This presentation provides an overview and a few key concepts from The Networked Nonprofit, a book co-authored by Beth Kanter and Allison Fine (Wiley & Sons, 2010)
This document summarizes a presentation about creating a social culture and being transparent and simple as a nonprofit organization. Some key points discussed include defining a social culture as using social media to engage inside and outside an organization to improve programs; the importance of transparency and having social media policies; and focusing on your core work and leveraging your network to keep things simple. The presentation encourages nonprofits to take small steps towards being more social, transparent and simple online.
This document summarizes a presentation by Beth Kanter and Allison Fine on building a networked nonprofit organization. The key points are:
1) They define the networked nonprofit as one that uses social media and open networks to engage people both inside and outside the organization to improve programs, services and communications.
2) They discuss two models - the "fortress" model of closed, top-down organizations versus the open, transparent "free agent" model that considers everyone a potential resource.
3) They outline three themes from their book - using free agents outside institutional walls, creating an open social culture, and focusing on simplicity by doing less.
Eric Schwartzman gave a presentation at the PRSA Tar Heel Chapter Annual Conference on using social media for communications. He discussed his past addiction to traditional media and how social media has changed the landscape. He explained that conversations now drive purchasing decisions and shape opinions in real time, so organizations must participate in two-way dialogue through various social media channels.
Government stands to benefit greatly by incorporating social media tools. However, it needs to think about the strategy it will employ to be impactful.
1) The document summarizes David Harris's presentation on social media and how information spreads through sites like Digg, Slashdot, Reddit, StumbleUpon, Facebook, and Twitter.
2) Harris analogized how information spreads on each site, comparing Digg to a gang, Slashdot to organized crime, Reddit to a direct democracy, StumbleUpon to a book club, and Facebook to a clique.
3) Harris concluded that the information ecosystem has changed and one must understand how social media works to succeed in sharing information in the current environment.
This document discusses how NGOs can effectively use social media. It recommends that NGOs (1) develop a social media strategy that is integrated with their overall communications plan and drives offline goals, (2) start with small steps like sharing content before attempting more advanced uses, and (3) spend time both creating social media content and listening to conversations.
The document discusses the concept of a "networked nonprofit" and how nonprofits can use social media effectively. It emphasizes three main themes: having an open social culture where everyone uses social media, keeping strategies simple, and being transparent. It provides examples of how nonprofits can build community through social platforms, participate in conversations, and leverage their networks to achieve goals in a more open, distributed way. The document advocates for nonprofits to shift away from traditional marketing "fortress" models toward more transparent and collaborative approaches online.
This document summarizes a presentation about using social media for nonprofits. The presentation covers three main themes: social culture, transparency, and simplicity. It discusses how nonprofits can build a culture where social media is the norm, be more transparent by sharing information both internally and externally, and leverage networks to do more with less. The presentation also provides tips for an effective social media strategy, including aligning social media with objectives, listening to audiences, engaging in conversations, building relationships, distributing content across channels, and testing strategies. The overall message is that nonprofits should approach social media like Thomas Edison invented the battery - through experimentation and iteration.
This document summarizes a presentation about creating a social culture and being transparent and simple as a nonprofit organization. Some key points discussed include defining a social culture as using social media to engage inside and outside an organization to improve programs; the importance of transparency and having social media policies; and focusing on your core work and leveraging your network to keep things simple. The presentation encourages nonprofits to take small steps towards being more social, transparent and simple online.
This document summarizes a presentation by Beth Kanter and Allison Fine on building a networked nonprofit organization. The key points are:
1) They define the networked nonprofit as one that uses social media and open networks to engage people both inside and outside the organization to improve programs, services and communications.
2) They discuss two models - the "fortress" model of closed, top-down organizations versus the open, transparent "free agent" model that considers everyone a potential resource.
3) They outline three themes from their book - using free agents outside institutional walls, creating an open social culture, and focusing on simplicity by doing less.
Eric Schwartzman gave a presentation at the PRSA Tar Heel Chapter Annual Conference on using social media for communications. He discussed his past addiction to traditional media and how social media has changed the landscape. He explained that conversations now drive purchasing decisions and shape opinions in real time, so organizations must participate in two-way dialogue through various social media channels.
