4. Stakeholder Analysis
The process of systematically gathering and analyzing
quantitative and qualitative information to determine
whose interests should be taken into account
throughout the projects.
Stakeholders can be divided into two main groups:
1. Direct (or primary)
2. Indirect (or secondary)
5. Stakeholder Analysis
Direct Stakeholders
This group is made up, as the name implies, of all those
directly associated or involved in the planning,
administration or execution of the project. These
include the client, project sponsor, project manager,
members of the project team, technical and financial
services providers, internal or external consultants,
material and equipment suppliers, site personnel,
contractors and subcontractors as well as end users. In
other words, people or organizations directly involved in
all or some of the various phases of the project are
called direct stakeholders.
6. Stakeholder Analysis
Indirect Stakeholders
• This group covers all those indirectly associated with the project,
such as internal managers of the organization and support staff
not directly involved in the project, including the HR department,
accounts department, secretariat, senior management levels not
directly responsible for the project and, last but not the least, the
families of the project manager and team members.
• A subsection of indirect stakeholders are those representing the
regulatory authorities, such as national and local government,
public utilities, licensing and inspecting organizations, technical
institutions, professional bodies and personal interest groups such
as stockholders, labour unions and pressure groups.
7. 3 Steps to Managing
Stakeholders
1. Identify Your Stakeholders
2. Prioritize Your Stakeholders
3. Manage Your Stakeholders
8. Step1- Identify Stakeholders
Identifying all stakeholders impacted by the project and
documenting relevant Information regarding their interests,
involvement, and impact on the project success.
It is essential to identify all stakeholders to increase the
likelihood of project success.
Should be done as early as possible.
9. Identify Stakeholders Purpose
Enables the project manager to focus on the relationships
necessary to ensure the success of the project.
10. Stakeholder Register
The Stakeholder Register is used to identify those people and
organizations impacted by the project and document relevant
information about each stakeholder.
Includes all details related to the identified stakeholders.
Identification information: Name, organizational position, location, role
in project, contact information.
Assessment information: Major requirements, main expectations,
potential influence, phase.
Stakeholder classification: Internal/ external, supporter/ neutral/
resistor, etc.
11. Step2- Prioritize Your
Stakeholders
Identify the potential impact or support each stakeholder
could generate
Classify them according to:
1. Power/Interest Grid
2. Power/ Influence Grid
3. Influence/ Impact Grid
4. Salience Model
13. Step3: Assess Your Stakeholders
High power - High interest: these are the stakeholders are decision
makers and have the biggest impact on the project success and hence
you must closely manage their expectations.
High power - Low Interest: these are the stakeholder needed to be
kept in loop, these stakeholders need to be kept satisfied even
though they aren’t interested because they yield power. These type
of stakeholders should be dealt with cautiously as well since they may
use their power in a not desired way in the project if they become
unsatisfied.
Low power – High interest: keep these people adequately informed,
and talk to them to ensure that no major issues are arising. These
people can often be very helpful with the detail of your project.
Low power - low interest: monitor these people, but do not bore
them with excessive communication.
14. Step3: Assess Your Stakeholders
Anticipate how key stakeholders react in different situations,
in order to plan how to influence them to enhance their
support and mitigate potential negative impact.
