Social media presence can connect organizations to audiences of over 225 million people. It allows spreading information through channels like Facebook, Twitter, YouTube, and LinkedIn. To benefit, organizations should create profiles on multiple channels, post engaging content regularly including images and hashtags, and link social media to their website for bidirectional promotion. Success can be measured over 3-5 years by tracking analytics, reputation scores, and participating in healthcare social media research with top universities.

1. Social Media Presence
Arturo Perez, Ph.D.

2. • Today in the Social Media age,
the degrees of separation are
4.74 degrees.
• Social Media has many
channels such as Facebook,
Twitter, Youtube, Instagram,
LinkedIn, etc.
• Each channel has different
audiences.
• All channels have the capability
to connect with each other.
Social Media
• Bueltner (2015) defines Social media as “a computer-mediated tool that allow
people to create, share or exchange information, career interests, ideas, and
pictures/videos in virtual communities and networks.”
• Buettner, R. (2016). Getting a Job via Career-oriented Social Networking Sites: The Weakness of Ties. 49th Annual Hawaii International Conference
on System Sciences. Kauai, Hawaii: IEEE. doi:10.13140/RG.2.1.3249.2241.

3. • Be part of Healthcare Social Media
• Stanford University, UCSF, University of Texas, Harvard,BYU, University of Massachusetts, and
other world renown universities.
• Methodist could be part of the group that Connects the dots in healthcare social media
• A future possibility to get a grant for Healthcare Social Media Research

4. WHO KNOWS WHO YOU ARE?

5. The audience
• Medical Staff
• Physicians
• Fellows
• Residents
• Nursing
• Patients
• Healthcare Industry
• Vendors
• Innovators
• Symposium/Conference
• start ups
• Other Industries
One can assume in Healthcare industry the audience is:

6. What can you promote?
• Physicians
• Services
• Education
• Training
• Institutes
• Conferences
Using this promoting Tools
• Webpage
• Video Blog (YouTube)
• Facebook
• live Facebook feeds
• LinkedIn
• LinkedIn Pulse
• Google +
• Slideshare
• pintrest
• Research
• Education
• Clinics
• Programs
• Journal

7. • UCSF Ranked #8
• Stanford Ranked #15
• Cliveland Clinic Ranked #5
UCSF, Stanford, Cleveland Clinic use the same webpage format!
It is consistent and helps their audience navigate. The website
has:
• Bidirectional links.
• Social media to webpage
• webpage to social media
• The webpage is user friendly
• with links that access patient care or healthcare ,
research, and education
• Twitter, Facebook, Youtube, LinkedIn, Slideshare

8. Steps for Social Media Presence
•If you have a profile in any of the following channels you have taken the initial
step of being part of social media channels where organizations/people can
follow you or be part of your conversations.
Not being part of social media
• Losing a potential 225 million size audience.
• Losing the ability to use Influencers to re-
share your information
• Unable to use the 4.74 degree of separation,
people cannot view what the organization
provides
• Facebook -
• Youtube -
• Google + -
• LinkedIn -
• Twitter -
• SlideShare -
• Pintrest-

9. • Images that have the main logo of the
organization have more value
• Adding a # (hashtag) creates a data
element to identify information.
• When news facts are shared a quote
from an important figure wheels the
audience understand the excitement
of the news.
• The what and how is shared is
important.

10. • When a post is shared with redirecting
information to another audience, the post will
lose momentum.
• For example "This is a fascinating video of
___________ speaking about at a recent ______
Conference. If you are a fellow or resident, in
particular, this is worth your time!"
• The moment it said "if you are fellow or
resident" this lost the rest of the audience
creating the thought this is not for me to
watch.
• Redirection of an audience has a lost 50% of
your audience.
• Post lacks connection, # will allow people also
to search more post related to the organization

11. Things to improve
• How information is shared
• Images must represent organization with logo
• Provided News must have a quote
• followup and re-shares of symposiums post are important for momentum
• if a video is shared it will be great to add information about other publications related to the
topic
• Increase the number of people that like what is shared
• add profiles in Facebook, linkedIn, Twitter, Google +, and pint rest
• add social media links to the webpage
• create a follow the doctor twitter event will increase momentum to the page.
• create live videos from the conference, presentations - quick snippets to promote.
• Collaborate with major organizations to decimate presentations/conferences in their page
increasing the numbers and reputation for the organization.

12. • I have 1500 followers with
in nine industries.
• 300 are in healthcare.
• Train staff to post during
the day and conferences.
• Therefore, creating a
team of social media
people to post in our
events.
• This allows momentum
of the conference to
improve the number of
followers.
• Creating a linkedIn profile
has the potential to attract
280K people in
Cardiovascular services.
What I can do?

13. I will share the research and procedures across social networks
with educational material such as surgical procedure videos
I rank in the 1% out of 7227 in my network

14. To Measure My success
• This will require a 3 to 5 years plan
• Reviewing the analytics and the how it has impacted the organization
• Review the 3 to 5 years reputation score.
• surveys
• Service provided
• Delivery of service
• A future possibility to get a grant for Healthcare Social Media Research
• Be part of Healthcare Social Media Research with Universities like
• Stanford University, UCSF, University of Texas, Harvard,BYU, University of Massachusetts, and other
world renown universities.
• http://www.symplur.com/blog/doing-research-in-healthcare-social-media/?
utm_source=symplur&utm_medium=healthcareHashtagsConferences&utm_campaign=stanford-
medicine-x-symplur-signals-research-challenge&utm_campaign=message_2
• The healthcare organization could be part of the group that Connects the dots in healthcare social media