Government stands to benefit greatly by incorporating social media tools. However, it needs to think about the strategy it will employ to be impactful.
1) The document summarizes David Harris's presentation on social media and how information spreads through sites like Digg, Slashdot, Reddit, StumbleUpon, Facebook, and Twitter.
2) Harris analogized how information spreads on each site, comparing Digg to a gang, Slashdot to organized crime, Reddit to a direct democracy, StumbleUpon to a book club, and Facebook to a clique.
3) Harris concluded that the information ecosystem has changed and one must understand how social media works to succeed in sharing information in the current environment.
This document discusses how NGOs can effectively use social media. It recommends that NGOs (1) develop a social media strategy that is integrated with their overall communications plan and drives offline goals, (2) start with small steps like sharing content before attempting more advanced uses, and (3) spend time both creating social media content and listening to conversations.
The document discusses the concept of a "networked nonprofit" and how nonprofits can use social media effectively. It emphasizes three main themes: having an open social culture where everyone uses social media, keeping strategies simple, and being transparent. It provides examples of how nonprofits can build community through social platforms, participate in conversations, and leverage their networks to achieve goals in a more open, distributed way. The document advocates for nonprofits to shift away from traditional marketing "fortress" models toward more transparent and collaborative approaches online.
This document summarizes a presentation about using social media for nonprofits. The presentation covers three main themes: social culture, transparency, and simplicity. It discusses how nonprofits can build a culture where social media is the norm, be more transparent by sharing information both internally and externally, and leverage networks to do more with less. The presentation also provides tips for an effective social media strategy, including aligning social media with objectives, listening to audiences, engaging in conversations, building relationships, distributing content across channels, and testing strategies. The overall message is that nonprofits should approach social media like Thomas Edison invented the battery - through experimentation and iteration.
How Social Networks Work: Overview of Network PropertiesPamela Rutledge
Social networks have fundamental properties that emerge from relationships between nodes. Networks are dynamic and self-organizing, with dramatic changes possible at thresholds. Information spreads through weak ties that connect different networks and groups. As networks grow, they do not follow a normal distribution but rather a power law distribution where a few hubs, or "super nodes", emerge to connect many others through preferences. The new model of communication is many-to-many, with both opportunities and challenges in reaching and strategizing for potential audiences.
Networked nonprofits are using social media to engage stakeholders, continuously learn and improve programs, and amplify their social impact. They share control over branding and accept negative feedback in order to build trust through transparency. To scale social media efforts, organizations need strategies, policies, tools and training to integrate social media into their work while managing risks like information overload or privacy issues. Learning from mistakes is important, as is collaborating with outside partners and measuring results.
The document discusses the concept of a "networked nonprofit" and how nonprofits can adapt to operate effectively in today's networked world. It covers three main themes: social culture, learning from mistakes, and transparency. Regarding social culture, it emphasizes the importance of having an organizational culture that embraces social media and is not afraid of losing some control. For learning from mistakes, it notes networked nonprofits know how to listen, learn, and adapt from mistakes. Regarding transparency, it discusses how networked nonprofits consider everyone inside and outside the organization a resource and share information openly by default.
A beginner’s guide to social network analysis for social media and strat comm professors.
From a social network analysis fan with much to learn!
http://Netlytic.org
Overview of how to use the network visualization tool https://netlytic.org/home/?page_id=2
Tutorial for using Netlytic: https://youtu.be/F6scVtMGKFE
Additional Resources
♣ Basics of social network analysis slides
♣ Blog post “A Quick, Interactive Activity for Introducing the Concept of Digital Influencers”: http://mattkushin.com/2018/03/19/digital-influencers-easy-classroom-activity/
♣ Blog post detailing the below assignment: http://mattkushin.com/2017/04/24/teaching-basic-social-network-analysis-of-instagram-and-twitter-data-using-netlytic-org-post-4-of-4/
The document discusses various types of social media and how they can be used for public relations purposes. It provides statistics on how social media has changed PR and notes that Facebook has over 799 million users between the US and EU. Twitter is described as facilitating quick communication and accessibility to brands. The document then gives tips on how to use Twitter for PR like developing relationships with reporters and bloggers. It also outlines different types of tweets and best practices for using LinkedIn and measuring social media effectiveness.
