Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Care about how to leverage 'Surviving Google : SEO In 2016'. You will find this deck presented by the industry expert Karanam Srikanth, Head Digital Marketing. Spectraforce Technologies, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
How to plan for a successful SEO campaign
How to handle site indexing, content and code issues
Safe and effective link building techniques with competitors analysis
How to measure & audit your SEO performance
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackSemrush
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Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Care about how to leverage 'Surviving Google : SEO In 2016'. You will find this deck presented by the industry expert Karanam Srikanth, Head Digital Marketing. Spectraforce Technologies, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
How to plan for a successful SEO campaign
How to handle site indexing, content and code issues
Safe and effective link building techniques with competitors analysis
How to measure & audit your SEO performance
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackSemrush
These slides were presented at the SEMrush webinar "Google is Hogging Half Your Traffic: How to Get It Back". Video replay and transcript are available at https://www.semrush.com/webinars/google-is-hogging-half-your-traffic-how-to-get-it-back/
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
Rand's presentation to Foundry Group's portfolio of startup execs in August 2017, covering 5 important areas of knowledge around SEO at the executive level.
Digital Marketing Strategies for Freelancers Navneet Kaushal
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Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
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- Increase Website Sales
- Increase Leads
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Content Marketing strategies to Boost your Search Engine rankings!
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PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
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Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
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- Increase Website Sales
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Content Marketing strategies to Boost your Search Engine rankings!
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Social Media and SEO Tips to make your Business succeedNavneet Kaushal
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PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
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With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
Exclusive details of Piedmont Taksila Heights in Sector-37 C, GurgaonProperty Point Gurgaon
Taksila is a home to peaceful living with a perfect lifestyle. Taksila is living in harmony with nature. The idea from which is coined from the archeological brilliance of Taksila. Apprehending the myraid features of modernity, it is clubbed with a grand entrance gate that welcomes you to this land of serene beauty.Taksila is a neighbourhood with services and serendipity, tempting an enthralling lifestyle.
Search Engine Marketing in 2016 | Digital Leaders Masterclass #DLMLeedsSearch Laboratory
Search in 2016: How you need to think and what you need to do
Your search strategy is critical to your success, but how do you ensure it delivers sustainable success in a complex and ever-changing world?
In this session, Ian Harris, CEO and founder of global digital marketing agency Search Laboratory (founded in 2005), shares a unique agency-side perspective to search, as well as providing strategic insight into what brands should be doing in order to maximise the effectiveness of their search engine marketing (organic SEO and paid) campaigns.
The way search interacts with other channels is critical, but how do you deal with and make sense of the overwhelming data that is generated? All will be revealed!
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
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SEO is hard. It’s a sub-section of the digital industry that has never found common ground. It's nearly impossible to tell who's good at it and who's not.
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SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
I have a coupon for that! With the new discount and marketing features built into Version 9, you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise-level discount engine right at your fingertips.
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https://nidmindia.com/
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2. Find ways to show EEAT
3. Repurpose across all platforms
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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
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Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Search Engine Optimization in 2016
1.
2. SEO in 2016: How To Drive
More Google Traffic
Brad Smith
CEO/Founder
Dan Stock
Senior SEO Strategist
Your Hosts:
3. Agenda
• DEFINING SEO
• WHY IT MATTERS
• OLD SCHOOL VS NEW SCHOOL
• TODAY’S SEO
• GOOGLE RANKBRAIN
• SPECIFIC ACTIONS / TAKEAWAYS
• RESULTS
• WHAT NOT TO DO!
• THINGS TO REMEMBER
• THREE BEST SEO TACTICS
4. What is SEO?
Search Engine Optimization
(SEO):
The process of driving targeted traffic to your
website from people that are using search
engines to look for the products, services or
information you provide.
