Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media has a huge impact on branding. It allows companies to connect directly with customers through stories and conversations. Brands that frequently post high-quality, shareable content on social media see increased traffic, leads, and customer loyalty over time. However, brands must be prepared to quickly respond to customer issues on social media to maintain their reputation. Public relations teams play a key role in developing social media strategies that build the brand's image and community.
Viral Phenomena and Corporations: Identification, Proliferation, and Capitali...Trevor Robinson
This document discusses how corporations capitalize on viral phenomena online. It explains that some companies create original, engaging content that naturally spreads, while others latch onto existing viral trends. There are two main ways companies profit from viral content: identifying phenomena poised to spread widely and helping promote their proliferation online through social media and traditional advertising. However, some attempted partnerships backfire if the viral entity is later revealed in a negative light. While some content remains organic, this document shows that the viral spread of information online is not always as natural as it seems.
How Collaboration Can Change the World: Getting Networked in the Networking Age Ayelet Baron
The document discusses how collaboration and social media can change the world by connecting people online. It provides examples of how social media has grown exponentially in recent years and how people now trust recommendations from strangers online. The presentation argues that social media allows for more equitable participation and can help create opportunities for remote communities. It calls on the audience to consider how they can leverage social media to achieve their goals and define success.
Social media has changed customer behaviour forever. It's taken the first steps towards re-empowering consumers and allowing them to take back control over vendor relationships. This talk looks at customer behaviour in social media.
Social media is not a fad, but rather a natural evolution in communication. It allows users to create content, connect with others, collaborate on projects, comment and critique various topics, and organize events and information. Popular social media sites include blogs, social networks, photo sharing sites, and video platforms. Mobile access has accelerated social media consumption, making interactions more casual and personal. Employers are increasingly using social media to research job applicants, so users should curate an online presence that presents a professional image.
The document discusses the rise of social media and its impact. Some key points include:
- Social media usage has grown significantly, with billions of thoughts shared online daily through photos, videos, reviews and more.
- Younger generations especially trust peer recommendations from social networks more than traditional media.
- For organizations, embracing social media is important to engage communities and remain relevant, as these tools will continue growing in importance.
Liaison AGM powerpoint presenation on social mediaMelissa Cheater
This document discusses using social media and new technologies to meet traditional recruitment goals. It begins by establishing that social media is here to stay as a new form of communication. It then examines how to use various social media platforms like blogs, social networks, and mobile to engage and inform audiences. Key advice includes investing in strong creative design, being responsive, and integrating social media across online presences. The document advocates an approach of observing user behaviors on different channels to adapt strategies appropriately.
Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media has a huge impact on branding. It allows companies to connect directly with customers through stories and conversations. Brands that frequently post high-quality, shareable content on social media see increased traffic, leads, and customer loyalty over time. However, brands must be prepared to quickly respond to customer issues on social media to maintain their reputation. Public relations teams play a key role in developing social media strategies that build the brand's image and community.
Viral Phenomena and Corporations: Identification, Proliferation, and Capitali...Trevor Robinson
This document discusses how corporations capitalize on viral phenomena online. It explains that some companies create original, engaging content that naturally spreads, while others latch onto existing viral trends. There are two main ways companies profit from viral content: identifying phenomena poised to spread widely and helping promote their proliferation online through social media and traditional advertising. However, some attempted partnerships backfire if the viral entity is later revealed in a negative light. While some content remains organic, this document shows that the viral spread of information online is not always as natural as it seems.
How Collaboration Can Change the World: Getting Networked in the Networking Age Ayelet Baron
The document discusses how collaboration and social media can change the world by connecting people online. It provides examples of how social media has grown exponentially in recent years and how people now trust recommendations from strangers online. The presentation argues that social media allows for more equitable participation and can help create opportunities for remote communities. It calls on the audience to consider how they can leverage social media to achieve their goals and define success.
Social media has changed customer behaviour forever. It's taken the first steps towards re-empowering consumers and allowing them to take back control over vendor relationships. This talk looks at customer behaviour in social media.
Social media is not a fad, but rather a natural evolution in communication. It allows users to create content, connect with others, collaborate on projects, comment and critique various topics, and organize events and information. Popular social media sites include blogs, social networks, photo sharing sites, and video platforms. Mobile access has accelerated social media consumption, making interactions more casual and personal. Employers are increasingly using social media to research job applicants, so users should curate an online presence that presents a professional image.