The document discusses the importance of social media for organizations. It provides tips on using platforms like Twitter to engage followers, share content, and promote causes. Specifically, it outlines how non-profits can build communities and empower supporters to help spread messages and drive donations through social sharing.
The document summarizes a presentation about leveraging social media to serve health organizations' missions. It discusses how social media is disrupting organizations and how they communicate. It advocates for health organizations to embrace social media to stay relevant. It provides examples of how the American Red Cross successfully used social media for disaster relief in Haiti and to address customer service issues. It also discusses developing a social media culture and strategy, keeping operations simple, and how to handle inevitable social media mistakes.
This is a PPT I used when speaking about what women want from the Internet and how to effectively reach them online. This was a presentation at the ETC conference in Baltimore, Feb 2008.
Using Social Media to Do More With LessBeth Kanter
The document discusses the concept of a "Networked Nonprofit" and how social media can help non-profits do more with less. It defines a Networked Nonprofit as one that focuses on its core mission and leverages its relationships and partnerships to amplify its impact. The document provides tips for non-profits on how to build social networks, develop a culture that values relationships, and create policies to guide appropriate social media use. It emphasizes the importance of simplifying operations, sharing resources through networks, and moving from scarcity to abundance by leveraging the connections within a nonprofit's extended network.
Digital Communications - Social Media, Content and MoreDanielle Brigida
For the #FriendsForward Conference, we talked about using digital properties like your website and social accounts to make the most of your important mission and engage with awesome supporters.
The document provides tips for building an effective activist list through email, social networks, and mobile networks. It discusses testing subject lines and call-to-action messages, segmenting lists, researching supporters on social media, following best practices for platforms like Twitter and Facebook, and using modeling to target outreach more efficiently.
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
This document outlines principles for effective social media strategy for non-governmental organizations (NGOs). It discusses the importance of linking social media efforts to overall communications strategies and theories of change. It also emphasizes listening to audiences, building relationships with influencers, making content easy to share, leveraging networks, allocating staff time, using appropriate metrics, assessing organizational culture, and focusing on results rather than just tools. Specific tactics discussed include monitoring brands, identifying new supporters, fundraising, listening to feedback, engaging in conversations, mobilizing audiences, and scaling efforts. Case studies are provided on using social media for disaster relief and identifying influencers.
The document discusses strategies for building social relationships through social media. It outlines a four stage process: 1) Listen to stakeholders, customers, and critics to understand preferences and monitor issues; 2) Participate by finding and engaging influential people through various channels; 3) Contribute valuable content that aligns with organizational values; 4) Evaluate impact by assessing interest, attitudes, and actions. The goal is to use powerful yet easy social media tools to engage communities and create content.
LSS'09 Keynote Making Sense Of The Networked Audience, Dr B HoganLocal Social Summit
Making sense of the networked audience: The case of Facebook
- Dr. Bernie Hogan is a Research Fellow at the Oxford Internet Institute
Social media sites are excellent at gathering friends, but not so great at making sense of them. This leads to social information overload: too many ties, too much information and too much tedium. There is a great deal of information latent in these friendships that can be used to make sense of our networks, both spatially and relationally. Particularly through the use of social network analysis (SNA), we can discover hidden influencers and coherent clusters. This talk will give an overview of some concepts of social network analysis and demonstrate how these can be applied to online social media sites.
Bernie will use as case study his ongoing fieldwork on Facebook with Microsoft Research that demonstrates mismatches between the way individuals organize their online friendships and the way that order emerges from the friendships naturally. These findings will be distilled into some general principles that can be applied to social network sites generally.
Presentation (now includes audio) on the future of social networks, with the core idea that "Social networks will be like air". Details user experiences that will incorporate user identity, contacts, and activities, as well as new business models.
The document discusses how to effectively use Slideshare as a social media tool to build quality networks through contribution and participation. It provides tips on completing your profile, following relevant users, contributing comments and links on uploads, and participating by reflecting on comments and sharing relevant content. The goal is to develop a network through Slideshare that filters connections based on content quality and engagement over time.
