Using Social Media to Create Deeper Connection, Conversation, and Community John Jantsch - #dtmilinc www.ducttapemarketing...
Definition of Social Media . . . marketing using conversations to create and co-create value.
What’s changed?
Internet Research shows that 70% of US adults use the Internet as an information source when shopping locally for products...
Social media strategy   “can you approach new media with    old thinking? ”
connection  objectives
ideal  interaction
total  integration
Social media strategy   “you can’t approach new media with    old thinking ”
content
content
context
context
connection
connection
community
community
community
what are you missing? 73%  of online users read a blog 57%  join social networks 45%  have started a blog 83%  have viewed...
hub and spoke
hierarchy
plug in the tools blogging podcast RSS social bookmark social search social networks twitter sm policy
hr function <ul><li>Guidelines for Interaction About Our Company on the Internet </li></ul><ul><li>Confidential Informatio...
blogging
why blog? Content Interaction Networking Community Search
blogging in 3 steps 1) Listen – bloglines.com 2) Join 3) Engage
blogging best practices Read blogs Post often Use keywords in titles Network Encourage community Link out
podcasting
RSS
RSS Read and research Repurpose Automate Create content Filter and aggregate Personalize Reach farther
RSS <ul><li>Tools </li></ul><ul><li>Google reader </li></ul>
RSS <ul><li>Tools </li></ul><ul><li>Google calendar </li></ul><ul><li>Feedburner </li></ul>
Bonus: Jott
RSS <ul><li>Tools </li></ul><ul><li>del.icio.us </li></ul><ul><li>tagging </li></ul><ul><li>Feedburner </li></ul>
Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, Mixx,  Small Business Brief, Sphinn, Yahoo Answers
Social news/bookmark <ul><li>Tools </li></ul><ul><li>Del.icio.us </li></ul><ul><li>Traffic </li></ul><ul><li>Content </li>...
Bonus: Slideshare <ul><li>Tools </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Traffic </li></ul><ul><li>Links </li></ul>...
Social networks
Social networks <ul><li>LinkedIn </li></ul><ul><li>Find and be found </li></ul><ul><li>Hire </li></ul><ul><li>Q and A </li...
Social networks <ul><li>Facebook </li></ul><ul><li>Profile </li></ul><ul><li>Friends </li></ul><ul><li>Groups </li></ul><u...
Social networks <ul><li>YouTube </li></ul><ul><li>Video </li></ul>
<ul><li>Tools </li></ul><ul><li>Judy’s book </li></ul><ul><li>Insider pages </li></ul><ul><li>Yelp </li></ul><ul><li>Local...
twitter
twitterease <ul><li>@ducttape </li></ul><ul><li>RT </li></ul><ul><li>DM </li></ul><ul><li>Follow </li></ul><ul><li>#hashta...
twitter objectives <ul><li>customer service </li></ul><ul><li>feedback </li></ul><ul><li>connections </li></ul><ul><li>lin...
listen
listen
connect
Duct Tape Resources http://smallbusiness.officelive.com/socialmedia Let’s Talk – Social Media for Small Business http://ww...
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Social Media iLinc User Con

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Presentation by John Jantsch, Duct Tape Marketing at iLinc User Conference

