The document discusses how libraries can raise their online social capital through various online platforms and tools. It explains that online social capital works similarly to real-world social capital by facilitating networking and collaboration. Some key ways libraries can build online social capital mentioned include maintaining a strong library website, engaging with patrons on social media, blogging, listing on online directories, submitting to online news sites, using web tools, and ensuring their online presence is integrated across platforms. The overall goal is to connect the library to its community through as many relevant online channels as possible.

1. Raising Online Social Capital Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC

2. Raising Online Social Capital Definition - Social Capital www.pcsweeney.com -Networks, understanding and values that shape the way we relate to each other and participate in social activities. -The attitude, spirit and willingness of people to engage in collective, civic activities. Over time, social capital builds what may be termed as social infrastructure, a key item discussed in the Strategic Social Plan. -The networks and connections between people that contribute to social cohesion

3. Raising Online Social Capital Definition - Online Social Capital www.pcsweeney.com Online Social Capital works exactly the same way that social capital works in the physical world. The same social benefits of working cohesively together are present in the digital world and the benefits should be recognized in the same way.

4. Raising Online Social Capital Why is social capital important? www.pcsweeney.com -Increase Organizational awareness -Increases in civic engagement -Develops respect and appreciation of your organization -Helps to create partnerships -Organizational branding -It can be spent or invested as actual capital

5. Raising Online Social Capital As retailers, media companies and even government agencies attempt to get with the times and connect with an online audience, every once in a while they get a reminder: With enough online social capital Anybody, or any group, armed with only a Web browser can anonymously game the system by creating an online buzz and manipulate the marketplace, society, or politics for profit or just for fun. http://www.washingtonpost.com/wp-dyn/content/article/2009/05/21/AR2009052104472.html For Example…

6. Raising Online Social Capital -Viral Videos -Viral E-mails -Trending Topics -News Stories -Comments -Popularity The name given to an instance of this “buzz” is “Meme” How does it work?

7. Raising Online Social Capital

8. Raising Online Social Capital Library Website/OPAC Your library’s website should the focal point of your online social profile. This is only the beginning, a place to start. Library Website/ OPAC

9. Raising Online Social Capital Static Websites Basic or unchanging Business or organization websites. Informative but not-user or customer created Hard to gain a presence in these websites Static Websites Library Website/ OPAC

10. Raising Online Social Capital Social Networking Dynamic, changing User or customer created Allows for social connections and sharing, group organization Static Websites Social Networking Library Website/ OPAC

11. Raising Online Social Capital BLOGs, VLOGs, Twitter, listservs User created and controlled content. Typically online diaries or visual diaries. Static Websites Social Networking BLOGs VLOGs Library Website/ OPAC

12. Raising Online Social Capital Online Directories Listings of organizations phone numbers, websites, addresses, hours, etc… Typically third party. Static Websites Social Networking BLOGs VLOGs Online Directories Library Website/ OPAC

13. Raising Online Social Capital Online News Sources Many newspapers are moving an entirely online format. So the same way that you submit press releases to the local newspaper, you should be thinking about online news sources as well. Static Websites Social Networking BLOGs VLOGs Online Directories Online News Library Website/ OPAC

14. Raising Online Social Capital Web Tools Web tools include -Widgets -Add-ons -Skins -Programs Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools Library Website/ OPAC

15. Raising Online Social Capital Online Stores and advertising Friends of the library Etsy Ebay Better World Books Amazon Café Press Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores Library Website/ OPAC

16. Raising Online Social Capital User Review Sites Libraries should be listed on user review sites Yelp Foursquare Yahoo Brightkite Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC

17. Raising Online Social Capital Integrating Your OPAC Link back to your catalog! -QR codes -Book Reviews -Amazon Sales -WorldCat Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC

18. Raising Online Social Capital Integrating Your Library Website Ensure that your homepage is linked or in some way connected to as many of these resources as possible or as makes sense in your community. Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC

19. Raising Online Social Capital The Whole Picture Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC