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Apresentação de New Media

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  • As ferramentas são importantes, mas para atingir o efeito desejado devemos saber exatamente como utilizá-las. Existem teorias que dizem que o que mudou foi a forma com que as pessoas se “vendem” hoje, e que ainda possuem a mesma quantidade de “amigos” como sempre tiveram. Eu particulamente discordo, pois existem casos que podem comprovar tais mudanças.
  • Atualmente, as pessoas tem o poder de escolha e até mesmo de direcionar todo o planejamento estratégico de uma empresa. Pessoas estão trocando milhares de informações, incluindo seus desejos e suas opiniões sobre marcas e produtos.
  • Eu não tenho orkut, mas é muito gratificante saber que seus amigos de infancia ainda lembram de voce quando encontram o seu perfil no orkut e convidam para ser amigo…cresce as possibilidades, inclusive profissional..
  • Newmedia

    1. 1. Social Networking American Corner Training Setembro- 2009
    2. 2. INTRODUCTION The practice of using a social network to establish and enhance relationships based on some common ground—shared interests, related skills, or a common geographic location—is as old as human societies, but social networking has flourished due to the ease of connecting on the Web.
    3. 3. INTRODUCTION Past: Web 1.0 – site connection Present: Web 2.0 – people connection Future: Web 3.0 – data connection
    4. 4. INTRODUCTION Past: Companies control (TV, Radio) Present: People control (Internet)
    5. 5. Most popular tools and numbers Facebook : around 330 million (Brazil - 1,3 million) Orkut : around 70 million of users (Brazil - 24 million) Twitter : around 52 million (Brazil - 8,3 million) Youtube : more than 100 million videos
    6. 6. Social Media and Libraries The social Web is not being built by augmenting traditional Web sites with new tools. And a social library will not be created by implementing a list of social software features on our current sites. The social Web is being created by opening the doors to the production of the Web, dismantling the current structures and inviting users in to create their content and establish new rules. (OCLC, 2007; 8-8)
    7. 7. Why Facebook? <ul><li>General Growth </li></ul><ul><li>More than 300 million active users </li></ul><ul><li>50% of our active users log on to Facebook in any given day </li></ul><ul><li>The fastest growing demographic is those 35 years old and older </li></ul><ul><li>International Growth </li></ul><ul><li>More than 65 translations available on the site </li></ul><ul><li>About 70% of Facebook users are outside the United States </li></ul><ul><li>Mobile </li></ul><ul><li>There are more than 65 million active users currently accessing Facebook through their mobile devices. </li></ul>
    8. 8. Why Facebook? Librarians and Facebook Group More than 11000 members Library Applications Group Has over 4700 members JSTOR Search : The ability to search JSTOR from within Facebook. A link to JSTOR is included in your profile. LibGuides Librarian : If your library uses Springshare’s LibGuides subject guides maker for libraries (, this application allows you to display your guides in your Facebook profile and also provides a search of your library’s catalogue.
    9. 9. Why Facebook? Facebook Librarian : This application is essentially a virtual librarian service which provides links to books and other resources. There is also an “Ask a Librarian” service which means you can list yourself as a librarian and be available to answer queries. Books iRead : This application is supposedly the most popular book application on Facebook and it lets you share a virtual bookshelf of titles you are currently reading, those you want to read, those you have read in the past, and books you won’t read. You can also rate titles and list books you own as well as highlight your favourite books. You can also check out your friends’ reads, and view new books added to the quickly-growing collection of 2.8 million books.
    10. 10. Why Facebook? Bookshare : This is a similar book sharing application that allows you to list books that you own, like or love. You can rate books, add reviews and mark books are being available to borrow by others. Various Library Catalogues are available for searching from within Facebook including: COPAC Search : The ability to search the union catalogue COPAC from within Facebook. A link to COPAC is included on your profile. European Library Search World Cat Search
    11. 11. Why Orkut? <ul><li>Is the most popular social network in Brazil </li></ul><ul><li>A lot of communities related to library science and librarians </li></ul>
    12. 12. Why Twitter? <ul><li>Think of it as a stream of mini blog posts </li></ul><ul><li>Think of it as an interesting news feed </li></ul><ul><li>Widen your network </li></ul><ul><li>Learn, Teach </li></ul><ul><li>Twitter is one more way to extend your name and brand visibility </li></ul><ul><li>Become conversant in rapidly-developing technology </li></ul>
    13. 13. Libraries on Facebook Library of Congress Brooklyn Public Library Chicago Public Library American Corners
    14. 14. Libraries on Twitter Library of Congress NY Public Library ALA Library American Corners
    15. 15. How to Effectively Use Social Networks Social networks are so great A wonderful place to meet and mate But there are a few simple rules To make them really an effective tool Virtual communities are made of live people Each one is different—they are not equal So if you want a social network to embrace Put details of your life right in their face Place tons of information in your profile page Your interests, hobbies, links, and books—not just your age! Upload the videos and photos that you took And pictures of yourself—so people know how you look… … .I said it before, and I’ll repeat it here The borders online are not always clear I think it’s a good thing, that on Flickr reside Professional and personal pictures side by side People like to connect with others who are open If you allow them into your world, you will be well spoken A rich profile is a sign that you’re socially aware So show them all of our faces, don’t be scared! Source: Dror Gill, “ How to Effectively Use Social Networks ”