The document discusses the rise of social media and its impact. Some key points include:
- Social media usage has grown significantly, with billions of thoughts shared online daily through photos, videos, reviews and more.
- Younger generations especially trust peer recommendations from social networks more than traditional media.
- For organizations, embracing social media is important to engage communities and remain relevant, as these tools will continue growing in importance.
Liaison AGM powerpoint presenation on social mediaMelissa Cheater
This document discusses using social media and new technologies to meet traditional recruitment goals. It begins by establishing that social media is here to stay as a new form of communication. It then examines how to use various social media platforms like blogs, social networks, and mobile to engage and inform audiences. Key advice includes investing in strong creative design, being responsive, and integrating social media across online presences. The document advocates an approach of observing user behaviors on different channels to adapt strategies appropriately.
Photobucket is the largest personal media sharing site with over 30 million registered users and 2.5 billion assets. It is the top ranked photo sharing site and sees 80,000 new registered users daily. Photobucket users are primarily digital influencers under 35 years old who are highly engaged in social media and online sharing. The site serves as a central hub for users to link and share personal media across many websites and platforms.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Social Media: Who is Really in Charge of Our Feeds?Laura Penstone
Users have limited control over the content that appears in their social media feeds. While users can choose who and what to follow, algorithms, digital marketing, and online influencers curate much of the content. Algorithms determine what posts users are most likely to engage with based on past behavior. Digital marketers pay for sponsored posts and influencers are paid to promote brands. As a result, users see promoted content mixed among regular posts from friends. Awareness of how feeds are curated can help users get the most from their social media experience.
Social media-strategy-module-whitepaperLaurie Nalepa
The document provides an overview of social media strategy. It discusses how social media has shifted communication from one-way push messaging to two-way conversations. People now get information from social platforms rather than traditional media. The document outlines 10 steps for an effective social media strategy including listening to online conversations, analyzing sentiment and share of voice, identifying influencers, developing content, and measuring results. The goal is to participate in conversations to build relationships and a supportive community around a brand.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
This document discusses how social media has become deeply embedded in our daily lives and influenced society in many ways. It notes that there are over 1.65 billion monthly active Facebook users and 3.17 billion internet users, many of whom are active on social media. While social media allows people to connect with others and share aspects of their lives, it can also be distracting and negatively impact productivity, concentration, and deep reading. Additionally, overuse of social media has been linked to increased feelings of loneliness, anxiety, and depression in some users. However, social media also provides benefits like helping people research companies and brands, with 77% of LinkedIn users saying it helped their careers. In the end, the document questions whether
The document discusses the rise of blogging and social media. It describes how blogs began as online diaries and became a new form of journalism and communication. It outlines how bloggers use various social media platforms, content aggregators, and linking to build audiences and influence. The mainstream media now adopts practices from blogs while blogs continue to break news faster and more transparently than traditional media.
The document discusses social media strategies for organizations. It covers major platforms like blogs, Facebook, Twitter, YouTube and Flickr. Tips are provided for success on each platform, including determining resources, engaging users and using hashtags. Overall tips emphasize starting small, maintaining consistency, engaging audiences and integrating social media with traditional PR. Myths are debunked and ways to measure social media impact are presented, such as tracking calls-to-action and growth over time.
Social Media presentation by Business Growth Strategist, Bosco Anthony.
2011 where it was, 2012 where its going
http://www.boscoanthony.com
http://www.meetup.com/internetmarketingthinktank
This document discusses how social media has evolved from one-way communication to two-way conversations and is now used widely for research purposes. It begins by covering the early days of social media from 1996-2006 when platforms allowed people to post but not interact. From 2006-2010, conversations started to happen on sites like Facebook and Twitter. Now from 2010 onward, both consumers and brands use social media to research opinions on various products and topics. The document suggests that in the future, more accurate predictions may be possible for elections, weather, unemployment, and disease outbreaks based on analyzing social media data. It provides examples of how this research could work.
Instagram has over 500 million active monthly users and is an important platform for brands to engage with customers. Engagement with brands is much higher on Instagram than other social media platforms like Facebook, Twitter, and Pinterest. Visual content is very effective on Instagram - 93% of purchases are influenced by visual elements, and the brain processes images 60,000 times faster than text. Most major brands now have an Instagram presence, and those with over 100,000 followers have grown their following by 163% in just two years. Therefore, Instagram marketing is crucial for brands to build their audience and influence consumer purchases.
