Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
This Digital Marketing tutorial will help you learn why Digital Marketing is important, what is Digital Marketing, what are the different types of Digital Marketing and customer lifecycle in Digital Marketing. Digital marketing is the act of promoting products or services with the help of digital devices or technology.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
This Digital Marketing tutorial will help you learn why Digital Marketing is important, what is Digital Marketing, what are the different types of Digital Marketing and customer lifecycle in Digital Marketing. Digital marketing is the act of promoting products or services with the help of digital devices or technology.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing includes Internet marketing techniques, such as
Search Engine 0ptimization (SEO)
Search Engine Marketing (SEM)
Link Building
Social Media Marketing
Display Advertising
Online Marketiong
Visit:https://www.apponix.com/Digital-Marketing-Institute/Digital-Marketing-Training-in-Bangalore.html
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
Gathering all digital marketing tools divided into
1. By digital marketing funnels
2. By digital services & solutions and
3. By marketing objective or purpose
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing includes Internet marketing techniques, such as
Search Engine 0ptimization (SEO)
Search Engine Marketing (SEM)
Link Building
Social Media Marketing
Display Advertising
Online Marketiong
Visit:https://www.apponix.com/Digital-Marketing-Institute/Digital-Marketing-Training-in-Bangalore.html
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
Gathering all digital marketing tools divided into
1. By digital marketing funnels
2. By digital services & solutions and
3. By marketing objective or purpose
There are many new digital marketing trends and strategies that are evolving in the current
high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year.
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Curious about the future impact of social media marketing on business growth? Our latest presentation delves into key insights for 2024, unraveling the pivotal role social media plays in driving business success. Get ready to revolutionize your strategies and remain at the forefront in the digital landscape. Click below to explore the presentation now!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Wondering how social media can fuel your business growth in 2024? In our latest presentation key insights into the evolving landscape of social media marketing are explored. Uncover strategies that can transform your business and keep you at the forefront of the dynamic digital world. Click below and discover the roadmap to success!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
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Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
2. WHAT IS DIGITAL MARKETING?
Digital marketing is term for the marketing of products or
services using digital technologies like mobile , tablets, online
marketing, social media marketing, etc.
In simplistic terms, digital marketing is the promotion of
products or brands via one or more forms of electronic media.
3. EFFECTS OF DIGITAL MEDIA
Through digital media consumers have access to information
any time and any place they want it.
Digital media is an ever-growing source of entertainment, news,
shopping and social interaction, and consumers are now exposed
not just to what your company says about your brand, but what
the media, friends, relatives, peers, etc., are saying as well.
4. BENEFITS OF DIGITAL MARKETING
1.Level playing field: Any business can compete with any competitor
regardless of size with a solid digital marketing strategy.
2.Reduced cost: Your business can develop its online marketing strategy for
very little cost.
3.Real time analysis: You can see in real time what is or is not working for your
business.
4.Refinement of your strategy: Refine your strategy at any point in time
and see any improvements or opportunities for further refinement
almost instantaneously.
5. 4.Brand Development: A well maintained website with quality content targeting
the needs and adding value to your target audience can provide significant value
to brand.
6.Far greater exposure: Your business can be seen anywhere in the world from
one marketing campaign.
7.Not Intrusive: Online people get the choice to opt in or out of communications
and often it is relevant because they were the ones searching for it in the first
place.
BENEFITS OF DIGITAL MARKETING
9. DIGITAL MARKETING TRENDS
• The Big 3
• Marketing Personalization
• Content Marketing
• Artificial Intelligence
• Chatbot’s
• Video Marketing
• Influencer Marketing
• Micro Moments
• Voice Search & Smart Speakers
• Augmented and Virtual Reality Marketing
• Social Media Stories
• Geo Fencing
10. THE BIG 3
I know who you are . . .
I know what you’re
looking for . . .
I know what you bought and
what you’ll buy next.
11. THE BIG 3
Expected Amazon Advertising
Revenue in 2019:
$7 BILLION
Facebook and Google
represent two-thirds of
digital advertising revenue
and almost 100% of the
growth.
12. MARKETING PERSONALIZATION
In the year 2019, you would have to do something to personalize your marketing such
that you get noticed in the long run. This you can do by personalizing products, emails,
and even content.