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Social Media iLinc User Con

  1. 1. Using Social Media to Create Deeper Connection, Conversation, and Community John Jantsch - #dtmilinc www.ducttapemarketing.com
  2. 2. Definition of Social Media . . . marketing using conversations to create and co-create value.
  3. 3. What’s changed?
  4. 4. Internet Research shows that 70% of US adults use the Internet as an information source when shopping locally for products and services. ~ Kelsey Group + Search + Mobility
  5. 5. Social media strategy “can you approach new media with old thinking? ”
  6. 6. connection objectives
  7. 7. ideal interaction
  8. 8. total integration
  9. 9. Social media strategy “you can’t approach new media with old thinking ”
  10. 10. content
  11. 11. content
  12. 12. context
  13. 13. context
  14. 14. connection
  15. 15. connection
  16. 16. community
  17. 17. community
  18. 18. community
  19. 19. what are you missing? 73% of online users read a blog 57% join social networks 45% have started a blog 83% have viewed a video online 39% subscribe to RSS feeds 36% think more positively about companies that have blogs Source: Universal McCann Wave3 research into social media
  20. 20. hub and spoke
  21. 21. hierarchy
  22. 22. plug in the tools blogging podcast RSS social bookmark social search social networks twitter sm policy
  23. 23. hr function <ul><li>Guidelines for Interaction About Our Company on the Internet </li></ul><ul><li>Confidential Information Component of the Blogging Policy </li></ul><ul><li>Respect and Privacy Rights Components of the Blogging Policy </li></ul><ul><li>Competition Component of the Blogging Policy </li></ul><ul><li>Your Legal Liability Component of the Blogging Policy </li></ul><ul><li>Media Contact Component of the Blogging Policy </li></ul>
  24. 24. blogging
  25. 25. why blog? Content Interaction Networking Community Search
  26. 26. blogging in 3 steps 1) Listen – bloglines.com 2) Join 3) Engage
  27. 27. blogging best practices Read blogs Post often Use keywords in titles Network Encourage community Link out
  28. 28. podcasting
  29. 29. RSS
  30. 30. RSS Read and research Repurpose Automate Create content Filter and aggregate Personalize Reach farther
  31. 31. RSS <ul><li>Tools </li></ul><ul><li>Google reader </li></ul>
  32. 32. RSS <ul><li>Tools </li></ul><ul><li>Google calendar </li></ul><ul><li>Feedburner </li></ul>
  33. 33. Bonus: Jott
  34. 34. RSS <ul><li>Tools </li></ul><ul><li>del.icio.us </li></ul><ul><li>tagging </li></ul><ul><li>Feedburner </li></ul>
  35. 35. Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, Mixx, Small Business Brief, Sphinn, Yahoo Answers
  36. 36. Social news/bookmark <ul><li>Tools </li></ul><ul><li>Del.icio.us </li></ul><ul><li>Traffic </li></ul><ul><li>Content </li></ul><ul><li>Trends </li></ul><ul><li>Automate </li></ul>
  37. 37. Bonus: Slideshare <ul><li>Tools </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Traffic </li></ul><ul><li>Links </li></ul><ul><li>Toolbar </li></ul><ul><li>Rewards first </li></ul>
  38. 38. Social networks
  39. 39. Social networks <ul><li>LinkedIn </li></ul><ul><li>Find and be found </li></ul><ul><li>Hire </li></ul><ul><li>Q and A </li></ul><ul><li>Recommend </li></ul>
  40. 40. Social networks <ul><li>Facebook </li></ul><ul><li>Profile </li></ul><ul><li>Friends </li></ul><ul><li>Groups </li></ul><ul><li>Pages </li></ul><ul><li>Events </li></ul><ul><li>Applications </li></ul>
  41. 41. Social networks <ul><li>YouTube </li></ul><ul><li>Video </li></ul>
  42. 42. <ul><li>Tools </li></ul><ul><li>Judy’s book </li></ul><ul><li>Insider pages </li></ul><ul><li>Yelp </li></ul><ul><li>Local.com </li></ul><ul><li>Local links </li></ul>Social search
  43. 43. twitter
  44. 44. twitterease <ul><li>@ducttape </li></ul><ul><li>RT </li></ul><ul><li>DM </li></ul><ul><li>Follow </li></ul><ul><li>#hashtag </li></ul>
  45. 45. twitter objectives <ul><li>customer service </li></ul><ul><li>feedback </li></ul><ul><li>connections </li></ul><ul><li>links and traffic </li></ul><ul><li>viral content </li></ul><ul><li>crowd wisdom </li></ul><ul><li>virtual dump </li></ul>
  46. 46. listen
  47. 47. listen
  48. 48. connect
  49. 49. Duct Tape Resources http://smallbusiness.officelive.com/socialmedia Let’s Talk – Social Media for Small Business http://www.twitter.com/ducttape - follow me !

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