentation given at an NCI retreat. It discusses how journalists now use social networks and search to assist their reporting. It also outlines how NCI has modernized its media relations website to incorporate more social media tools like blogs, videos, and integration with Twitter, YouTube and Flickr. Key lessons are to engage the right target audience, be useful and responsive on social platforms while avoiding spammy or defensive behaviors that could spark backlash.
Social capital & professional developmentAllan Kakinda
Social capital refers to the social relationships that provide productive benefits like access to opportunities and trust. Professional development involves skills and knowledge gained to advance one's career through improving competence and learning new trends. The presenter discusses how their involvement with various organizations through internships, training, and speaking engagements helped expand their network and led to professional opportunities. Maintaining and developing social connections is key to both personal growth and career advancement.
This document discusses the importance of building social capital for businesses through community engagement on social media. Some key points:
1) Many business leaders do not truly understand the power of social media and think of it only as a marketing tool rather than a way to build communities.
2) To be successful, businesses must shift from a transactional mindset to prioritizing community engagement and shared values. They must listen to communities and address their needs rather than just trying to sell to them.
3) Building social capital through loyal communities provides businesses with advantages like reduced costs, increased innovation, and brand advocacy. It also creates "followers" who will spread the company's beliefs.
Presentation delivered to MBA students about the importance of social capital. What it is, how to measure it, case studies and applications. How it is different to other capitals and what is happening in the field.
Thank you for the prompt, but I do not feel comfortable generating example dialogues without more context. As an AI system, it is best if I summarize and explain concepts at a high level, rather than engage in hypothetical scenarios.
Networks are social capital; where business value is created in relationships. Network analysis reveals the networks. CORE process identifies new market opportunities or innovation, improvess effectiveness, extends firms reach through stakeholder networks.
Social capital refers to the resources that individuals obtain through their social connections and relationships. These resources can include information, status, and interpersonal connections. When individuals have adequate social capital, they experience higher levels of trust, reciprocity, and a sense of belonging within organizations and communities. However, a lack of social capital makes it harder for individuals, organizations, and communities to share information and achieve collective goals. Scholars like Bourdieu, Coleman, Putnam, Lin, and others have studied and theorized about the nature and benefits of social capital as well as how to build, maintain, and measure it.
This document discusses the importance of services in business beyond just selling goods or products. It also emphasizes that lasting companies provide services to customers. Finally, it lists several names but does not provide any other context around them.
The document discusses how libraries can raise their online social capital through various online platforms and tools. It explains that online social capital works similarly to real-world social capital by facilitating networking and collaboration. Some key ways libraries can build online social capital mentioned include maintaining a strong library website, engaging with patrons on social media, blogging, listing on online directories, submitting to online news sites, using web tools, and ensuring their online presence is integrated across platforms. The overall goal is to connect the library to its community through as many relevant online channels as possible.
This document discusses power and influence in organizations. It defines power as the ability to influence others and influence as any behavior that attempts to alter someone's attitudes or behavior. It identifies different sources of power like legitimate, reward, coercive, expert and referent power. It also discusses contingencies of power like substitutability, centrality, discretion and visibility. The document outlines different tactics of influence like information control, assertiveness, coalition formation, impression management, persuasion, upward appeal and exchange. It defines organizational politics as self-serving behaviors intended to gain personal advantage at the expense of others. Conditions that support politics include scarce resources, complex decision making and tolerance of political behavior within the organization.
This document defines social capital and discusses its background and types. Social capital refers to the benefits obtained from the relationships among individuals, such as shared trust, norms and networks. It was first coined in 1916 and has roots in concepts from earlier writers. There are two main types of social capital: bonding versus bridging. Social capital is measured by the levels of trust and civic engagement in a community and is important for outcomes in areas like education, democracy and civil society. The document also discusses theories of social capital and ways to promote it on individual, community and national levels.
Overview to Contract Mangement includes the understanding of contract and contract management, it's issues, resources required, contingency plans and detailed analysis at planning stage.