The impact of social media on purchase behaviourRalph Risk
The document discusses research from the Global Web Index on the impact of social media on consumer behavior and purchase decisions. Some key findings include:
- Social media usage is highest in BRIC countries and Germany/UK are most purchase-oriented online
- Motivations for social media usage vary significantly by country and include staying connected with friends/news, entertainment, research
- People's online social connections influence their brand opinions and purchase decisions
- Consumers extensively research products online prior to purchases, with search engines an important information source
Social media, especially Facebook, has become deeply ingrained in modern society. Facebook reached over 1 billion monthly active users and remains the most popular social network, though people are growing fatigued by its complexity. Younger users now prefer simpler platforms like Instagram, which was purchased by Facebook for $1 billion. While social media allows people to connect, it also enables social comparison and envy, with studies finding links between heavy Facebook use and increased loneliness, depression, and relationship issues. Users curate self-presentations through features like profile pictures and status updates, but attention and reassurance seeking through selfies may indicate underlying insecurity.
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
Social Media: Who is Really In Charge of Our Feeds?Laura Penstone
Users have limited control over the content that appears in their social media feeds. Algorithms developed by social media companies and digital marketing techniques influence which posts are shown to users. Additionally, paid sponsored posts and influencers promoted by online celebrities impact users' feeds. While users can choose who and what to follow, algorithms and businesses determine how often users see those posts and what non-social content is inserted into their timelines. Increased awareness of these practices may help users curate more meaningful social media experiences.
Finding Focus In A 24-7 Networked EnvironmentJeff Hurt
While nonprofit associations have to focus on results, it seems that the demands of managing an organization never stop. Your members communicate with each other around the clock, and you feel you have to stay on top of all those conversations in addition to everything else on your list. Can you find time for Twitter, Facebook, and all the rest while still getting your work done? Seasoned association executives and staff are having a challenging time shifting from the industrial age mindset of logic, certainty and confined restraints to the network gestalt of interaction, self-organization, unlimited potential and unpredictability. The secret to success is having a strategy of doing the right things rather than doing things right and embracing a networked mindset. Knowing your goal will help you to channel your energies on what’s most important to your industry, your organization, and your members.
"Social networking" has been around forever. It's the simple act of expanding the number of people you know by meeting your friends' friends, their friends' friends and so on. In fact, many of us today use Twitter and Facebook to promote our existing and upcoming businesses. And people looking to connect with other business-associated contacts usually move to sites like LinkedIn, but one need to understand that social media is beyond Twitter, Facebook, LinkedIn and Blogs. After observing and running an analysis on hundreds of Social Networking sites I have listed down 40 most popular social networks across countries.Socialytics
My presentation to the SBTDC training group on the basics of social media including basic goal setting, understanding some of the basic tools including Twitter, Facebook, Foursquare, Google+, and analytics.
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
Photobucket is the largest personal media sharing site with over 30 million registered users and 2.5 billion assets. It is the top ranked photo sharing site and sees 80,000 new registered users daily. Photobucket users are primarily digital influencers under 35 years old who are highly engaged in social media and online sharing. The site serves as a central hub for users to link and share personal media across many websites and platforms.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Social Media: Who is Really in Charge of Our Feeds?Laura Penstone
Users have limited control over the content that appears in their social media feeds. While users can choose who and what to follow, algorithms, digital marketing, and online influencers curate much of the content. Algorithms determine what posts users are most likely to engage with based on past behavior. Digital marketers pay for sponsored posts and influencers are paid to promote brands. As a result, users see promoted content mixed among regular posts from friends. Awareness of how feeds are curated can help users get the most from their social media experience.
Social media-strategy-module-whitepaperLaurie Nalepa
The document provides an overview of social media strategy. It discusses how social media has shifted communication from one-way push messaging to two-way conversations. People now get information from social platforms rather than traditional media. The document outlines 10 steps for an effective social media strategy including listening to online conversations, analyzing sentiment and share of voice, identifying influencers, developing content, and measuring results. The goal is to participate in conversations to build relationships and a supportive community around a brand.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
This document discusses how social media has become deeply embedded in our daily lives and influenced society in many ways. It notes that there are over 1.65 billion monthly active Facebook users and 3.17 billion internet users, many of whom are active on social media. While social media allows people to connect with others and share aspects of their lives, it can also be distracting and negatively impact productivity, concentration, and deep reading. Additionally, overuse of social media has been linked to increased feelings of loneliness, anxiety, and depression in some users. However, social media also provides benefits like helping people research companies and brands, with 77% of LinkedIn users saying it helped their careers. In the end, the document questions whether
The document discusses the rise of blogging and social media. It describes how blogs began as online diaries and became a new form of journalism and communication. It outlines how bloggers use various social media platforms, content aggregators, and linking to build audiences and influence. The mainstream media now adopts practices from blogs while blogs continue to break news faster and more transparently than traditional media.
