Black Hat SEO (The Complete Guide) - Chase ReinerChase Reiner
This Black Hat SEO tutorial is meant for informational purposes only. In no way do I endorse or recommend you implement any of these techniques.
It’s my hope that by learning how black hat seo is done, you will know what not to do and what to watch out for with competitors.
Black Hat SEO Tactics We Cover:
PBN’s
Keyword Stuffing
Paid Links
Social Signal Hacking
Purchasing Reviews
Content Scraping
OG Data Hacking
Blog Comment Spam
Paid Indexing Sites
Referral Spam
DDOSING & Malware Injection
An overview of digital and social media marketing with preference to KTU MBA, DIGITAL AND SOCIAL MEDIA MARKETING UNIT 1
includes evolution, benefits, web1.0, web2.0 & web3.0, web marketing, web marketing team, digital marketing plan, a key performance indicator, & digital marketing channel
This presentation is all about social media marketing, seo, google analytics & youtube marketing. for more details visit our website: https://www.easydigiacademy.com/courses/digital-marketing-courses-classes-in-raipur.php
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
Black Hat SEO (The Complete Guide) - Chase ReinerChase Reiner
This Black Hat SEO tutorial is meant for informational purposes only. In no way do I endorse or recommend you implement any of these techniques.
It’s my hope that by learning how black hat seo is done, you will know what not to do and what to watch out for with competitors.
Black Hat SEO Tactics We Cover:
PBN’s
Keyword Stuffing
Paid Links
Social Signal Hacking
Purchasing Reviews
Content Scraping
OG Data Hacking
Blog Comment Spam
Paid Indexing Sites
Referral Spam
DDOSING & Malware Injection
An overview of digital and social media marketing with preference to KTU MBA, DIGITAL AND SOCIAL MEDIA MARKETING UNIT 1
includes evolution, benefits, web1.0, web2.0 & web3.0, web marketing, web marketing team, digital marketing plan, a key performance indicator, & digital marketing channel
This presentation is all about social media marketing, seo, google analytics & youtube marketing. for more details visit our website: https://www.easydigiacademy.com/courses/digital-marketing-courses-classes-in-raipur.php
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Instagram marketing is hard, but it doesn't have to be. Learn about some tricks that can help make your life much easier. In this presentation, I will present basics of Instagram marketing as well as tips and tricks that will help you succeed. To wrap everything up, this presentation will also include some helpful apps and softwares that can aid you in your quest of becoming the ultimate Instagram marketer.
As the number of apps in the market proliferates, the challenges for marketers continue to grow. It sets a high standard for app developers too. In this current industry standard, miraculous overnight successes are rare, having an app marketing plan is crucial to the success of the app. Here’s an app marketing strategy guide which will help improve your app's reach.
This is an power-point presentation on Introduction to Digital Marketing. This slide includes Marketing Definition, Digital Marketing Definition, Why Digital Marketing is so trendy, Timeline of Digital Marketing and Areas of Digital Marketing.
The theme is totally designed by me and inspired from @njchevalier.
Digital marketing analytics paths of value - 12-4-17Marshall Sponder
Digital Marketing Analytics Paths of Value is an adaption of many of the highlights of my book along with the Connecting the Dots methodology used in the book, and that sets it apart.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Off-page SEO tactics are an important part of an over all search engine optimization effort. This presentation covers what you should and should not do to obtain success.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Digital Marketing Trends and Must-Have Solutions for 2023 Milestone Inc
Here's a perfect recipe for search marketing strategies, digital marketing and consumer trends, along with the must-haves for search marketers in 2023.
We are living in the Digital Age. Digital Marketing is replacing by Digital marketing. Facebook is the largest social media platform on the planet and it is very crucial for Digital marketing. In this slide, you will know about Facebook ads.
Simple yet crucial Steps required by anyone to generate leads and make a good use of it to flourish their business. After-all who doesn't want to grow their client prospects.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Instagram marketing is hard, but it doesn't have to be. Learn about some tricks that can help make your life much easier. In this presentation, I will present basics of Instagram marketing as well as tips and tricks that will help you succeed. To wrap everything up, this presentation will also include some helpful apps and softwares that can aid you in your quest of becoming the ultimate Instagram marketer.