6. SEO in 2016
OLD SCHOOL SEO NEW SCHOOL SEO
• Singular Keyword Focus • Engagement & User Intent
Focused
• Ranking Focused • ROI & Conversion Focused
• Content Created for Search
Engines Only
• Optimized Content Created for
Humans
• Keyword Stuffing • Tasteful Optimization
• Backlinks – Quantity over
Quality
• Backlinks – Quality over
Quantity
• Website Design Not Important • Mobile-friendly, Fast &
Responsive Website Design
• High-Quality Unique Content
Optional
• High-Quality Unique Content
Essential
7. Domain
Age
Authority
Keyword in domain
Keyword position
Domain length
Domain registration
Subdomain(s)
History
Public/Private
Country extension
Spammer
Trust
URL length
URL readability
On-Page
Title tags
Meta descriptions
Location of
keyword
KW in Heading Tags
KW in content
KW density
Duplicate content
Alt tags on images
Frequency of
updates
KW Word order
Original content
Rich Media
Bullets/numbers
Clean code
Logical Formatting
Semantic Keywords
Links
External links
Internal links
Quality of links
Anchor text of links
Alt text of links
Broken links
Purchased links
Link farms
KW in URL
Sitemap
Diversity of links
Amount of links on
page
Text around the link
Age of link
Authority of link
Experience
KW click-through
rate
Page load speed
Time spent on site
Bounce rate
Easy navigation
Page layout
Site up/downtime
Mobile optimized
Responsive sites
Pages viewed
Overall traffic
User reviews
Interaction
Flash
Direct/repeat traffic
Social
Social Likes
Twitter Shares
Authority of sharer
Facebook Likes
Facebook Shares
# of Google +1s
Directory Reviews
Google+ Accounts
Google My
Business
Traffic from social
Content shares
Publisher Markup
LinkedIn Shares
SEO in 2016
8. Google Rankbrain
What is RankBrain?
RankBrain is Google’s name for a machine-learning
artificial intelligence system that’s used to help process its
search results.
What is Machine Learning?
Machine learning is when a computer teaches itself how to
do something, which is both scary and cool at the same
time.
10. Keyword Research
• If you choose the wrong keywords, you instantly put the odds
against you! Choose high-traffic phrases with low competition to
increase your chances of acquiring traffic from search engines.
• NOTE: The column labeled “competition” in the picture above is only
an indicator of Google AdWords competition, not SEO competition.
11. Keyword Research
• Make sure your keywords are “buyer” keywords with commercial
value. In other words, will they drive an action?
• Search the keyword in Google (You can try Bing & Yahoo as well).
• Look at the top 10 results—that’s your competition.
• If the top 10 results are filled with authoritative websites choose a
different keyword to target!
• Make sure your keywords on each page are 100% relevant to that
page’s content. The page must seek to answer the user’s query.
12. Your Domain
• Pick a good one and stick with it!
• Short and brandable domains are preferred by search engines.
• Include keywords only if it makes sense:
• If your domain has good history and authority, stick with it!
• Register your domain for an extended period of time.
Instead of: www.ConductoHumanCapital.com
Choose: www.ConductoStaffingAgency.com
13. Your Domain
• Stick with the .com
• Buying a lot of domains and redirecting them won’t help.
Stay away from country codes! A Physical Therapy office
might be inclined to buy a .pt domain name (real example).
This would really limit them in ranking in the U.S. since .pt
is the country extension for Portugal.
In order for a domain to have any “authority” it has to have
good content. Simply owning a domain or having a
doorway page will add no SEO value.
14. Your Domain
• Don’t get carried away with long domains.
• Do include keywords in URL for subpages.
www.JasonsBBQ.com/BBQ-Dallas
www.JasonsBBQRestaurantsDallasHoustonSanAntonioTexas.com
15. On Page SEO
• Title Tags in Meta Data
• Mix in keywords near the beginning of the title, but
don’t go overboard!
• Keep it between 50-60 characters in length.
Part of the code of each page on your site:
<title>Amherst Collision Service, Williamsville NY| Auto Body Repair, Frame</title>
16. On Page SEO
• Each page should have unique title tags
• Use keywords specific to the content of that page.
