This document discusses the processes for managing project stakeholders: identify stakeholders through data gathering and analysis techniques to create a stakeholder register; plan stakeholder engagement using a stakeholder engagement assessment matrix to document current and desired engagement levels; manage engagement through communication skills and meetings; monitor engagement using the assessment matrix and provide updates based on feedback. The overall goal is to engage stakeholders appropriately throughout the project to ensure success.

1. CHAPTER 13:
PROJECT STAKEHOLDER
MANAGEMENT
Giovanni Bambaren

2. 13.1 IDENTIFY STAKEHOLDERS

3. 13.1.1 IDENTIFY
STAKEHOLDERS:
INPUTS
Project Charter
Business Documents
PMP(Communications, Stakeholder engagement plan)
Project Documents (Changes, Issues, Requirement docs)
Agreements
Enterprise Environmental Factors
Organizational Process Assets

4. 13.1.2 IDENTIFY
STAKEHOLDERS:
TOOLS AND
TECHNIQUES
1. Expert Judgment
2. Data Gathering (Questionnaries and surveys,
Brainstorming)
3. Data Analysis
 Stakeholder Analysis
 Document Analysis

5. 13.1.2 IDENTIFY
STAKEHOLDERS:
TOOLS AND
TECHNIQUES
4. Data Representation
 Power/interest
 Power/influence
 Influence/impact
 Salience model - describing classes of stakeholders
based on their power (ability to impose their will),
urgency (need for immediate attention), and
legitimacy (their involvement is appropriate).
5. Meetings

6. 13.1.2 IDENTIFY STAKEHOLDERS: TOOLS AND
TECHNIQUES

7. 13.1.3 IDENTIFY STAKEHOLDERS:
OUTPUTS
1. Stakeholder Register
 Identification information. Name, organizational
position, location, role in the project, contact
information;
 Assessment information. Major requirements, main
expectations, potential influence in the project, phase
in the life cycle with the most interest; and
 Stakeholder classification. Internal/external,
supporter/neutral/resistor, etc.

8. 13.1.3 IDENTIFY
STAKEHOLDERS:
OUTPUTS
2. Change Requests
3. PMP Updates (Requirements,
Communications, Risks, Stakeholder
engagement plan)
4. Project Documents Updates (Assumptions,
Issues, Risks)

9. 13.1.4 IDENTIFY
STAKEHOLDERS:
QUESTIONS
_______________ is a technique of systematically
gathering and analyzing information to determine
whose interests should be taken into account.
The document that contains the relevant details
pertaining to project stakeholders is called the
________________
______________ is an important technique used in the
Identify Stakeholders process.
When should the Stakeholder Register be created and
updated?

10. 13.2 PLAN STAKEHOLDER ENGAGEMENT

11. 13.2.1 PLAN
STAKEHOLDER
ENGAGEMENT:
INPUTS
Project Charter
PMP (Resource, Communications, Risk)
Project Documents (Assumptions, Changes, Issues,
Project Schedule, Risks, Stakeholders)
Agreements
EEFs
OPAs

12. 13.2.2 PLAN
STAKEHOLDER
ENGAGEMENT
: TOOLS AND
TECHNIQUES
Expert Judgment
Data Gathering (Benchmarking)
Data Analysis
Assumption and Constraint
Analysis
Root Cause Analysis
Decision Making

13. 13.2.2 PLAN
STAKEHOLDER
ENGAGEMENT
: TOOLS AND
TECHNIQUES
Data Representation
Mind Mapping
Stakeholder engagement
assessment matrix
Unaware
Resistant
Neutral
Supportive
Leading
Meetings

14. 13.2.2 PLAN
STAKEHOLDER
ENGAGEMENT :
TOOLS AND
TECHNIQUES
Stakeholder engagement assessment matrix
 Unaware. Unaware of project and potential
impacts.
 Resistant. Aware of project and potential impacts
and resistant to change.
 Neutral. Aware of project yet neither supportive
nor resistant.
 Supportive. Aware of project and potential impacts
and supportive to change.
 Leading. Aware of project and potential impacts
and actively engaged in ensuring the project is a
success.

15. 13.2.2 PLAN STAKEHOLDER ENGAGEMENT: TOOLS AND
TECHNIQUES
- C indicates the current engagement.
- D indicates the desired engagement.

16. 13.2.3 PLAN
STAKEHOLDER
ENGAGEMENT:
OUTPUTS
1. Stakeholder Engagement Plan
 Desired and current engagement.
 Scope and impact of change to stakeholders;
 Identified interrelationships and potential overlap
between stakeholders;
 Stakeholder communication requirements

17. 13.2.3 PLAN
STAKEHOLDER
ENGAGEMENT:
OUTPUTS
1. Stakeholder Engagement Plan cont´d
 Information to be distributed to stakeholders
 Reason for the distribution of that information
 Time frame and frequency for the distribution
 Method for updating and refining the stakeholder
engagement plan.

