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Social Networking
Here are some key things we can learn from comparing business and church uses of social networking: - Businesses often use social networking in more interactive, participatory ways (e.g. asking questions, getting user input) that could strengthen church ministry online engagement. - Simple things like announcing special events or new programs on the church's social media pages helps keep people informed and involved in real-time. - Businesses track relevant metrics like traffic sources and conversions to measure their social media effectiveness - churches could also track engagement metrics. - Studying high-performing company pages can provide ideas on creative uses of features, content scheduling, and community-building strategies for church ministry pages. - An environment encouraging
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Social Networking
- 1. Social Networking: Communities forChrist Caroline Cerveny, SSJ-TOSF, D. Min. INTERACTIVE CONNECTIONS St. Augustine Diocese
- 2. Networking is nota new concept. People have an innate drive to connect with one another. We are creatures created in the image of God, whom w Watch this short video for a further explanation of Social Networking. PFLAUM PUBLISHING GROUP Your Sponsor CATECHIST. TODAY’S CATHOLIC TEACHER The National Directory for Catechesis encourages the PFLAUM solid and continuing formation of catechists: "Since GOSPEL effective catechesis depends on virtuous and skilled catechists, their ongoing formation should enhance WEEKLIES the human, spiritual, and apostolic qualities and catechetical skills they bring to their ministry" (page 238).
- 3. Today’s Focus Social Networking:Communities for Christ This workshop will explore the use of Social Networking tools as a way to create connections that reflect respect, friendship and dialogue among people of faith. We will... 1 Identify several popular social networking platforms and their unique features 2 Understand the purpose of social networking in a faith-based context 3 Pros and cons of using social networking in faith formation 4 Locate Catholic resources that support social networking as an evangelization tool 5 Create your own individual accounts in Facebook, Twitter and Digital Catechesis (after workshop) 6 Share resources and examples of faith-based social networking and become more comfortable using these platforms 7 Digital Citizenship - the Social, ethical, and human issues.
- 5. Let us pray… Whois a rainbow for you? It takes both the sun and the rain to make a beautiful rainbow.
- 6. Today’s Focus Social Networking: Communities for Christ This workshop will explore the use of Social Networking tools as a way to create connections that reflect respect, friendship and dialogue among people of faith. We will... Identify several popular social networking platforms and their ✓ 1 unique features 2 Understand the purpose of social networking in a faith-based context 3 Pros and cons of using social networking in faith formation 4 Locate Catholic resources that support social networking as an evangelization tool 5 Create your own individual accounts in Facebook, Twitter and Digital Catechesis (after workshop) 6 Share resources and examples of faith-based social networking and become more comfortable using these platforms 7 Digital Citizenship - the Social, ethical, and human issues.
- 7. What is SocialNetworking? • A grouping of individuals into specific groups • Most popular online • Varied topics
- 8. Templates Your own subheadline Social Networking in Plain English - http://www.youtube.com/watch?v=6a_KF7TYKVc
- 9. Why Popular? Participatory Culture • What is participatory culture? http://www.youtube.com/watch?v=2H3UzRtmX24
- 10. Personal Learning Network Yourway to develop new skills
- 11. How Stuff Works Generalinformation about Social Networking • Discovery Communications has assembled a wide range of articles about Social Networking http://computer.howstuffworks.com/internet/social-networking/information
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- 13. Which Ones toFocus On? • Popular Social Sites – www.facebook.com – www.linkedin.com – www.digitalcatechesis.ning.com
- 14. LinkedIn • Used by over 70 million professionals • Stay informed about your contacts and industry • Achieve goals • Control professional identify online
- 15. Who uses LinkedIn? • Business Professionals • Non-profit agencies • Social workers • Pastoral care ministers • Educators • Others
- 16. What are LinkedInGroups? • Groups are chat rooms where you can reach professionals in your industry to discuss various topics • Search by topic of interest • Examples: • Search on teachers = 2,082 groups • Search on non-profit groups = 46,196 groups
- 17. How to begin •Create a LinkedIn account • Set your profile • Upload your e-mail contacts to your LinkedIn account • Read the User Guide found under the More category which provides step-by-step easy directions • For more instructions, view the YouTube video For more information and resources: Understanding the basics of using LinkedIn: http://www.youtube.com/watch?v=IzT3JVUGUzM
- 18. Facebook • One of the most popular social networking websites • Used to keep in touch with family and friends • Ability to upload pictures • Ability to send messages • Can view unprotected information • Used by future employers to evaluate candidates • Can be a hacker’s paradise
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- 21. How to begin •Create an account • Set your profile – identify who gets to see what information • Begin adding material to your page
- 22. Today’s Focus Social Networking: Communities for Christ This workshop will explore the use of Social Networking tools as a way to create connections that reflect respect, friendship and dialogue among people of faith. We will... Identify several popular social networking platforms and their 1 unique features Understand the purpose of social networking in a faith-based ✓ 2 context 3 Pros and cons of using social networking in faith formation 4 Locate Catholic resources that support social networking as an evangelization tool 5 Create your own individual accounts in Facebook, Twitter and Digital Catechesis (after workshop) 6 Share resources and examples of faith-based social networking and become more comfortable using these platforms 7 Digital Citizenship - the Social, ethical, and human issues.
