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By: Anand Bobade (nmbobade@gmail.com)
PMBOK Chap 13– Stakeholder Management
Identifying the people, groups, or organizations that could impact
or be impacted by the project, to analyze stakeholder expectations
and their impact on the project, and to develop appropriate
management strategies.
Initiating Planning Executing Monitoring &
Controlling
Closing
Identify
Stakeholders
Plan Stakeholder
Management
Manage
Stakeholder
Engagement
Control
Stakeholder
Engagement
The conventional definition of management is getting work done through people,
but real management is developing people through work.
Detailed
By: Anand Bobade (nmbobade@gmail.com)
Introduction - Project Stakeholder Management
Identifying the people, groups, or organizations that could
impact or be impacted by project, to analyze stakeholder
expectations & their impact on project, & to develop
appropriate management strategies for effectively engaging
stakeholders in project decision and execution.
Stakeholder
Management
Identify
Analyze
expectations
Develop
Strategy
Engage
People
Group
Organization
By: Anand Bobade (nmbobade@gmail.com)
Introduction – Stakeholder Management Processes
13.1 Identify Stakeholders
• Identifying people, groups, or organizations that could impact or be
impacted by a decision, activity, or outcome of the project.
13.2 Plan Stakeholder Management
• Developing appropriate management strategies to effectively engage
stakeholders throughout the project life cycle, based on the analysis of
their needs, interests, and potential impact on project success.
13.3 Manage Stakeholder Engagement
• Communicating & working with stakeholders to meet their needs/
expectations, address issues as they occur, & foster appropriate
stakeholder engagement in project activities through’t project life cycle.
13.4 Control Stakeholder Engagement
• Monitoring overall project stakeholder relationships and adjusting
strategies and plans for engaging stakeholders.
By: Anand Bobade (nmbobade@gmail.com)
13.1 Identify Stakeholders ->Defination
Identifying the people, groups, or organizations that
could impact or be impacted by a decision, activity, or
outcome of the project,
Identifying
Decision Activity
Outcome
People Group
Organization
Impact or
Impacted by
Project
Analyzing & documenting relevant information regarding their
interests, involvement, interdependencies, influence, & potential
impact on project success.
By: Anand Bobade (nmbobade@gmail.com)
13.1 Identify Stakeholders->Introduction
Identifying the people, groups, or organizations that
could impact or be impacted by a decision, activity, or
outcome of the project
Lay foundation
for Project
success
Right
Stakeholder
identification is
the first step
Knowing your
stakeholder,
gives you
ability to
manage them
Helps PM to
define strategy
to manage
stakeholders
By: Anand Bobade (nmbobade@gmail.com)
13.1 Identify Stakeholders->Introduction
Stakeholder:
An individual, group, or organization who may affect,
be affected by, or perceive itself to be affected by a
decision, activity, or outcome of a project.
By: Anand Bobade (nmbobade@gmail.com)
13.1 Identify Stakeholders->Introduction
Initial Stakeholder Register
Those who are
affected by the
project
Those who
Influence the
project
Helps PM to
properly focus on
the stakeholders
Ongoing Stakeholder
Identification
Revisit initial
stakeholder list
Project
stakeholders
changes occurs
though out
project lifecycle
Helps PM to focus
on the
stakeholder
relationship
By: Anand Bobade (nmbobade@gmail.com)
13.1 Identify Stakeholders ->ITTO
Inputs (4)
• Project Charter
• Procurement
Documents
• Enterprise
Environmental
Factors
• Organizational
Process Assets
Tools &
Techniques(3)
• Stakeholder
Analysis
• Expert Judgment
• Meetings
Outputs(1)
• Stakeholder
Register
By: Anand Bobade (nmbobade@gmail.com)
Project Charter Procurement
Documents
Enterprise
Environmental
Factors
Organizational
Process Assets
13.1 Identify Stakeholders ->Inputs
By: Anand Bobade (nmbobade@gmail.com)
13.1 Identify Stakeholders ->Inputs
Internal & External stakeholders - Sponsor
or Customer
Contract or Proposal – help Identify
stakeholders
Project Charter
Procurement
Documents
By: Anand Bobade (nmbobade@gmail.com)
Enterprise
Environmental
Factors
13.1 Identify Stakeholders ->Inputs
Organization Structure
External Agencies – Government. , Labor unions
Stakeholder Register from old projects
Lessons Learned
Organizational
Process Assets
By: Anand Bobade (nmbobade@gmail.com)
Stakeholder
Analysis
Expert
Judgment
Meetings
13.1 Identify Stakeholders ->T&T
By: Anand Bobade (nmbobade@gmail.com)
Stakeholder
Analysis
13.1 Identify Stakeholders ->T&T -> Stakeholder analysis
Identify
stakeholders
Analyze &
Assess
Classify or
Group
Conduct
Meetings
Document
details
Understand Organization environment
Identify Roles, interests, expectations,
influence
Identify Supporters (champions) &
Challengers
Asses stakeholder reactions
Leverage relationships
By: Anand Bobade (nmbobade@gmail.com)
Stakeholder
Analysis
13.1 Identify Stakeholders ->T&T -> Stakeholder analysis
Identify
stakeholders
Analyze &
Assess
Classify or
Group
Conduct
Meetings
Document
details
• Project Management Team
• Customer & Sponsor , Other PM'sInterviews
• Project Team
• Customer & Sponsor, Other PM’s
Workshop
meetings
• Project related document
• Procurement related documents
Document
Review
• PM, Consultant, PMO, everyone
involved
Expert
Judgment
By: Anand Bobade (nmbobade@gmail.com)
Stakeholder
Analysis
13.1 Identify Stakeholders ->T&T -> Stakeholder analysis
Company Contact Email Phone
Identify
stakeholders
Analyze &
Assess
Classify or
Group
Conduct
Meetings
Document
details
Project Manager
PMP, Project
Management Team
Project Team members
Project
Sponsor/Customer
Users Customer Organization
Company
owner/shareholders/p
artners
Impacted Company
departments
Consultants
By: Anand Bobade (nmbobade@gmail.com)
Stakeholder
Analysis