• Use keywords early and put the company name at
the end of the page title.
17. On Page SEO
• Meta Page Description
Part of the code of each page on your site.
<meta name="description" content=" Radiology and diagnostic imaging
serving Western New York, Buffalo, Williamsville and Southern Ontario,
Canada."/>
• Including keywords in the meta description is not a
ranking factor; however, keywords that match search
criteria will be in bold.
• Click-through rate (CTR) IS a ranking factor.
• Sell value. Try to encourage a click.
• Keep it between 150-160 characters in length.
18. On Page SEO
• Headlines: H1 and H2 Tags
• Mix keywords into your Heading tags. (H1, H2, etc.)
• Items of equal importance get equal headings!
• This helps search engines determine what your page is about.
• Include keywords early on the page content/body copy. Write for
the human first!
19. On Page SEO
• Use related keywords & secondary keywords throughout.
These are often referred to as semantic keywords.
20. On Page SEO
• Update Content Frequently
Search results are best
when they are fresh.
Google changed their
indexing system to display
“fresh” content more
frequently.
Nearly 35% of all searches
changed because Google’s
Caffeine update values
“fresh” content.
21. On Page SEO
• Add Different Forms of Content & Rich Media
• Google owns YouTube, so create some videos and a channel there!
• Video, photos, infographics, etc., are seen as a sign of higher-quality content.
22. Link Building
• More quality inbound links = more opportunity to gain traffic.
• Sites with more quality inbound links will outrank sites without links.
• Reputable links = credibility in the eyes of a search engine.
23. Link Building
• Avoid Buying or Selling Links
Buying/Selling links leads
to lost trust in Google’s
search results.
Consequences include
lower rankings in Google’s
search results.
24. Link Building
• Text within links is important (anchor text).
• Keywords within the link are a ranking signal.
• Anchor text diversity helps a website’s link profile look more natural.
• The text surrounding your link is important! Contextual links have higher
value.
• Include a call to action with links on nearly every page within your website.
There is a big difference between these two links:
Generic Anchor vs. Keyword Anchor
Click here to learn more about our electrical services.
Learn more about our electrical services in Buffalo and beyond!
25. Link Building
Want more links? Start blogging and be social!
• #1 tip on Google’s Webmaster blog for building links is to start blogging!
• Share your content across Social Media to encourage others to link back
to your content.
26. Link Building
Want more links? Here are a few more tips:
• Create press releases for newsworthy
information like awards, new hires,
promotions, etc.
• Share content on social networks.
• Provide testimonials to your vendors.
• Claim all social and local listings.
• Ask local/industry organizations to list
you on their sites.
• Connect with local college and
university career offices.
• Guest blog for quality niche-relevant
news sites.
27. User Experience
Easy Navigation and Page Layout Helps with SEO
• Consider large format drop down navigation for more complex sites.
• Make it simple and easy for users to navigate to any page in your site.
• Use headlines, bullets, numbered lists, etc., to make content easy!
28. User Experience
Use a good host!
• Page load speed is a ranking factor.
- Use a host that offers speedy servers & quick response times.
- Host your videos on a site like YouTube or Vimeo.
- Good, clean programming speeds up sites.
- Caching and Content Delivery Networks (CDNs) speed up load time.
• Ask your host about site uptime/downtime.
• Choose a good Content Management Platform and keep plug-ins up-
to-date for security purposes.
• Host DNS with a reputable registrar (e.g., GoDaddy, Network
Solutions, Register.com, etc.).
• Use a host with redundancy built throughout infrastructure
(don’t host internally!).
29. User Experience
Examine “Bounce Rate”
• Bounce rate is the percentage of people that land on your site
and leave after one page.
• Aim for below 50%.
• Good bounce rate signals relevancy to search engines.
30. User Experience
Examine “Avg. Visit Duration”
• Average visit duration is the amount of time an average visitor
spends on your website.
• Aim for 2 minutes or more.
• Longer visits signal relevancy and usefulness to search engines.