- 23. What does theChurch have to say about Social Networking? • Since 1938, the Church has been a proactive voice in the use of modern communications technology. • Since Vatican II, Church’s contribution on the subject of communications media and social networking ongoing.
- 24. Catholic Church andthe social networking site, XT3 http://www.youtube.com/watch?v=mIRtHGAxmKM
- 25. World Communications Day Establishedby Pope Paul VI in 1967 Intent of establishing a forum to address the world on issues of mass communication. If you would like to browse through the titles of all forty-five World Communications Days, click. http://www.pccs.va/pccs/documenti/gmcs2010/cd/gmcs_eng_1967-2010.htm
- 26. Inter Mirifica (1963) Decreeon the Media of Social Communications Among the wonderful technological discoveries which men of talent, especially in the present era, have made with God's help, the Church welcomes and promotes with special interest those which have a most direct relation to men's minds and which have uncovered new avenues of communicating most readily news, views and teachings of every sort. The most important of these inventions are those media which, such as the press, movies, radio, television and the like, can, of their very nature, reach and influence, not only individuals, but the very masses and the whole of human society, and thus can rightly be called the media of social communication. (Introduction #1) http://www.vatican.va/archive/hist_councils/ii_vatican_council/documents/vat- ii_decree_19631204_inter-mirifica_en.html
- 27. World Communications Day-2011 Truth,Proclamation and Authenticity of Life in the Digital Age It is an ever more commonly held opinion that, just as the Industrial Revolution in its day brought about a profound transformation in society by the modifications it introduced into the cycles of production and the lives of workers, so today the radical changes taking place in communications are guiding significant cultural and social developments. The new technologies are not only changing the way we communicate, but communication itself, so much so that it could be said that we are living through a period of vast cultural transformation. This means of spreading information and knowledge is giving birth to a new way of learning and thinking, with unprecedented opportunities for establishing relationships and building fellowship. (Paragraph #1) http://www.vatican.va/holy_father/benedict_xvi/messages/communications/doc uments/hf_ben-xvi_mes_20110124_45th-world-communications-day_en.html
- 28. USCCB Guidelines forUse of Social Media http://www.usccb.org/comm/s ocial-media-guidelines.shtml
- 29. Diocese of St.Petersburg Guidelines for Social Networking http://home.catholicweb.com/dosp/files/Resources/SocialMediaPolicy.pdf
- 30. Today’s Focus Social Networking: Communities for Christ This workshop will explore the use of Social Networking tools as a way to create connections that reflect respect, friendship and dialogue among people of faith. We will... Identify several popular social networking platforms and their 1 unique features Understand the purpose of social networking in a faith-based 2 context ✓ 3 Pros and cons of using social networking in faith formation 4 Locate Catholic resources that support social networking as an evangelization tool 5 Create your own individual accounts in Facebook, Twitter and Digital Catechesis (after workshop) 6 Share resources and examples of faith-based social networking and become more comfortable using these platforms 7 Digital Citizenship - the Social, ethical, and human issues.