Liechty kelly final presentation for teachers in actionguest94925e6
This document appears to be a report from a literacy day event written by Kelly Liechty. It includes sections about early perceptions of smiles from students, an introduction to the classroom setting and demographics of the teacher Mrs. Adams and her decorated door. It also describes tutoring students, creating a science lesson plan on dirt, engagement activities and a reflection on the experience, and concludes with a photo of the group that attended.
How Social Networks Work: Overview of Network PropertiesPamela Rutledge
Social networks have fundamental properties that emerge from relationships between nodes. Networks are dynamic and self-organizing, with dramatic changes possible at thresholds. Information spreads through weak ties that connect different networks and groups. As networks grow, they do not follow a normal distribution but rather a power law distribution where a few hubs, or "super nodes", emerge to connect many others through preferences. The new model of communication is many-to-many, with both opportunities and challenges in reaching and strategizing for potential audiences.
Networked nonprofits are using social media to engage stakeholders, continuously learn and improve programs, and amplify their social impact. They share control over branding and accept negative feedback in order to build trust through transparency. To scale social media efforts, organizations need strategies, policies, tools and training to integrate social media into their work while managing risks like information overload or privacy issues. Learning from mistakes is important, as is collaborating with outside partners and measuring results.
The document discusses the concept of a "networked nonprofit" and how nonprofits can adapt to operate effectively in today's networked world. It covers three main themes: social culture, learning from mistakes, and transparency. Regarding social culture, it emphasizes the importance of having an organizational culture that embraces social media and is not afraid of losing some control. For learning from mistakes, it notes networked nonprofits know how to listen, learn, and adapt from mistakes. Regarding transparency, it discusses how networked nonprofits consider everyone inside and outside the organization a resource and share information openly by default.
A beginner’s guide to social network analysis for social media and strat comm professors.
From a social network analysis fan with much to learn!
http://Netlytic.org
Overview of how to use the network visualization tool https://netlytic.org/home/?page_id=2
Tutorial for using Netlytic: https://youtu.be/F6scVtMGKFE
Additional Resources
♣ Basics of social network analysis slides
♣ Blog post “A Quick, Interactive Activity for Introducing the Concept of Digital Influencers”: http://mattkushin.com/2018/03/19/digital-influencers-easy-classroom-activity/
♣ Blog post detailing the below assignment: http://mattkushin.com/2017/04/24/teaching-basic-social-network-analysis-of-instagram-and-twitter-data-using-netlytic-org-post-4-of-4/
The document discusses various types of social media and how they can be used for public relations purposes. It provides statistics on how social media has changed PR and notes that Facebook has over 799 million users between the US and EU. Twitter is described as facilitating quick communication and accessibility to brands. The document then gives tips on how to use Twitter for PR like developing relationships with reporters and bloggers. It also outlines different types of tweets and best practices for using LinkedIn and measuring social media effectiveness.
The document discusses the importance of social media for organizations. It provides tips on using platforms like Twitter to engage followers, share content, and promote causes. Specifically, it outlines how non-profits can build communities and empower supporters to help spread messages and drive donations through social sharing.
The document summarizes a presentation about leveraging social media to serve health organizations' missions. It discusses how social media is disrupting organizations and how they communicate. It advocates for health organizations to embrace social media to stay relevant. It provides examples of how the American Red Cross successfully used social media for disaster relief in Haiti and to address customer service issues. It also discusses developing a social media culture and strategy, keeping operations simple, and how to handle inevitable social media mistakes.
This is a PPT I used when speaking about what women want from the Internet and how to effectively reach them online. This was a presentation at the ETC conference in Baltimore, Feb 2008.
Using Social Media to Do More With LessBeth Kanter
The document discusses the concept of a "Networked Nonprofit" and how social media can help non-profits do more with less. It defines a Networked Nonprofit as one that focuses on its core mission and leverages its relationships and partnerships to amplify its impact. The document provides tips for non-profits on how to build social networks, develop a culture that values relationships, and create policies to guide appropriate social media use. It emphasizes the importance of simplifying operations, sharing resources through networks, and moving from scarcity to abundance by leveraging the connections within a nonprofit's extended network.
Digital Communications - Social Media, Content and MoreDanielle Brigida
For the #FriendsForward Conference, we talked about using digital properties like your website and social accounts to make the most of your important mission and engage with awesome supporters.
