The document discusses using social media to engage the public in research on sustainable development. It provides examples of how academics and universities are using platforms like blogs, YouTube, Facebook, and Twitter successfully. It then offers best practices and a four stage process for getting started with an integrated social media strategy, including assessing resources, surveying the current landscape, establishing guidelines, and reviewing efforts.

1. Introduction to Richard Roaf UCL Environment Institute

4. Background

16. Results of Pilot Study published in Autumn 2010. They like: “ Focused and concise evidence, without generalised or overblown statements...”. “ Evidence was provided about dissemination (such as audience or visitor numbers).” “ The activity went beyond ‘business as usual’ engagement (such as public lectures), and attracted widespread interest or involved a programme of activity which was often innovative.” They don’t like: “ Reliance on indicators that lacked context or meaning, for example, numbers of hits on a website, without benchmarks or further contextual explanation”.

29. Social Media

31. Getting started with 4 Stages

32. Getting started with 4 Stages

37. Getting started with 4 Stages

39. What does success look like? A large number of hits? A significant engagement with a few people Targeting the right people

41. Getting started with 4 Stages

42. Getting started with 4 Stages

46. Getting started with 4 Stages

47. Getting started with 4 Stages

50. Getting started with 4 Stages

51. Getting started with 4 Stages

52. Monitor statistics and feedback Facebook: Number of likes, comments Online video: Views, subscribers demographics, comments Twitter: Number of followers, retweets Blogs: Number of views, comments, engagement

54. Getting started with 4 Stages

57. How could UCL

58. How could UCL

60. What does

61. How could UCL