13.1 Identify Stakeholders ->T&T -> Stakeholder analysis
Needs & Requirements
Motive & attitude
Stakeholder potential
Impact on project
Relationship
Positive Negative
Direct Indirect
Identify
stakeholders
Analyze &
Assess
Classify or
Group
Conduct
Meetings
Document
details
By: Anand Bobade (nmbobade@gmail.com)
Stakeholder
Analysis
13.1 Identify Stakeholders ->T&T -> Stakeholder analysis
Identify
stakeholders
Analyze &
Assess
Classify or
Group
Conduct
Meetings
Document
details
Classification Models
Power/
Interest Grid
Power/
Influence
grid
Influence/
Impact Grid
Salience
Model
By: Anand Bobade (nmbobade@gmail.com)
Stakeholder
Analysis
13.1 Identify Stakeholders ->T&T -> Stakeholder analysis
H/L H/H
L/L L/H
Interest
Low
High
High
Power
Identify
stakeholders
Analyze &
Assess
Classify or
Group
Conduct
Meetings
Document
details
Power/Interest grid
Document the interests and
motivations
Identify conflicting interests
Identify relationships between
stakeholders
Determine the level of participation
required
By: Anand Bobade (nmbobade@gmail.com)
Stakeholder
Analysis
13.1 Identify Stakeholders ->T&T -> Stakeholder analysis
H/L H/H
L/L L/H
Influence
Low
High
High
Power
Identify
stakeholders
Analyze &
Assess
Classify or
Group
Conduct
Meetings
Document
details
Power/Influence grid
Document interests & level of
Influence
Identify stakeholders that can make
project unsuccessful
Identify stakeholders whose
influence evolves
Determine communication media
and style
By: Anand Bobade (nmbobade@gmail.com)
Stakeholder
Analysis
13.1 Identify Stakeholders ->T&T -> Stakeholder analysis
Identify
stakeholders
Analyze &
Assess
Classify or
Group
Conduct
Meetings
Document
details
Salience Model - Mitchell, Agle & Wood (1997-99)
Power
UrgencyLegitimacy
• to influence project (coercive, financial or material, brand or image)Power
• of relationship & actions in terms of desirability, properness or
appropriatenessLegitimacy
• of the requirements in terms of criticality & time sensitivity for stakeholder.Urgency
By: Anand Bobade (nmbobade@gmail.com)
Stakeholder
Analysis
13.1 Identify Stakeholders ->T&T -> Stakeholder analysis
Identify
stakeholders
Analyze &
Assess
Classify or
Group
Conduct
Meetings
Document
details
Salience Model - Mitchell, Agle & Wood (1997-99)
• Latent stakeholders: one attribute, low salience. do nothing.Green
• Expectant stakeholders: two attributes, moderate salience. Always expecting somethingAmber
• Definitive stakeholders: all three attributes, high salience. Immediate priority.Red
By: Anand Bobade (nmbobade@gmail.com)
Stakeholder
Analysis
13.1 Identify Stakeholders ->T&T -> Stakeholder analysis
• Critical stakeholders. Provide focused attention to these
stakeholders.
Core:
• Have power and legitimacy, but do not have urgency. Focus
on their expectations.
Dominant:
• Have no real power. Need to be managed as they can easily
align themselves with others & hence influence project.
Dependent:
• Have power and urgency, but no legitimacy. Keep such
stakeholders appropriately engaged or satisfied.
Dangerous:
• Best stakeholders. Get into project, if there is something
horribly wrong. sharing micro-level details is not advisable.
Latent:
• People that think their work needs immediate attention.
Spending much time & effort doesn't gain anything.
Demanding:
• Another wonderful classification. Give them regular status
updates and they’ll be happy.
Discretionary:
• Investing time and effort on such people will not help.
Non-
stakeholders:
By: Anand Bobade (nmbobade@gmail.com)
Stakeholder
Analysis
13.1 Identify Stakeholders ->T&T -> Stakeholder analysis
Refer to
Meetings
• Project supporter with positive attitudeChampions
• No direct involvement / spectator, No
influence expectedNeutral
• Challenge the project, project success
barriosChallenger
• Can be champion or challenger
• Support Champion & manager Challenger
Decision
Makers
Identify
stakeholders
Analyze &
Assess
Classify or
Group
Conduct
Meetings
Document
details
By: Anand Bobade (nmbobade@gmail.com)
Stakeholder
Analysis
13.1 Identify Stakeholders ->T&T -> Stakeholder analysis
Name /
Designation,
company
Contact Email Level of
Power
Level of
influence
Current
Engagement
Level
Target
Engagement
Level
Identify
stakeholders
Analyze &
Assess
Classify or
Group
Conduct
Meetings
Document
details
Stakeholder Register update based on details discussed in
previous slides.
Refer below Stakeholder Register
By: Anand Bobade (nmbobade@gmail.com)
Expert
Judgment
13.1 Identify Stakeholders->T&T->Expert Judgment
Senior management
Subject matter experts
Industry groups and consultants
Professional and technical associations
Project managers experience in similar Projects
Identified stakeholders.
By: Anand Bobade (nmbobade@gmail.com)
13.1 Identify Stakeholders ->T&T-> Meetings
Meetings
Interviews
Project
Management
Team
Customer &
Sponsor
Other PM's
Workshop
meetings
Project Team
Customer &
Sponsor
Other PM’s
By: Anand Bobade (nmbobade@gmail.com)
Stakeholder
Register
13.1 Identify Stakeholders ->Output
By: Anand Bobade (nmbobade@gmail.com)
Stakeholder
Register
13.1 Identify Stakeholders ->Output->Stakeholder Register
Contains all information of identified Stakeholders
Stakeholder assessment & classification
information
Register will be updated with new stakeholders as
Project progresses
Name /
Designation,
company
Contact Email Level of
Power
Level of
influence
Current
Engagement
Level
Target
Engagement
Level
By: Anand Bobade (nmbobade@gmail.com)
13.1 Identify Stakeholders ->Process Flow
By: Anand Bobade (nmbobade@gmail.com)
Introduction – Stakeholder Management Processes
13.1 Identify Stakeholders
• Identifying people, groups, or organizations that could impact or be
impacted by a decision, activity, or outcome of the project
13.2 Plan Stakeholder Management
• Developing appropriate management strategies to effectively engage
stakeholders throughout the project life cycle, based on the analysis of
their needs, interests, and potential impact on project success.