The document provides tips for building an effective activist list through email, social networks, and mobile networks. It discusses testing subject lines and call-to-action messages, segmenting lists, researching supporters on social media, following best practices for platforms like Twitter and Facebook, and using modeling to target outreach more efficiently.
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
This document outlines principles for effective social media strategy for non-governmental organizations (NGOs). It discusses the importance of linking social media efforts to overall communications strategies and theories of change. It also emphasizes listening to audiences, building relationships with influencers, making content easy to share, leveraging networks, allocating staff time, using appropriate metrics, assessing organizational culture, and focusing on results rather than just tools. Specific tactics discussed include monitoring brands, identifying new supporters, fundraising, listening to feedback, engaging in conversations, mobilizing audiences, and scaling efforts. Case studies are provided on using social media for disaster relief and identifying influencers.
The document discusses strategies for building social relationships through social media. It outlines a four stage process: 1) Listen to stakeholders, customers, and critics to understand preferences and monitor issues; 2) Participate by finding and engaging influential people through various channels; 3) Contribute valuable content that aligns with organizational values; 4) Evaluate impact by assessing interest, attitudes, and actions. The goal is to use powerful yet easy social media tools to engage communities and create content.
LSS'09 Keynote Making Sense Of The Networked Audience, Dr B HoganLocal Social Summit
Making sense of the networked audience: The case of Facebook
- Dr. Bernie Hogan is a Research Fellow at the Oxford Internet Institute
Social media sites are excellent at gathering friends, but not so great at making sense of them. This leads to social information overload: too many ties, too much information and too much tedium. There is a great deal of information latent in these friendships that can be used to make sense of our networks, both spatially and relationally. Particularly through the use of social network analysis (SNA), we can discover hidden influencers and coherent clusters. This talk will give an overview of some concepts of social network analysis and demonstrate how these can be applied to online social media sites.
Bernie will use as case study his ongoing fieldwork on Facebook with Microsoft Research that demonstrates mismatches between the way individuals organize their online friendships and the way that order emerges from the friendships naturally. These findings will be distilled into some general principles that can be applied to social network sites generally.
Presentation (now includes audio) on the future of social networks, with the core idea that "Social networks will be like air". Details user experiences that will incorporate user identity, contacts, and activities, as well as new business models.
The document discusses how to effectively use Slideshare as a social media tool to build quality networks through contribution and participation. It provides tips on completing your profile, following relevant users, contributing comments and links on uploads, and participating by reflecting on comments and sharing relevant content. The goal is to develop a network through Slideshare that filters connections based on content quality and engagement over time.
Liechty kelly final presentation for teachers in actionguest94925e6
This document appears to be a report from a literacy day event written by Kelly Liechty. It includes sections about early perceptions of smiles from students, an introduction to the classroom setting and demographics of the teacher Mrs. Adams and her decorated door. It also describes tutoring students, creating a science lesson plan on dirt, engagement activities and a reflection on the experience, and concludes with a photo of the group that attended.
The Sorrento team proposes reorganizing field sales to address challenges from industry consolidation and increased competition. They will combine food and household product sales roles, introduce Territory Marketing Executives to tailor strategies to different areas, and triple the number of Modern Trade Activation Executives to engage emerging retailers. Responsibilities will be split between "hunters" who pursue new clients and "farmers" who maintain existing accounts. The changes aim to facilitate cross-selling, increase sales by 15-40%, and improve efficiency.
This is the presentation I mainly gave to NGOs in Israel the week of May 30-June 3, 2011. Feel free to download and share it - with attribution! Thanks.
This presentation conducted for the Arts Council in Charlotte, NC on April 14, 2010. It provides an overview and a few key concepts from The Networked Nonprofit, a book co-authored by Beth Kanter and Allison Fine (Wiley & Sons, 2010)
This document discusses developing pricing strategies and programs. It outlines 9 concepts for setting prices, including that the pricing environment is changing, purchase decisions are based on consumer perceptions, and prices must be set initially. It also covers positioning market offerings, having a fairly low price for high quality, maintaining prices consistent with company policy, adjusting prices for different customers, anticipating competitor changes, and differentiating products or services instead of just lowering prices. The conclusion is that effective pricing allows companies to earn profits while satisfying customers.