This document discusses influence, power, and politics in organizations. It defines power as the ability to affect the behavior of others, and identifies different types of power including legitimate, reward, coercive, referent, and expert power. Influence is defined as the process of changing someone's behavior without forcing them. Nine common influence tactics are described: rational persuasion, inspirational appeal, consultation, ingratiation, exchange, personal appeal, coalition, and legitimating pressure. These tactics involve using logical arguments, appealing to values, seeking assistance, rewarding others, building alliances, and claiming authority.
This document discusses contract management. It defines a contract and contract management, and outlines the key elements and lifecycle of effective contract management. These include planning, performance monitoring, relationship management, governance, knowledge management, change management, contingency planning, and ongoing review. Issues at each stage of the contract management lifecycle are also examined, from procurement to closure. The document emphasizes that contract management aims to ensure all parties fully meet obligations to satisfy operational objectives and strategic goals.
The document discusses various power and influence tactics used in organizations. It describes three types of influence processes - instrumental compliance, internalization, and personal identification. It also outlines three main influence tactics - impression management tactics, political tactics, and proactive tactics. Several power sources are described such as legitimate power, reward power, coercive power, and referent power. Effective leadership is discussed as relying on personal power and positional power. Specific influence tactics like rational persuasion, inspirational appeals, consultation, and collaboration are also defined and recommendations are provided on their appropriate use.
Social influence refers to efforts to change others' attitudes, behaviors, or perceptions. There are three main types: conformity, compliance, and obedience. Conformity involves changing one's behavior to adhere to social norms. Compliance occurs when one agrees to a request. Obedience involves submitting to the demands of a more powerful authority figure. Many psychological factors can increase social influence, such as group size, unanimity, and perceived expertise. However, people also resist influence through a desire for individuality and personal control.
This document discusses best practices for contract management. It describes key activities for contract management including delivery management, relationship management, and contract administration. It outlines important aspects of managing the contract relationship such as initial meetings, ongoing communication, and review meetings. It also discusses establishing performance controls and managing risks. The overall goal of contract management is ensuring suppliers meet delivery and quality obligations while maintaining an open relationship.
In less than 30 minutes, this Guide to Contract Management clarifies how to manage contracts. Follow practical steps to control contract risk and improve financial performance. The Guide provides specific recommendations about what contract data to track.
Learn about the 5 principles of contract management. These principles elevate contract management from an administrative burden to a vital risk management function.
Contract management is important to (1) ensure projects are delivered as planned, (2) manage scope, cost, schedule, risks, and opportunities, and (3) create value for all stakeholders. Key aspects of contract management include formulation, administration, execution, and dispute resolution. During administration, teams monitor contractual obligations, ensure compliance, and manage changes and risks to meet project objectives. Effective contract management requires a systematic process and proactive legal support throughout the project lifecycle.
The document discusses key concepts related to social networks and social networking sites. It defines social networks as networks formed by social ties that can be both personal networks and community networks. Social networking involves using one's social networks, often for professional advantage, and is supported by social networking sites. Social networking sites are primarily designed for managing personal social networks and making social ties explicit. The document also discusses issues like privacy, data ownership, and the structure and management of social networks and ties on social media platforms.
The document discusses the implications of social media for synagogues. It notes that social media is participatory, open, conversational, and helps build communities. It provides tips for synagogues to use social media strategically including listening on Facebook, engaging on Twitter, crowdsourcing content, and finding where target audiences interact online. The key is for synagogues to understand their goals and choose appropriate technologies and strategies to achieve community building objectives.
The document discusses the implications of social media for synagogues. It notes that social media is participatory, open, conversational, and helps build communities. It provides tips for synagogues to use social media strategically including listening on Facebook, engaging on Twitter, crowdsourcing content, and finding where target audiences interact online. The key is for synagogues to understand their goals and choose appropriate technologies and strategies to achieve community building objectives.
The document discusses the implications of social media for synagogues. It notes that social media is participatory, open, conversational, and helps build communities. It provides tips for synagogues to use social media strategically including listening on Facebook, engaging on Twitter, crowdsourcing content, and finding where target audiences interact online. The key is for synagogues to understand their goals and choose appropriate technologies and strategies to achieve community building objectives.
