Illusions of Empowerment: Re-interpreting the Social Media Dream. Paper presented to the Human Communication and Technology Division/Critical & Cultural Studies Division at the 2010 Annual Convention of the National Communication Association.
Includes The Big 5 of Social Media
1. LinkedIn
2. Facebook
3. Twitter
4. Blogging
5. Video
And ones to watch
1. Instagram
2. Pinterest
3.SocialCam
4. DropBox
5. Yelp
6. MeetUp
This high-level presentation takes a look at popular scial media platforms and how they can be leveraged to increase traffic to your small business website. It covers tips, tools, examples, and processes for getting started in social media, as well as ideas for generating content.
My talk at TechWeek L.A. 11/15/12 - Why do we remember famous people in history? How? How about today's celebrities? And how are the Internet and the Social Web changing that now?
A look at the fame creation process tells us it is indissociable from the media creation process, which has been deeply impacted by new information technology. The Andy Warhol prediction is probably no longer valid and we need to rethink fame in the context of a distributed Internet network which more and more becomes topic-centric and no longer people-centric.
SMEI Social Media Roadshow presentation, "How marketers can find and engage customers with real influence using social technologies" presented by Heidi Sullivan & Jay Krall of Cision.
Includes The Big 5 of Social Media
1. LinkedIn
2. Facebook
3. Twitter
4. Blogging
5. Video
And ones to watch
1. Instagram
2. Pinterest
3.SocialCam
4. DropBox
5. Yelp
6. MeetUp
This high-level presentation takes a look at popular scial media platforms and how they can be leveraged to increase traffic to your small business website. It covers tips, tools, examples, and processes for getting started in social media, as well as ideas for generating content.
My talk at TechWeek L.A. 11/15/12 - Why do we remember famous people in history? How? How about today's celebrities? And how are the Internet and the Social Web changing that now?
A look at the fame creation process tells us it is indissociable from the media creation process, which has been deeply impacted by new information technology. The Andy Warhol prediction is probably no longer valid and we need to rethink fame in the context of a distributed Internet network which more and more becomes topic-centric and no longer people-centric.
SMEI Social Media Roadshow presentation, "How marketers can find and engage customers with real influence using social technologies" presented by Heidi Sullivan & Jay Krall of Cision.
Stop working harder and start working smarter.
Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time.
Social Media Press Releases - Leveling the Playing Field Cost EfficientlyiMi Associates, Inc.
In this presentation we define what social media marketing press releases entail, how to write/format a social media press release. We all discuss finding the right social media marketing zones for your press release, and the do's and don'ts of writing a press release.
www.imiassociates.com
In this workshop, we take a look at how Social Media affects your circles of influence - the people and events that surround you and shape you.
As you look at your carrier and your life, consider what is influencing you at this stage of your life.
a. What are you reading?
b. What media are you consuming?
c. Who do you associate with or spend time with?
d. What conversations do your repeat with others and yourself?
دیجیتال مارکتینگ در ایران موضوعی بسیار نو است و بسیاری از شرکتها در استفادهی درست از این نوع بازاریابی با مشکل مواجه هستند. در این کنفرانس سعی داریم با استفاده از تجربیات خود در طول چند سال گذشته به صورت اجمالی و خلاصه در خصوص انواع کانالهای دیجیتال صحبت کنیم. تجربیات شرکتهای موفق در بازاریابی دیجیتال را با شما به اشتراک بگذاریم و به شما کمک کنیم تا بتوانید به درستی بودجه خود را در دیجیتال مارکتینگ هزینه کنید
It is evident that the market for mobile enterprise solutions grows rapidley. A lot less obvious are the technological trends on which mobile enterprise solutions are going to be built upon. Mobile OSGi technology (i.e. JSR 232, Eclipse eRCP, Sprint Titan) is one of the platforms that enters the market and thus competition against other platform concepts such as MIDP, native applications, Google Android, etc. What is it that mobile OSGi technology has to offer?
Social media has a powerful place in crisis management not only as a way to get notifications and status messages out but to also gather intelligence about events and gather feedback. This presentation by Mark Gibbs at Everbridge's Notification World conference introduces social media and then focuses on the use of and technology behind Twitter.
The Android platform is a great mobile operating system. Nonetheless, there are some important technical areas in which Android is not yet state of the art. This presentation discusses how the OSGi technology complements Android and adds powerful concepts like Web Widgets, Remote Management and SOA.