This 10-step marketing plan outlines strategies for Saviour International Hospital. It identifies the primary target market as people in Panay and Guimaras needing medical and surgical services. While competitors offer general services, Saviour is uniquely accredited to accept Tricare and other health insurance. The total market size is estimated at 1 billion pesos. The plan details positioning Saviour as affordable yet differentiated by its open-heart surgery program and location in Molo, Iloilo. Tactics include competitive pricing, local advertising, and leveraging its niche in the US military insurance market.
This document outlines Joel Abonado's 20-year marketing plan to achieve his vision of utopia. His vision involves fulfilling seven daily roles, including being a caring uncle, respected geriatrician, and passionate animal lover. He monitors his daily habits and time schedule, which involves jogging, hospital rounds, and family dinner. His goals for 20 years in the future include being a 66-year-old pet shop owner, CEO of a hospital, and geriatrician without fear of dying, in order to achieve a blessed, peaceful utopia through success, virtue, and helping others.
This document summarizes key points from a presentation on using social media and creating a networked nonprofit. It discusses introducing the topic and polling attendees about social media use. It then covers three main themes from the book - having a social culture, transparency, and simplicity. For each theme, it provides examples from organizations like the Red Cross that have embraced these concepts in their social media strategies to better engage stakeholders and improve their work. It emphasizes the importance of overcoming fears about using social media, providing training and clear policies to staff, and focusing social media efforts on an organization's core mission.
This document summarizes a presentation about how nonprofits can use social media for social change by becoming a "networked nonprofit". It discusses three main themes: having a social culture where social media use is the norm, being transparent in sharing information both internally and externally, and keeping strategies and processes simple by leveraging existing networks. The presentation provides examples and advice on how to develop an effective social media strategy aligned with organizational goals that focuses on listening, engaging audiences, building relationships, integrating across channels, and using social media to bridge online and offline efforts. It emphasizes testing approaches and using metrics to learn what works best.
The document discusses effective social media practices for arts councils. It notes benefits like reaching target demographics and increasing community engagement, but also challenges like integrating social media into communications plans, keeping content fresh, and preventing enthusiasm from fading. A survey found skepticism about the time required for social media. The document advocates becoming a "networked nonprofit" by leveraging networks and connections through social media to reduce burden and amplify impact. It stresses the importance of culture change, return on insight from listening, and iterative learning to improve social media strategies.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
This document summarizes a presentation about using social media for nonprofits. The presentation covers:
1) Defining a "networked nonprofit" as one that leverages relationships and partnerships through social media to address complex issues.
2) The importance of developing a social culture within the organization that is open to new ideas and not afraid of losing some control.
3) Developing an effective social media strategy by aligning efforts with objectives, listening to audiences, engaging in conversations, building relationships, integrating across channels, and learning through testing.
4) Examples of how specific nonprofits have successfully used social media for outreach, fundraising, and achieving their missions.
This document discusses how networked nonprofits can transform communities through social media. It defines a networked nonprofit as one that works collaboratively through open information sharing rather than operating independently. It emphasizes developing a social culture where social media is a cultural norm, transparency by sharing information openly, and simplicity through leveraging networks to accomplish more with less. The document provides examples of how some nonprofits have successfully adopted these principles and cautions against potential challenges in making the transition to becoming a networked nonprofit.
The document discusses how nonprofits can become "networked nonprofits" by using social media to address complex social problems. It argues that nonprofits need to work less in isolation and more like networks, connecting with other organizations. While some nonprofits are naturally networked, others can make the transition gradually. Examples are given of how organizations like the Red Cross have begun utilizing social media to listen to stakeholders, address issues, and improve services. Strategies for nonprofits to implement social media effectively and overcome challenges are also provided.
Arts Summit: New Arts Leaders and Nonprofits in a time of social mediaBeth Kanter
The document discusses best practices for nonprofits using social media. It recommends that nonprofits first assess their audience and objectives before engaging in social media. When using social media, nonprofits should focus on building relationships, providing rewards and cultivating reciprocity. The document also emphasizes using stories, humor and creating a sense of urgency to engage supporters through social media fundraising campaigns.