31. User Experience
Examine “Pages/Visit”
• Average pages/visit is the amount of pages the typical visitor sees when coming to
your site.
• Shoot for 3+.
• Including better calls to action, easier navigation and sticky content will help.
• More page views signals relevancy and usefulness to search engines.
32. User Experience
Set up and look at Webmaster Tools
• Provides insight into how you rank for certain search queries.
• Shows click-through rate.
• High click-through rates (10% and up) show that you are relevant and
deserve to be ranked high.
• Lower click-through rates mean that maybe you don’t!
33. Social Media
Social Media is a Key Indicator
of Relevancy
“Does the rest of the world think you have a great
product? If they do, they will amplify this. If you're not
engaged socially, you're missing the boat because
the conversation is happening socially about you and
about your content. Those are really important signals
for [Bing]. Whether you're involved or not is your choice,
but those signals still exist whether you're in the
conversation or not.”
Duane Forrester
Sr. Product Manager
Bing's Webmaster Program
34. Social Media
Use your blog as a content hub, share content socially,
and drive traffic back to your site.
35. Social Media
Make it easy to interact with you socially.
Nearly 400
Social Shares
36. Social Media
Claim your Google+ Local Listing & get reviews!
Common question:
“How do I get on the
map?”
1. Claim your page
(http://www.google.com
/business/).
2. Verify ownership and
update profile.
3. Keep the page active
with regular posts.
4. Get reviews!
37. Local Citations
Focus on your listings that are on major “citation” sites, including:
- Facebook
- Google
- Yahoo!
- Bing
- Yelp
Consistency is important! Make sure to use the same
information with each of your business listings:
• Name
• Address
• Phone #
40. Truth About SEO
If someone promises you “x” number of first page Google rankings,
run the other way!
The goal of SEO isn’t to rank #1.
Ranking #1 doesn’t guarantee you anything!
The goal is to increase targeted traffic to your
website.
41. How can you get results like this?
• Have a user-friendly website
• Optimize it for search engines
• Make it fast!
• Make it easy to navigate
• Make it engaging
• Blog regularly
• Share content on social media
42. Monitor your conversion rate:
Think about the actions you want your users to take
on the website, and set up goals in Google
Analytics to monitor your conversion rates.
43. Key Metrics:
1. Overall site traffic
2. Traffic sources
3. Bounce rate (look at site level and page level)
4. Time on site
5. Pages viewed
6. Location of visitors
7. Popular content
8. Spikes in traffic
9. Monitor conversions
Compare each stat to previous time periods, and compare
across different traffic sources.
44. What Not To Do…
SEO can be powerful, but it takes time & hard work!
If it seems too good to be true, it probably is!
There is no magic formula to guarantee first-page rankings.
1. Don’t buy backlinks to your website
2. Don’t buy fake followers
3. Don’t buy fake reviews
4. Don’t buy large quantities of citations / local listings
5. Don’t over-optimize or “keyword stuff” pages
6. Don’t sacrifice quality for quantity when blogging
7. Don’t buy extra domains or focus on redirects
8. Don’t forget about Social Media!
45. Things to Remember
• Search engines are in the business to make themselves
money. Not to make you money!
• Search engines make the majority of their money by serving
their customers advertisements.
• If search engines do not deliver the best results possible, their
customers will use another search engine.
• Without an active user base, there will be nobody to serve ads
to. No ads = no money. You go out of business!
• This is why algorithms are constantly being updated and SEO
changes so often.
46. Things to Remember
• What is the one thing that all of the ranking signals have in common?
48. Add Content to Your Site
Add a blog with frequent content.
• We see search engine traffic skyrocket with
consistent blogging efforts.
49. Get Active on Social Media
• Build a following
• Share regularly
• Claim local listings
• Encourage engagement
• Drive traffic back to your website
50. Get Positive Reviews
• Improve image
• Increase visibility
• Improve search ranking
• Differentiate your firm
“79% of Consumers Trust Online Reviews as Much as
Personal Recommendations!”