18. 13.2.4 PLAN
STAKEHOLDER
ENGAGEMENT:
QUESTIONS
Which plan identifies the strategies and
approaches that will be used to involve and
stakeholders to ensure project success?
Engagement level of
stakeholders can be
as:
Unaware
________
Neutral
Supportive
________
Current and desired engagement can be
documented using which matrix?

19. 13.3 MANAGE STAKEHOLDER ENGAGEMENT

20. 13.3.1 MANAGE
STAKEHOLDER
ENGAGEMENT:
INPUTS
PMP(Communications, Risk, Stakeholder
Engagement Plan, Change)
Project Documents (Changes, Issues, Lessons,
Stakeholders)
EEFs
OPAs

21. 13.3.2 MANAGE
STAKEHOLDER
ENGAGEMENT:
TOOLS AND
TECHNIQUES
Expert Judgment
Communication Skills
Interpersonal and Team Skills
Conflict Management, Cultural
Awareness, Negotiation,
/ Conversation, Political Awareness).
Ground Rules
Meetings

22. 13.3.3 MANAGE
STAKEHOLDER
ENGAGEMENT:
OUTPUTS
Change Requests
PMP Updates (Communications,
Stakeholder engagement plan)
Project Documents Updates (Changes,
Issues, Lessons, Stakeholders)

23. 13.3.4 MANAGE
STAKEHOLDER
ENGAGEMENT:
QUESTIONS
Which process is used to implement strategies to
obtain/maintain stakeholder commitment to the
project?
Who is responsible for managing stakeholder
engagement?
What is an input to the Manage Stakeholder
Engagement process that captures changes that
need to be communicated to stakeholders?

24. 13.4 MONITOR STAKEHOLDER ENGAGEMENT

25. 13.4.1
MONITOR
STAKEHOLDER
ENGAGEMENT:
INPUTS
PMP (Resource, Communications, Stakeholder engagement
Project Documents (Issues, Lessons, Project communications,
Risks, Stakeholders)
WPD = Work Performance Data
EEFs
OPAs

26. 13.4.2
MONITOR
STAKEHOLDER
ENGAGEMENT:
TOOLS AND
TECHNIQUES
Data Analysis (Alternatives, Root cause,
Stakeholder)
Decision Making (Multicriteria, Voting)
Data Representation
Stakeholder engagement
assessment matrix.
Communication Skills
Feedback
Presentations

27. 13.4.2 MONITOR
STAKEHOLDER
ENGAGEMENT:
TOOLS AND
TECHNIQUES
Interpersonal and Team Skills
Active Listening
Cultural Awareness
Leadership
Networking
Political Awareness
Meetings

28. 13.4.3
MONITOR
STAKEHOLDER
ENGAGEMENT:
OUTPUTS
WPI=Work Performance Information
Change Requests
PMP Updates (Resource, Communications,
Stakeholder engagement plan)
Project Documents Updates (Issues, Lessons,
Stakeholders)

29. 13.4.4
MONITOR
STAKEHOLDER
ENGAGEMENT:
QUESTIONS
Which technique is used to evaluate options for dealing
with variances in the desired results of stakeholder
engagement?
Which process ensures stakeholder relationships get
reviewed and engaging strategies adjusted, if necessary?
Which document would address the need to alter
engagement strategies to achieve a more desired level of
stakeholder engagement?

30. SUMMARY
13.1 Identify
Stakeholders
13.2 Plan
Stakeholder
Engagement
13.3 Manage
Stakeholder
Engagement
13.4 Monitor
Stakeholder
Engagement

31. Stakeholders Mind Map
13.1
Identify
Stakeholders
PMP
Project
Documents
- Exp. Judg.
- Data Gathering
- Data Analysis
- Data Representation
- Meetings
Stakeholder
Register
Project Charter
Business Docs
Agreements
Change
Requests
13.2
Plan
Stakeholder
Engagement
- Exp. Judg.
- Data Gathering
- Data Analysis
- Decision Making
- Data Representation (SEA matrix)
- Meetings
Stakeholder
engagement Plan
13.3
Manage
Stakeholder
Engagement
- Exp. Judg.
- Comm. Skills (Feedback)
- ITS
- Ground Rules
- Meetings
Change
Requests
13.4
Monitor
Stakeholder
Engagement
WPD
- Data Analysis
- Decision Making
- Data Representation (SEA matrix)
- Comm. Skills
- ITS
- Meetings
Change
Requests
WPI