13.3 Manage Stakeholder Engagement
• Communicating & working with stakeholders to meet their needs/
expectations, address issues as they occur, & foster appropriate
stakeholder engagement in project activities through’t project life cycle.
13.4 Control Stakeholder Engagement
• Monitoring overall project stakeholder relationships and adjusting
strategies and plans for engaging stakeholders.
By: Anand Bobade (nmbobade@gmail.com)
13.2 Plan Stakeholder Management
Developing appropriate management strategies to
effectively engage stakeholders throughout project life
cycle, based on analysis of their needs, interests, &
potential impact on project success.
Engage StakeholdersDeveloping Strategies
To
Needs Interests Impact
Analyzing
By: Anand Bobade (nmbobade@gmail.com)
13.2 Plan Stakeholder Management-> ITTO
Inputs (4)
• Project
Management Plan
• Stakeholder
Register
• Enterprise
Environmental
Factors
• Organizational
Process Assets
Tools &
Techniques(3)
• Expert Judgment
• Meetings
• Analytical
Techniques
Outputs(2)
• Stakeholder
Management Plan
• Project Documents
Updates
By: Anand Bobade (nmbobade@gmail.com)
13.2 Plan Stakeholder Management -> Input
Project
Management Plan
Stakeholder
Register
Enterprise
Environmental
Factors
Organizational
Process Assets
By: Anand Bobade (nmbobade@gmail.com)
13.2 Plan Stakeholder Manag.->Input->PMP
Project
Management Plan
Selected Project lifecycle & applicable
processes details
Project execution details
Human resource plan & requirements
details
Change Management plan
Communication needs & techniques
By: Anand Bobade (nmbobade@gmail.com)
13.2 Plan Stakeholder Manag.->Input->Stakeholder Register
Stakeholder
Register
Contains all information of identified
Stakeholders
Stakeholder assessment & classification
information
Register will be updated with new
stakeholders as Project progresses
By: Anand Bobade (nmbobade@gmail.com)
13.2 Plan Stakeholder Manag.->Input->EEF
Enterprise
Environmental
Factors
All EEF are inputs
Adapt Management of Stakeholders to Project
environment
Help support better adaptive process
By: Anand Bobade (nmbobade@gmail.com)
13.2 Plan Stakeholder Manag.->Input->OPA
Organizational
Process Assets
All OPA as used as inputs.
Important OPA are:
Provides insight on previous Stakeholder Management
plans
By: Anand Bobade (nmbobade@gmail.com)
Expert Judgment Meetings
Analytical
Techniques
13.2 Plan Stakeholder Management -> T&T
By: Anand Bobade (nmbobade@gmail.com)
Expert Judgment
13.2 Plan Stakeholder Manag.->T&T->Expert Judgement
Applied to determine stakeholder engagement level
Engagement level can change during project execution
Can be provided by group or Individual
Senior
Management
Team Members
Other units or
individuals
Identified
stakeholders
Project managers
of similar projects
Industry experts SME's
Individual Consultation: 1:1 meetings , Interviews
Group discussion: Focus groups, Panel formats, Survey
By: Anand Bobade (nmbobade@gmail.com)
Meetings
13.2 Plan Stakeholder Manag.->T&T->Meetings
Experts and project team defines the required engagement level
of all stakeholders
This information will be a part of stakeholder management plan.
By: Anand Bobade (nmbobade@gmail.com)
Analytical
Techniques
13.2 Plan Stakeholder Manag.->T&T->Analytical Techniques
Current engagement level to be compared with planned level.
Change engagement level from Current to Desired
Unaware Resistant Neutral Supportive Leading
By: Anand Bobade (nmbobade@gmail.com)
13.2 Plan Stakeholder Management -> Output
Stakeholder
Management Plan
Project
Documents
Updates
By: Anand Bobade (nmbobade@gmail.com)
13.2 Plan Stakeholder Manag. ->Output->Stakeholder MP
Stakeholder
Management Plan
Contains the management strategies to effectively engage the
stakeholders
Based on the need of the project
Current & Desired and current engagement levels
Scope & impact of change to the stakeholders
Interrelationship between stakeholders
Stakeholder communication requirements (Information, Distribution reason , Time &
frequency)
Methods of updating & refining stakeholder management plan
By: Anand Bobade (nmbobade@gmail.com)
13.2 Plan Stakeholder Manag. ->Output->Proj. doc. updates
Project
Documents
Updates
Schedule: Stakeholder can influence deliverables
dates & resources impacting schedule
Stakeholder Register : Addition of new
stakeholders ; Change in stakeholders
By: Anand Bobade (nmbobade@gmail.com)
13.2 Plan Stakeholder Management -> Process Flow
By: Anand Bobade (nmbobade@gmail.com)
Introduction – Stakeholder Management Processes
13.1 Identify Stakeholders
• Identifying people, groups, or organizations that could impact or be
impacted by a decision, activity, or outcome of the project
13.2 Plan Stakeholder Management
• Developing appropriate management strategies to effectively engage
stakeholders throughout the project life cycle, based on the analysis of
their needs, interests, and potential impact on project success.
13.3 Manage Stakeholder Engagement
• Communicating & working with stakeholders to meet their needs/
expectations, address issues as they occur, & foster appropriate
stakeholder engagement in project activities through’t project life cycle.
13.4 Control Stakeholder Engagement
• Monitoring overall project stakeholder relationships and adjusting
strategies and plans for engaging stakeholders.
By: Anand Bobade (nmbobade@gmail.com)
13.3 Manage Stakeholder Engagement
Communicating & working with stakeholders to meet
their needs/ expectations, address issues as they occur,
& foster appropriate stakeholder engagement in
project activities throughout project life cycle.