The document discusses social media strategies for organizations. It covers major platforms like blogs, Facebook, Twitter, YouTube and Flickr. Tips are provided for success on each platform, including determining resources, engaging users and using hashtags. Overall tips emphasize starting small, maintaining consistency, engaging audiences and integrating social media with traditional PR. Myths are debunked and ways to measure social media impact are presented, such as tracking calls-to-action and growth over time.
Social Media presentation by Business Growth Strategist, Bosco Anthony.
2011 where it was, 2012 where its going
http://www.boscoanthony.com
http://www.meetup.com/internetmarketingthinktank
This document discusses how social media has evolved from one-way communication to two-way conversations and is now used widely for research purposes. It begins by covering the early days of social media from 1996-2006 when platforms allowed people to post but not interact. From 2006-2010, conversations started to happen on sites like Facebook and Twitter. Now from 2010 onward, both consumers and brands use social media to research opinions on various products and topics. The document suggests that in the future, more accurate predictions may be possible for elections, weather, unemployment, and disease outbreaks based on analyzing social media data. It provides examples of how this research could work.
Instagram has over 500 million active monthly users and is an important platform for brands to engage with customers. Engagement with brands is much higher on Instagram than other social media platforms like Facebook, Twitter, and Pinterest. Visual content is very effective on Instagram - 93% of purchases are influenced by visual elements, and the brain processes images 60,000 times faster than text. Most major brands now have an Instagram presence, and those with over 100,000 followers have grown their following by 163% in just two years. Therefore, Instagram marketing is crucial for brands to build their audience and influence consumer purchases.
The impact of social media on purchase behaviourRalph Risk
The document discusses research from the Global Web Index on the impact of social media on consumer behavior and purchase decisions. Some key findings include:
- Social media usage is highest in BRIC countries and Germany/UK are most purchase-oriented online
- Motivations for social media usage vary significantly by country and include staying connected with friends/news, entertainment, research
- People's online social connections influence their brand opinions and purchase decisions
- Consumers extensively research products online prior to purchases, with search engines an important information source
Social media, especially Facebook, has become deeply ingrained in modern society. Facebook reached over 1 billion monthly active users and remains the most popular social network, though people are growing fatigued by its complexity. Younger users now prefer simpler platforms like Instagram, which was purchased by Facebook for $1 billion. While social media allows people to connect, it also enables social comparison and envy, with studies finding links between heavy Facebook use and increased loneliness, depression, and relationship issues. Users curate self-presentations through features like profile pictures and status updates, but attention and reassurance seeking through selfies may indicate underlying insecurity.
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
Social Media: Who is Really In Charge of Our Feeds?Laura Penstone
Users have limited control over the content that appears in their social media feeds. Algorithms developed by social media companies and digital marketing techniques influence which posts are shown to users. Additionally, paid sponsored posts and influencers promoted by online celebrities impact users' feeds. While users can choose who and what to follow, algorithms and businesses determine how often users see those posts and what non-social content is inserted into their timelines. Increased awareness of these practices may help users curate more meaningful social media experiences.
Finding Focus In A 24-7 Networked EnvironmentJeff Hurt
While nonprofit associations have to focus on results, it seems that the demands of managing an organization never stop. Your members communicate with each other around the clock, and you feel you have to stay on top of all those conversations in addition to everything else on your list. Can you find time for Twitter, Facebook, and all the rest while still getting your work done? Seasoned association executives and staff are having a challenging time shifting from the industrial age mindset of logic, certainty and confined restraints to the network gestalt of interaction, self-organization, unlimited potential and unpredictability. The secret to success is having a strategy of doing the right things rather than doing things right and embracing a networked mindset. Knowing your goal will help you to channel your energies on what’s most important to your industry, your organization, and your members.