As the number of apps in the market proliferates, the challenges for marketers continue to grow. It sets a high standard for app developers too. In this current industry standard, miraculous overnight successes are rare, having an app marketing plan is crucial to the success of the app. Here’s an app marketing strategy guide which will help improve your app's reach.
This is an power-point presentation on Introduction to Digital Marketing. This slide includes Marketing Definition, Digital Marketing Definition, Why Digital Marketing is so trendy, Timeline of Digital Marketing and Areas of Digital Marketing.
The theme is totally designed by me and inspired from @njchevalier.
Digital marketing analytics paths of value - 12-4-17Marshall Sponder
Digital Marketing Analytics Paths of Value is an adaption of many of the highlights of my book along with the Connecting the Dots methodology used in the book, and that sets it apart.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Off-page SEO tactics are an important part of an over all search engine optimization effort. This presentation covers what you should and should not do to obtain success.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Digital Marketing Trends and Must-Have Solutions for 2023 Milestone Inc
Here's a perfect recipe for search marketing strategies, digital marketing and consumer trends, along with the must-haves for search marketers in 2023.
We are living in the Digital Age. Digital Marketing is replacing by Digital marketing. Facebook is the largest social media platform on the planet and it is very crucial for Digital marketing. In this slide, you will know about Facebook ads.
Simple yet crucial Steps required by anyone to generate leads and make a good use of it to flourish their business. After-all who doesn't want to grow their client prospects.
Sundance Marketing is a leading choice for Digital Marketing in Rochester NY. It specializes in traditional advertising, branding, Internet marketing to help promote businesses effectively.
The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...Indra Jaya
On this slide, I share the helicopter view of digital marketing. It's not in depth lesson, but also not very basic knowledge of the subject, because I know there are still a lot of people feel confuse and don't aware how important this is and how this could bring any business into the whole next level.
If you guys want me to help you in digital marketing, please visit my company website https://www.krona.co.id and send me message.
Keep hustling guys! Enjoy Slideshare!
VTA 2010: Non-Traditional Marketing to Spark Ridership (Extended)J Grant Mizell
Extended version (with live links and more goods) from that presented at the Virginia Transit Association Conference, June 11, 2010. Please download for Notes, talking points or more thorough look through – PPT file.
Presented by Pulsar Advertising
Felicia Woodruff, J Grant Mizell, Ray Shea
How Successful Marketers Are Embracing Connection, Communication and CommerceKahuna
As the costs to acquire users continue to rise, the winning brands will aim to create authentic connections with users through owned communication channels like in-app messages, push notifications and email. This presentation showcases how brands can do this and the importance of automation in building an effective owned communication strategy for the mobile era.
Ravi Soni, Obbserv’s co-founder, addressed a wonderful audience at EduCarnival, IIT Delhi. He shared knowledge on the value of digital transformation in empowering schools and the experience of leveraging digital platforms for eminent education brands of India.
The key takeaways from the workshop were:
1. Experiencing the power of Digital Marketing for schools
2.Knowing the effective way of creating and promoting a digital identity for Schools
3. For Teachers- Digital Personality Enhancement Essentials
4. Key Metrics to track & measure ROI
5. Things we should NOT do on Digital as a school stakeholder
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
1. Digital Marketing - Session 1
Sasmira Institute - 13th June 2019
By – Archal Gharat
2. Introduction to Digital Marketing
Topics to be covered
1. Types of Digital Media
2. Industry Trends
3. Indian Media Spends
4. Comparison with Traditional Media
3. SOME OF THE DIGITAL
ADAPTATIONS∙ Communication – whatsapp, skype, IMO, facebook, twitter, linkedin, hangout, etc.
∙ Retail Shopping Stores - amazon, flipkart, snapdeal, myntra, ebay, pepperfry, etc.
∙ Banking - digibank, internet banking, mobile banking, phone banking.
∙ Education – e-learning
∙ Reading - e-newspapers, e-books
∙ Travel – uber, ola, meru, cool cab, etc.
