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Content marketing | What Do People Share

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Social Success Marketing
Social Success Marketing

What do people share? Here are 8 common types of content that people like to share online through social media and other types of platform. Focus on these types of content if you like people sharing what you're posting.

Marketing
1 of 9
WE LOVE LISTS. IT’S EASY TO SCAN. IT’S EASY TO "People are attracted to lists because we live in an era of overstimulation, especially in terms of information," says David Wallechinsky, a co-author of the fabulous Book of Lists, first published in 1977 and followed by subsequent editions. "And lists help us in organizing what is otherwise overwhelming.” ask@socialsuccessmarketing.com
The most popular shared item is pictures. 43% Indicate they have shared pictures online in the past month That’s 4 out of 10 Source: Ipsos ask@socialsuccessmarketing.com
Posts with videos attract more inbound links than plain text posts. 40% of people will respond better to visual information than plain text Sources: SeoMoz and Zabisco ask@socialsuccessmarketing.com
Helpful content is shared more often. SOURCES: HubSpot, Powerpoint Source: AMA Research ask@socialsuccessmarketing.com
Summarize and vet content for people on the go! 95% of mobile users use news aggregators Source: Mobiles Republic ask@socialsuccessmarketing.com
Shared more often are: ask@socialsuccessmarketing.com
Social Media Services I can teach you how to do it. Coaching I can do it for you. Social Media Management social success marketing plan | implement | measure socialsuccessmarketing.com ask@socialsuccessmarketing.com
Sources: 1. www.marketingcharts.com/wp/direct/pictures-links-most-likely-to-be-shared-say-social-media-buffs-25792/ 2. www.ipsos-na.com/news-polls/pressrelease.aspx?id=6216 3. http://moz.com/blog/what-makes-a-link-worthy-post-part-1 4. http://stateofthemedia.org/2012/overview-4/ 5. http://www.marketingpower.com/aboutama/documents/jmr_forthcoming/online_content_viral.pdf 6. http://www.mobilesrepublic.com/the-change-in-news-reading-habits/ 7. http://www.marketingcharts.com/wp/direct/pictures-links-most-likely-to-be-shared-say-social-media-buffs-25792/ 8. https://www.facebook.com/pages/Your-Social-Success/665899086777934

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Content marketing | What Do People Share

  • 1.
  • 2. WE LOVE LISTS. IT’S EASY TO SCAN. IT’S EASY TO "People are attracted to lists because we live in an era of overstimulation, especially in terms of information," says David Wallechinsky, a co-author of the fabulous Book of Lists, first published in 1977 and followed by subsequent editions. "And lists help us in organizing what is otherwise overwhelming.” ask@socialsuccessmarketing.com
  • 3. The most popular shared item is pictures. 43% Indicate they have shared pictures online in the past month That’s 4 out of 10 Source: Ipsos ask@socialsuccessmarketing.com
  • 4. Posts with videos attract more inbound links than plain text posts. 40% of people will respond better to visual information than plain text Sources: SeoMoz and Zabisco ask@socialsuccessmarketing.com
  • 5. Helpful content is shared more often. SOURCES: HubSpot, Powerpoint Source: AMA Research ask@socialsuccessmarketing.com
  • 6. Summarize and vet content for people on the go! 95% of mobile users use news aggregators Source: Mobiles Republic ask@socialsuccessmarketing.com
  • 7. Shared more often are: ask@socialsuccessmarketing.com
  • 8. Social Media Services I can teach you how to do it. Coaching I can do it for you. Social Media Management social success marketing plan | implement | measure socialsuccessmarketing.com ask@socialsuccessmarketing.com
  • 9. Sources: 1. www.marketingcharts.com/wp/direct/pictures-links-most-likely-to-be-shared-say-social-media-buffs-25792/ 2. www.ipsos-na.com/news-polls/pressrelease.aspx?id=6216 3. http://moz.com/blog/what-makes-a-link-worthy-post-part-1 4. http://stateofthemedia.org/2012/overview-4/ 5. http://www.marketingpower.com/aboutama/documents/jmr_forthcoming/online_content_viral.pdf 6. http://www.mobilesrepublic.com/the-change-in-news-reading-habits/ 7. http://www.marketingcharts.com/wp/direct/pictures-links-most-likely-to-be-shared-say-social-media-buffs-25792/ 8. https://www.facebook.com/pages/Your-Social-Success/665899086777934