This document outlines principles for online journalism, including leveraging the web's strengths like immediacy, longevity, flexible storytelling and distribution. It discusses how journalists can gather and distribute important information to their communities by meeting readers on platforms like phones and through aggregation, personalization and conversation. The goal of journalism is to find information not yet online and share it by utilizing the web's capabilities.

2. Online principles
for great journalism
How to figure out what your readers are doing
on the web, and meet them there.

3. What is journalism?

4. Journalism:
Gathering, organizing and distributing information
that’s important to members of your community
as they make decisions in their daily lives.

5. What does
the web do well?

6. Immediacy
Not just what’s happening right now.
What do I want to know right now.

11. Longevity
Stories don’t disappear over time,
and that can provide context.

17. Flexible storytelling
Choose the right media for the job -
text, audio, visuals, maps, interaction ...

23. Flexible distribution
You can’t make me pick up a paper,
but you can meet me where I already am.

26. More than 25% of Americans
view news on their phones

30. Devices aren’t the only
alternative platforms

34. Aggregation
Collect related content into one place
to provide context and generate interest.

41. Utility
Help readers get straight to what they’re after
in whatever way makes the most sense to them.

49. Personalization
Utility + Aggregation lets me
customize my information flow.

55. Conversation
I want to tell you my stories.
I also want to tell you what I think of yours.

63. Online strengths
• Immediacy
• Longevity
• Flexible storytelling
• Flexible distribution
• Aggregation
• Utility
• Personalization
• Conversation

64. Journalism:
Find things that aren’t on the internet.
Put them on the internet.