It allows PM to increase support & minimize resistance
from stakeholders, significantly increasing the chances
to achieve project success.
Communicating & working
with stakeholder
Meet Needs, expectations
& address issues
Foster stakeholders
engagement
By: Anand Bobade (nmbobade@gmail.com)
13.3 Manage Stakeholder Engagement
Proactively manage stakeholder engagement
Engage stakeholders at appropriate project stage
Re-confirm stakeholders continues commitment
Meet stakeholders expectations through negotiation
& communication. Communication is the key.
Anticipate potential concerns & address issues
By: Anand Bobade (nmbobade@gmail.com)
13.3 Manage Stakeholder Engagement -> ITTO
Inputs (4)
• Stakeholder
Management
Plan
• Communications
Management
Plan
• Change Log
• Organizational
Process Assets
Tools &
Techniques(3)
• Communication
methods
• Interpersonal skills
• Management skills
Outputs(5)
• Issue Log
• Change Requests
• Project
Management
Plan Updates
• Project
Documents
Updates
• Organizational
Process Assets
Updates
By: Anand Bobade (nmbobade@gmail.com)
13.3 Manage Stakeholder Engagement -> Inputs
Stakeholder
Management Plan
Communications
Management Plan
Change Log
Organizational
Process Assets
By: Anand Bobade (nmbobade@gmail.com)
13.3 Manage Stakeholder Engag.->Inputs->Stakeholder MP
Stakeholder
Management Plan
Contains the management strategies to effectively engage the
stakeholders
Contains data from Stakeholder Register
Current & Desired engagement levels
Interrelationship between stakeholders
Stakeholder communication requirements
Output of Plan Stakeholder Management process
By: Anand Bobade (nmbobade@gmail.com)
13.3 Manage Stakeholder Engag.->Inputs-> Communication MP
Communications
Management Plan
Stakeholder Communication requirements
Information to be communicated
Reason for distribution of information
Who will receive the information
Escalation process
By: Anand Bobade (nmbobade@gmail.com)
13.3 Manage Stakeholder Engag.->Inputs->Change Log
Change Log
Use to document changes that occur during a project
Communicate Changes & their impact to appropriate
stakeholders
Changes will go through Perform Integrated Change Control
process
By: Anand Bobade (nmbobade@gmail.com)
13.3 Manage Stakeholder Engag.->Inputs->OPA
Organizational
Process Assets
Communication requirements
Issue management procedures
Change control procedures
Historical information
By: Anand Bobade (nmbobade@gmail.com)
13.3 Manage Stakeholder Engagement -> T&T
Communication
methods
Interpersonal
skills
Management
skills
By: Anand Bobade (nmbobade@gmail.com)
13.3 Manage Stakeholder Engag.->T&T->Comm. methods
Communication
methods
• Between 2 or more
parties
• Multi‐directional
• Most Efficient way
• Ex: Meetings,
Phone calls, Instant
messaging, video
conferencing
Interactive
• Sent to Specific
recepients
• Distributed
• No sure
understood?
• Ex: Letters, Memos,
Reports, Emails,
Press releases.
Push
• Used for large
volume
• Large audiences
• Recipient to access
contents at own
discretion
• Ex: E-Learning,
Knowledge
repositories
Pull
There are several communication methods that are used to
share information among project stakeholders.
By: Anand Bobade (nmbobade@gmail.com)
13.3 Manage Stakeholder Engag.->T&T->Interpersonal skills
Interpersonal skills
Building trust
Resolving conflict
Active listening
Overcoming resistance to change
By: Anand Bobade (nmbobade@gmail.com)
13.3 Manage Stakeholder Engag.->T&T->Management skills
Management
skills
Facilitate consensus towards project objectives
Influence people to support project
Negotiate agreement to satisfy project needs
Modify organizational behaviour to accept project outcome
By: Anand Bobade (nmbobade@gmail.com)
13.3 Manage Stakeholder Engagement -> Outputs
Issue Log Change Requests Project
Management
Plan Updates
Project
Documents
Updates
OPA Updates
By: Anand Bobade (nmbobade@gmail.com)
13.3 Manage Stakeholder Engagement -> Process Flow
By: Anand Bobade (nmbobade@gmail.com)
Introduction – Stakeholder Management Processes
13.1 Identify Stakeholders
• Identifying people, groups, or organizations that could impact or be
impacted by a decision, activity, or outcome of the project
13.2 Plan Stakeholder Management
• Developing appropriate management strategies to effectively engage
stakeholders throughout the project life cycle, based on the analysis of
their needs, interests, and potential impact on project success.
13.3 Manage Stakeholder Engagement
• Communicating & working with stakeholders to meet their needs/
expectations, address issues as they occur, & foster appropriate
stakeholder engagement in project activities through’t project life cycle.
13.4 Control Stakeholder Engagement
• Monitoring overall project stakeholder relationships and adjusting
strategies and plans for engaging stakeholders.
By: Anand Bobade (nmbobade@gmail.com)
13.4 Control Stakeholder Engagement
Monitoring overall project stakeholder relationships
and adjusting strategies and plans for engaging
stakeholders
It will maintain or increase the efficiency and
effectiveness of stakeholder engagement activities as
the project evolves and its environment changes.