The document discusses social media and its potential uses for organizations. It defines social media as internet-based tools used to share information, learn, and connect with others. Examples include blogs, Facebook, LinkedIn, YouTube, and Twitter. The document notes that most internet users now participate in some form of social media. It advises organizations to assess their constituents, goals, and resources before developing a social media strategy to determine if it is an appropriate engagement tool for them. It provides tips for getting started with social media monitoring and profile creation.
This document provides an overview of a workshop on leveraging social media. It includes discussion of:
- Developing effective social media strategies that support communication objectives.
- Designing focused experiments to implement strategies at low risk.
- Using social media for individual and social learning.
The workshop covers topics like generating buzz, engaging audiences, listening strategies, and movement building across multiple social media channels. Attendees participate in exercises to develop sample social media strategies for different arts organizations.
This document discusses best practices for nonprofits to implement sustainable social media strategies. It recommends that social media be integrated into an organization's overall communications and used across multiple channels both internally and externally. Successful strategies generate buzz, spread ideas, and engage stakeholders in order to drive offline actions or behavior change. Organizations should start small by listening, engaging influencers, and developing a social content strategy matched to their capacity before refining and expanding their approach through testing, measurement, and learning.
The document discusses how non-profits can use social media platforms like Facebook, blogs, Twitter, and YouTube to engage constituents and supporters. It provides an overview of why social media is important for non-profits, how some are currently using different platforms, and resources for developing a social media strategy including assessing audiences, objectives, platforms, and content.
The document outlines 8 principles for performing arts organizations to effectively use social media:
1) Emphasize connecting online and offline engagement.
2) Prioritize listening to audiences first to better engage and track conversations in real time.
3) Work with influencers and cultivate relationships online.
4) Create and share content that audiences want to engage with and spread.
5) Allocate sufficient staff time and develop expertise to properly implement social media strategies.
6) Assess organizational culture and address common concerns around control and negative feedback.
7) Start with small pilots, fail fast, and iterate social media approaches.
8) Choose the right metrics to understand what is and isn't working.
This document summarizes a presentation on using social media effectively for nonprofit organizations. It introduces a "crawl, walk, run, fly" framework for developing social media strategies and provides examples of objectives at different levels. It also discusses developing social media policies, building capacity by integrating social media work into job descriptions and teams, learning from mistakes, and measuring the impact of social media efforts. The goal is to help nonprofits understand how to use social media in a strategic way to further their missions.
Building church community asilomar conference 080610Paul Lamb
This document discusses how faith-based communities can use social media. It defines social media as a way for people to get things from each other rather than institutions. It encourages embracing social media to build online community through channels like websites, blogs, and social networks. It provides approaches for interactive and two-way communication and recommends strategizing by understanding audiences, fears, and available tools before implementing and getting feedback.
This document provides an overview of principles and best practices for using social media in health organizations. It discusses frameworks for implementing social media strategies such as "crawling, walking, running, and flying" based on engagement levels. The agenda includes introducing social media practice models, reviewing case studies, discussing strategy, measurement, and reflection. Attendees will learn the basics of social media strategies and next small steps for their organizations.
The document summarizes key points from a presentation about changing perceptions with social media. It discusses how social media allows for two-way communication and user-generated content. It also notes that over half of people get news from social media and the top social media platforms used by companies. The document then discusses addressing myths about social media, legal issues like HIPAA, and the importance of having social media policies.
1) The document discusses how social media has changed communication and how businesses need to adapt to these changes.
2) It emphasizes the importance of building trust and engaging authentically with customers and influencers on their terms through social media.
3) The key rules are that businesses must understand where conversations are happening about their brand, reach out to new influencers on social media, and engage in the conversation or risk failing to connect with customers.
This document outlines the agenda and objectives for a workshop on developing a nonprofit's social media strategy. The workshop introduces principles of effective social media strategy and has participants play a simulation game to experience strategic decision-making. Groups discuss objectives, audiences, strategy approaches, and tools for different nonprofit scenarios. A reflection session explores applying the lessons to organizational communications strategy and next steps. The overarching goal is for participants to learn how to integrate social media with overall communications plans.