- 31. Pros and Cons •Pros – Meet new people – Expand network of contacts – Increase knowledge – Others…
- 32. Pros and Cons •Cons – Personal information overload – Hackers/Predators – Virus proliferation – Others …
- 33. Two Minute Buzz Pro’sand Con’s of Social Networking…
- 34. Pros and Cons •Pros – Meet new people – Expand network of contacts – Increase knowledge
- 35. Pros and Cons •Cons – Personal information overload – Hackers/Predators – Virus proliferation
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- 37. Today’s Focus Social Networking: Communities for Christ This workshop will explore the use of Social Networking tools as a way to create connections that reflect respect, friendship and dialogue among people of faith. We will... Identify several popular social networking platforms and their 1 unique features Understand the purpose of social networking in a faith-based 2 context 3 Pros and cons of using social networking in faith formation ✓ 4 Locate Catholic resources that support social networking as an evangelization tool 5 Create your own individual accounts in Facebook, Twitter and Digital Catechesis (after workshop) 6 Share resources and examples of faith-based social networking and become more comfortable using these platforms 7 Digital Citizenship - the Social, ethical, and human issues.
- 38. Catholic Websites: Toolsof Evangelization Good News Ministries - http://gnm.org/ Terry Modica
- 39. Social Networking EvangelizationTool http://www.pncea.org/news/ee0310-social-networking.aspx Sean Ater, IHM Parish, Anderson Township
- 40. Social Networking EvangelizationTool http://www.c-web-developer.net Catholic Lay Network – Dennis Emmanuel Cabrera, Philippines
- 41. Social Networking EvangelizationTool http://www.catholictools.com/category/marketing/page/3/ CatholicTools, Jason Buck
- 42. Archdiocese of Atlanta– Youth http://www.atlyouth.org/ How could this website design be improved?
- 43. Today’s Focus Social Networking: Communities for Christ This workshop will explore the use of Social Networking tools as a way to create connections that reflect respect, friendship and dialogue among people of faith. We will... Identify several popular social networking platforms and their 1 unique features Understand the purpose of social networking in a faith-based 2 context 3 Pros and cons of using social networking in faith formation Locate Catholic resources that support social networking as 4 an evangelization tool ✓ 5 Create your own individual accounts in Facebook, Twitter and Digital Catechesis (after workshop) 6 Share resources and examples of faith-based social networking and become more comfortable using these platforms 7 Digital Citizenship - the Social, ethical, and human issues.
- 44. Setting Up AFacebook Account Basic Steps – Choose ONE • How to – http://www.ehow.com/how_2081063_set-up- facebook-account.html • How to Get a Facebook Account for Beginners - http://bloglady.net/get-facebook-account/ • How to Make a Facebook Account - http://www.mahalo.com/how-to-make-a- facebook-account/
- 45. Setting Up ALinkedIn Account Basic Steps – Choose One • New User Starter Guide - http://learn.linkedin.com/new-users/ • Managing Account Settings - https://help.linkedin.com/app/answers/detail/a_id /66/~/managing-account-settings • LinkedIn Simplifies Account Settings - http://www.business2community.com/social- media/linkedin-simplifies-account-settings- 015475
- 46. Signing Up forDigital Catechesis You’re joining a Private Network • How to Join a Private Network on Ning - http://www.dummies.com/how- to/content/how-to-join-a-private-network- on-ning.html • Go to - http://digitalcatechesis.ning.com/
- 47. Today’s Focus Social Networking: Communities for Christ This workshop will explore the use of Social Networking tools as a way to create connections that reflect respect, friendship and dialogue among people of faith. We will... Identify several popular social networking platforms and their 1 unique features Understand the purpose of social networking in a faith-based 2 context 3 Pros and cons of using social networking in faith formation Locate Catholic resources that support social networking as 4 an evangelization tool 5 Create your own individual accounts in Facebook, Twitter and Digital Catechesis (after workshop) Share resources and examples of faith-based social networking ✓ 6 and become more comfortable using these platforms 7 Digital Citizenship - the Social, ethical, and human issues.