Now, you will have more access to data, such as consumer behavior, purchase history
and the links they clicked. This will help you to customize content based on their
preferences. Personalization is the key to your customer’s heart.
56%
of consumers are more likely to
shop with a good personalized
experience.
40%
of consumers buy more from
retailers who personalize.
76%
of consumers will share personal
information for a better experience.
13. MARKETING PERSONALIZATION
• Personalization reduces acquisition costs by 50% and lifts sales by 15%
• 78% of users said personally relevant content from brands increases purchase
intent.
14. CONTENT MARKETING
Content marketing is a strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to attract and retain a
clearly-defined audience — and, ultimately, to drive profitable customer action.
Why focus on content marketing?
72%
of marketers sayrelevant content is the
most effective SEOtactic.
82%
of consumers feel more positive about a
company after seeing custom content.
15. CONTENT MARKETING
78%
say a company’s
social media posts
influence their
purchases
73%
are likely to buy
from a brand that
responds on social
media
Impact of Social Media
84%
of social media
users share to
show their support
for a cause
17. ARTIFICIAL INTELLIGENCE
Artificial intelligence has been the buzzword these days. It is being implemented to
make our jobs easier. With AI, you can now analyze the search patterns of your
consumers, their behavior, and then utilize the data available across the different
social media networks, along with blog posts, and then implement these to help
businesses realize and work on how users and customers reach their products or
services.
With AI, you can now directly get in touch with users and initiate conversations like
these help in building an emotional bond by offering them with the essential
information and tips. By the year 2020, around 25% of customer service would be
driven by chatbot technology. In the year 2019, we will witness the number of
businesses adopting AI to help save costs and speed up growth.
18. “We are now witnessing a new shift in computing: the
move from a mobile-first to an AI-first world. And as
before, it is forcing us to reimagine our products for a
world that allows a more natural, seamless way of
interacting with technology.”
Sundar Pichai, Google CEO
“These big trends are not that hard to spot (they get talked
and written about a lot), but they can be strangely hard for
large organizations to embrace. We’re in the middle of an
obvious one right now: machine learning and artificial
intelligence.”
Jeff Bezos, Amazon CEO
$40,000
$35,000
$30,000
$25,000
$20,000
$15,000
$10,000
$5,000
$-
2016 2020 2025
AI Revenue (in millions)
AI Revenue (in millions)
ARTIFICIAL INTELLIGENCE
20. Artificial intelligence will soon be the driving
force behind many services, and currently
we’re already seeing it implemented in such
areas as:
• Customer service Chatbot's (25% of
customer service will use virtual assistant
technology by 2020, up from 2% in 2017)
• Basic communication
• Product recommendations
• Content creation
• Email personalization
• E-commerce transactions
Businesses adopting AI in 2019 will be able to
cut staffing costs and accelerate growth,
getting an edge over their competitors.
ARTIFICIAL INTELLIGENCE
21. CHATBOT’S
Chatbot’s will continue to be an important part of digital marketing in 2019. This AI-based technology
uses instant messaging to chat in real-time, day or night, with your customers or site visitors.
Surveys show that:
• 63% of respondents prefer messaging an online chatbot to communicate with a business or brand
• Chatbot’s will power 85% of customer service by 2020
• Top benefits of chatbot’s are 24-hour service (64%), instant responses to inquiries (55%) and
answers to simple questions (55%).
• By 2022, chatbot’s will help businesses save over $8 billion per annum
• 80% of businesses want chatbot’s by 2020
• 100,000 chatbots on Facebook Messenger take orders, give product guidance & gather
information.
Many brands already use chatbot technology including Uber whose chatbot communicates with
customers making it easy for them to hire cars via their mobile app, Facebook Messenger, Slack or
Google Maps.
23. VIDEO MARKETING
Video marketing is one of, if not the, most important marketing trend today and likely
for the next 5-10 years. These numbers show the importance of
incorporating video into your digital marketing strategy in 2019:
• 70% of consumers say that they have shared a brand’s video
• 72% of businesses say video has improved their conversion rate
• 52% of consumers say that watching product videos makes them more confident in
online purchase decisions
• 65% of executives visit the marketer’s website and 39% call a vendor after viewing
a video
• Video is by far the most popular way customers want to learn about new products
One of the most valuable benefits of implementing a video marketing campaign is that
it allows you to easily reformat your content.