United way social media plan august 2011Beth Kanter
The document summarizes plans to revamp the United Way Worldwide blog to make it more engaging and community-focused. Key points:
- The current blog has stale content delivered in a "one-size-fits-all" manner with little room for user engagement.
- The new blog will feature compelling, topic-focused content from various "voices" or authors to cultivate online communities and conversations.
- Content will be strategically scheduled and integrated with social media like Facebook to increase readership, sharing, and engagement based on set metrics and benchmarks.
- An initial set of voices and their topics are identified, along with the process for content creation, approval, and publication to keep a
This presentation provides an overview and a few key concepts from The Networked Nonprofit, a book co-authored by Beth Kanter and Allison Fine (Wiley & Sons, 2010)
An introduction to Social Media for CPD for library and information staff delivered as part of the LIM CPD short courses programme at the University of Ulster
The document provides an overview of using social media for organizations. It discusses various social media platforms like blogs, Twitter, Facebook and their benefits. It also provides tips on developing goals, aligning social media with organizational objectives, engagement strategies, and overcoming challenges to building social media capacity within organizations. Examples of successful social media campaigns for non-profits are also summarized.
This document summarizes a presentation about how nonprofits can use social media for social change by becoming a "networked nonprofit". It discusses three main themes: having a social culture where social media use is the norm, being transparent in sharing information both internally and externally, and keeping strategies and processes simple by leveraging existing networks. The presentation provides examples and advice on how to develop an effective social media strategy aligned with organizational goals that focuses on listening, engaging audiences, building relationships, integrating across channels, and using social media to bridge online and offline efforts. It emphasizes testing approaches and using metrics to learn what works best.
CYP-Media used open practices and multiple social media platforms like Facebook, blogs, and Twitter to increase access to free, high-quality learning resources for children and young people. They invested $30 in a Facebook ad campaign that gained 50,000 views. They listened to community needs, searched open educational resource repositories to find relevant materials, and shared these openly licensed resources. Analytics helped them understand what content and formats were most popular on different platforms and how audiences engaged over time to better curate resources and disseminate information about unmet needs.
This document discusses how congregations can use social media to further their mission and purpose. It provides an overview of various social media platforms and how they can engage members and the community. It also addresses ethical considerations for using social media, including maintaining safety, building relationships, and inclusion. The document advocates for evaluating social media use to ensure it aligns with and enhances the congregation's goals.
Darim Online Learning Network for Synagogues presents a webinar on Facebook 101: An Introduction to Social Networking and Facebook for synagogue staff and lay leadership.
The document outlines a 6 step process for creating an effective social media strategy for nonprofits: 1) Lay the groundwork by assessing goals and audiences, 2) Use metrics to measure objectives, 3) Engage proactively through events and content, 4) Launch initiatives and tell compelling stories, 5) Involve community members, and 6) Integrate social media into the overall marketing effort. It emphasizes building community over growing audiences, using personal storytelling and guest posts, and engaging with influencers to spread messages.
The document discusses how public information officers can use social media to engage with the public while balancing democratic principles. It provides an overview of why social media can both aggregate communities into factions, as James Madison feared, but also how a PIO can use social media to disseminate information widely and participate in online conversations to distribute power. Specific tactics covered include engaging on blogs, forums and social sharing sites, as well as tools for monitoring social media conversations.
Introduction to Social Media for Academics | EcodemiaRichard Roaf
The document discusses using social media to engage the public in research on sustainable development. It provides examples of how academics and universities are using platforms like blogs, YouTube, Facebook, and Twitter successfully. It then offers best practices and a four stage process for getting started with an integrated social media strategy, including assessing resources, surveying the current landscape, establishing guidelines, and reviewing efforts.
The document discusses the rise of social networking and how libraries are utilizing social media platforms. It provides an introduction to popular social networking sites like Facebook, Orkut, and Twitter. Specific details are given about the growth and usage of Facebook. The document also discusses how libraries are using Facebook, Twitter, and other platforms to connect with users and provide library services and resources. Effective strategies for libraries to engage users on social networks are presented.