∙ Holidays & Stays – oyo, go-ibibo, makemytrip, yatra, sterling, veena world
∙ Music & Video – Saavn, youtube, hotstar, zee5, voot,etc.
∙ Search – google, yahoo, bing, Wikipedia
∙ Location – Google maps
∙ Healthcare – Lybrate, Netmeds
∙ Money – Credit Cards, Debit Cards, e-wallet, paytm, phonepe, google pay
∙ Games - PUBG, Candy Crush, 3 Patti, Dream 11
4. Types of Media
Paid Media
Earned Media
Owned Media
Any marketing channel that you pay for...
Earned media is when customers, the press and the public
share your content or speak about your brand
Owned media is defined as communication channels that are
within one's control
13. EARNED Media - Press Release
You can do some of these and get yourself some media coverage.
1. Send out a press release, but make it memorable because it might get stuffed
away with all the other releases that come in.
2. Reach out directly to requests that fit your business.
3. Sponsor an event. Your name will be in headlines, and you might get a follow-up
story. This one might get a little pricey, however.
17. WORLD IS ADAPTING TO
DIGITAL
World Population???
7.7 billion
Internet Users???
4.39 billion57%
1st billion
2005
2nd billion
2010
3rd billion
2014
About to cross 5th billion
2019
1995 Just 1%
19. Industry Trends - Digital Marketing
1. Chatbot - Automated Chat that responds to your queries without human
intervention
2. Programmatic Advertising - Process that uses AI to buy and place
advertisements based on targeting algorithms
3. Location based targeting - Target your prospects based on the places they
visit
4. Personalised Ads - Personalise the landing page or ads based on the
persona you want to target
5. Video Marketing - Engage the targets with live video advertisements
6. Voice Search - eg. Google Assistant
7. Micro Moments - Capture a very small moment video
8. Augmented Reality - eg. Se how a sunglass would look on your face
27. WHAT IS DIGITAL
MARKETING?
DIGITAL MARKETING refers to marketing of products or
services using digital technologies, mainly on the Internet,
through digital channels such as search engines, websites,
social media, email, SMS, and mobile apps.
28. Categories of DIGITAL
MARKETING
PULL Digital Marketing
Draw customers to a brand through search engine optimization (SEO) and other non-intrusive methods.
Examples: Internet Marketing, Search Engine Optimization, Search Engine Marketing
PUSH Digital Marketing
Business attempts to get their message in front of their potential customers without them having a desire or interest
to buy the product or learn more about it.
Examples: Display Ads, Social Media Paid Promotion, Email, SMS, Web Push,
29. Types of DIGITAL MARKETING
1. Internet Marketing
a. Search Engine Optimization
b. Social Media Optimisation
c. Search Engine Marketing
d. Social Media Marketing
e. Blogging
f. Backlinking
g. Affiliate Marketing
h. Influencer Marketing
2. Mobile Marketing
a. Bulk SMS Marketing
b. Voice SMS Marketing
c. Short Code Marketing
d. Long Code Marketing
e. Missed Call Marketing
f. Toll Free IVR Number
g. 10 digit IVR Number
h. Mobile Apps Push Marketing
3. Email Marketing
a. Promotional Emails
b. Transactional Emails
c. Newsletter Emails
d. Informational Emails
3. Social Media Marketing
b. Facebook
c. Instagram
d. LinkedIn
e. Twitter
f. Youtube
g. Whatsapp
h. Google+(Now Obsolete)
30. WHAT IS TRADITIONAL MARKETING?
Traditional marketing is a type of marketing that is hard to ignore and includes
the traditional ads we encounter on a daily basis. Many of the common and most
tried offline marketing tactics come under the following five major categories:
1. Print (magazines, newspapers, etc.)
2. Broadcast (TV, radio, etc.)
3. Direct Mail (catalogues, postcards, etc.)
4. Telephone (telemarketing)
5. Outdoor (billboards, fliers, etc.)
32. Advantages of DIGITAL MARKETING
1.Low on cost
2.Real time monitoring
3.Easy to measure
4.No boundaries
5.Brand building
6.Improved engagement
7.Huge audience
8. Viral
9.Two Way Communication
10.Targeted Marketing
11.Re-marketing possible