Monitoring stakeholder
relationships
Adjusting strategies and
plans
Engaging stakeholders
By: Anand Bobade (nmbobade@gmail.com)
13.4 Control Stakeholder Engagement -> ITTO
Inputs (4)
• Project
Management Plan
• Issue Log
• Work
Performance Data
• Project
Documents
Tools &
Techniques(3)
• Information
Management
Systems
• Expert Judgment
• Meetings
Outputs(5)
• Work
Performance
Information
• Change Requests
• Project
Management Plan
Updates
• Project
documents
Updates
• OPA Updates
By: Anand Bobade (nmbobade@gmail.com)
13.4 Control Stakeholder Engagement -> Inputs
Project
Management Plan
Issue Log
Work
Performance
Data
Project
Documents
By: Anand Bobade (nmbobade@gmail.com)
13.4 Control Stakeholder Engagement -> T&T
Information
Management
Systems
Expert Judgment Meetings
By: Anand Bobade (nmbobade@gmail.com)
13.4 Control Stakeholder Engagement -> Outputs
Work Performance
Information
Change Requests Project
Management
Plan Updates
Project
Documents
Updates
OPA Updates
By: Anand Bobade (nmbobade@gmail.com)
13.4 Control Stakeholder Engagement -> Process Flow
By: Anand Bobade (nmbobade@gmail.com)
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PMP Chap 13 - Project stakeholder management Overview

  • 1. By: Anand Bobade (nmbobade@gmail.com) PMBOK Chap 13– Stakeholder Management Identifying the people, groups, or organizations that could impact or be impacted by the project, to analyze stakeholder expectations and their impact on the project, and to develop appropriate management strategies. Initiating Planning Executing Monitoring & Controlling Closing Identify Stakeholders Plan Stakeholder Management Manage Stakeholder Engagement Control Stakeholder Engagement The conventional definition of management is getting work done through people, but real management is developing people through work. Detailed
  • 2. By: Anand Bobade (nmbobade@gmail.com) Introduction - Project Stakeholder Management Identifying the people, groups, or organizations that could impact or be impacted by project, to analyze stakeholder expectations & their impact on project, & to develop appropriate management strategies for effectively engaging stakeholders in project decision and execution. Stakeholder Management Identify Analyze expectations Develop Strategy Engage People Group Organization
  • 3. By: Anand Bobade (nmbobade@gmail.com) Introduction – Stakeholder Management Processes 13.1 Identify Stakeholders • Identifying people, groups, or organizations that could impact or be impacted by a decision, activity, or outcome of the project. 13.2 Plan Stakeholder Management • Developing appropriate management strategies to effectively engage stakeholders throughout the project life cycle, based on the analysis of their needs, interests, and potential impact on project success. 13.3 Manage Stakeholder Engagement • Communicating & working with stakeholders to meet their needs/ expectations, address issues as they occur, & foster appropriate stakeholder engagement in project activities through’t project life cycle. 13.4 Control Stakeholder Engagement • Monitoring overall project stakeholder relationships and adjusting strategies and plans for engaging stakeholders.
  • 4. By: Anand Bobade (nmbobade@gmail.com) 13.1 Identify Stakeholders ->Defination Identifying the people, groups, or organizations that could impact or be impacted by a decision, activity, or outcome of the project, Identifying Decision Activity Outcome People Group Organization Impact or Impacted by Project Analyzing & documenting relevant information regarding their interests, involvement, interdependencies, influence, & potential impact on project success.
  • 5. By: Anand Bobade (nmbobade@gmail.com) 13.1 Identify Stakeholders->Introduction Identifying the people, groups, or organizations that could impact or be impacted by a decision, activity, or outcome of the project Lay foundation for Project success Right Stakeholder identification is the first step Knowing your stakeholder, gives you ability to manage them Helps PM to define strategy to manage stakeholders
  • 6. By: Anand Bobade (nmbobade@gmail.com) 13.1 Identify Stakeholders->Introduction Stakeholder: An individual, group, or organization who may affect, be affected by, or perceive itself to be affected by a decision, activity, or outcome of a project.
  • 7. By: Anand Bobade (nmbobade@gmail.com) 13.1 Identify Stakeholders->Introduction Initial Stakeholder Register Those who are affected by the project Those who Influence the project Helps PM to properly focus on the stakeholders Ongoing Stakeholder Identification Revisit initial stakeholder list Project stakeholders changes occurs though out project lifecycle Helps PM to focus on the stakeholder relationship
  • 8. By: Anand Bobade (nmbobade@gmail.com) 13.1 Identify Stakeholders ->ITTO Inputs (4) • Project Charter • Procurement Documents • Enterprise Environmental Factors • Organizational Process Assets Tools & Techniques(3) • Stakeholder Analysis • Expert Judgment • Meetings Outputs(1) • Stakeholder Register
  • 9. By: Anand Bobade (nmbobade@gmail.com) Project Charter Procurement Documents Enterprise Environmental Factors Organizational Process Assets 13.1 Identify Stakeholders ->Inputs
  • 10. By: Anand Bobade (nmbobade@gmail.com) 13.1 Identify Stakeholders ->Inputs Internal & External stakeholders - Sponsor or Customer Contract or Proposal – help Identify stakeholders Project Charter Procurement Documents
  • 11. By: Anand Bobade (nmbobade@gmail.com) Enterprise Environmental Factors 13.1 Identify Stakeholders ->Inputs Organization Structure External Agencies – Government. , Labor unions Stakeholder Register from old projects Lessons Learned Organizational Process Assets
  • 12. By: Anand Bobade (nmbobade@gmail.com) Stakeholder Analysis Expert Judgment Meetings 13.1 Identify Stakeholders ->T&T
  • 13. By: Anand Bobade (nmbobade@gmail.com) Stakeholder Analysis 13.1 Identify Stakeholders ->T&T -> Stakeholder analysis Identify stakeholders Analyze & Assess Classify or Group Conduct Meetings Document details Understand Organization environment Identify Roles, interests, expectations, influence Identify Supporters (champions) & Challengers Asses stakeholder reactions Leverage relationships
  • 14. By: Anand Bobade (nmbobade@gmail.com) Stakeholder Analysis 13.1 Identify Stakeholders ->T&T -> Stakeholder analysis Identify stakeholders Analyze & Assess Classify or Group Conduct Meetings Document details • Project Management Team • Customer & Sponsor , Other PM'sInterviews • Project Team • Customer & Sponsor, Other PM’s Workshop meetings • Project related document • Procurement related documents Document Review • PM, Consultant, PMO, everyone involved Expert Judgment