24. Video is by far the most popular way customers want to learn about new products
VIDEO MARKETING
25. 82% of all internet traffic will be video by 2021
88%
more time is spent on a
website with video, on
average.
85%
of Facebook videos
are watched without
sound.
300%
more inbound links are
created for blog posts
with video.
VIDEO MARKETING
26. some other video marketing trends that are gaining more and more traction:
• Live video is particularly popular with a large number of businesses who use it for interviews,
product demos and behind-the-scenes glimpses of the brand, such as life in the office, how
products are made, company events, etc.
• 1:1 video is when businesses or marketers create personalized video messages rather than
make phone calls or send emails. With the decreasing cost of film equipment and increasingly
high-quality smartphone cameras, this is easier than ever.
• Shoppable video content has become a super easy way to shorten the customer journey by
allowing people to buy products directly from a video or image. When someone hovers their
cursor over the image, a “shop now” button pops up and takes you to the product page.
• 360-degree video content, which allows for a more interactive experience, is on the rise – just
look for the circular symbol in the top left corner to start sliding the moving image left or right as
it’s playing
VIDEO MARKETING
27. INFLUENCER MARKETING
Influencer marketing is a type of word-of-mouth marketing that focuses on using key
leaders to drive your brand’s message to the larger market. Influencers can be well-
known celebrities, but more often they are Instagram or YouTube personalities with a
huge following who can help spread the word about your business or product through
their social channels.
Because influencer marketing is generally more authentic, 92% of people trust other
consumer recommendations over corporate advertising.
These influencers can be anyone, including celebrities, journalists or bloggers who can
carry your brand’s message for you through the various social media channels.
Influencer marketing is another tactic that is not going away anytime soon: A mediakix
study predicts that the ad spend for influencer marketing could reach $10 billion by
next year.
29. As more users are processing their online activities using their smartphones,
marketers continue to leverage micro-moments to attract their audience’s attention and
fulfill their instant decisions.
Whenever a customer searches for something, looks for a nearby store, wants to
finalize a task or makes a purchase, marketers can take advantage of these types of
micro-moments to create targeted content and advertising.
To take advantage of micro-moments in 2019, you need to be where consumers are
searching for information in the moment – or, as Google puts it, marketers have to “be
there, be useful, be quick.”
MICRO MOMENTS
30. To get the most out of micro-
moments, you should:
•Identify your consumers’ “I-
want-to-buy” moments
•Be there in these moments
of need
•Deliver relevant content
•Make it easy for them to
make a purchase
•Measure every moment that
matters
MICRO MOMENTS
31. VOICE SEARCH & SMART SPEAKERS
The increasing use of voice search has made it important for companies to rethink
their digital marketing strategies in 2019.
• 50% of all searches will be via voice by 2020
• 13% of all American homes owned a smart speaker in 2017, and is expected to
increase to 55% by 2022
• As of January 2018, there were an estimated one billion voice searches per month
• 25% of shoppers used voice assistants during their holiday shopping in 2017
• 72% of people who own voice-activated speakers say that their devices are used as
part of their daily routines
• Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today
• Global smart speaker shipments grew nearly 200% year-over-year in Q3 2018
reaching 22.7 million units in the quarter
32. Overall, people are expecting to be using voice search far more in the future:
Voice search plays an important role in providing all the relevant information people
are searching for through audio content. AI is getting smarter and the number of
errors made by voice assistants like Alexa, Siri and Google has reduced.
VOICE SEARCH & SMART SPEAKERS
33. • Voice assistants hit an
error rate below 5%.
• Google had it’s Home AI
reading thousands of
romance novels to
improve it’s language
skills.
VOICE SEARCH & SMART SPEAKERS
34. • 53% while driving
• 21% while doing another
activity
• 22% of queries are for
local content
• 50% of searches will be by
voice in 2020
VOICE SEARCH & SMART SPEAKERS
35. AUGMENTED & VIRTUAL REALITY MARKETING
Gartner predicts that by 2022, 70%
of enterprises will be experimenting
with immersive technologies, and
25% will have deployed to
production.
