IMS Ghaziabad, University Course Campus
Unit 2 Determinants of Consumer Behaviour Part 3 Consumer Attitudes Formation and Change Consumer Values and Lifestyles.pdf
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IMS Ghaziabad, University Course CampusLocation
Ghaziabad, Uttar Pradesh IndiaOccupation
Faculty for Marketing Program | Digital MarketerIndustry
Education
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I am a passionate and experienced Assistant Professor at IMS Ghaziabad UC Campus, where I have been working since March 2022. I have over 13 years of combined experience in industry and academia, with a focus on marketing and management. I hold a UGC NET MANAGEMENT qualification, a MBA degree from Edith Cowan University, and multiple certifications in digital marketing, social media marketing, Google analytics, and frictionless sales. As the area chair for the Digital Marketing program and the coordinator of the Earn while you Learn (EWL) cell, I design and deliver the BBA specialization courses in Digital Marketing, Entrepreneurship, and Sales Management.