- 48. Scenario 1: What canyou learn as you compare the business example with the church example? Mabel’s Labels St. Brigid Youth Ministry http://www.facebook.com/pages/Mabels- http://www.facebook.com/pages/St-Brigid- 1 Labels/6494469723 2 Youth-Ministry/246609370781 Mabel Label's, based in Hamilton, Ontario, St. Brigid’s Youth Ministry, based in San makes sticky labels customized with a Antonio, Texas goals are: child’s name, color, and choice of icon. -To empower young people to live as Tricia Mumby, one of the company’s co- disciples of Jesus Christ. founders, says that Facebook has been a -To draw young people to be responsible terrific way to develop new ideas by participation in the life, mission, and work tapping user suggestions. Mabel’s Labels, of the Catholic Faith community. which has nearly 20,000 Facebook fans, -To foster the total personal and spiritual also announces any specials or new growth of each youth products through the company’s Many of the “wall” entries highlight photo’s Facebook page. According to Mumby, from YM events. On occasion, the YM Facebook is the third largest referring asks questions or announces events. website, just below direct visits and Is this a “participatory” model? How could Google, and 11 percent of the site’s total interaction be improved? traffic comes from Facebook, while two percent of sales comes from the Facebook Fan page.
- 49. What Can WeLearn from Business? 20 Best Company Pages • http://www.inc.com/ss/20-best-company- facebook-pages?nav=related#19 • Check out – – Zappos – Threadless – Steve Spangler Science
- 50. How Can WeDo… Social Networking Ministry Differently? • When do we take time to look at and study best practices? • How do we encourage one another to be creative in our online ministry? • How do we meet with one another despite distance from one another? Your own footer Your Logo
- 51. Today’s Focus Social Networking: Communities for Christ This workshop will explore the use of Social Networking tools as a way to create connections that reflect respect, friendship and dialogue among people of faith. We will... Identify several popular social networking platforms and their 1 unique features Understand the purpose of social networking in a faith-based 2 context 3 Pros and cons of using social networking in faith formation Locate Catholic resources that support social networking as 4 an evangelization tool 5 Create your own individual accounts in Facebook, Twitter and Digital Catechesis (after workshop) 6 Share resources and examples of faith-based social networking and become more comfortable using these platforms ✓ 7 Digital Citizenship - the Social, ethical, and human issues.
- 52. What is DigitalCitizenship? ISTE – Administrators - http://www.iste.org/standards.aspx National Educational Technology Standards for Administrators, ©2009, ISTE® (International Society for Technology in Education), www.iste.org. All rights reserved. Used with permission. .
- 53. What is DigitalCitizenship? ISTE – Teachers - http://www.iste.org/standards.aspx National Educational Technology Standards for Teachers, Second Edition ©2008, ISTE® (International Society for Technology in Education), www.iste.org. All rights reserved. Used with permission.
- 54. What is DigitalCitizenship? ISTE – Students - http://www.iste.org/standards.aspx National Educational Technology Standards for Students, Second Edition, ©2007, ISTE® (International Society for Technology in Education), www.iste.org. All rights reserved. Used with permission.
- 55. What is DigitalCitizenship? http://www.catholicherald.com/bishop/detail.html?sub_id=10296 Catholic Herald, Bishop Paul S. Loverde Blog article…
- 56. What is DigitalCitizenship? http://www.icarecoalition.org/images/SexandCellpho http://www.catholicherald.com “Bought nes/Sex%20and%20Cells%20Booklet.pdf With A Price”
- 57.
- 58. Future. . . Whatis ahead of us? A next –generation digital book Who has an iPad, Kindle, or ???? What do you think is coming? Your own footer Your Logo
- 59. A next-generation digitalbook http://www.ted.com/talks/mike_matas.html
- 60. Networking is nota new concept. People have an innate drive to connect with one another. We are creatures created in the image of God, whom w Watch this short video for a further explanation of Social Networking. PFLAUM PUBLISHING GROUP Your Sponsor CATECHIST. TODAY’S CATHOLIC TEACHER The National Directory for Catechesis encourages the PFLAUM solid and continuing formation of catechists: "Since GOSPEL effective catechesis depends on virtuous and skilled catechists, their ongoing formation should enhance WEEKLIES the human, spiritual, and apostolic qualities and catechetical skills they bring to their ministry" (page 238).
- 61. THANK YOU! Email: c.cerveny@verizon.net Blog: acyberpilgrim.org Facebook: http://www.facebook.com/ccerveny Twitter: http://www.twitter.com/ccerveny Website: http://www.intconnect.com Your Logo