While virtual reality (VR) makes a
lot of noise and gets everyone
excited with grand sci-fi ideas, AR is
much more implementable from a
marketing standpoint. Experts
predict that AR will continue to
outpace VR in terms of market
share:
36. SOCIAL MEDIA STORIES
First Snapchat came out with the concept of “My Story,”
then Instagram and Facebook stories were introduced, and then YouTube unveiled
their own story format: Reels.
Since these types of stories disappear after a set period of time, this is a great
opportunity for marketers to make good use of FOMO (fear of missing out).
The benefits of using social media stories include:
• Increased brand awareness
• Constant engagement with followers
• Cost-effectiveness
• Increased traffic to your web page
• Opportunity to reach younger audiences
37. Here’s a social media stories timeline:
SOCIAL MEDIA STORIES
38. GEO FENCING
While the idea of marketing to people based on their location is nothing new, we do
expect an increase in the use of geo-fencing – this market is set to grow to $2.2 billion
by 2023 – along with the rise of mobile use:
39. Geo-fencing allows real-time targeting based on a user’s location. A target area is
defined as , say, within a mile of a restaurant, and when a user enters or leaves this
area, they receive a push notification, text message or other form of marketing
communication.
Research shows that of people who open a push notification, 54% of users convert
from segmented push compared to only 15% for broadcast messages. And 52% of
users enable push messaging on their apps.
With help of geo-location Augmented reality will also effect digital market
GEO FENCING
41. CONTENT MARKETING
Lenovo is one of the largest manufacturer of computer hardware, namely desktop computers, laptops, and
related technology products.
Lenovo’s marketing team formulated a content marketing strategy to first create awareness and then build
trust among their target audience, which mainly comprises IT professionals. The aim was to help them make
informed buying decisions and to keep Lenovo at top-of-mind recall while making those decisions.
Campaign Objective
Create content to educate Lenovo’s target audience and distribute it across multiple channels.
Method and Execution
To execute its content marketing strategy, Lenovo developed a digital content hub called “Tech Revolution”
to deliver technical news and technology information to IT decision makers across Asia Pacific region.
They were able to successfully engage with their target audience through this content marketing hub. The
leads generated via Tech Revolution, were routed to their website, based on which sales executives were
able to readily connect with consumers.
LENOVO
42. CONTENT MARKETING
Results
The content marketing strategy of Lenovo was hugely successful in establishing the company as a thought
leader. The digital content hub had more than 250 articles with 34 million impressions, 308 link clicks, and
was visited by 1,70,000 new web users.
In terms of financials, $300 million in sales was attributable to this initiative alone.
LENOVO
43. MARKETING PERSONALIZATION
AMAZON
Amazon’s recommendation algorithm consistently makes headlines for its strategic approach to
personalized marketing.
Continually being updated to create more tailored experiences, the tool suggests products not only to fit the
individual, but different aspects of their personality.
The company reported a 29% sales increase to $12.83 billion during its second fiscal quarter, up from
$9.9 billion during the same time the previous year.
Takeaway: Personalized marketing isn’t just a tactic for building brand trust. When done right, it
presents endless upsell opportunities for improved sales.
44. ARTIFICIAL INTELLIGENCE
Always ridiculed for their poor food and catering services, the Indian Railways is all set to get a pretty AI
makeover. With the help of Artificial Intelligence, the Ministry of Railways is all set to transform its train
kitchens and pantries.
Apart from revamping the food menu, Indian Railways is also advocating use of environment-friendly and
biodegradable food containers. With the AI project already been kick-started at the IRCTC base, they have
installed around 16 HD cameras linked to monitors. These cameras would not only help detect pests in the
facility but also notify to the concerned authorities.
MINISTRY OF RAILWAYS
45. CHATBOT’S
The Problem
For Dream11, the onset of the Indian Premier League cricket season is the busiest month of the year. This
leads to increased customer support queries to the tune of typically 10x the normal traffic.
Handling this sudden seasonal spike is always a challenging situation for the 30 member customer support
team at Dream11. They needed a customer service solution that could handle the massive scale of incoming
requests, give instant responses without making anxious users wait and do all of this without an
unreasonable jump in expenditure during the IPL month.
Solution
Haptik deployed a Support Bot on the Dream11 website, Android and iOS apps.