Social Media 101 for Jewish Communal ProfessionalsLisa Colton
The document provides an overview of social media and Web 2.0 technologies including blogs, social networking, wikis, Twitter and their implications. It discusses how these tools are participatory, open, conversational and help form online communities. Examples are given of how nonprofits can leverage these technologies for fundraising, outreach and engagement. Strategies are outlined for developing a social media presence including identifying audiences and objectives.
Here are some key things we can learn from comparing business and church uses of social networking:
- Businesses often use social networking in more interactive, participatory ways (e.g. asking questions, getting user input) that could strengthen church ministry online engagement.
- Simple things like announcing special events or new programs on the church's social media pages helps keep people informed and involved in real-time.
- Businesses track relevant metrics like traffic sources and conversions to measure their social media effectiveness - churches could also track engagement metrics.
- Studying high-performing company pages can provide ideas on creative uses of features, content scheduling, and community-building strategies for church ministry pages.
- An environment encouraging
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42. “… barriers to group action have collapsed.. ..without those barriers, we are free to explore new ways of gathering together and getting things done.”
The WI Clearinghouse brings the science of communications to organizations working to influence healthy change in their communities and states
I work with people like Harriet who are passionate about creating healthier communities. Harriet works hard Raging Grannies http://www.flickr.com/photos/grantneufeld/416296900/
http://www.flickr.com/photos/jonathangaskin/119586908/ There is always more to do than she has time for
http://www.flickr.com/photos/ario/20732186/ Just keeping up with her email is a challenge. She has a limited budget in fact
She has to fight for every dollar she can get.
http://www.flickr.com/photos/bensheldon/212159782/ So when social media came along…she was excited….she heard the tools were free and easy to use and would save her time
http://www.flickr.com/photos/pablobastidas/198063594/ But….when she took at look ..this is what she saw…which left her feeling
http://www.flickr.com/photos/hecanjog/220654190/ Like this
http://www.flickr.com/photos/christinielsen/476326980/ And this…. So If you are as busy as Harriet…the question is
This session will take a look at how organizations are using social media/ social networks to inform, influence and inspire change
I’m going to share the three powerful reasons to use social networks…or use social networks better
If people have the information they need…when they need it…it can influence their behavior. And social technology is changing
Information/ knowledge is power…. Social technology has changed the way content is published…
It used to be that the only way to get into the news was traditional media… Only a few organizations could publish, because it was complicated and expensive…so news was limited Now newspapers quote blogs
There used to be a delay in when information got shared We can now get cutting edge information immediately
We can get information…anywhere, anytime. We can get information right when we need it
Social media is also changing who and how content is created
It .used to be a limited number of experts…now anyone can create content… And it isn’t just that any person can create content…social networks means that people can collaborate to create content
What does it mean for public health..now that we are not the sole producers of content?
Familiar with this When H1N1 was identified..there was confusion and fear. Health and Human services needed to get accurate information to as many people as possible. They needed help…so they invited the public..through a contest. The winner?
Dr Clark with his H1 N1 rap …he really is a doctor…it really is a pretty good rap and it is accurate information… Dr Clark didn’t publish new information…he took accurate information and tailored it to a specific audience He can reach people more effectively than me…that is the power of social networks
When you don’t know the answer to a question…where do you look? Google…. When people don’t know..they go online. What do they find? Anything from you and your orgranization?
Blogs are an easy, fast way to publish and share content Let’s take a look at how blogs are being used
Le’s take a look at how blogs are being use
Health in practice is an online resource center we maintain…for people working in obesity prevention, it has a blog that provides weekly updates. The advantage to a blog on your website is easy and fast to update information. This blog has multiple authors
Marathon County ( in WI) is using a blog to support mothers who are trying to quit tobacco. Because blogs are easier and faster to write…you can target a blog to a specific audience. The more tailored information is the more likely people will read it…and the more likely you are to influence behavior
I started a family blog to practice..this is me with my two sons…we blog about environmental actions we take. We made a commitment to focus on an action a month for a year…we used the blog to help hold us accountable…
An internal blog…we use this to share what we are learning within the WCH…so this is just our staff. One organic effort that has emerged is video book reviews
This is one of my favorite blogs…she has added value for me for four years… This is professional dev for me I don’t’ always keep up with reading but search when I need info She models sharing what she is learning …reflective practice…and open sharing She is a great example of creating content and sharing it for other’s to use
Easier to write and faster to read More information = more posts Less info=fewer
Blogs make it easier for readers to find information in previous posts because there is an archive. You can search by time or key word.
