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Digital marketingmy presentationfor.pptx
- 1. Malipireddy yeswanth kumar Group :3rd BCOM (CA) Register no : 221098200017 College : yrl degree college of arts , science &technology, samalkot
- 2. Introduction to Digital marketingand its impacts on today's businesses.
- 3. Definition of digital marketing Digitalmarketing refers to the creation and dissemination of content through digital media channels—websites, landing pages, social media, email, and mobile applications and the promotion of that content using a variety of strategies across paid, earned, and owned digital channels, including SEO, SEM, pay-per- click
- 4. Getting Started with DigitalMarketing Digital marketing helps brands reach their target audience and promote their product or service. , It allows brands to target a more specific or niche audience Digital marketing helps marketers to get deeper insights into customer behavior, tastes, and preferences. This helps in creating better print advertisements to attract customers and increase engagement You can appeal to the largest market. .. It allows businesses to reach a wider audience, target specific demographics, and measure the effectiveness of their campaigns
- 5. Getting started withdigital marketing Here are some steps to get you started with digital marketing 1. Study the marketspace and analyze your competitors' offerings, price points, and marketing material. 2.Identify and study the businesses that you are going to compete with. 3.Define your target audience and create buyer personas. 4.Develop a digital marketing strategy that aligns with your business goals. 5.Implement your strategy using various digital marketing techniques. 6.Monitor your results and adjust your strategy accordingly.
- 6. Types of Digitalmarketing • Social media marketing • Content marketing • Affiliate marketing • Email marketing • Influencer marketing • Online advertising • Search Engine Optimization SEO • Mobile Marketing • Search Engine marketing • Pay-per-click marketing
- 7. Social Media Marketing SMM involvespromoting products or services through social media platforms such as Facebook, Twitter, and Instagram. This involves creating engaging content, building a following, and managing customer interactions.
- 8. Affiliate marketing • Affiliatemarketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process
- 9. Content marketing Content marketing involves creatingvaluable and relevant content to attract and retain a target audience. This can include blog articles, videos, infographics, and podcasts.
- 10. Email marketing Email marketinginvolves sending targeted emails to potential or existing customers. This method is highly effective for nurturing leads and maintaining relationships with customers.
- 11. Influencer marketing Influencer marketingis a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.
- 12. Online advertising Online advertising,also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users
- 13. Search Engine Optimization SEOis the practice of optimizing your website so that it appears higher in search engine results pages (SERPs). This can be done by creating high- quality content, keyword research, and link building.
- 14. Mobile marketing Mobile marketingis a multi-channel online marketing technique focused on reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications.
- 15. Search Engine marketing •Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising
- 16. Pay-perc-click PPC or pay-per-clickis a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It's essentially a method of 'buying' visits to your site, in addition to driving website visits organically.
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- 18. Steps to Creatinga Digital Marketing Plan STEP 1: DEFINE YOUR MARKETING GOALS AND BUDGET STEP 2: BUILD BUYER PERSONAS TO DEFINE YOUR IDEAL AUDIENCE ANALYZE YOUR COMPETITORS AND MARKET POSITION CHOOSE WHICH DIGITAL MARKETING CHANNELS TO FOCUS ON SET DEFINED METRICS TO REVIEW AND IMPROVE PERFORMANCE.
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- 20. Metrics totrack: Common metrics include website traffic, search engine rankings, conversion rates, social media engagement, email open and click-through rates, and customer lifetime value. Tools for measuring success: There are many tools available to measure the success of digital marketing campaigns, such as Google Analytics, SEMrush, Hootsuite, and Mailchimp. Analyzing data and making adjustments: Analyzing data from your campaigns allows you to identify areas for improvement and make data-driven decisions about refining your strategies. Continuous improvement: Digital marketing is an ongoing process that requires constant monitoring and optimization to ensure continued success.
- 21. Conclusion Recap of key takeaways Digitalmarketing is a vital part of every business's marketing strategy, involving various tactics and channels that require careful planning, execution, and measurement.
- 22. Conclusion Looking to thefuture of digital marketing As technology continues to advance, businesses will need to stay up-to-date with the latest trends and innovations in digital marketing to remain competitive and reach their target audience effectively.
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