The bot was trained on the frequently asked queries about the game, everything from rules to account
troubleshooting. The bot also seamlessly transferred any complex queries to Dream11's customer support
team, who used the Haptik agent chat dashboard to further resolve them.
Haptik's bot successfully answered 80% of the 1 million+ support queries received, with an average
resolution time of 32 seconds. The 30X increase in query volume was handled without any increase in the
customer support team size and personnel cost, delivering a 10X ROI for Dream11.
DREAM 11
46. VIDEO MARKETING
Vicks emphasized on #TouchOfCare. It showed how two souls not related by blood can still have a
relationship of love and care just by a touch of care. This short film was uploaded on March 2017 in YouTube
and has clocked over 9.9 Million+ views.
Video Link: https://www.youtube.com/watch?time_continue=1&v=7zeeVEKaDLM
VICKS: GENERATION OF CARE
47. INFLUENCER MARKETING
Objective
Promoting Ola’s new and improved Prime cab service that offered superior amenities such as free WiFi, best
rated drivers and premium vehicles in Bangalore.
Execution
Ola teamed up with celebrities to give their passengers one of the most memorable ride of their lives as
Milind Soman, Narain Karthikeyan and Abhish Mathew arrived in cabs booked by Ola Prime passengers.
Sparking interest among their audience and social media users, Ola banked on the popularity of these
influencers and successfully reached millions of people.
Results
Thrilled passengers, and Ola’s social media promotion around the activity led to a heightened number of Ola
Prime bookings and helped the company drive conversation around their new service. The number of
bookings too shot through the roof for Ola Prime.
OLA PRIME TIME
48. MICRO MOMENTS
GOALS
• Increase brand awareness amongst their target audience
• Create an innovative digital campaign that stands out in a competitive market
APPROACH
• Researched the target audience to determine the most popular YouTube channels by subscriber and
inventory growth
• Created 50 unique, hyper-targeted skippable ads that engaged viewers with humour and were relevant to
the YouTube content they were about to watch
• Used cards to enable visits directly from their videos
RESULTS
• A 13% increase in visitors to the website over an eight-week period
• 32% of viewers watched the entire 30 second ad (nearly double the usual rate)
• An 8% month-on-month rise in revenue
COUPON DUNIYA
49. MICRO MOMENTS
GOALS
• Increase brand awareness amongst their target audience
• Create an innovative digital campaign that stands out in a competitive market
APPROACH
• Researched the target audience to determine the most popular YouTube channels by subscriber and
inventory growth
• Created 50 unique, hyper-targeted skippable ads that engaged viewers with humour and were relevant to
the YouTube content they were about to watch
• Used cards to enable visits directly from their videos
RESULTS
• A 13% increase in visitors to the website over an eight-week period
• 32% of viewers watched the entire 30 second ad (nearly double the usual rate)
• An 8% month-on-month rise in revenue
COUPON DUNIYA
50. VOICE SEARCH & SMART SPEAKERS
A major player in the voice space, Domino’s first launched its skill on Amazon Echo back in 2017. With that
skill, users with Echo and Dot devices can interact with the pizza company’s “personality,” a character named
Dom, who responds to queries in fun ways. They can also place orders via voice, as long as they first set up
an Easy Order profile in the Domino’s app. More recently, Domino’s has invested in its own voice recognition
technology to take telephone orders coming into its brick-and-mortar locations.
DOMINO’S
51. The Challenge
Unskilled labourers not following safety precautions and getting injured in the construction site is one of the
major challenge faced by all construction companies including Larsen & Toubro (L&T). The losses (life, time
& material) are huge due to this.
On-site job training is an expensive & time-consuming exercise and traditional room type training using
video/pictures are not just doing the job in embedding the seriousness of safety. L&T was looking for a
solution that solves both – cheaper and at the same time very impactful.
The Solution
L&T considers the safety of its employees as its highest criteria. So what’s the solution to fix it?
L&T choose to partner n collaborate with one of the leading providers of Virtual Reality [VR] technology in the
world, InGage Technology to help them create real-time scenarios of VR Experience that will enable training
and educate safety features for workers very efficiently. The VR training has several real-life scenarios that in
turn takes the user through the experience meanwhile accessing their reaction, thereby avoiding the
repetition of the mistakes at the site.
L & T
AUGMENTED & VIRTUAL REALITY MARKETING