  • 15. By: Anand Bobade (nmbobade@gmail.com) Stakeholder Analysis 13.1 Identify Stakeholders ->T&T -> Stakeholder analysis Company Contact Email Phone Identify stakeholders Analyze & Assess Classify or Group Conduct Meetings Document details Project Manager PMP, Project Management Team Project Team members Project Sponsor/Customer Users Customer Organization Company owner/shareholders/p artners Impacted Company departments Consultants
  • 16. By: Anand Bobade (nmbobade@gmail.com) Stakeholder Analysis 13.1 Identify Stakeholders ->T&T -> Stakeholder analysis Needs & Requirements Motive & attitude Stakeholder potential Impact on project Relationship Positive Negative Direct Indirect Identify stakeholders Analyze & Assess Classify or Group Conduct Meetings Document details
  • 17. By: Anand Bobade (nmbobade@gmail.com) Stakeholder Analysis 13.1 Identify Stakeholders ->T&T -> Stakeholder analysis Identify stakeholders Analyze & Assess Classify or Group Conduct Meetings Document details Classification Models Power/ Interest Grid Power/ Influence grid Influence/ Impact Grid Salience Model
  • 18. By: Anand Bobade (nmbobade@gmail.com) Stakeholder Analysis 13.1 Identify Stakeholders ->T&T -> Stakeholder analysis H/L H/H L/L L/H Interest Low High High Power Identify stakeholders Analyze & Assess Classify or Group Conduct Meetings Document details Power/Interest grid Document the interests and motivations Identify conflicting interests Identify relationships between stakeholders Determine the level of participation required
  • 19. By: Anand Bobade (nmbobade@gmail.com) Stakeholder Analysis 13.1 Identify Stakeholders ->T&T -> Stakeholder analysis H/L H/H L/L L/H Influence Low High High Power Identify stakeholders Analyze & Assess Classify or Group Conduct Meetings Document details Power/Influence grid Document interests & level of Influence Identify stakeholders that can make project unsuccessful Identify stakeholders whose influence evolves Determine communication media and style
  • 20. By: Anand Bobade (nmbobade@gmail.com) Stakeholder Analysis 13.1 Identify Stakeholders ->T&T -> Stakeholder analysis Identify stakeholders Analyze & Assess Classify or Group Conduct Meetings Document details Salience Model - Mitchell, Agle & Wood (1997-99) Power UrgencyLegitimacy • to influence project (coercive, financial or material, brand or image)Power • of relationship & actions in terms of desirability, properness or appropriatenessLegitimacy • of the requirements in terms of criticality & time sensitivity for stakeholder.Urgency
  • 21. By: Anand Bobade (nmbobade@gmail.com) Stakeholder Analysis 13.1 Identify Stakeholders ->T&T -> Stakeholder analysis Identify stakeholders Analyze & Assess Classify or Group Conduct Meetings Document details Salience Model - Mitchell, Agle & Wood (1997-99) • Latent stakeholders: one attribute, low salience. do nothing.Green • Expectant stakeholders: two attributes, moderate salience. Always expecting somethingAmber • Definitive stakeholders: all three attributes, high salience. Immediate priority.Red
  • 22. By: Anand Bobade (nmbobade@gmail.com) Stakeholder Analysis 13.1 Identify Stakeholders ->T&T -> Stakeholder analysis • Critical stakeholders. Provide focused attention to these stakeholders. Core: • Have power and legitimacy, but do not have urgency. Focus on their expectations. Dominant: • Have no real power. Need to be managed as they can easily align themselves with others & hence influence project. Dependent: • Have power and urgency, but no legitimacy. Keep such stakeholders appropriately engaged or satisfied. Dangerous: • Best stakeholders. Get into project, if there is something horribly wrong. sharing micro-level details is not advisable. Latent: • People that think their work needs immediate attention. Spending much time & effort doesn't gain anything. Demanding: • Another wonderful classification. Give them regular status updates and they’ll be happy. Discretionary: • Investing time and effort on such people will not help. Non- stakeholders:
  • 23. By: Anand Bobade (nmbobade@gmail.com) Stakeholder Analysis 13.1 Identify Stakeholders ->T&T -> Stakeholder analysis Refer to Meetings • Project supporter with positive attitudeChampions • No direct involvement / spectator, No influence expectedNeutral • Challenge the project, project success barriosChallenger • Can be champion or challenger • Support Champion & manager Challenger Decision Makers Identify stakeholders Analyze & Assess Classify or Group Conduct Meetings Document details
  • 24. By: Anand Bobade (nmbobade@gmail.com) Stakeholder Analysis 13.1 Identify Stakeholders ->T&T -> Stakeholder analysis Name / Designation, company Contact Email Level of Power Level of influence Current Engagement Level Target Engagement Level Identify stakeholders Analyze & Assess Classify or Group Conduct Meetings Document details Stakeholder Register update based on details discussed in previous slides. Refer below Stakeholder Register
  • 25. By: Anand Bobade (nmbobade@gmail.com) Expert Judgment 13.1 Identify Stakeholders->T&T->Expert Judgment Senior management Subject matter experts Industry groups and consultants Professional and technical associations Project managers experience in similar Projects Identified stakeholders.
  • 26. By: Anand Bobade (nmbobade@gmail.com) 13.1 Identify Stakeholders ->T&T-> Meetings Meetings Interviews Project Management Team Customer & Sponsor Other PM's Workshop meetings Project Team Customer & Sponsor Other PM’s
  • 27. By: Anand Bobade (nmbobade@gmail.com) Stakeholder Register 13.1 Identify Stakeholders ->Output
  • 28. By: Anand Bobade (nmbobade@gmail.com) Stakeholder Register 13.1 Identify Stakeholders ->Output->Stakeholder Register Contains all information of identified Stakeholders Stakeholder assessment & classification information Register will be updated with new stakeholders as Project progresses Name / Designation, company Contact Email Level of Power Level of influence Current Engagement Level Target Engagement Level
  • 29. By: Anand Bobade (nmbobade@gmail.com) 13.1 Identify Stakeholders ->Process Flow
  • 30. By: Anand Bobade (nmbobade@gmail.com) Introduction – Stakeholder Management Processes 13.1 Identify Stakeholders • Identifying people, groups, or organizations that could impact or be impacted by a decision, activity, or outcome of the project 13.2 Plan Stakeholder Management • Developing appropriate management strategies to effectively engage stakeholders throughout the project life cycle, based on the analysis of their needs, interests, and potential impact on project success. 13.3 Manage Stakeholder Engagement • Communicating & working with stakeholders to meet their needs/ expectations, address issues as they occur, & foster appropriate stakeholder engagement in project activities through’t project life cycle. 13.4 Control Stakeholder Engagement • Monitoring overall project stakeholder relationships and adjusting strategies and plans for engaging stakeholders.