The document provides 11 steps for successful social networking and 6 things to avoid. The key steps are to listen first, share content in social spaces, define desired outcomes and goals, decide if social networking can help achieve goals, borrow tools from social networks, find passionate supporters, think like the Marine Corps by focusing on a few super supporters, start small and simple, have a social media policy, measure results, and plug supporters into your website. Things to avoid include trying to control conversations, having an unstructured wild west approach, only focusing on money, failing to set goals, and quitting when mistakes happen.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
6. Let’s Get Social! Quick Poll: Who is here, One thing hope to learn Hashtag: networkednp Wiki: http://networkednonprofit.wikispaces.com Book on Amazon: http://bit.ly/networkednp
19. Defining A Social Culture Uses social media to engage people inside/outside to improve programs, services, or reach communications goals
20. Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources Suffering from information overload already, this will cause more
21. And more like this …. Thanks to David Armano for permission to hack his visual! Source: The Micro-Sociology of Networks
65. Dream Team Scenario Imagine your dream nonprofit organization What does this organization do? How does it use social media? Who is it connected to? How?
67. Resources Beth’s BlogA. Fine BlogWe Are MediaNTENTactical Philanthropy Lucy Bernholz’ BlogPhilantopicGive & Take Blog
68. @afine @kanter Wiki: http://networkednonprofit.wikispaces.com Book on Amazon: http://bit.ly/networkednp
Editor's Notes
This is what we’re going to cover ….
I wear many hats. I’m th
WhoHow many organizations are not yet using social media, just getting started, have a strategy in place – using effectively or not?
2,730 friends and $65,538, plus the $50,000 challenge grant for a grand total of $115,538. AGC report
2,730 friends and $65,538, plus the $50,000 challenge grant for a grand total of $115,538. AGC report
BK start: Genesis Issue of social lchangeWhere we’ve been’Opportunity
http://www.flickr.com/photos/franie/471300085/Beth:Share Pairs Stand Up – Every other row to stand out and face the back of the roomSpace in room – then find someone in the room you haven’t talked toIntroduce yourselves, an idea that excited you that you heard at the conference?(each pair, find another pair)What do you think are some adjectives that describe a the Networked Nonprofit? Make wordle -- Pop Corn Report: Ring bells
In the book, we tell the story about the American Red Cross and how beginning with listening had an unanticipated outcome – it helped demonstrate the value of social media and lead to a shift to a social culture.I have been honored to have the opportunity to present with and learn from Wendy Harman who works at the Red Cross. As an early adopter of social media shortly, we can take a look back and see the arc of this transition to a more social culture. Let’s take a quick look at that ….
In early 2010, I started to notice social media as part of program delivery – continuing evidence of a social culture.
Organizational culture is the psychology, attitudes, and experiences and beliefs of the people who lead organizations. Culture impactsUse social media to engage people inside and outside the organization to improve programs, services, or reach communications goals. Embrace mistakes and take calculated risksReward learning and reflectionUse a “try it and fix it as we go” approach that emphasizes failing fastOvercomes organizational innertia Understand and appreciate informality and individuality do not necessarily indicate a lack of professionalism and caring.Trust staff to make decisions and respond rapidly rather than craw through endless check-ins and approval processes
Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidly
http://www.flickr.com/photos/hermida/490868828/Share pair, where are you and what does it look like?Ask Very social, Ask Not all, Ask MiddleWhat does your organization need to do to be more social?
http://www.flickr.com/photos/franie/471300085/Actually a sponge - Porifera- http://www.cartage.org.lb/en/themes/sciences/zoology/biologicaldiverstity/AnimalsI/sponge_1.gif]
Organizations and people do too much because they work within systems that took complicated.Complexity slows us down and keeps good ideas and energy behind the firewallMaking something complex is easy, simplicity is harder.It was hard for me to put one word on the slideThe networked nonprofit has clarified what it does and focuses their energy on what they do best and networks the rest. Simplicity powers more informal connections between people and organizations and blurs boundaries – enables insiders to get out and outsiders to get in.It helps organizations scale.
Focus on what you do best, network the rest
Doing more by Theme: Explain - Feel like you have too much to do, because you do too much - do what you do best and network the rest Exercise: Surfrider - Reflection question doing less
Doing more by Theme: Explain - Feel like you have too much to do, because you do too much - do what you do best and network the rest Exercise: Surfrider - Reflection question doing less
What's one small step that your organization can take towards being a networked nonprofit? on the back of business card - and draw a winner free copy.