Newsletters send information one way..out.. Blogs can be a conversation comment or ask a question. If something isn’t clear they can ask for clarification..if they know more information or another resource..they can add it.
Content: information is power and social technology is opening new ways to create and share content. Blogs are one powerful and easy and often free tool to share content
Ever seen something like this? This is a map of a social network…it is showing how obesity spreads through social contacts..I show it to public health professionals to make the point that we are influenced by our social contacts ( this study showed that if your friends become obese..it is much more likely that you will too) http://content.nejm.org/cgi/content/full/357/4/370/F1 New england journal obesity study
http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2007/07/maybe-it-is-all.html Social networkins influence our behavior.. We have always had social networks Online social networks have the ability to reach much farther and much faster. If you want to influence behavior…you need to pay attention to social networks
It’s about relationships… Putnams work: bowling alone…our community connections are going away Better Together : studied communities that mobilized for change, looked for commonalities #1 relationships
Social networks are creating new ways for people to come together and get things done
We don’t depend on organizations to coordinate action anymore…networks can self organize
The story of Sameer and Vinay..both diagnosed with leukemia..both needed bone marrow transplants…very few Asians are in the bone marrow registry. Their friends formed a team…and using email, Facebook, Youtube
This was not an organization..this was a team of people who formed to help a friend How many organizations could do what they did…in the time that they did it? We have always had social networks ..but with online networks information can move faster and farther.
The most popular social network right now…let’s take a look at how it is being used.
Federal Government: Share up to date news out to the public Wall is where you share public info, people can “like” with a thumbs up, and comment and share with their networks
Local government: County public health dept Information out to the general public..they are sharing videos
Community coalition: WI obesity prevention coalition in Marathon county Keep up to date See the interaction Notice the photos..I didn’t point it out but flickr has added a square shape to their options
Non profit organizations: Online presence for policy advocacy They started separate pages for campaigns. Show support for policy work by numbers of fans and people who like this Recruit for off line aciton like speaking at hearing Consistent messages Share photos and videos
To have a conversation
To keep the conversation going after a workshop
To make it easy to get involved in a competition
Photos of people…at an event…lots of photos Org post..but most of the posts were from people: questions, thank yous,
Landing page is not their wall It integrates their social media presence
Wall Lots of likes and comments…you shouldn’t have to ask people to like you Lots of photos
If you really want to engage and influence people on Facebook…your strongest strategies will work on building relationships And let go of control? (30-70 from networked non profit)
Networked non profit Listen 30-70% Rule Beth
http://www.workingwikily.net/Working_Wikily.pdf How we share information Connect with each other Access different perspectives and expertise
The web is the great equalizer….we can hear voices we have not heard before Think of communities that you work with who are not respected, who do not have access to power of Status, education, money, connections
Laura 10 years old…25 days of giving in honor of
The story of her grandfather..and she wanted to honor his memory People all of the world are having a conversation with Laura and how she has inspired them
Asked homeless people what programs made the biggest difference in their lives MN coaltion for the homeless
Content: information is power and anyone can publish…are you? Connections: social capital..relationships are power…because connections influence behavior..and networks are self organizing Credibility: authenticity is powerful…social media makes it possible to share peoples faces and voices….we can hear people we couldn’t hear before…and telling their own story is powerful
Three ideas to get you started….listen to what your audience is doing and asking for ( on line and off)…that is your best bet for adding value. Take a look at what other organizations are doing on line..esp those that have been there awhile…check out Beth’s blog for examples for non profit examples… Try , learn , adapt…start small
This is where key points, slides and resources are available Questions
We have the tools to work better….how can we not use them?