  • 31. By: Anand Bobade (nmbobade@gmail.com) 13.2 Plan Stakeholder Management Developing appropriate management strategies to effectively engage stakeholders throughout project life cycle, based on analysis of their needs, interests, & potential impact on project success. Engage StakeholdersDeveloping Strategies To Needs Interests Impact Analyzing
  • 32. By: Anand Bobade (nmbobade@gmail.com) 13.2 Plan Stakeholder Management-> ITTO Inputs (4) • Project Management Plan • Stakeholder Register • Enterprise Environmental Factors • Organizational Process Assets Tools & Techniques(3) • Expert Judgment • Meetings • Analytical Techniques Outputs(2) • Stakeholder Management Plan • Project Documents Updates
  • 33. By: Anand Bobade (nmbobade@gmail.com) 13.2 Plan Stakeholder Management -> Input Project Management Plan Stakeholder Register Enterprise Environmental Factors Organizational Process Assets
  • 34. By: Anand Bobade (nmbobade@gmail.com) 13.2 Plan Stakeholder Manag.->Input->PMP Project Management Plan Selected Project lifecycle & applicable processes details Project execution details Human resource plan & requirements details Change Management plan Communication needs & techniques
  • 35. By: Anand Bobade (nmbobade@gmail.com) 13.2 Plan Stakeholder Manag.->Input->Stakeholder Register Stakeholder Register Contains all information of identified Stakeholders Stakeholder assessment & classification information Register will be updated with new stakeholders as Project progresses
  • 36. By: Anand Bobade (nmbobade@gmail.com) 13.2 Plan Stakeholder Manag.->Input->EEF Enterprise Environmental Factors All EEF are inputs Adapt Management of Stakeholders to Project environment Help support better adaptive process
  • 37. By: Anand Bobade (nmbobade@gmail.com) 13.2 Plan Stakeholder Manag.->Input->OPA Organizational Process Assets All OPA as used as inputs. Important OPA are: Provides insight on previous Stakeholder Management plans
  • 38. By: Anand Bobade (nmbobade@gmail.com) Expert Judgment Meetings Analytical Techniques 13.2 Plan Stakeholder Management -> T&T
  • 39. By: Anand Bobade (nmbobade@gmail.com) Expert Judgment 13.2 Plan Stakeholder Manag.->T&T->Expert Judgement Applied to determine stakeholder engagement level Engagement level can change during project execution Can be provided by group or Individual Senior Management Team Members Other units or individuals Identified stakeholders Project managers of similar projects Industry experts SME's Individual Consultation: 1:1 meetings , Interviews Group discussion: Focus groups, Panel formats, Survey
  • 40. By: Anand Bobade (nmbobade@gmail.com) Meetings 13.2 Plan Stakeholder Manag.->T&T->Meetings Experts and project team defines the required engagement level of all stakeholders This information will be a part of stakeholder management plan.
  • 41. By: Anand Bobade (nmbobade@gmail.com) Analytical Techniques 13.2 Plan Stakeholder Manag.->T&T->Analytical Techniques Current engagement level to be compared with planned level. Change engagement level from Current to Desired Unaware Resistant Neutral Supportive Leading
  • 42. By: Anand Bobade (nmbobade@gmail.com) 13.2 Plan Stakeholder Management -> Output Stakeholder Management Plan Project Documents Updates
  • 43. By: Anand Bobade (nmbobade@gmail.com) 13.2 Plan Stakeholder Manag. ->Output->Stakeholder MP Stakeholder Management Plan Contains the management strategies to effectively engage the stakeholders Based on the need of the project Current & Desired and current engagement levels Scope & impact of change to the stakeholders Interrelationship between stakeholders Stakeholder communication requirements (Information, Distribution reason , Time & frequency) Methods of updating & refining stakeholder management plan
  • 44. By: Anand Bobade (nmbobade@gmail.com) 13.2 Plan Stakeholder Manag. ->Output->Proj. doc. updates Project Documents Updates Schedule: Stakeholder can influence deliverables dates & resources impacting schedule Stakeholder Register : Addition of new stakeholders ; Change in stakeholders
  • 45. By: Anand Bobade (nmbobade@gmail.com) 13.2 Plan Stakeholder Management -> Process Flow
  • 46. By: Anand Bobade (nmbobade@gmail.com) Introduction – Stakeholder Management Processes 13.1 Identify Stakeholders • Identifying people, groups, or organizations that could impact or be impacted by a decision, activity, or outcome of the project 13.2 Plan Stakeholder Management • Developing appropriate management strategies to effectively engage stakeholders throughout the project life cycle, based on the analysis of their needs, interests, and potential impact on project success. 13.3 Manage Stakeholder Engagement • Communicating & working with stakeholders to meet their needs/ expectations, address issues as they occur, & foster appropriate stakeholder engagement in project activities through’t project life cycle. 13.4 Control Stakeholder Engagement • Monitoring overall project stakeholder relationships and adjusting strategies and plans for engaging stakeholders.