"Social networking" has been around forever. It's the simple act of expanding the number of people you know by meeting your friends' friends, their friends' friends and so on. In fact, many of us today use Twitter and Facebook to promote our existing and upcoming businesses. And people looking to connect with other business-associated contacts usually move to sites like LinkedIn, but one need to understand that social media is beyond Twitter, Facebook, LinkedIn and Blogs. After observing and running an analysis on hundreds of Social Networking sites I have listed down 40 most popular social networks across countries.Socialytics
My presentation to the SBTDC training group on the basics of social media including basic goal setting, understanding some of the basic tools including Twitter, Facebook, Foursquare, Google+, and analytics.
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
A revista Canavieiros publicou, na edição de junho, matéria especial sobre safra canavieira. Os pesquisadores do IAC, Maximiliano Salles Scarpari e Marcos Guimarães de Andrade Landell, foram entrevistados.
President Obama's 2008 campaign successfully utilized social media and new web technologies to engage voters, raise funds, and win the election. Chris Hughes, a co-founder of Facebook, helped develop Obama's online strategy and architecture. After the election, the Obama administration continued innovating how government engages with citizens through initiatives like Change.gov, Whitehouse.gov and opening up government data. This new approach, known as "Gov 2.0," aims to make government more transparent, participatory and collaborative by leveraging new technologies and social media platforms. Many cities and governments are now exploring how to adopt these new models of civic engagement.
In my talk about Personal Brand for the Connect IT conference yesterday, with a little help from Carlos Mandelbaum, I debunked the Personal Branding industry ... put the concept of Personal Brand as introduced by Tom Peters in 1997 in context and explained why it is still a useful metaphor for late adoptors and then went on to take a deep dive into why understanding online identity is critical in the drive toward Enterprise 2.0 and for everyone who plans to thrive in the age of broadband connectivity.
This document discusses why startups should do a Cdling LAB. It notes that founders need experts to invest, speed development, connect customers, form partnerships, attract talent, and create buzz. However, local meetings have limited expertise, conferences rely on serendipity, incubators depend on their networks, and pitch competitions leave founders powerless. A Cdling LAB allows founders to spend less time finding experts through its matching engine and database of 350,000 global experts. Benefits include featured placement in emails and support through blogging, PR, and social media. Past Cdling campaigns have led to connections with investors and consequences.
This document discusses using social media to promote a non-profit organization's mission of providing accessible healthcare and advocating for human rights. It outlines developing a social media strategy, identifying target audiences, goals and metrics. Key aspects include engaging audiences on various platforms like Facebook, Twitter and YouTube to spread information, build community and increase support through sharing content and calls to action. The goal is to become more influential by establishing experts and gaining a larger base of active supporters.
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
Social media has become an important new marketing tool that differs from traditional methods. It allows for multiple messages targeted at engaged individuals that can be shared with others. Examples of how social media is being used for impact include building communities, reaching new people, driving traffic, listening to customers, and engaging in real-time communications. As social media usage increases, it provides new opportunities for organizations to connect with current and potential audiences.
Remixing Public Health: Tools for Public Health InnovationJody Ranck
This document discusses how social media and new technologies can be leveraged for public health goals. It argues that public health approaches need to shift from top-down models to more collaborative models that engage citizens and different sectors. The document outlines various social media tools and platforms that can be used for content creation, collaboration, community-building, and collective action. It provides examples of how these tools have been used for issues like citizen journalism, crisis response, and open data initiatives.
Digital Immersion: What's Next for Social Media MarketingAndy Hunter
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
Report curated and written with Graham Saxton, Ipsos Open Thinking Exchange - Global Insights..
From the Ipsos The Open Thinking Exchange, the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
The document discusses how social media can help governments integrate eGovernance and be more transparent, collaborative, and participatory. It references a presentation made by Dr. Katrin Voltmer on democratic accountability and the important role public communication plays in strengthening the link between governments and citizens. Social media is described as being transformational for communication since the invention of radio and television.
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
The document discusses the role and value of social media for businesses. It notes that social media allows for new forms of marketing, advertising, customer relationship management and more. It emphasizes that content, community and conversation are important for social media and that businesses should listen to conversations happening about them to join in and tell their story. It also notes both the opportunities and risks of participating in social media.
This document discusses how social media like Facebook, Twitter, and blogs can be used to build communities. It explains that social media allows for participatory and democratic communication that is conversational and helps form connected communities around shared interests. Traditional media focuses on one-way communication from brands while social media puts the audience in control and facilitates two-way conversations and learning. The document also discusses how to cultivate a sense of community and the importance of shared goals, listening, transparency and knowing your audience when promoting community through social media.