Stop working harder and start working smarter.
Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time.
Social Media Press Releases - Leveling the Playing Field Cost EfficientlyiMi Associates, Inc.
In this presentation we define what social media marketing press releases entail, how to write/format a social media press release. We all discuss finding the right social media marketing zones for your press release, and the do's and don'ts of writing a press release.
www.imiassociates.com
In this workshop, we take a look at how Social Media affects your circles of influence - the people and events that surround you and shape you.
As you look at your carrier and your life, consider what is influencing you at this stage of your life.
a. What are you reading?
b. What media are you consuming?
c. Who do you associate with or spend time with?
d. What conversations do your repeat with others and yourself?
دیجیتال مارکتینگ در ایران موضوعی بسیار نو است و بسیاری از شرکتها در استفادهی درست از این نوع بازاریابی با مشکل مواجه هستند. در این کنفرانس سعی داریم با استفاده از تجربیات خود در طول چند سال گذشته به صورت اجمالی و خلاصه در خصوص انواع کانالهای دیجیتال صحبت کنیم. تجربیات شرکتهای موفق در بازاریابی دیجیتال را با شما به اشتراک بگذاریم و به شما کمک کنیم تا بتوانید به درستی بودجه خود را در دیجیتال مارکتینگ هزینه کنید
It is evident that the market for mobile enterprise solutions grows rapidley. A lot less obvious are the technological trends on which mobile enterprise solutions are going to be built upon. Mobile OSGi technology (i.e. JSR 232, Eclipse eRCP, Sprint Titan) is one of the platforms that enters the market and thus competition against other platform concepts such as MIDP, native applications, Google Android, etc. What is it that mobile OSGi technology has to offer?
Social media has a powerful place in crisis management not only as a way to get notifications and status messages out but to also gather intelligence about events and gather feedback. This presentation by Mark Gibbs at Everbridge's Notification World conference introduces social media and then focuses on the use of and technology behind Twitter.
The Android platform is a great mobile operating system. Nonetheless, there are some important technical areas in which Android is not yet state of the art. This presentation discusses how the OSGi technology complements Android and adds powerful concepts like Web Widgets, Remote Management and SOA.
Speaker: Erica Campbell, Director of Social Media for Dominion Homes Media.
Session Date: Thursday, October 25, 2012
Event: Hampton Roads American Marketing Association (HRAMA)
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com discussed how to leverage social media and become part of the consumer dialogue. This session provided attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
I had the opportunity to speak at the Hampton Roads American Marketing Association event on Thursday, October 25th.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com discussed how to leverage social media and become part of the consumer dialogue. This session provided attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
How Higher Education can Use Social MediaKrista Neher
Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.
This presentation shows how higher education can use social media to connect with constituents online.
It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.
Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Similar to Re-interpreting the Social Media Dream (20)
Cybersafety workshop for parents on how to keep their children safe on the Internet and when using mobile devices. Developed for the Online Safety Education for Families (OSEF) Program - a program of Oak Hill United Methodist Church Community Ministries.
Disrupting the Disruption in Higher Education - SXSWedu 2015Corinne Weisgerber
For years, we've been told that the higher education system is broken and its demise is near. EdTech companies and startups have responded to this doomsday scenario by offering promises of salvation and calls for disruptive innovation. Voices critical of corporate intrusion into higher education are often framed as resisting change. This panel will examine the forces calling for disruption from a pedagogically informed critical perspective and add a much needed faculty voice to the debate. - See more at: http://schedule.sxswedu.com/events/event_EDUP33336
Du professeur connecté à l'étudiant connecté: Vers une pédagogie stratégique ...Corinne Weisgerber
Conférence sur les TICE et le rôle des médias sociaux dans l'école numérique donnée le 7 janvier 2014 à l'Université Paris 1, Panthéon, Sorbonne.
Presentation given to the faculty of the Sorbonne University in Paris, France on January 7, 2014. Video of the presentation can be found here: http://bit.ly/2cW8Rm6
Condensed version of the "Networked Academic" slideshow to be presented at the 2013 National Communication Association's annual convention in Washington, D.C.
Presentation on social media for church created for the Clergy Leadership Institute social media workshop on May 4th, 2013 in Austin, TX.
Translated title: L'Église et les réseaux sociaux. Kirche und soziale Medien.