  • 47. By: Anand Bobade (nmbobade@gmail.com) 13.3 Manage Stakeholder Engagement Communicating & working with stakeholders to meet their needs/ expectations, address issues as they occur, & foster appropriate stakeholder engagement in project activities throughout project life cycle. It allows PM to increase support & minimize resistance from stakeholders, significantly increasing the chances to achieve project success. Communicating & working with stakeholder Meet Needs, expectations & address issues Foster stakeholders engagement
  • 48. By: Anand Bobade (nmbobade@gmail.com) 13.3 Manage Stakeholder Engagement Proactively manage stakeholder engagement Engage stakeholders at appropriate project stage Re-confirm stakeholders continues commitment Meet stakeholders expectations through negotiation & communication. Communication is the key. Anticipate potential concerns & address issues
  • 49. By: Anand Bobade (nmbobade@gmail.com) 13.3 Manage Stakeholder Engagement -> ITTO Inputs (4) • Stakeholder Management Plan • Communications Management Plan • Change Log • Organizational Process Assets Tools & Techniques(3) • Communication methods • Interpersonal skills • Management skills Outputs(5) • Issue Log • Change Requests • Project Management Plan Updates • Project Documents Updates • Organizational Process Assets Updates
  • 50. By: Anand Bobade (nmbobade@gmail.com) 13.3 Manage Stakeholder Engagement -> Inputs Stakeholder Management Plan Communications Management Plan Change Log Organizational Process Assets
  • 51. By: Anand Bobade (nmbobade@gmail.com) 13.3 Manage Stakeholder Engag.->Inputs->Stakeholder MP Stakeholder Management Plan Contains the management strategies to effectively engage the stakeholders Contains data from Stakeholder Register Current & Desired engagement levels Interrelationship between stakeholders Stakeholder communication requirements Output of Plan Stakeholder Management process
  • 52. By: Anand Bobade (nmbobade@gmail.com) 13.3 Manage Stakeholder Engag.->Inputs-> Communication MP Communications Management Plan Stakeholder Communication requirements Information to be communicated Reason for distribution of information Who will receive the information Escalation process
  • 53. By: Anand Bobade (nmbobade@gmail.com) 13.3 Manage Stakeholder Engag.->Inputs->Change Log Change Log Use to document changes that occur during a project Communicate Changes & their impact to appropriate stakeholders Changes will go through Perform Integrated Change Control process
  • 54. By: Anand Bobade (nmbobade@gmail.com) 13.3 Manage Stakeholder Engag.->Inputs->OPA Organizational Process Assets Communication requirements Issue management procedures Change control procedures Historical information
  • 55. By: Anand Bobade (nmbobade@gmail.com) 13.3 Manage Stakeholder Engagement -> T&T Communication methods Interpersonal skills Management skills
  • 56. By: Anand Bobade (nmbobade@gmail.com) 13.3 Manage Stakeholder Engag.->T&T->Comm. methods Communication methods • Between 2 or more parties • Multi‐directional • Most Efficient way • Ex: Meetings, Phone calls, Instant messaging, video conferencing Interactive • Sent to Specific recepients • Distributed • No sure understood? • Ex: Letters, Memos, Reports, Emails, Press releases. Push • Used for large volume • Large audiences • Recipient to access contents at own discretion • Ex: E-Learning, Knowledge repositories Pull There are several communication methods that are used to share information among project stakeholders.
  • 57. By: Anand Bobade (nmbobade@gmail.com) 13.3 Manage Stakeholder Engag.->T&T->Interpersonal skills Interpersonal skills Building trust Resolving conflict Active listening Overcoming resistance to change
  • 58. By: Anand Bobade (nmbobade@gmail.com) 13.3 Manage Stakeholder Engag.->T&T->Management skills Management skills Facilitate consensus towards project objectives Influence people to support project Negotiate agreement to satisfy project needs Modify organizational behaviour to accept project outcome
  • 59. By: Anand Bobade (nmbobade@gmail.com) 13.3 Manage Stakeholder Engagement -> Outputs Issue Log Change Requests Project Management Plan Updates Project Documents Updates OPA Updates
  • 60. By: Anand Bobade (nmbobade@gmail.com) 13.3 Manage Stakeholder Engagement -> Process Flow
  • 61. By: Anand Bobade (nmbobade@gmail.com) Introduction – Stakeholder Management Processes 13.1 Identify Stakeholders • Identifying people, groups, or organizations that could impact or be impacted by a decision, activity, or outcome of the project 13.2 Plan Stakeholder Management • Developing appropriate management strategies to effectively engage stakeholders throughout the project life cycle, based on the analysis of their needs, interests, and potential impact on project success. 13.3 Manage Stakeholder Engagement • Communicating & working with stakeholders to meet their needs/ expectations, address issues as they occur, & foster appropriate stakeholder engagement in project activities through’t project life cycle. 13.4 Control Stakeholder Engagement • Monitoring overall project stakeholder relationships and adjusting strategies and plans for engaging stakeholders.
  • 62. By: Anand Bobade (nmbobade@gmail.com) 13.4 Control Stakeholder Engagement Monitoring overall project stakeholder relationships and adjusting strategies and plans for engaging stakeholders It will maintain or increase the efficiency and effectiveness of stakeholder engagement activities as the project evolves and its environment changes. Monitoring stakeholder relationships Adjusting strategies and plans Engaging stakeholders
  • 63. By: Anand Bobade (nmbobade@gmail.com) 13.4 Control Stakeholder Engagement -> ITTO Inputs (4) • Project Management Plan • Issue Log • Work Performance Data • Project Documents Tools & Techniques(3) • Information Management Systems • Expert Judgment • Meetings Outputs(5) • Work Performance Information • Change Requests • Project Management Plan Updates • Project documents Updates • OPA Updates
  • 64. By: Anand Bobade (nmbobade@gmail.com) 13.4 Control Stakeholder Engagement -> Inputs Project Management Plan Issue Log Work Performance Data Project Documents
  • 65. By: Anand Bobade (nmbobade@gmail.com) 13.4 Control Stakeholder Engagement -> T&T Information Management Systems Expert Judgment Meetings
  • 66. By: Anand Bobade (nmbobade@gmail.com) 13.4 Control Stakeholder Engagement -> Outputs Work Performance Information Change Requests Project Management Plan Updates Project Documents Updates OPA Updates
  • 67. By: Anand Bobade (nmbobade@gmail.com) 13.4 Control Stakeholder Engagement -> Process Flow
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  • 69. By: Anand Bobade (nmbobade@gmail.com) Additional Resources Visit Slide Share website & you will find other Knowledge area presentation… Please share!!