5ème édition de l'étude "Wave" d'Universal McCann, sur les réseaux sociaux 2010.
Cette cinquième vague s'intéresse à la place des marques dans cet univers et sur leur "socialisation".
Désormais étendue à 53 marchés et 37600 sondés, l'étude souligne - en préambule - que 47% des membres de réseaux sociaux ont rejoint des communautés de marques... sur un total de 1,5 milliard de visites par jour sur ces sites communautaires. Elle révèle une vraie demande des internautes pour des marques dans cet univers, mais à des conditions bien précises. Et cela, de manière assez égale, selon les pays. Enfin, on découvre (ou se voit confirmer) quels supports numériques pâtissent de cette folle envolée de Facebook and co.
This document summarizes a presentation on using social media effectively for nonprofit organizations. It introduces a "crawl, walk, run, fly" framework for developing social media strategies and provides examples of objectives at different levels. It also discusses developing social media policies, building capacity by integrating social media work into job descriptions and teams, learning from mistakes, and measuring the impact of social media efforts. The goal is to help nonprofits understand how to use social media in a strategic way to further their missions.
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
Ben, Kristen and I presented the basics of social media to the Shawnee Chamber of Commerce. These are our slides - the last bit includes images of how we're socializing news coverage in the Lawrence community.
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
The document discusses the rise of social media as a new form of mass communication and influence. Social media allows for collective intelligence and bottom-up information sharing on a global scale. It has shifted power away from traditional top-down media models to a more democratic, distributed model where individuals and ideas can spread virally. Social media's impact is based on its ability to rapidly connect large numbers of people and spread memes quickly through social networks.
The document discusses various topics related to measuring and monitoring social media conversations. It provides 10 "laws" or principles of social media measurement, including that benefits are often in the "long tail" of metrics, participation of influencers is more important than broad reach, and measurement depends on one's goals and perspective. It also discusses the variety of social media conversations, tools for measurement, and implications for how media and marketing are evolving as social media grows in importance.
CPRS, understanding social media, creating public relations strategiesMichael Cayley
The document outlines the agenda for a workshop on understanding social media and creating public relations strategies. It discusses what social media is and provides examples of various social media applications. The workshop also covers developing a social media strategy and how social media can be used for public relations purposes.
This document discusses the rise of social media and its impact on traditional media and businesses. It notes that social media has empowered average consumers to publicly support or criticize companies, shifting power from businesses to customers. Only 1% of social media users create most of the content, while most just consume it. It advises businesses to listen to customers, involve them in product design, and find ways to interact with online brand communities in order to benefit from social media rather than be harmed by negative publicity on these platforms.
Similar to Intro to social media, sm strategy & sm in gov. (20)
This document discusses how to design ideal capital markets. It recommends understanding technology as an extension of man and key messages from McLuhan. It also discusses human capital, social capital, corporate valuation, financial capital, performance improving efficiency, improving market, and creating categories of innovators. The document provides information on capital markets and innovation from 1869 to 2004.
Today's agenda includes helping with alphabetical order, introducing the mid-term exam, discussing plans for February 10th, recruiting a mentor, and introducing concepts from Marshall McLuhan. McLuhan discussed how new media initially mimics old media but eventually transforms into something new. When electronic media replaces print culture with oral/aural culture, it can lead to a more collective, global identity. The medium is the message, as the social effects of any technology result from the new scales it introduces.
2010 - Day 1 Meaning Thru Switching, Emergence, Adhocracy As StructureMichael Cayley
covered key ideas of
- FEAR of being online,
- information overload .. moving to "flow"
- participation, collaboration, adhocracy,
- emergence,
- network learning
- the "Personal Brand" misnomer
Iterative Approach, Social Capital, IdentityMichael Cayley
We related the major concepts of the Tipping Point to their effects in the Long Tail, highlighting why an iterative approach is instrumental to success and social capital - the resources embedded in social media's infrastructure.
Consumer Evangelism, Spreading Ideas, Mc LuhanMichael Cayley
1. The document discusses an agenda that includes updates on a social media application, a midterm exam, hot topics, consumer evangelism, and the spread of ideas.
2. It then provides an introduction to the work and ideas of Marshall McLuhan, including the concept that new media morphs from resembling old media into something different, and that electronic media will move society from individualism to a collective identity.