Presentation for an HP Catalyst Online Workshop on how academics can measure the outcomes of their social media efforts — and use those metrics to improve their content and scientific reputation.
Communicating Hurricane Evacuation Orders: A Case StudyCorinne Weisgerber
This is an old presentation from 2006 on leadership and media communication in the wake of Hurricane Rita. Considering the threat posed by Hurricane Sandy and the extent of the evacuation orders all along the East Coast, I figured it might be a timely presentation to share.
Full citation: Weisgerber, C. & Butler, S. (2006, April). “Should we stay or should we go? Leadership communication in the face of a potentially catastrophic hurricane”. Paper presented to the Crisis Communication Division of the Southern States Communication Association, Dallas, TX.
Presentation on the fragmentation of online identities, the inadequacy of the personal branding metaphor and the idea of the multiverse as a new metaphor for thinking about online identity. For a transcript of the keynote, see this blog post: http://academic.stedwards.edu/socialmedia/blog/2011/11/16/negotiating-multiple-identities-on-the-social-web-goffman-fragmentation-and-the-multiverse/
Presentation given at SXSWedu on March 6, 2012. The podcast of the presentation can be found here: http://audio.sxsw.com/2012/podcasts/edu/06_Re_envisioning_Pedagogy.mp3
Slides from a presentation for Campus Ministry, titled: "Social Media Sites and Interreligious Understanding." In this presentation I discuss the challenges sparked by misrepresentation of religions in social media and methods for civil discourse and dialogue.
Empowering students through personal learning networksCorinne Weisgerber
Presentation on "Empowering Students through Personal Learning Networks" given at SXSWedu on Wednesday, 03/09. Listen to the podcast of our presentation here: http://audio.sxsw.com/2011/podcasts/EDU/EmpoweringStudents_Weisgerber.mp3
Slides on news curation from my St. Edward's University Interactive Media: Production and Design class. Discusses news curation, examines Andy Carvin's use of Twitter news curation and explains how to curate news using tools such as Twitter lists, Twitter widgets, Storify and Paper.li.
Egypt's role in highlighting 21st century Internet issuesCorinne Weisgerber
Slides from my social media class discussing the 21st century Internet issues raised by the recent protests in Egypt and the Egyptian government's decision to shut down the Internet
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
1. Illusions of Empowerment
Re-interpreting the Social Media Dream
Can an
yone
hear m
e?
Corinne Weisgerber, Ph.D.
Associate Professor of Communication
St. Edward’s University, Austin, Texas
corinnew@stedwards.edu
Twitter: @corinnew
9. Voice Paradox
the more people become empowered and claim their voices through social media
participation, the more drowned out individual voices become
10. Voice Paradox
the more people become empowered and claim their voices through social media
participation, the more drowned out individual voices become
15. Google Search:
Uses algorithm to determine results
Google PageRank: interprets a link
from page A to page B as a vote, by page
A, for page B. Looks at more than the
sheer volume of votes, or links a page
receives; it also analyzes the page that
casts the vote. Votes cast by pages that
are themselves "important" weigh more
heavily and help to make other pages
"important".
16. Black Hat SEO Organic SEO
• deceptive • legitimate
• link schemes • optimize keywords
• JC Penney example • optimize titles & tags
• optimize meta tags
• attract links with
good web content
17. “ The penalty for getting
caught is a pair of virtual
concrete shoes: the
company sinks in
Google’s results ”
- New York Times
18. “ The penalty for getting
caught is a pair of virtual
concrete shoes: the
company sinks in
Google’s results ”
- New York Times
21. 1. Narrow your topic
2. Identify keywords
visibility work
3. Integrate keywords into:
• titles/headlines
• meta tags
• blog tags
4. Attract links by:
engagement
• publishing frequently
work
• publishing valuable info
• actively engaging others
22. HURDLES
to social media empowerment
• growing competition in an attention-economy
• slim odds of standing out amidst millions of
competing voices
• specialized technical
knowledge required to
achieve visibility
• time demands of visibility
and engagement work
24. A New
DIGI Growing gap
between social Tal
DIV IDE
media power
users and social
media dabblers
25. Credits:
Corinne Weisgerber, Ph.D.
Associate Prof. of Communication
St. Edward’s University
@corinnew
Copy of this paper:
http://socialmediaprclass.pbworks.com/w/file/
64603833/Empowerment.pdf