3. Key concepts from McLuhan around the "global village" and medium being the message are summarized.
Meaning Thru Switching, Emergence, Adhocracy As StructureMichael Cayley
While working through the feedback on the course so far we addresses several big ideas covered in the course.
This was the first brush with Harrison White's idea of obtaining identity by switching (the mosaic, monitoring several channels and putting together the picture).
I introduced the idea of emergence and highlighted weak & strong emergence and asked you to consider the merits of adhocracy as a structure.
Highlights from PR 2.0 and Personal Brand discussion at Humber College's post graduate certificate public relations programs.
The source materials were these readings:
http://www.changethis.com/46.03.CommunicatorManifesto
http://www.fastcompany.com/magazine/10/brandyou.html
http://en.wikipedia.org/wiki/Personal_branding
Many of the images have links embedded to additional material that I introduced.
Cheers,
Michael
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
27. At first new media will look like a predecessor (tv like radio, email like letters) but it eventually it morphs into something completely different. Key Messages from McLuhan
31. Key Messages from McLuhan The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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38. Optimizing for social capital Intrinsic Individual Assets Information Flow Influence Social Credentials Reinforcement of Identity Recognition Extrinsic Collective Assets Trust Network Structure Reputation Authority Sanctions Culture
78. 13 Trends in Social Media for Government Institute for the Future A Planet of Civic Labratories http://iftf.me/public/SR-1352_Rockefeller_Map_reader.pdf
89. Sources in order of appearance: http://www.itechnews.net/wp-content/uploads/2008/03/barack-obama-mosaic-portrait.jpg http://thepaisano.files.wordpress.com/2008/06/firehose.gif http://www.theequitykicker.com/wp-content/uploads/2006/12/emergence.jpg http://www.onlinesocialnetworkssite.com/images/social-networks-logo.jpg http://1.bp.blogspot.com/_djOrIbHcueI/RwK3HidWSyI/AAAAAAAAAOI/OZARiosnWjo/s200/blog_logos.jpg http://www.cla.ca/divisions/cacul/regenerations/uploaded_images/feed-readers-744588.gif http://lonewolflibrarian.files.wordpress.com/2009/07/wiki1.jpg http://smartblogs.com/socialmedia/files/2009/04/forums-300x299.jpg http://www.webadvantage.net/wp-content/smm-logos.png http://www.shoutmeloud.com/wp-content/uploads/2010/01/wordpress-trackback.gif http://aplng.la.psu.edu/ling001/myths/intro/critical-thinking-cartoon.jpg http://www.terraspiritus.com.au/images/engage_image.jpg
Editor's Notes
For Duke University’s Nan Lin’s work re: social capital see my e-book: http://socialcapitalvalueadd.com/share-the-scva-ebook
Publishing has effects. It is key to breaking down silos. A new accountability. Knowledge transfer. This is key to how credibility is established both internally, across the organisation and externally.
Individual empowerment leads to entirely new management challenges and requires different management methods to thrive.
Strategies to manage online identity.
Strategies to manage online identity.
Strategies to manage online identity.
In the following slides we talk about strategies or key considerations to keep in mind as you seek to manage in the context of broadband connectivity. Up until this point we have emphasized the implications of understanding online identity as we move into the Enterprise 2.0 era. But, before we head into these key factors, we want each of you to understand that the strategic considerations that we are about to lay out are critical for your position within the company. Critical to serving the company well. They are also critical in terms of coping with information, learning and your own personal and professional development in times of rapid change.
Strategies to manage online identity. Social media … social networks are divided into “insiders” and “outsiders” … understand the shibboleths and culture to meet expectations.
Strategies to manage online identity.
Strategies to manage online identity. Advancing project proposals for example.
Strategies to manage online identity. Why people share altruistic stories.
Strategies to manage online identity. Complaining gets attention but it does not typically build social capital.
Strategies to manage online identity.
Strategies to manage online identity.
Strategies to manage online identity.
Strategies to manage online identity.
Strategies to manage online identity.
Strategies to manage online identity.
Strategies to manage online identity.
Strategies to manage online identity. Switching.
- Quantity and quality of journal quality news
Strategies to manage online identity.
Why isn’t this articulated as the top management priority in every major corporation?
We deal with information overload by subliminating everything upon receipt. Truncated Attention.
There is great competition for our attention.
But when we switch attention modes, we move quickly with lazer focus so get ready!